Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Sarasota Herald-Tribune | ||||||||||
Sarasota, Florida | ||||||||||
Owner: New York Times Co. | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
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2005 | 8.5 | |||||||||
2004 | 9.3 | |||||||||
2003 | 8.2 | |||||||||
2002 | 6.2 | |||||||||
2001 | 5.6 | |||||||||
2000 | 9.7 | |||||||||
1999 | 11.1 | |||||||||
1998 | 11.3 | |||||||||
1997 | 11.8 | |||||||||
1996 | 11.7 | |||||||||
1995 | 11.2 | |||||||||
1994 | 8.9 | |||||||||
1993 | 5.7 | |||||||||
1992 | 6.0 | |||||||||
1991 | 4.8 | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 1997 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Sarasota Herald-Tribune | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 8.5 | 12.3 | 69 | |||||||
2004 | 9.3 | 12.3 | 76 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, New York Times Co., | ||||||||||
has a companywide, circulation-weighted Diversity Index of 69. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Sarasota Herald-Tribune | ||||||||||
This newspaper's Newsroom Diversity Index is 69. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 64, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 100,001 to 250,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 23 out of 58 | ||||||||||
newspapers reporting in the category of 100,001 to 250,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Akron Beacon Journal, Ohio, with a 20.8 percent non-white staff in a community that is 11.8 percent non-white. Its index is 177. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 110,783 ranks 93 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Sarasota Herald-Tribune | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 5.3 | 34,674 | ||||||||
Black | 5.1 | 33,073 | ||||||||
Asian and Pacific Islander | 0.9 | 5,657 | ||||||||
Native-American | 0.2 | 1,240 | ||||||||
Other non-white | 0.1 | 651 | ||||||||
Multi-racial | 0.8 | 5,370 | ||||||||
Non-white | 12.3 | 80,665 | ||||||||
White | 87.7 | 574,411 | ||||||||
Total | 655,076 | |||||||||
Home county: Sarasota | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 4.3 | 14,142 | ||||||||
Black | 4.1 | 13,254 | ||||||||
Asian and Pacific Islander | 0.8 | 2,577 | ||||||||
Native-American | 0.2 | 623 | ||||||||
Other non-white | 0.1 | 312 | ||||||||
Multi-racial | 0.8 | 2,446 | ||||||||
Non-white | 10.2 | 33,354 | ||||||||
White | 89.8 | 292,603 | ||||||||
Total | 325,957 | |||||||||
The home county of this newspaper is Sarasota. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Sarasota Herald-Tribune | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
