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Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Baxter Bulletin, Mountain Home | ||||||||||
Mountain Home, Arkansas | ||||||||||
Owner: Gannett Co. (Va.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff | ![]() |
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2005 | 30.8 | |||||||||
2004 | 42.9 | |||||||||
2003 | 41.7 | |||||||||
2002 | 33.3 | |||||||||
2001 | 30.8 | |||||||||
2000 | 8.3 | |||||||||
1999 | 0.0 | |||||||||
1998 | 0.0 | |||||||||
1997 | 8.3 | |||||||||
1996 | 0.0 | |||||||||
1995 | 0.0 | |||||||||
1994 | Did not report | |||||||||
1993 | 0.0 | |||||||||
1992 | 0.0 | |||||||||
1991 | 0.0 | |||||||||
1990 | 0.0 | |||||||||
The latest year at peak is | 2004 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Baxter Bulletin, Mountain Home | ||||||||||
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Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 30.8 | 3.2 | 954 | |||||||
2004 | 42.9 | 3.2 | 1,328 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Gannett Co. (Va.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 89. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Baxter Bulletin, Mountain Home | ||||||||||
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This newspaper's Newsroom Diversity Index is 954. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 2 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 11,410 ranks 726 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Baxter Bulletin, Mountain Home | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents | ![]() |
|||||||
Hispanic | 1.0 | 476 | ||||||||
Black | 0.5 | 225 | ||||||||
Asian and Pacific Islander | 0.3 | 171 | ||||||||
Native-American | 0.5 | 265 | ||||||||
Other non-white | 0.0 | 13 | ||||||||
Multi-racial | 0.9 | 468 | ||||||||
Non-white | 3.2 | 1,618 | ||||||||
White | 96.8 | 48,462 | ||||||||
Total | 50,080 | |||||||||
Home county: Baxter | ||||||||||
Race/ethnicity | % of population | Number of residents | ![]() |
|||||||
Hispanic | 1.0 | 385 | ||||||||
Black | 0.1 | 42 | ||||||||
Asian and Pacific Islander | 0.4 | 138 | ||||||||
Native-American | 0.5 | 189 | ||||||||
Other non-white | 0.0 | 5 | ||||||||
Multi-racial | 0.9 | 345 | ||||||||
Non-white | 2.9 | 1,104 | ||||||||
White | 97.1 | 37,282 | ||||||||
Total | 38,386 | |||||||||
The home county of this newspaper is Baxter. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Baxter Bulletin, Mountain Home | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
72653 / Mountain Home / AR / 0 mi. | 7,211 | 11,848 | 60.9 | $29,674 | 2.9 | 1.0 | 0.1 | 0.5 | 0.4 | |
72635 / Gassville / AR / 5.8 mi. | 545 | 1,252 | 43.5 | $29,797 | 3.0 | 1.1 | 0.1 | 0.5 | 0.2 | |
72642 / Lakeview / AR / 11.1 mi. | 544 | 1,009 | 53.9 | $29,705 | 2.4 | 1.2 | 0.1 | 0.3 | 0.4 | |
72634 / Flippin / AR / 10.3 mi. | 460 | 1,808 | 25.4 | $27,938 | 3.5 | 0.6 | 0.2 | 0.9 | 0.3 | |
72619 / Bull Shoals / AR / 16.4 mi. | 430 | 1,014 | 42.4 | $27,139 | 2.9 | 1.1 | 0.3 | 0.5 | 0.4 | |
72626 / Cotter / AR / 8.4 mi. | 264 | 562 | 47.0 | $25,375 | 3.7 | 1.5 | 0.0 | 0.8 | 0.3 | |
72658 / Norfork / AR / 8.5 mi. | 239 | 622 | 38.4 | $29,861 | 3.4 | 0.5 | 0.6 | 0.7 | 0.1 | |
72651 / Midway / AR / 2.9 mi. | 237 | 443 | 53.5 | $26,750 | 2.6 | 0.8 | 0.0 | 0.3 | 0.4 | |
72687 / Yellville / AR / 20.3 mi. | 222 | 2,644 | 8.4 | $26,049 | 2.8 | 0.8 | 0.0 | 0.8 | 0.2 | |
72519 / Calico Rock / AR / 17.2 mi. | 159 | 1,110 | 14.3 | $26,321 | 8.0 | 1.0 | 5.3 | 0.8 | 0.2 | |
72537 / Gamaliel / AR / 15.9 mi. | 122 | 387 | 31.5 | $25,250 | 1.8 | 0.6 | 0.0 | 0.1 | 0.1 | |
72544 / Henderson / AR / 11.9 mi. | 114 | 302 | 37.7 | $26,576 | 1.8 | 0.1 | 0.0 | 0.3 | 0.6 | |
72661 / Oakland / AR / 15 mi. | 92 | 276 | 33.3 | $22,778 | 3.0 | 0.2 | 0.0 | 0.2 | 0.5 | |
72583 / Viola / AR / 23 mi. | 72 | 639 | 11.3 | $29,083 | 2.6 | 0.9 | 0.1 | 0.3 | 0.3 | |
72531 / Elizabeth / AR / 16.5 mi. | 61 | 254 | 24.0 | $25,972 | 1.5 | 0.4 | 0.0 | 0.9 | 0.0 | |
72623 / Clarkridge / AR / 11.4 mi. | 53 | 197 | 26.9 | $29,107 | 3.7 | 0.8 | 0.0 | 0.8 | 0.8 | |
72538 / Gepp / AR / 19.3 mi. | 39 | 151 | 25.8 | $26,094 | 0.8 | 0.0 | 0.0 | 0.8 | 0.0 | |
File | ar_baxter_bulletin__mountain_home | |||||||||
Time | 5/20/05 1:08 AM | |||||||||
Page | 725 | |||||||||
Member | 101125 |