The Journal, Martinsburg... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Journal, Martinsburg

Martinsburg, West Virginia

Owner: Ogden Newspapers (W.V.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

9.1

2004

9.1

2003

4.3

2002

100.0

2001

8.3

2000

5.0

1999

4.5

1998

Did not report

1997

10.0

1996

Did not report

1995

Did not report

1994

0.0

1993

Did not report

1992

Did not report

1991

Did not report

1990

Did not report

The latest year at peak is

2002

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Journal, Martinsburg

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

9.1

8.1

112

2004

9.1

8.1

113

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Ogden Newspapers (W.V.),

has a companywide, circulation-weighted Diversity Index of 12.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Journal, Martinsburg

This newspaper's Newsroom Diversity Index is 112.

This paper

Peer group

Compare that with 33, which is the median Diversity Index for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

In that group, this newspaper's Diversity Index ranks 38 out of 259

newspapers reporting in the category of 10,001 to 25,000 daily sales.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 20,150 ranks 481 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Journal, Martinsburg

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.5

2,011

Black

4.6

6,037

Asian and Pacific Islander

0.5

638

Native-American

0.2

301

Other non-white

0.1

157

Multi-racial

1.1

1,476

Non-white

8.1

10,620

White

91.9

120,854

Total

131,474

Home county: Berkeley

Race/ethnicity

% of population

Number of residents

Hispanic

1.5

1,156

Black

4.6

3,523

Asian and Pacific Islander

0.5

354

Native-American

0.2

173

Other non-white

0.1

Multi-racial

1.2

874

Non-white

8.1

6,172

White

91.9

69,733

Total

75,905

The home county of this newspaper is Berkeley.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Journal, Martinsburg

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

25401 / Martinsburg / WV / 0.3 mi.

8,734

17,419

50.1

$36,234

11.4

1.9

7.1

0.3

0.6

25414 / Charles Town / WV / 14 mi.

2,391

5,265

45.4

$43,363

12.2

2.0

7.6

0.2

0.8

25428 / Inwood / WV / 7.6 mi.

1,297

2,516

51.6

$42,097

4.5

1.1

1.8

0.2

0.4

25427 / Jones Springs / WV / 9.4 mi.

1,233

3,943

31.3

$40,630

3.0

0.9

0.7

0.3

0.2

25443 / Shepherdstown / WV / 8 mi.

842

2,067

40.7

$48,370

11.6

1.4

7.0

0.3

1.3

25425 / Harpers Ferry / WV / 12.4 mi.

740

4,259

17.4

$47,929

5.0

1.3

1.7

0.4

25411 / Unger / WV / 16.5 mi.

704

4,504

15.6

$35,301

1.9

0.6

0.3

0.2

0.1

25419 / Falling Waters / WV / 8.3 mi.

663

2,696

24.6

$45,175

3.2

1.0

0.1

0.4

25438 / Ranson / WV / 11.7 mi.

509

1,314

38.7

$27,802

20.4

3.1

15.1

0.1

0.4

25413 / Bunker Hill / WV / 10.5 mi.

482

1,964

24.5

$43,116

3.7

1.2

1.1

0.1

0.3

25430 / Middleway / WV / 7.7 mi.

479

2,442

19.6

$43,984

8.7

2.0

4.7

0.3

0.4

25420 / Gerrardstown / WV / 9.9 mi.

269

1,303

20.6

$43,381

4.0

1.2

1.5

0.1

0.2

25442 / Shenandoah Junction / WV / 9.4 mi.

218

658

33.1

$56,029

6.1

1.0

3.3

0.2

0.6

22601 / Winchester / VA / 20.7 mi.

183

10,321

1.8

$34,789

20.4

6.3

10.4

0.2

1.6

25434 / Paw Paw / WV / 23.6 mi.

118

783

15.1

$32,241

5.0

1.6

2.7

0.1

26757 / Three Churches / WV / 39.9 mi.

2,410

2.6

$27,063

3.1

0.7

1.2

0.2

0.3

26704 / Augusta / WV / 32.7 mi.

1,782

1.9

$30,866

2.2

0.5

0.7

0.3

0.1

22611 / Berryville / VA / 20 mi.

2,942

0.9

$50,394

9.6

1.6

6.5

0.1

0.6

26711 / Capon Bridge / WV / 29 mi.

852

2.9

$38,650

1.8

0.4

0.8

0.2

0.0

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