TimesDaily, Florence... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

TimesDaily, Florence

Florence, Alabama

Owner: New York Times Co.

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

12.1

2004

11.8

2003

10.7

2002

9.7

2001

3.0

2000

3.2

1999

2.9

1998

2.7

1997

3.1

1996

5.6

1995

3.1

1994

5.6

1993

5.7

1992

6.1

1991

6.1

1990

Did not report

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for TimesDaily, Florence

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

12.1

13.7

2004

11.8

14.0

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, New York Times Co.,

has a companywide, circulation-weighted Diversity Index of 69.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for TimesDaily, Florence

This newspaper's Newsroom Diversity Index is 89.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 21 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 30,438 ranks 336 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of TimesDaily, Florence

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

2.1

4,064

Black

10.4

20,380

Asian and Pacific Islander

0.3

507

Native-American

0.5

954

Other non-white

0.0

Multi-racial

0.8

1,545

Non-white

14.0

27,533

White

86.0

169,328

Total

196,861

Home county: Lauderdale

Race/ethnicity

% of population

Number of residents

Hispanic

1.0

894

Black

9.8

8,624

Asian and Pacific Islander

0.4

318

Native-American

0.3

219

Other non-white

0.1

Multi-racial

0.7

624

Non-white

12.2

10,726

White

87.8

77,240

Total

87,966

The home county of this newspaper is Lauderdale.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

TimesDaily, Florence

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

35630 / North Florence / AL / 0.6 mi.

6,701

13,810

48.5

$24,024

24.9

1.5

21.5

0.3

0.6

35661 / Muscle Shoals / AL / 3.9 mi.

3,325

6,401

51.9

$39,514

16.7

1.0

14.2

0.3

0.5

35674 / Tuscumbia / AL / 6 mi.

3,129

7,455

42.0

$30,609

14.0

1.1

11.8

0.3

0.1

35633 / Florence / AL / 3.4 mi.

3,065

7,615

40.2

$39,401

7.8

0.9

5.9

0.2

0.3

35645 / Killen / AL / 10.4 mi.

2,023

4,894

41.3

$42,245

4.2

1.0

2.1

0.3

35660 / Sheffield / AL / 3.9 mi.

1,594

4,182

38.1

$26,238

29.8

1.5

26.3

0.4

0.3

35634 / Florence / AL / 1.4 mi.

1,498

3,594

41.7

$43,914

3.7

0.8

1.8

0.3

35653 / Russellville / AL / 20.1 mi.

1,418

4,443

31.9

$26,742

19.8

10.4

8.4

0.2

35652 / Whitehead / AL / 19 mi.

1,277

3,235

39.5

$35,173

6.3

0.4

4.8

0.2

35646 / Leighton / AL / 10 mi.

857

1,974

43.4

$27,318

31.4

1.0

28.8

0.6

0.2

35616 / Cherokee / AL / 19.4 mi.

746

1,912

39.0

$29,724

17.1

1.0

14.9

0.5

0.0

35654 / Russellville / AL / 20 mi.

718

2,568

28.0

$28,691

18.4

13.0

3.9

0.5

0.2

35582 / Red Bay / AL / 35.3 mi.

453

1,856

24.4

$28,185

3.1

0.7

1.4

0.2

0.0

35648 / Lexington / AL / 16.4 mi.

404

1,532

26.4

$31,964

1.8

0.5

0.0

0.5

0.1

35581 / Phil Campbell / AL / 30.2 mi.

396

2,338

16.9

$27,435

4.5

3.4

0.1

0.3

0.0

35565 / Haleyville / AL / 37.2 mi.

392

5,861

6.7

$27,081

4.1

2.3

0.6

0.3

0.2

38469 / Loretto / TN / 20.7 mi.

312

1,529

20.4

$32,557

2.5

1.1

0.4

0.3

0.1

35672 / Town Creek / AL / 17.8 mi.

250

2,597

9.6

$31,250

30.8

1.5

20.1

6.4

0.0

35677 / Waterloo / AL / 20.8 mi.

236

744

31.7

$26,250

2.2

0.6

0.8

0.2

0.0

35593 / Vina / AL / 36.6 mi.

234

789

29.7

$26,154

2.2

1.1

0.5

0.3

0.1

35650 / Moulton / AL / 28.1 mi.

182

5,380

3.4

$31,542

15.0

0.9

5.1

5.4

0.2

38485 / Waynesboro / TN / 33.3 mi.

182

2,583

7.0

$27,141

3.4

1.0

1.1

0.2

0.6

35585 / Spruce Pine / AL / 28 mi.

149

603

24.7

$30,046

2.1

0.7

0.4

0.2

0.0

35610 / Anderson / AL / 22 mi.

144

858

16.8

$32,039

1.8

0.7

0.5

0.1

35564 / Hackleburg / AL / 37.4 mi.

135

1,005

13.4

$26,476

1.2

0.3

0.1

0.2

0.0

38463 / Iron City / TN / 14 mi.

130

1,011

12.9

$26,953

1.9

0.7

0.5

0.1

0.0

38450 / Collinwood / TN / 22 mi.

105

1,180

8.9

$22,455

1.7

0.7

0.0

0.2

0.1

35571 / Hodges / AL / 34.3 mi.

437

12.1

$26,029

1.7

0.0

0.6

0.1

38452 / Cypress Inn / TN / 17.6 mi.

391

12.5

$27,639

1.9

1.0

0.0

0.2

0.0

38481 / Saint Joseph / TN / 16.7 mi.

402

11.4

$29,632

3.5

1.9

0.8

0.1

0.0

38464 / Lawrenceburg / TN / 32.8 mi.

8,907

0.3

$30,655

5.1

1.2

2.4

0.4

35543 / Bear Creek / AL / 39.8 mi.

431

6.7

$26,295

1.4

0.2

0.1

0.5

35570 / Hamilton / AL / 45 mi.

4,423

0.6

$27,469

8.6

1.4

5.9

0.3

0.2

38468 / Leoma / TN / 31.8 mi.

1,694

1.3

$30,974

2.5

0.5

0.4

0.2

38471 / Lutts / TN / 24.1 mi.

241

9.1

$27,330

0.5

0.2

0.0

0.3

0.0

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