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Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Daily Advance, Elizabeth City | ||||||||||
Elizabeth City, North Carolina | ||||||||||
Owner: Cox Enterprises (Ga.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff | ![]() |
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2005 | 14.3 | |||||||||
2004 | 7.7 | |||||||||
2003 | 0.0 | |||||||||
2002 | 12.5 | |||||||||
2001 | 12.5 | |||||||||
2000 | 5.6 | |||||||||
1999 | 0.0 | |||||||||
1998 | 21.4 | |||||||||
1997 | 6.7 | |||||||||
1996 | 0.0 | |||||||||
1995 | 0.0 | |||||||||
1994 | 0.0 | |||||||||
1993 | 0.0 | |||||||||
1992 | 7.7 | |||||||||
1991 | 0.0 | |||||||||
1990 | 0.0 | |||||||||
The latest year at peak is | 1998 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Daily Advance, Elizabeth City | ||||||||||
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Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 14.3 | 33.4 | 43 | |||||||
2004 | 7.7 | 33.4 | 23 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Cox Enterprises (Ga.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 66. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Daily Advance, Elizabeth City | ||||||||||
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This newspaper's Newsroom Diversity Index is 43. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 102 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Greeley Tribune, Colorado, with a 26.3 percent non-white staff in a community that is 30 percent non-white. Its index is 88. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 10,136 ranks 791 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Daily Advance, Elizabeth City | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents | ![]() |
|||||||
Hispanic | 1.2 | 997 | ||||||||
Black | 30.3 | 25,186 | ||||||||
Asian and Pacific Islander | 0.6 | 496 | ||||||||
Native-American | 0.3 | 279 | ||||||||
Other non-white | 0.1 | 61 | ||||||||
Multi-racial | 0.9 | 769 | ||||||||
Non-white | 33.4 | 27,788 | ||||||||
White | 66.6 | 55,473 | ||||||||
Total | 83,261 | |||||||||
Home county: Pasquotank | ||||||||||
Race/ethnicity | % of population | Number of residents | ![]() |
|||||||
Hispanic | 1.2 | 429 | ||||||||
Black | 39.9 | 13,932 | ||||||||
Asian and Pacific Islander | 0.9 | 311 | ||||||||
Native-American | 0.3 | 120 | ||||||||
Other non-white | 0.1 | 36 | ||||||||
Multi-racial | 1.2 | 404 | ||||||||
Non-white | 43.7 | 15,232 | ||||||||
White | 56.4 | 19,665 | ||||||||
Total | 34,897 | |||||||||
The home county of this newspaper is Pasquotank. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Daily Advance, Elizabeth City | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
27909 / Elizabeth City / NC / 0 mi. | 5,709 | 12,907 | 44.2 | $30,444 | 43.7 | 1.2 | 39.9 | 0.3 | 0.9 | |
27944 / Hertford / NC / 11.4 mi. | 1,731 | 4,166 | 41.6 | $29,475 | 29.7 | 0.6 | 28.0 | 0.2 | 0.3 | |
27932 / Edenton / NC / 22 mi. | 1,068 | 4,733 | 22.6 | $31,045 | 41.5 | 1.5 | 38.8 | 0.3 | 0.3 | |
27921 / Camden / NC / 8.1 mi. | 597 | 1,214 | 49.2 | $40,238 | 20.5 | 0.8 | 18.3 | 0.5 | 0.1 | |
27958 / Moyock / NC / 14.8 mi. | 344 | 2,458 | 14.0 | $46,182 | 11.7 | 1.6 | 8.3 | 0.4 | 0.5 | |
27976 / South Mills / NC / 13 mi. | 286 | 877 | 32.6 | $39,345 | 21.2 | 0.5 | 18.8 | 0.3 | 0.4 | |
27929 / Currituck / NC / 19 mi. | 168 | 276 | 60.9 | $49,917 | 3.2 | 2.1 | 0.6 | 0.0 | 0.3 | |
27919 / Belvidere / NC / 12.7 mi. | 164 | 351 | 46.7 | $33,040 | 29.2 | 0.5 | 28.4 | 0.0 | 0.0 | |
27980 / Tyner / NC / 19.6 mi. | 157 | 891 | 17.6 | $28,125 | 30.9 | 1.7 | 27.6 | 0.1 | 0.5 | |
27974 / Shiloh / NC / 15.2 mi. | 128 | 457 | 28.0 | $39,531 | 15.5 | 0.8 | 10.5 | 0.7 | 2.4 | |
27973 / Shawboro / NC / 11.6 mi. | 127 | 389 | 32.6 | $38,269 | 13.1 | 0.6 | 10.4 | 0.4 | 0.3 | |
27939 / Grandy / NC / 21.8 mi. | 88 | 706 | 12.5 | $31,100 | 6.9 | 0.7 | 3.7 | 0.6 | 0.8 | |
27946 / Hobbsville / NC / 20.1 mi. | 80 | 500 | 16.0 | $30,865 | 29.0 | 0.6 | 27.6 | 0.2 | 0.3 | |
27923 / Coinjock / NC / 19.7 mi. | 73 | 273 | 26.7 | $37,019 | 3.2 | 0.8 | 0.3 | 0.6 | 0.3 | |
27917 / Barco / NC / 16.4 mi. | 69 | 300 | 23.0 | $27,198 | 30.1 | 5.9 | 21.6 | 0.9 | 0.7 | |
27966 / Powells Point / NC / 28.1 mi. | 62 | 537 | 11.5 | $37,973 | 11.2 | 1.1 | 8.8 | 0.1 | 0.2 | |
27979 / Sunbury / NC / 17.7 mi. | 55 | 589 | 9.3 | $32,596 | 52.8 | 0.8 | 49.9 | 0.0 | 0.2 | |
27985 / Winfall / NC / 11.3 mi. | 40 | 50 | 80.0 | $25,000 | 47.6 | 0.0 | 45.2 | 0.0 | 0.0 | |
27916 / Aydlett / NC / 21 mi. | 37 | 173 | 21.4 | $42,143 | 7.9 | 2.3 | 3.6 | 1.6 | 0.2 | |
27956 / Maple / NC / 17.8 mi. | 35 | 168 | 20.8 | $36,923 | 17.7 | 0.8 | 15.2 | 0.4 | 0.2 | |
27965 / Poplar Branch / NC / 22.6 mi. | 35 | 215 | 16.3 | $35,278 | 13.0 | 0.2 | 10.4 | 0.6 | 0.0 | |
File | nc_the_daily_advance__elizabeth_city | |||||||||
Time | 5/21/05 9:46 PM | |||||||||
Page | 790 | |||||||||
Member | 132500 |