Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
North County Times, Escondido | ||||||||||
Escondido, California | ||||||||||
Owner: Lee Enterprises (Iowa) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 11.3 | |||||||||
2004 | 11.7 | |||||||||
2003 | 7.3 | |||||||||
2002 | 10.4 | |||||||||
2001 | 14.4 | |||||||||
2000 | 5.0 | |||||||||
1999 | Did not report | |||||||||
1998 | Did not report | |||||||||
1997 | 9.2 | |||||||||
1996 | Did not report | |||||||||
1995 | Did not report | |||||||||
1994 | Did not report | |||||||||
1993 | Did not report | |||||||||
1992 | 12.5 | |||||||||
1991 | 8.5 | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2001 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for North County Times, Escondido | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 11.3 | 37.4 | 30 | |||||||
2004 | 11.7 | 37.4 | 31 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Lee Enterprises (Iowa), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 47. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for North County Times, Escondido | ||||||||||
This newspaper's Newsroom Diversity Index is 30. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 50, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 50,001 to 100,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 67 out of 90 | ||||||||||
newspapers reporting in the category of 50,001 to 100,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Times, Shreveport, Louisiana, with a 31.1 percent non-white staff in a community that is 41.3 percent non-white. Its index is 75. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 93,051 ranks 112 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of North County Times, Escondido | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 26.7 | 242,487 | ||||||||
Black | 3.1 | 28,388 | ||||||||
Asian and Pacific Islander | 4.3 | 39,340 | ||||||||
Native-American | 0.7 | 6,474 | ||||||||
Other non-white | 0.2 | 1,385 | ||||||||
Multi-racial | 2.4 | 21,970 | ||||||||
Non-white | 37.4 | 340,044 | ||||||||
White | 62.6 | 568,154 | ||||||||
Total | 908,198 | |||||||||
Home county: San Diego | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 26.7 | 750,965 | ||||||||
Black | 5.5 | 154,487 | ||||||||
Asian and Pacific Islander | 9.2 | 257,461 | ||||||||
Native-American | 0.5 | 15,253 | ||||||||
Other non-white | 0.2 | 5,822 | ||||||||
Multi-racial | 2.9 | 81,012 | ||||||||
Non-white | 45.0 | 1,265,000 | ||||||||
White | 55.0 | 1,548,833 | ||||||||
Total | 2,813,833 | |||||||||
The home county of this newspaper is San Diego. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
North County Times, Escondido | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
92054 / Oceanside / CA / 20.7 mi. | 6,811 | 27,573 | 24.7 | $36,277 | 50.1 | 33.5 | 8.1 | 0.8 | 4.3 | |
92083 / Vista / CA / 15.9 mi. | 5,712 | 20,029 | 28.5 | $45,901 | 49.0 | 37.1 | 4.2 | 0.5 | 4.7 | |
92069 / San Marcos / CA / 9.9 mi. | 5,695 | 17,823 | 32.0 | $45,647 | 45.9 | 37.4 | 1.7 | 0.4 | 4.3 | |
92056 / Oceanside / CA / 17.2 mi. | 5,501 | 19,511 | 28.2 | $53,676 | 35.0 | 20.4 | 4.5 | 0.4 | 6.6 | |
92008 / Carlsbad / CA / 16.7 mi. | 5,463 | 14,408 | 37.9 | $55,123 | 24.5 | 17.9 | 0.8 | 0.3 | 3.3 | |
92057 / Oceanside / CA / 18.8 mi. | 5,214 | 15,576 | 33.5 | $49,469 | 48.3 | 27.8 | 7.7 | 0.4 | 9.0 | |
92028 / Fallbrook / CA / 25.9 mi. | 4,682 | 14,399 | 32.5 | $49,284 | 35.1 | 29.8 | 1.1 | 0.4 | 2.0 | |
92026 / Escondido / CA / 10 mi. | 4,567 | 15,921 | 28.7 | $48,441 | 35.3 | 25.5 | 2.0 | 0.4 | 5.0 | |
92084 / Vista / CA / 14.3 mi. | 4,484 | 14,167 | 31.7 | $44,322 | 45.5 | 37.1 | 2.7 | 0.5 | 2.7 | |
