Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Desert Dispatch, Barstow
Barstow, California
Owner: Freedom Communications (Ca.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 Did not report
2004 12.5
2003 16.7
2002 0.0
2001 0.0
2000 16.7
1999 0.0
1998 0.0
1997 0.0
1996 0.0
1995 25.0
1994 20.0
1993 22.2
1992 11.1
1991 11.1
1990 Did not report
The latest year at peak is 1995
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Desert Dispatch, Barstow
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 N/A 47.9 N/A
2004 12.5 47.9 26
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Freedom Communications (Ca.),
has a companywide, circulation-weighted Diversity Index of 59.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Desert Dispatch, Barstow
This paper
Peer group
The median Diversity Index is 0 for all newspapers
reporting in this circulation category of 5,000 and fewer daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is St. Mary and Franklin Banner-Tribune, Louisiana, with a 66.7 percent non-white staff in a community that is 52.9 percent non-white. Its index is 126.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 4,581 ranks 1196 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Desert Dispatch, Barstow
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 32.0 11,933
Black 8.1 3,013
Asian and Pacific Islander 3.1 1,136
Native-American 1.6 576
Other non-white 0.2 89
Multi-racial 3.0 1,105
  Non-white 47.9 17,852
White 52.1 19,422
Total 37,274
Home county:  San Bernardino
Race/ethnicity % of population Number of residents
Hispanic 39.2 669,387
Black 8.8 150,201
Asian and Pacific Islander 4.8 82,541
Native-American 0.6 9,804
Other non-white 0.2 3,039
Multi-racial 2.5 42,240
  Non-white 56.0 957,212
White 44.0 752,222
Total 1,709,434
The home county of this newspaper is San Bernardino.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Desert Dispatch, Barstow
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
% of
% of
% of
% of
92311 / Barstow / CA / 0 mi. 4,193 11,154 37.6 $37,591 51.8 34.4 9.2 1.6 3.3
92398 / Yermo / CA / 25.4 mi. 251 448 56.0 $31,429 26.7 17.0 2.8 1.3 2.4
92347 / Hinkley / CA / 11.8 mi. 196 670 29.3 $27,852 34.2 27.4 1.9 1.1 1.3
92310 / Fort Irwin / CA / 35.3 mi. 184 2,357 7.8 $34,313 46.7 19.1 17.3 1.2 3.8
92365 / Newberry Springs / CA / 40.4 mi. 150 1,140 13.2 $31,338 24.0 15.2 1.8 1.4 1.8
File ca_desert_dispatch__barstow
Time 5/15/05 8:03 PM
Page 1195
Member 101400