Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Free Lance, Hollister
Hollister, California
Owner: Mainstreet Media Group (Calif.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 Did not report
2004 Did not report
2003 22.2
2002 33.3
2001 42.9
2000 Did not report
1999 14.3
1998 16.7
1997 25.0
1996 Did not report
1995 18.2
1994 25.0
1993 13.3
1992 14.3
1991 23.1
1990 Did not report
The latest year at peak is 2001
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Free Lance, Hollister
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 N/A 55.1 N/A
2004 N/A 55.1 N/A
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Mainstreet Media Group (Calif.),
has a companywide, circulation-weighted Diversity Index of 13.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Free Lance, Hollister
This paper
Peer group
The median Diversity Index is 0 for all newspapers
reporting in this circulation category of 5,000 and fewer daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Deming Headlight, New Mexico, with a 80 percent non-white staff in a community that is 60.3 percent non-white. Its index is 133.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 2,855 ranks 1341 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Free Lance, Hollister
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 49.0 24,957
Black 0.9 473
Asian and Pacific Islander 2.4 1,207
Native-American 0.5 251
Other non-white 0.1 51
Multi-racial 2.1 1,091
  Non-white 55.1 28,030
White 44.9 22,876
Total 50,906
Home county:  San Benito
Race/ethnicity % of population Number of residents
Hispanic 47.9 25,516
Black 0.9 475
Asian and Pacific Islander 2.3 1,241
Native-American 0.5 279
Other non-white 0.1 53
Multi-racial 2.2 1,157
  Non-white 54.0 28,721
White 46.1 24,513
Total 53,234
The home county of this newspaper is San Benito.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Free Lance, Hollister
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
% of
% of
% of
% of
95023 / Hollister / CA / 0 mi. 2,907 13,911 20.9 $58,559 55.5 49.5 0.9 0.5 2.4
95045 / San Juan Bautista / CA / 16.5 mi. 203 1,145 17.7 $47,056 49.5 42.7 0.9 0.6 2.4
File ca_free_lance__hollister
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