Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Rapid City Journal | ||||||||||
Rapid City, South Dakota | ||||||||||
Owner: Lee Enterprises (Iowa) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 3.0 | |||||||||
2004 | 3.0 | |||||||||
2003 | 2.9 | |||||||||
2002 | 0.0 | |||||||||
2001 | 3.1 | |||||||||
2000 | 3.3 | |||||||||
1999 | 3.3 | |||||||||
1998 | 3.1 | |||||||||
1997 | 6.9 | |||||||||
1996 | 7.7 | |||||||||
1995 | Did not report | |||||||||
1994 | Did not report | |||||||||
1993 | 3.2 | |||||||||
1992 | 5.9 | |||||||||
1991 | 2.9 | |||||||||
1990 | 0.0 | |||||||||
The latest year at peak is | 1996 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Rapid City Journal | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 3.0 | 20.4 | 15 | |||||||
2004 | 3.0 | 19.7 | 15 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Lee Enterprises (Iowa), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 47. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Rapid City Journal | ||||||||||
This newspaper's Newsroom Diversity Index is 15. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 44, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 25,001 to 50,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 117 out of 140 | ||||||||||
newspapers reporting in the category of 25,001 to 50,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Jackson Sun, Tennessee, with a 37.5 percent non-white staff in a community that is 24.7 percent non-white. Its index is 152. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 29,696 ranks 345 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Rapid City Journal | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.2 | 4,221 | ||||||||
Black | 0.6 | 1,192 | ||||||||
Asian and Pacific Islander | 0.6 | 1,146 | ||||||||
Native-American | 14.3 | 27,679 | ||||||||
Other non-white | 0.1 | 108 | ||||||||
Multi-racial | 1.9 | 3,739 | ||||||||
Non-white | 19.7 | 38,085 | ||||||||
White | 80.3 | 155,351 | ||||||||
Total | 193,436 | |||||||||
Home county: Pennington | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.6 | 2,341 | ||||||||
Black | 0.8 | 722 | ||||||||
Asian and Pacific Islander | 0.9 | 814 | ||||||||
Native-American | 7.7 | 6,773 | ||||||||
Other non-white | 0.1 | 66 | ||||||||
Multi-racial | 2.3 | 2,052 | ||||||||
Non-white | 14.4 | 12,768 | ||||||||
White | 85.6 | 75,797 | ||||||||
