Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Sampson Independent, Clinton | ||||||||||
Clinton, North Carolina | ||||||||||
Owner: Heartland Publications (Fla.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 16.7 | |||||||||
2004 | 11.1 | |||||||||
2003 | Did not report | |||||||||
2002 | 0.0 | |||||||||
2001 | 9.1 | |||||||||
2000 | 0.0 | |||||||||
1999 | 0.0 | |||||||||
1998 | 0.0 | |||||||||
1997 | Did not report | |||||||||
1996 | Did not report | |||||||||
1995 | Did not report | |||||||||
1994 | Did not report | |||||||||
1993 | Did not report | |||||||||
1992 | Did not report | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2005 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Sampson Independent, Clinton | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 16.7 | 46.8 | 36 | |||||||
2004 | 11.1 | 44.6 | 25 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Heartland Publications (Fla.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 85. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Sampson Independent, Clinton | ||||||||||
This newspaper's Newsroom Diversity Index is 36. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 0, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 5,001 to 10,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 63 out of 211 | ||||||||||
newspapers reporting in the category of 5,001 to 10,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Kansas City Kansan, Kansas, with a 25 percent non-white staff in a community that is 48.4 percent non-white. Its index is 52. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 8,229 ranks 895 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Sampson Independent, Clinton | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 10.6 | 5,648 | ||||||||
Black | 31.3 | 16,605 | ||||||||
Asian and Pacific Islander | 0.3 | 168 | ||||||||
Native-American | 1.7 | 885 | ||||||||
Other non-white | 0.1 | 43 | ||||||||
Multi-racial | 0.6 | 322 | ||||||||
Non-white | 44.6 | 23,671 | ||||||||
White | 55.5 | 29,460 | ||||||||
Total | 53,131 | |||||||||
Home county: Sampson | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 10.8 | 6,477 | ||||||||
Black | 29.7 | 17,871 | ||||||||
Asian and Pacific Islander | 0.3 | 177 | ||||||||
Native-American | 1.7 | 1,029 | ||||||||
Other non-white | 0.1 | 48 | ||||||||
Multi-racial | 0.6 | 369 | ||||||||
Non-white | 43.2 | 25,971 | ||||||||
White | 56.8 | 34,190 | ||||||||
Total | 60,161 | |||||||||
The home county of this newspaper is Sampson. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Sampson Independent, Clinton | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
28328 / Clinton / NC / 0.4 mi. | 4,699 | 9,413 | 49.9 | $31,017 | 47.5 | 10.2 | 33.5 | 2.8 | 0.4 | |
28382 / Roseboro / NC / 10.1 mi. | 876 | 2,324 | 37.7 | $31,044 | 35.9 | 3.5 | 30.5 | 0.9 | 0.4 | |
28366 / Newton Grove / NC / 9 mi. | 479 | 1,730 | 27.7 | $35,558 | 39.3 | 16.6 | 21.7 | 0.2 | 0.1 | |
28398 / Warsaw / NC / 12.7 mi. | 417 | 2,672 | 15.6 | $28,458 | 63.6 | 15.9 | 46.7 | 0.1 | 0.4 | |
28441 / Garland / NC / 11.4 mi. | 364 | 1,290 | 28.2 | $30,852 | 47.7 | 10.8 | 35.6 | 0.6 | 0.1 | |
28341 / Faison / NC / 14 mi. | 290 | 1,573 | 18.4 | $28,561 | 56.8 | 24.1 | 31.3 | 0.4 | 0.2 | |
28334 / Dunn / NC / 25.1 mi. | 271 | 9,125 | 3.0 | $31,647 | 30.3 | 4.3 | 23.4 | 1.3 | 0.4 | |
28318 / Autryville / NC / 13.1 mi. | 212 | 1,575 | 13.5 | $34,651 | 15.5 | 5.6 | 7.4 | 1.4 | 0.3 | |
28447 / Ivanhoe / NC / 21.6 mi. | 212 | 413 | 51.3 | $26,277 | 62.8 | 12.8 | 48.5 | 0.6 | 0.2 | |
28393 / Turkey / NC / 7.2 mi. | 155 | 721 | 21.5 | $26,860 | 46.8 | 7.2 | 38.1 | 0.3 | 0.6 | |
28444 / Harrells / NC / 19.2 mi. | 124 | 811 | 15.3 | $26,615 | 58.1 | 7.3 | 49.6 | 0.7 | 0.1 | |
28385 / Salemburg / NC / 9.2 mi. | 104 | 1,596 | 6.5 | $38,355 | 33.8 | 8.0 | 23.7 | 1.3 | 0.1 | |
File | nc_the_sampson_independent__clinton | |||||||||
Time | 5/20/05 9:43 AM | |||||||||
Page | 894 | |||||||||
Member | 132380 |