Casper Star-Tribune... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Casper Star-Tribune

Casper, Wyoming

Owner: Lee Enterprises (Iowa)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

3.3

2004

6.1

2003

11.1

2002

9.1

2001

7.3

2000

6.3

1999

0.0

1998

0.0

1997

0.0

1996

0.0

1995

0.0

1994

3.8

1993

7.4

1992

4.0

1991

2.6

1990

Did not report

The latest year at peak is

2003

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Casper Star-Tribune

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

3.3

11.0

2004

6.1

10.4

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Lee Enterprises (Iowa),

has a companywide, circulation-weighted Diversity Index of 47.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Casper Star-Tribune

This newspaper's Newsroom Diversity Index is 30.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 105 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 30,790 ranks 331 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Casper Star-Tribune

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

5.9

15,725

Black

0.4

1,168

Asian and Pacific Islander

0.5

1,217

Native-American

2.3

6,130

Other non-white

0.1

255

Multi-racial

1.3

3,349

Non-white

10.4

27,844

White

89.6

239,234

Total

267,078

Home county: Natrona

Race/ethnicity

% of population

Number of residents

Hispanic

4.9

3,257

Black

0.7

473

Asian and Pacific Islander

0.4

289

Native-American

0.9

575

Other non-white

0.1

Multi-racial

1.3

843

Non-white

8.3

5,510

White

91.7

61,023

Total

66,533

The home county of this newspaper is Natrona.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Casper Star-Tribune

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

82601 / Casper / WY / 0.8 mi.

5,023

9,678

51.9

$31,219

11.0

6.5

1.2

1.3

0.5

82604 / Moneta / WY / 2.3 mi.

4,804

9,286

51.7

$40,675

5.8

3.3

0.3

0.7

0.3

82609 / Casper / WY / 3.1 mi.

3,249

6,563

49.5

$39,717

8.6

5.4

0.7

0.6

0.7

82501 / Sand Draw / WY / 99.3 mi.

1,061

6,279

16.9

$32,293

20.4

6.1

0.2

12.0

0.3

82901 / Rock Springs / WY / 159.8 mi.

1,008

8,867

11.4

$43,355

13.5

9.1

1.0

0.6

0.9

82633 / Orin / WY / 44.3 mi.

906

3,204

28.3

$39,666

8.6

6.3

0.1

0.7

0.2

82520 / Sweetwater Stati / WY / 112.2 mi.

890

4,331

20.5

$35,354

23.4

3.0

0.1

18.5

0.4

82718 / Gillette / WY / 99.2 mi.

737

5,488

13.4

$55,359

5.6

3.3

0.1

0.7

0.4

82070 / Laramie / WY / 105.9 mi.

627

6,759

9.3

$32,155

11.1

6.6

0.9

0.7

1.3

82801 / Sheridan / WY / 128.6 mi.

616

9,316

6.6

$34,307

5.4

2.4

0.2

1.0

0.6

82201 / Wheatland / WY / 83.2 mi.

577

2,675

21.6

$35,114

6.0

4.7

0.0

0.4

0.1

82935 / Green River / WY / 172.3 mi.

562

4,409

12.7

$52,917

12.6

10.0

0.3

1.1

0.3

82301 / Riner / WY / 79.4 mi.

559

3,650

15.3

$37,500

24.0

19.4

1.0

1.5

0.8

82636 / Evansville / WY / 6.5 mi.

554

426

130.0

$50,625

6.3

2.8

0.4

1.1

0.1

82637 / Rolling Hills / WY / 23.5 mi.

537

1,473

36.5

$39,524

7.0

3.8

0.3

1.0

0.4

82240 / Torrington / WY / 114.1 mi.

507

3,775

13.4

$33,036

12.7

10.6

0.3

0.8

0.3

82001 / FE Warren AFB / WY / 132.4 mi.

476

14,000

3.4

$35,080

18.0

10.8

3.5

0.7

1.2

82930 / Evanston / WY / 243.8 mi.

440

4,752

9.3

$42,803

9.5

6.7

0.1

1.0

0.4

82834 / Buffalo / WY / 98.1 mi.

439

2,623

16.7

$33,455

4.1

1.8

0.1

0.6

0.1

82443 / Thermopolis / WY / 102.1 mi.

419

2,071

20.2

$29,850

5.5

2.3

0.4

1.5

0.2

83001 / Jackson Hole / WY / 212 mi.

399

5,674

7.0

$55,196

10.4

8.2

0.2

0.5

0.6

82414 / Cody / WY / 169 mi.

348

5,949

5.8

$37,361

4.1

2.2

0.1

0.4

0.5

82716 / Weston / WY / 98.8 mi.

332

5,609

5.9

$42,385

6.8

4.0

0.2

1.0

0.5

82072 / Mountain Home / WY / 105.1 mi.

308

6,129

5.0

$25,838

14.5

8.8

1.2

0.9

2.3

82941 / Pinedale / WY / 166.9 mi.

278

1,058

26.3

$39,531

3.3

1.6

0.2

0.5

0.4

82401 / Worland / WY / 107.2 mi.

257

2,954

8.7

$35,968