34231 / Sarasota / FL / 5.6 mi. | 7,403 | 15,310 | 48.4 | $40,385 | 6.0 | 3.5 | 0.6 | 0.2 | 0.9 | |
34293 / Venice / FL / 22 mi. | 6,579 | 14,226 | 46.2 | $40,608 | 3.2 | 1.5 | 0.3 | 0.2 | 0.7 | |
34232 / Sarasota / FL / 4.2 mi. | 5,814 | 13,283 | 43.8 | $43,931 | 8.9 | 5.5 | 1.4 | 0.2 | 0.9 | |
34292 / Venice / FL / 20.2 mi. | 5,323 | 8,975 | 59.3 | $39,124 | 2.6 | 1.0 | 0.6 | 0.1 | 0.5 | |
34236 / Sarasota / FL / 0 mi. | 4,529 | 6,195 | 73.1 | $37,234 | 27.2 | 15.1 | 10.1 | 0.3 | 0.8 | |
34238 / Sarasota / FL / 8.5 mi. | 4,135 | 6,870 | 60.2 | $55,292 | 5.1 | 2.4 | 0.9 | 0.1 | 1.3 | |
34243 / Sarasota / FL / 4.9 mi. | 4,009 | 9,117 | 44.0 | $52,418 | 11.3 | 4.7 | 3.8 | 0.1 | 1.7 | |
34275 / Nokomis / FL / 14.3 mi. | 4,006 | 7,196 | 55.7 | $43,263 | 4.2 | 1.4 | 1.3 | 0.2 | 0.6 | |
34223 / Englewood / FL / 27.2 mi. | 3,924 | 8,979 | 43.7 | $35,814 | 2.7 | 1.5 | 0.1 | 0.2 | 0.5 | |
34233 / Sarasota / FL / 5.6 mi. | 3,751 | 6,554 | 57.2 | $47,811 | 5.7 | 3.2 | 0.7 | 0.2 | 1.1 | |
34242 / Sarasota / FL / 5.4 mi. | 3,266 | 5,019 | 65.1 | $67,181 | 2.8 | 1.5 | 0.2 | 0.1 | 0.5 | |
34239 / Sarasota / FL / 2.3 mi. | 3,238 | 7,514 | 43.1 | $40,413 | 8.4 | 5.2 | 0.8 | 0.2 | 1.3 | |
34234 / Sarasota / FL / 2.1 mi. | 2,936 | 8,331 | 35.2 | $29,980 | 48.5 | 6.4 | 39.3 | 0.3 | 0.8 | |
34235 / Sarasota / FL / 4.4 mi. | 2,897 | 6,053 | 47.9 | $50,396 | 10.3 | 5.0 | 3.2 | 0.1 | 1.0 | |
34285 / Venice / FL / 18.5 mi. | 2,712 | 4,526 | 59.9 | $39,311 | 2.7 | 1.5 | 0.3 | 0.2 | 0.4 | |
34203 / Bradenton / FL / 7.4 mi. | 2,380 | 10,404 | 22.9 | $37,972 | 23.7 | 12.5 | 8.7 | 0.2 | 1.1 | |
34237 / Sarasota / FL / 1.6 mi. | 2,349 | 7,090 | 33.1 | $31,360 | 26.9 | 18.2 | 5.9 | 0.3 | 1.0 | |
34228 / Longboat Key / FL / 6.6 mi. | 2,256 | 4,280 | 52.7 | $90,251 | 1.4 | 0.7 | 0.1 | 0.1 | 0.5 | |
34224 / Englewood / FL / 32.2 mi. | 2,099 | 7,220 | 29.1 | $31,385 | 2.6 | 1.4 | 0.3 | 0.1 | 0.2 | |
34287 / North Port / FL / 31.3 mi. | 2,067 | 8,876 | 23.3 | $31,777 | 8.0 | 2.6 | 3.3 | 0.2 | 0.5 | |
34241 / Sarasota / FL / 18.1 mi. | 2,050 | 4,598 | 44.6 | $60,595 | 5.1 | 2.8 | 0.4 | 0.3 | 0.7 | |
34209 / Bradenton / FL / 12.1 mi. | 2,025 | 14,577 | 13.9 | $45,036 | 5.2 | 2.6 | 0.9 | 0.2 | 1.0 | |
33952 / Port Charlotte / FL / 36.3 mi. | 1,837 | 13,845 | 13.3 | $31,775 | 13.2 | 5.5 | 4.9 | 0.3 | 1.1 | |
34202 / Bradenton / FL / 8.7 mi. | 1,733 | 5,476 | 31.6 | $69,685 | 7.7 | 4.1 | 1.5 | 0.1 | 1.4 | |
34240 / Sarasota / FL / 12 mi. | 1,610 | 2,375 | 67.8 | $70,188 | 4.8 | 2.7 | 0.7 | 0.1 | 0.6 | |
34229 / Osprey / FL / 11 mi. | 1,488 | 2,319 | 64.2 | $56,848 | 3.2 | 1.3 | 0.2 | 0.2 | 0.8 | |
34205 / Bradenton / FL / 10.2 mi. | 1,477 | 13,831 | 10.7 | $30,284 | 22.5 | 12.3 | 7.8 | 0.3 | 0.9 | |