Total | 88,565 | |||||||||
The home county of this newspaper is Pennington. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Rapid City Journal | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
57701 / Rockerville / SD / 13.3 mi. | 7,672 | 15,679 | 48.9 | $30,905 | 21.7 | 3.5 | 1.2 | 13.0 | 1.2 | |
57702 / Silver City / SD / 11.9 mi. | 6,402 | 11,773 | 54.4 | $47,403 | 6.5 | 1.4 | 0.4 | 2.7 | 0.6 | |
57703 / Rapid City / SD / 12.3 mi. | 1,581 | 3,898 | 40.6 | $38,636 | 10.9 | 2.2 | 0.6 | 4.4 | 0.7 | |
57783 / Spearfish / SD / 27.8 mi. | 1,574 | 5,276 | 29.8 | $30,202 | 5.2 | 1.7 | 0.3 | 1.9 | 0.5 | |
57785 / Volunteer / SD / 12.5 mi. | 1,246 | 3,767 | 33.1 | $34,867 | 5.6 | 1.5 | 0.1 | 2.2 | 0.3 | |
57747 / Minnekata / SD / 51.6 mi. | 788 | 2,394 | 32.9 | $30,304 | 11.3 | 1.7 | 0.3 | 6.4 | 0.4 | |
57717 / Willet / SD / 35 mi. | 751 | 2,593 | 29.0 | $30,091 | 6.4 | 3.5 | 0.1 | 1.4 | 0.2 | |
57730 / Sylvan Lake / SD / 31.5 mi. | 729 | 2,074 | 35.1 | $36,737 | 6.6 | 1.4 | 0.2 | 3.1 | 0.2 | |
57718 / Black Hawk / SD / 5.6 mi. | 727 | 1,739 | 41.8 | $44,636 | 5.8 | 1.2 | 0.4 | 1.9 | 0.3 | |
57719 / Box Elder / SD / 16.2 mi. | 504 | 1,476 | 34.1 | $32,619 | 16.6 | 3.0 | 2.0 | 5.0 | 1.8 | |
82701 / Newcastle / WY / 49 mi. | 453 | 1,965 | 23.1 | $32,828 | 5.4 | 2.2 | 0.2 | 1.4 | 0.2 | |
57501 / Wendt / SD / 141 mi. | 431 | 6,206 | 6.9 | $43,531 | 10.9 | 1.2 | 0.2 | 7.7 | 0.4 | |
57732 / Roubaix / SD / 18.2 mi. | 387 | 1,048 | 36.9 | $32,327 | 5.1 | 2.0 | 0.0 | 1.7 | 0.3 | |
57770 / Pine Ridge Reser / SD / 65.9 mi. | 370 | 1,124 | 32.9 | $20,796 | 94.6 | 1.6 | 0.1 | 91.6 | 0.1 | |
57754 / Trojan / SD / 19 mi. | 357 | 1,566 | 22.8 | $31,268 | 5.1 | 2.3 | 0.2 | 1.5 | 0.2 | |
57745 / Rochford / SD / 21.2 mi. | 332 | 697 | 47.6 | $36,154 | 9.4 | 6.2 | 0.0 | 1.7 | 0.2 | |
57769 / Tilford / SD / 0.1 mi. | 322 | 1,091 | 29.5 | $41,488 | 4.5 | 1.0 | 0.3 | 1.4 | 0.2 | |
57744 / Red Shirt / SD / 26.9 mi. | 231 | 602 | 38.4 | $35,380 | 16.6 | 1.3 | 0.4 | 12.7 | 0.2 | |
57790 / Wall / SD / 55.5 mi. | 213 | 441 | 48.3 | $36,184 | 7.1 | 0.6 | 0.2 | 4.8 | 0.5 | |
57735 / Lauzen / SD / 63.5 mi. | 186 | 620 | 30.0 | $30,063 | 7.1 | 1.8 | 0.0 | 3.2 | 0.1 | |
57793 / Whitewood / SD / 18.8 mi. | 177 | 610 | 29.0 | $33,750 | 4.7 | 1.6 | 0.1 | 1.8 | 0.1 | |
57567 / Plum Creek / SD / 80.9 mi. | 173 | 628 | 27.5 | $31,719 | 5.2 | 0.9 | 0.0 | 3.1 | 0.1 | |
