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Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Parkersburg News & Sentinel
Parkersburg, West Virginia
Owner: Ogden Newspapers (W.V.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	Did not report
2004	Did not report
2003	Did not report
2002	Did not report
2001	0.0
2000	0.0
1999	0.0
1998	0.0
1997	0.0
1996	5.0
1995	4.2
1994	0.0
1993	0.0
1992	0.0
1991	0.0
1990	0.0
The latest year at peak is	1996
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Parkersburg News & Sentinel
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	N/A	3.0	N/A
2004	N/A	3.0	N/A
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Ogden Newspapers (W.V.),
has a companywide, circulation-weighted Diversity Index of 12.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Parkersburg News & Sentinel
	This paper
					Peer group
The median Diversity Index is 33 for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Clinton Herald, Iowa, with a 10 percent non-white staff in a community that is 4.4 percent non-white. Its index is 226.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 22,370 ranks 428 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Parkersburg News & Sentinel
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	0.5	874
Black	0.9	1,431
Asian and Pacific Islander	0.5	796
Native-American	0.2	392
Other non-white	0.1	99
Multi-racial	0.8	1,302
Non-white	3.0	4,894
White	97.0	160,065
Total		164,959
	Home county:  Wood
Race/ethnicity	% of population	Number of residents
Hispanic	0.6	514
Black	1.0	858
Asian and Pacific Islander	0.5	474
Native-American	0.2	182
Other non-white	0.1	58
Multi-racial	0.7	653
Non-white	3.1	2,739
White	96.9	85,247
Total		87,986
The home county of this newspaper is Wood.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Parkersburg News & Sentinel
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
26101 / Parkersburg / WV / 0 mi.	10,442	16,721	62.4	$28,874	3.7	0.7	1.3	0.3	0.5
26105 / Vienna / WV / 3.6 mi.	2,561	5,096	50.3	$37,917	3.8	0.6	1.0	0.2	1.4
45714 / Belpre / OH / 5.9 mi.	1,808	4,454	40.6	$32,780	4.0	0.5	1.8	0.2	0.4
45750 / Marietta / OH / 9.8 mi.	1,589	11,283	14.1	$33,394	3.1	0.6	0.6	0.3	0.8
26150 / Mineral Wells / WV / 8.3 mi.	1,096	2,094	52.3	$38,198	1.7	0.3	0.3	0.1	0.2
26170 / Saint Marys / WV / 21 mi.	885	2,290	38.6	$32,734	2.2	0.4	0.6	0.5	0.3
26187 / Williamstown / WV / 7.2 mi.	789	2,362	33.4	$40,147	2.0	0.5	0.3	0.3	0.4
26143 / Elizabeth / WV / 19.7 mi.	759	1,809	42.0	$32,415	1.6	0.3	0.2	0.3	0.1
26164 / Ravenswood / WV / 26.1 mi.	728	3,265	22.3	$32,634	1.8	0.4	0.1	0.1	0.4
26181 / Washington / WV / 9.5 mi.	699	2,509	27.9	$49,496	1.9	0.5	0.5	0.1	0.3
45742 / Little Hocking / OH / 11.9 mi.	414	1,192	34.7	$39,583	3.4	0.6	1.1	0.5	0.2
26362 / Harrisville / WV / 27 mi.	404	1,352	29.9	$26,234	2.0	0.7	0.1	0.2	0.1
26180 / Walker / WV / 10.1 mi.	376	887	42.4	$33,951	2.0	0.6	0.0	0.2	0.3
26415 / Pennsboro / WV / 30.2 mi.	251	1,115	22.5	$30,614	1.6	0.4	0.1	0.4	0.1
26351 / Glenville / WV / 44.5 mi.	225	1,303	17.3	$23,953	4.8	0.9	1.6	0.2	1.1
26147 / Grantsville / WV / 33.1 mi.	218	948	23.0	$23,088	1.8	0.9	0.2	0.1	0.2
25276 / Spencer / WV / 35.7 mi.	217	3,293	6.6	$24,557	2.3	0.7	0.3	0.2	0.3
25275 / Sandyville / WV / 26.6 mi.	176	911	19.3	$35,276	0.9	0.0	0.1	0.2	0.0
26104 / Parkersburg / WV / 0.7 mi.	168	4,108	4.1	$31,203	3.1	0.7	1.2	0.1	0.6
25271 / Ripley / WV / 33.7 mi.	159	3,245	4.9	$29,353	1.7	0.4	0.1	0.3	0.2
45724 / Cutler / OH / 16.4 mi.	157	585	26.8	$35,357	13.5	0.1	8.4	0.8	0.5
26142 / Davisville / WV / 4.9 mi.	153	883	17.3	$31,250	1.7	0.5	0.5	0.1	0.1
26184 / Waverly / WV / 9.4 mi.	151	766	19.7	$33,162	2.2	0.3	0.9	0.3	0.2
26337 / Cairo / WV / 19.4 mi.	149	519	28.7	$30,000	0.5	0.0	0.1	0.2	0.1
26175 / Sistersville / WV / 35.2 mi.	138	1,502	9.2	$31,384	1.0	0.4	0.0	0.0	0.1
45767 / New Matamoras / OH / 26.6 mi.	124	1,153	10.8	$27,042	1.4	0.4	0.3	0.1	0.1
45773 / Reno / OH / 11.5 mi.