33950 / Punta Gorda / FL / 42.6 mi. | 1,469 | 9,646 | 15.2 | $41,180 | 6.5 | 1.9 | 3.0 | 0.2 | 0.7 | |
34208 / Bradenton / FL / 9.6 mi. | 1,382 | 11,074 | 12.5 | $35,106 | 43.0 | 15.2 | 25.6 | 0.2 | 0.6 | |
34210 / Bradenton / FL / 9.5 mi. | 1,341 | 7,251 | 18.5 | $40,330 | 7.8 | 3.4 | 1.7 | 0.2 | 1.6 | |
34207 / Bradenton / FL / 7.4 mi. | 1,282 | 14,817 | 8.7 | $28,190 | 15.5 | 8.0 | 4.5 | 0.3 | 1.3 | |
33948 / Port Charlotte / FL / 34.7 mi. | 1,261 | 6,099 | 20.7 | $37,236 | 12.9 | 4.1 | 6.3 | 0.2 | 1.1 | |
33947 / Rotonda West / FL / 35.2 mi. | 992 | 2,373 | 41.8 | $40,967 | 2.9 | 1.4 | 0.4 | 0.2 | 0.4 | |
33980 / Port Charlotte / FL / 38.6 mi. | 922 | 4,385 | 21.0 | $31,865 | 13.9 | 3.7 | 8.0 | 0.1 | 1.2 | |
34221 / Palmetto / FL / 16.8 mi. | 912 | 11,771 | 7.7 | $36,092 | 36.9 | 18.6 | 16.8 | 0.2 | 0.3 | |
33981 / Port Charlotte / FL / 36.3 mi. | 884 | 3,116 | 28.4 | $38,038 | 5.8 | 2.5 | 1.5 | 0.2 | 0.6 | |
33983 / Punta Gorda / FL / 39.5 mi. | 761 | 4,600 | 16.5 | $43,964 | 13.0 | 3.5 | 6.6 | 0.1 | 1.5 | |
34286 / North Port / FL / 27.1 mi. | 719 | 2,990 | 24.0 | $45,469 | 8.5 | 3.2 | 3.4 | 0.2 | 0.5 | |
34266 / Arcadia / FL / 42.8 mi. | 639 | 10,666 | 6.0 | $30,583 | 38.9 | 24.9 | 12.6 | 0.2 | 0.4 | |
34201 / Bradenton / FL / 5.8 mi. | 623 | 993 | 62.7 | $78,449 | 4.2 | 1.4 | 1.0 | 0.0 | 1.3 | |
33953 / Port Charlotte / FL / 30.7 mi. | 515 | 1,548 | 33.3 | $39,795 | 7.1 | 2.6 | 2.7 | 0.1 | 0.9 | |
34222 / Ellenton / FL / 14 mi. | 479 | 4,533 | 10.6 | $30,084 | 7.3 | 5.0 | 1.6 | 0.1 | 0.3 | |
33921 / Boca Grande / FL / 40.4 mi. | 441 | 773 | 57.1 | $127,020 | 1.7 | 1.1 | 0.4 | 0.0 | 0.1 | |
34219 / Parrish / FL / 22.9 mi. | 415 | 2,300 | 18.0 | $51,250 | 10.7 | 5.8 | 3.5 | 0.2 | 0.4 | |
33954 / Port Charlotte / FL / 33.4 mi. | 405 | 2,826 | 14.3 | $45,637 | 16.8 | 4.5 | 9.3 | 0.2 | 1.2 | |
33946 / Placida / FL / 36.3 mi. | 401 | 537 | 74.7 | $64,141 | 1.9 | 1.0 | 0.0 | 0.1 | 0.2 | |
34217 / Bradenton Beach / FL / 15.1 mi. | 394 | 3,309 | 11.9 | $41,021 | 2.9 | 1.7 | 0.2 | 0.1 | 0.3 | |
33982 / Punta Gorda / FL / 54 mi. | 320 | 3,687 | 8.7 | $33,750 | 10.2 | 2.9 | 5.7 | 0.3 | 0.4 | |
34216 / Anna Maria / FL / 17.8 mi. | 304 | 929 | 32.7 | $41,553 | 3.5 | 2.4 | 0.3 | 0.1 | 0.3 | |
34251 / Myakka City / FL / 23.4 mi. | 233 | 1,258 | 18.5 | $54,216 | 17.0 | 15.3 | 0.5 | 0.2 | 0.5 | |
33955 / Punta Gorda / FL / 57.4 mi. | 154 | 2,859 | 5.4 | $42,334 | 4.2 | 2.0 | 1.1 | 0.2 | 0.6 | |
34215 / Cortez / FL / 12.6 mi. | 89 | 393 | 22.6 | $32,391 | 2.0 | 1.3 | 0.3 | 0.3 | 0.3 | |
File | fl_sarasota_herald-tribune | |||||||||
Time | 5/17/05 5:39 PM | |||||||||
Page | 93 | |||||||||
Member | 108600 |