57625 / Standing Rock Re / SD / 110.3 mi. | 156 | 1,220 | 12.8 | $22,403 | 88.0 | 1.1 | 0.1 | 86.0 | 0.1 | |
57760 / Newell / SD / 31.4 mi. | 142 | 549 | 25.9 | $25,875 | 3.8 | 1.0 | 0.0 | 1.4 | 0.1 | |
57543 / Kadoka / SD / 91.8 mi. | 140 | 373 | 37.5 | $25,352 | 17.2 | 0.2 | 0.1 | 14.4 | 0.1 | |
57551 / Vetal / SD / 102.8 mi. | 139 | 839 | 16.6 | $27,256 | 50.5 | 2.2 | 0.4 | 40.0 | 0.1 | |
57555 / Pine Run / SD / 151.4 mi. | 135 | 1,052 | 12.8 | $22,737 | 80.7 | 1.8 | 0.1 | 76.3 | 0.0 | |
82729 / Sundance / WY / 46.6 mi. | 127 | 793 | 16.0 | $39,688 | 3.0 | 0.6 | 0.0 | 1.2 | 0.2 | |
57580 / Winner / SD / 173.6 mi. | 122 | 1,889 | 6.5 | $29,007 | 15.1 | 1.1 | 0.0 | 12.6 | 0.0 | |
57751 / Keystone / SD / 18.6 mi. | 117 | 288 | 40.6 | $31,354 | 10.1 | 2.1 | 0.3 | 6.2 | 0.0 | |
57761 / Viewfield / SD / 27.3 mi. | 116 | 403 | 28.8 | $34,911 | 5.2 | 0.6 | 0.0 | 3.7 | 0.1 | |
69337 / Chadron / NE / 92.2 mi. | 114 | 2,676 | 4.3 | $29,308 | 8.7 | 2.7 | 1.0 | 3.3 | 0.4 | |
57626 / Usta / SD / 80.5 mi. | 112 | 398 | 28.1 | $23,875 | 24.7 | 0.4 | 0.1 | 21.8 | 0.0 | |
57559 / Van Metre / SD / 125.8 mi. | 111 | 377 | 29.4 | $30,966 | 5.0 | 0.4 | 0.0 | 2.9 | 0.1 | |
57706 / Ellsworth AFB / SD / 15.8 mi. | 94 | 1,184 | 7.9 | $33,080 | 21.1 | 6.8 | 6.6 | 0.9 | 2.6 | |
82716 / Weston / WY / 97.8 mi. | 73 | 5,609 | 1.3 | $42,385 | 6.8 | 4.0 | 0.2 | 1.0 | 0.5 | |
57772 / Sharps Corner / SD / 81.2 mi. | 69 | 321 | 21.5 | $23,021 | 97.0 | 1.5 | 0.0 | 95.2 | 0.0 | |
57752 / Kyle / SD / 67 mi. | 66 | 520 | 12.7 | $23,945 | 96.2 | 1.5 | 0.1 | 93.9 | 0.0 | |
82718 / Gillette / WY / 98.5 mi. | 62 | 5,488 | 1.1 | $55,359 | 5.6 | 3.3 | 0.1 | 0.7 | 0.4 | |
57763 / Oelrichs / SD / 68.2 mi. | 60 | 133 | 45.1 | $29,500 | 10.4 | 0.0 | 0.3 | 9.4 | 0.0 | |
82730 / Upton / WY / 61.2 mi. | 59 | 527 | 11.2 | $34,875 | 5.1 | 2.1 | 0.0 | 0.8 | 0.2 | |
57552 / Stamford / SD / 93.6 mi. | 58 | 240 | 24.2 | $28,333 | 1.2 | 0.0 | 0.0 | 0.7 | 0.0 | |
57756 / Manderson / SD / 76 mi. | 52 | 211 | 24.6 | $13,466 | 98.3 | 1.2 | 0.0 | 95.9 | 0.0 | |
82717 / Gillette / WY / 92.1 mi. | 52 | 29 | 179.3 | $6,136 | 2.6 | 0.0 | 0.0 | 0.0 | 0.0 | |
57579 / White River / SD / 130 mi. | 51 | 440 | 11.6 | $24,353 | 55.5 | 1.9 | 0.0 | 50.7 | 0.2 | |
57759 / Nemo / SD / 6.3 mi. | 44 | 128 | 34.4 | $37,708 | 19.1 | 2.4 | 0.4 | 15.4 | 0.4 | |
