Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Napa Valley Register | ||||||||||
Napa, California | ||||||||||
Owner: Pulitzer (Mo.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 10.3 | |||||||||
2004 | 3.4 | |||||||||
2003 | Did not report | |||||||||
2002 | Did not report | |||||||||
2001 | Did not report | |||||||||
2000 | 0.0 | |||||||||
1999 | 4.8 | |||||||||
1998 | Did not report | |||||||||
1997 | 13.0 | |||||||||
1996 | 10.0 | |||||||||
1995 | 5.6 | |||||||||
1994 | 5.3 | |||||||||
1993 | 18.2 | |||||||||
1992 | 10.0 | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 1993 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Napa Valley Register | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 10.3 | 29.1 | 35 | |||||||
2004 | 3.4 | 29.4 | 12 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Pulitzer (Mo.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 59. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Napa Valley Register | ||||||||||
This newspaper's Newsroom Diversity Index is 35. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 121 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Greeley Tribune, Colorado, with a 26.3 percent non-white staff in a community that is 30 percent non-white. Its index is 88. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 17,851 ranks 530 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Napa Valley Register | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 24.2 | 27,746 | ||||||||
Black | 0.7 | 827 | ||||||||
Asian and Pacific Islander | 1.9 | 2,206 | ||||||||
Native-American | 0.5 | 595 | ||||||||
Other non-white | 0.2 | 201 | ||||||||
Multi-racial | 1.9 | 2,190 | ||||||||
Non-white | 29.4 | 33,765 | ||||||||
White | 70.6 | 81,050 | ||||||||
Total | 114,815 | |||||||||
Home county: Napa | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 23.7 | 29,416 | ||||||||
Black | 1.2 | 1,527 | ||||||||
Asian and Pacific Islander | 3.1 | 3,895 | ||||||||
Native-American | 0.5 | 642 | ||||||||
Other non-white | 0.2 | 226 | ||||||||
Multi-racial | 2.1 | 2,641 | ||||||||
Non-white | 30.9 | 38,347 | ||||||||
White | 69.1 | 85,932 | ||||||||
Total | 124,279 | |||||||||
The home county of this newspaper is Napa. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Napa Valley Register | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
94558 / Spanish Flat / CA / 3.4 mi. | 11,337 | 22,988 | 49.3 | $55,995 | 27.1 | 21.5 | 0.8 | 0.5 | 2.0 | |
94559 / Napa / CA / 0 mi. | 3,606 | 10,330 | 34.9 | $43,846 | 35.8 | 31.5 | 0.5 | 0.6 | 1.2 | |
94574 / Saint Helena / CA / 16.2 mi. | 1,003 | 3,741 | 26.8 | $60,964 | 28.7 | 25.6 | 0.5 | 0.3 | 1.1 | |
94599 / Yountville / CA / 8.2 mi. | 488 | 1,091 | 44.7 | $48,452 | 14.3 | 10.3 | 0.9 | 0.3 | 1.4 | |
94515 / Calistoga / CA / 23.6 mi. | 278 | 2,909 | 9.6 | $44,320 | 34.9 | 31.5 | 0.4 | 0.5 | 1.1 | |
94589 / Vallejo / CA / 9.8 mi. | 266 | 12,818 | 2.1 | $53,881 | 72.4 | 15.8 | 24.2 | 0.4 | 27.1 | |
94508 / Angwin / CA / 20 mi. | 146 | 998 | 14.6 | $61,389 | 28.9 | 12.1 | 2.8 | 0.4 | 9.6 | |
94591 / Vallejo / CA / 13 mi. | 137 | 17,169 | 0.8 | $61,022 | 65.2 | 12.5 | 17.8 | 0.5 | 29.2 | |
94567 / Pope Valley / CA / 25.6 mi. | 31 | 174 | 17.8 | $60,000 | 15.8 | 6.8 | 0.4 | 0.4 | 0.8 | |
File | ca_the_napa_valley_register | |||||||||
Time | 5/19/05 8:01 PM | |||||||||
Page | 529 | |||||||||
Member | 103250 |