92027 / Escondido / CA / 4.5 mi. | 4,228 | 15,681 | 27.0 | $46,077 | 44.2 | 35.7 | 1.9 | 0.7 | 3.8 | |
92592 / Temecula / CA / 28.7 mi. | 4,220 | 14,357 | 29.4 | $67,593 | 29.9 | 16.8 | 3.6 | 1.3 | 5.2 | |
92025 / Escondido / CA / 0 mi. | 4,152 | 14,841 | 28.0 | $38,828 | 56.3 | 48.5 | 1.8 | 0.6 | 3.5 | |
92009 / Carlsbad / CA / 13.8 mi. | 3,523 | 17,289 | 20.4 | $76,368 | 15.2 | 6.6 | 1.0 | 0.2 | 5.2 | |
92024 / Encinitas / CA / 13.3 mi. | 3,322 | 18,277 | 18.2 | $63,996 | 21.0 | 14.9 | 0.5 | 0.3 | 3.3 | |
92562 / Murrieta / CA / 35.1 mi. | 3,275 | 11,933 | 27.4 | $61,583 | 27.1 | 16.9 | 3.0 | 0.4 | 4.0 | |
92591 / Temecula / CA / 31.4 mi. | 2,585 | 8,231 | 31.4 | $58,429 | 29.6 | 18.9 | 2.7 | 0.4 | 4.6 | |
92029 / Escondido / CA / 6.5 mi. | 2,029 | 6,580 | 30.8 | $63,581 | 25.1 | 14.6 | 1.7 | 0.3 | 5.9 | |
92563 / Murrieta / CA / 34.4 mi. | 1,745 | 5,817 | 30.0 | $52,208 | 31.6 | 19.7 | 4.0 | 0.5 | 4.6 | |
92082 / Valley Center / CA / 12.1 mi. | 1,650 | 4,727 | 34.9 | $58,147 | 31.5 | 22.8 | 0.4 | 5.2 | 1.2 | |
92064 / Poway / CA / 7.2 mi. | 1,400 | 15,460 | 9.1 | $71,385 | 22.8 | 10.4 | 1.6 | 0.3 | 7.5 | |
92595 / Wildomar / CA / 38.1 mi. | 1,108 | 6,248 | 17.7 | $50,129 | 29.1 | 22.0 | 1.9 | 0.5 | 2.2 | |
92065 / Ramona / CA / 10.2 mi. | 1,015 | 10,698 | 9.5 | $60,404 | 21.7 | 17.2 | 0.6 | 0.8 | 1.1 | |
92530 / Lake Elsinore / CA / 41.3 mi. | 995 | 12,093 | 8.2 | $39,344 | 45.5 | 36.5 | 3.9 | 0.8 | 1.8 | |
92586 / Sun City / CA / 44.1 mi. | 870 | 8,900 | 9.8 | $29,152 | 17.7 | 12.4 | 2.2 | 0.3 | 1.3 | |
92584 / Menifee / CA / 40.6 mi. | 764 | 4,677 | 16.3 | $53,190 | 25.3 | 18.5 | 1.4 | 0.8 | 2.6 | |
92128 / San Diego / CA / 6.2 mi. | 729 | 18,818 | 3.9 | $66,676 | 25.2 | 6.0 | 1.9 | 0.2 | 14.5 | |
92078 / San Marcos / CA / 8.4 mi. | 699 | 2,627 | 26.6 | $53,586 | 25.2 | 13.5 | 2.0 | 0.4 | 6.9 | |
92075 / Solana Beach / CA / 14.9 mi. | 686 | 5,397 | 12.7 | $69,057 | 21.6 | 15.5 | 0.5 | 0.2 | 3.4 | |
92007 / Cardiff by the Sea / CA / 15.2 mi. | 581 | 4,395 | 13.2 | $62,877 | 21.3 | 14.8 | 0.7 | 0.3 | 2.7 | |
92590 / Temecula / CA / 29.8 mi. | 451 | 1,008 | 44.7 | $26,778 | 49.2 | 42.0 | 1.9 | 0.8 | 3.0 | |
92003 / Bonsall / CA / 17.1 mi. | 450 | 1,417 | 31.8 | $58,059 | 28.4 | 23.3 | 0.9 | 0.3 | 2.5 | |
92014 / Del Mar / CA / 15.1 mi. | 399 | 6,092 | 6.5 | $97,029 | 12.0 | 4.4 | 0.6 | 0.2 | 4.7 | |
92587 / Sun City / CA / 44 mi. | 378 | 4,587 | 8.2 | $58,656 | 20.6 | 16.1 | 0.7 | 0.5 | 1.5 | |
92129 / San Diego / CA / 9.8 mi. | 373 | 14,914 | 2.5 | $77,851 | 41.9 | 8.3 | 2.6 | 0.2 | 26.5 | |
92596 / Winchester / CA / 38 mi. | 320 | 1,314 | 24.4 | $50,806 | 31.1 | 24.7 | 1.5 | 0.6 | 1.7 | |
92127 / San Diego / CA / 6.6 mi. | 296 | 6,936 | 4.3 | $75,219 | 28.1 | 7.9 | 2.4 | 0.3 | 13.7 | |
92532 / Lake Elsinore / CA / 44.4 mi. | 203 | 1,420 | 14.3 | $59,042 | 32.8 | 22.0 | 4.3 | 0.4 | 3.6 | |
92130 / San Diego / CA / 14 mi. | 178 | 10,556 | 1.7 | $93,929 | 23.5 | 5.9 | 0.6 | 0.1 | 14.1 | |
92883 / Corona / CA / 51.4 mi. | 171 | 4,036 | 4.2 | $69,462 | 38.2 | 24.3 | 6.4 | 0.5 | 4.1 | |
92585 / Sun City / CA / 46.6 mi. | 161 | 3,067 | 5.2 | $36,118 | 40.7 | 34.1 | 2.5 | 0.5 | 1.6 | |
92067 / Rancho Santa Fe / CA / 11.1 mi. | 139 | 2,633 | 5.3 | $196,298 | 10.3 | 4.9 | 0.3 | 0.1 | 3.5 | |
92059 / Pala / CA / 21.3 mi. | 133 | 464 | 28.7 | $31,316 | 84.7 | 49.4 | 0.2 | 33.3 | 0.7 | |
92061 / Pauma Valley / CA / 16 mi. | 124 | 899 | 13.8 | $44,615 | 58.0 | 32.9 | 0.5 | 21.7 | 1.3 | |
92536 / Aguanga / CA / 27.4 mi. | 73 | 901 | 8.1 | $36,528 | 23.6 | 17.9 | 0.6 | 1.2 | 1.3 | |
92539 / Anza / CA / 43.1 mi. | 25 | 1,466 | 1.7 | $30,338 | 25.4 | 17.9 | 0.6 | 3.7 | 0.8 | |
File | ca_north_county_times__escondido | |||||||||
Time | 5/17/05 5:16 PM | |||||||||
Page | 112 | |||||||||
Member | 101700 |