Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Davis Enterprise | ||||||||||
Davis, California | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 6.3 | |||||||||
2004 | 7.7 | |||||||||
2003 | 5.3 | |||||||||
2002 | 17.6 | |||||||||
2001 | 15.8 | |||||||||
2000 | 11.8 | |||||||||
1999 | 5.3 | |||||||||
1998 | 11.1 | |||||||||
1997 | 5.9 | |||||||||
1996 | 0.0 | |||||||||
1995 | 0.0 | |||||||||
1994 | 5.9 | |||||||||
1993 | 10.0 | |||||||||
1992 | 11.1 | |||||||||
1991 | 6.7 | |||||||||
1990 | 5.9 | |||||||||
The latest year at peak is | 2002 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Davis Enterprise | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 6.3 | 35.2 | 18 | |||||||
2004 | 7.7 | 35.0 | 22 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Davis Enterprise | ||||||||||
This newspaper's Newsroom Diversity Index is 18. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 152 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Muskogee Daily Phoenix and Times-Democrat, Oklahoma, with a 43.5 percent non-white staff in a community that is 36.9 percent non-white. Its index is 118. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 10,001 ranks 800 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Davis Enterprise | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 10.2 | 6,941 | ||||||||
Black | 2.3 | 1,532 | ||||||||
Asian and Pacific Islander | 17.9 | 12,208 | ||||||||
Native-American | 0.5 | 319 | ||||||||
Other non-white | 0.3 | 196 | ||||||||
Multi-racial | 3.9 | 2,627 | ||||||||
Non-white | 35.0 | 23,823 | ||||||||
White | 65.0 | 44,227 | ||||||||
Total | 68,050 | |||||||||
Home county: Yolo | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 25.9 | 43,707 | ||||||||
Black | 1.9 | 3,133 | ||||||||
Asian and Pacific Islander | 10.0 | 16,833 | ||||||||
Native-American | 0.7 | 1,165 | ||||||||
Other non-white | 0.2 | 396 | ||||||||
Multi-racial | 3.3 | 5,484 | ||||||||
Non-white | 41.9 | 70,718 | ||||||||
White | 58.1 | 97,942 | ||||||||
Total | 168,660 | |||||||||
The home county of this newspaper is Yolo. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Davis Enterprise | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
95616 / Davis / CA / 1.1 mi. | 9,389 | 24,640 | 38.1 | $42,110 | 35.2 | 10.3 | 2.3 | 0.5 | 18.0 | |
95695 / Woodland / CA / 8.5 mi. | 426 | 13,691 | 3.1 | $43,237 | 42.7 | 35.5 | 1.0 | 0.8 | 2.9 | |
95620 / Liberty Farms / CA / 8.7 mi. | 128 | 5,758 | 2.2 | $54,448 | 43.2 | 35.2 | 1.6 | 0.6 | 3.0 | |
95776 / Woodland / CA / 8.6 mi. | 86 | 4,464 | 1.9 | $46,999 | 55.3 | 45.5 | 1.5 | 0.5 | 5.6 | |
95694 / Winters / CA / 12.7 mi. | 32 | 2,657 | 1.2 | $49,038 | 48.0 | 43.2 | 0.5 | 0.5 | 1.5 | |
File | ca_the_davis_enterprise | |||||||||
Time | 5/21/05 9:34 PM | |||||||||
Page | 799 | |||||||||
Member | 101550 |