69365 / Whiteclay / NE / 108 mi. | 44 | 27 | 163.0 | $46,250 | 22.6 | 0.0 | 0.0 | 22.6 | 0.0 | |
57720 / Buffalo / SD / 82.1 mi. | 42 | 279 | 15.1 | $25,268 | 2.8 | 1.2 | 0.0 | 0.0 | 0.2 | |
57577 / Wanblee / SD / 85.7 mi. | 40 | 234 | 17.1 | $13,750 | 91.7 | 0.4 | 0.0 | 90.4 | 0.0 | |
57568 / Sweeney / SD / 155.9 mi. | 38 | 335 | 11.3 | $30,288 | 4.0 | 0.6 | 0.3 | 1.0 | 0.6 | |
57764 / Oglala / SD / 73.9 mi. | 37 | 355 | 10.4 | $17,368 | 97.7 | 0.6 | 0.1 | 96.7 | 0.1 | |
57532 / Orton / SD / 139 mi. | 36 | 1,074 | 3.4 | $41,637 | 8.2 | 0.5 | 0.2 | 5.7 | 0.3 | |
57623 / Red Elm / SD / 93.8 mi. | 35 | 295 | 11.9 | $26,932 | 60.6 | 0.9 | 0.0 | 57.9 | 0.0 | |
57788 / Vale / SD / 25.6 mi. | 34 | 201 | 16.9 | $33,500 | 4.9 | 2.1 | 0.6 | 1.3 | 0.4 | |
57325 / Ola / SD / 190.3 mi. | 33 | 1,177 | 2.8 | $33,942 | 17.5 | 1.0 | 0.4 | 13.7 | 0.5 | |
82720 / New Haven / WY / 69.2 mi. | 33 | 383 | 8.6 | $27,958 | 3.0 | 1.2 | 0.3 | 0.6 | 0.1 | |
57638 / White Butte / SD / 123.3 mi. | 32 | 883 | 3.6 | $28,458 | 4.7 | 0.3 | 0.7 | 2.2 | 0.4 | |
57725 / Farmingdale / SD / 25.2 mi. | 32 | 61 | 52.5 | $39,792 | 2.7 | 0.7 | 0.0 | 1.3 | 0.0 | |
69360 / Rushville / NE / 106.9 mi. | 32 | 631 | 5.1 | $28,702 | 17.7 | 1.9 | 0.1 | 13.0 | 0.0 | |
57722 / Kain / SD / 46.6 mi. | 28 | 178 | 15.7 | $29,853 | 19.7 | 2.2 | 0.0 | 16.0 | 0.0 | |
57762 / Nisland / SD / 29.5 mi. | 28 | 206 | 13.6 | $23,929 | 8.5 | 2.5 | 0.0 | 4.7 | 0.4 | |
57531 / Draper / SD / 136.6 mi. | 27 | 104 | 26.0 | $28,000 | 3.1 | 0.0 | 0.0 | 0.8 | 0.0 | |
57748 / Red Scaffold / SD / 57.8 mi. | 27 | 107 | 25.2 | $20,789 | 63.5 | 1.7 | 0.0 | 61.7 | 0.0 | |
57750 / Potato Creek / SD / 75.7 mi. | 27 | 117 | 23.1 | $29,464 | 50.2 | 1.6 | 0.0 | 44.6 | 0.3 | |
82712 / Beulah / WY / 40.2 mi. | 27 | 63 | 42.9 | $29,519 | 7.3 | 0.0 | 0.0 | 6.6 | 0.0 | |
57773 / Pringle / SD / 41.1 mi. | 24 | 77 | 31.2 | $41,875 | 5.7 | 0.5 | 0.0 | 2.1 | 0.0 | |
57779 / Saint Onge / SD / 26.9 mi. | 24 | 61 | 39.3 | $25,658 | 1.9 | 0.6 | 0.6 | 0.6 | 0.0 | |
57576 / Vivian / SD / 143.4 mi. | 22 | 89 | 24.7 | $26,705 | 1.9 | 1.4 | 0.0 | 0.5 | 0.0 | |
57365 / Oacoma / SD / 187.3 mi. | 16 | 206 | 7.8 | $36,875 | 7.1 | 0.2 | 0.0 | 4.9 | 0.0 | |
57339 / Fort Thompson / SD / 188.3 mi. | 15 | 365 | 4.1 | $7,941 | 95.5 | 0.5 | 0.1 | 94.0 | 0.0 | |
File | sd_rapid_city_journal | |||||||||
Time | 5/19/05 6:05 PM | |||||||||
Page | 345 | |||||||||
Member | 143750 |