Comparing
the racial diversity of the journalists |
at
America's daily newspapers |
with the
communities that they serve |
Newsroom diversity report for |
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San Diego Daily Transcript |
San
Diego, California |
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From a
report for the Knight Foundation |
by Bill
Dedman and Stephen K. Doig, June 2005 |
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Click here to
read the national report or to select another newspaper |
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Year |
Non-white % of newsroom staff |
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2005 |
Did not report |
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2004 |
Did not report |
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2003 |
Did not report |
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2002 |
Did not report |
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2001 |
Did not report |
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2000 |
14.3 |
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1999 |
16.7 |
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1998 |
16.7 |
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1997 |
6.7 |
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1996 |
Did not report |
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1995 |
Did not report |
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1994 |
9.1 |
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1993 |
Did not report |
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1992 |
Did not report |
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1991 |
Did not report |
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1990 |
Did not report |
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The latest year at peak is |
1999 |
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See the notes and
definitions section below for the sources of these figures. |
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Newsroom Diversity Index |
for San Diego Daily Transcript |
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Year |
Non-white % of newsroom staff |
Non-white % of circulation area |
Newsroom Diversity Index (parity=100) |
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2005 |
N/A |
50.6 |
N/A |
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2004 |
N/A |
50.6 |
N/A |
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How the index is calculated |
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The Newsroom Diversity Index is the non-white
percentage of the newsroom staff |
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divided by the non-white percentage of
residents in the circulation area. |
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(Parity = 100.) |
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See the notes and
definitions section below for the sources of these figures. |
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Peer group comparison |
for San Diego Daily Transcript |
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This
paper |
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Peer
group |
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The median Diversity Index is 0 for all newspapers |
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reporting in this circulation category of
5,001 to 10,000 daily sales. |
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An example of a newspaper of similar
circulation, in an area of similar level of non-white residents, but one that
has a relatively high Diversity Index, is Kansas City Kansan, Kansas, with a
25 percent non-white staff in a community that is 48.4 percent non-white. Its
index is 52. |
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FYI, in circulation, this newspaper's average weekday
circulation of |
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approximately 6,404 ranks 1021 out of 1,410
daily newspapers in the US. |
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See the notes and
definitions section below for the sources of these figures. |
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Details on race/ethnicity |
in the circulation area |
and the home county |
of San Diego Daily Transcript |
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Circulation area |
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Race/ethnicity |
% of population |
Number of residents |
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Hispanic |
25.4 |
310,752 |
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Black |
7.6 |
92,830 |
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Asian and Pacific Islander |
13.9 |
170,206 |
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Native-American |
0.4 |
4,267 |
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Other non-white |
0.3 |
3,065 |
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Multi-racial |
3.1 |
38,388 |
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Non-white |
50.6 |
619,508 |
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White |
49.4 |
603,892 |
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Total |
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1,223,400 |
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Home county: San Diego |
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Race/ethnicity |
% of population |
Number of residents |
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Hispanic |
26.7 |
750,965 |
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Black |
5.5 |
154,487 |
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Asian and Pacific Islander |
9.2 |
257,461 |
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Native-American |
0.5 |
15,253 |
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Other non-white |
0.2 |
5,822 |
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Multi-racial |
2.9 |
81,012 |
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Non-white |
45.0 |
1,265,000 |
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White |
55.0 |
1,548,833 |
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Total |
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2,813,833 |
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The home county of
this newspaper is San Diego. |
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About this report |
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This third annual report for the Knight
Foundation adds context to an annual survey by the American Society of
Newspaper Editors. ASNE has set a goal that |
every newspaper, to help it know its
community and gather the news, should employ at least one non-white
journalist, and that newspapers should strive to |
employ non-whites in proportion to their
share of the community. ASNE's report, at www.asne.org, shows each
newspaper's non-white employment, but does |
not disclose how closely that employment
mirrors the newspaper's circulation area. |
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That gap is filled by the report you are reading now. This
report was not done by ASNE, but was done for the Knight Foundation by Bill
Dedman and |
Stephen K. Doig. It shows how close each
newspaper is to ASNE's goal, by comparing the newsroom staffing with the
circulation area population. |
The full report is at
www.powerreporting.com/knight. |
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Notes and definitions |
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1.
The Newsroom Diversity Index is the non-white percentage of the newsroom
staff divided by the non-white percentage of the circulation area's
residents. Parity = 100. |
2.
Source for staffing: Survey by American Society of Newspaper Editors, April
2005. Newspapers report non-white staff as of the end of the previous year. |
3.
Following ASNE's definition, newsroom staff includes only supervisors,
reporters, editors, copy/layout editors and photographers. |
4.
Also following ASNE's definition, "whites," "blacks,"
etc., exclude Hispanics, who are counted in a separate category. |
5. Source for
boundaries of this newspaper's circulation area: Newspaper's home city. |
6.
A paper may define its circulation area differently for marketing efforts, or
news coverage, or to set advertising rates. |
7.
If ZIP Codes or counties are used, this report applies a threshold: 10
percent household penetration is required to include an area in the
circulation area. |
8.
Source for the demographics of residents of that circulation area: US Census
2000. |
9.
Source for total circulation: Editor & Publisher magazine, Monday-Friday
average at year-end 2004. |
10.
Staff of non-English publications, such as the Miami Herald's El Nuevo
Herald, are excluded from the ASNE staffing survey for the first time this
year. |
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File |
ca_san_diego_daily_transcript |
Time |
5/22/05
9:50 AM |
Page |
1020 |
Member |
104180 |
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