Charleston Daily Mail... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Charleston Daily Mail

Charleston, West Virginia

Owner: MediaNews Group (Colo.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

Did not report

2003

2.2

2002

Did not report

2001

2.2

2000

6.8

1999

4.4

1998

2.1

1997

2.2

1996

4.3

1995

4.8

1994

2.0

1993

2.1

1992

4.3

1991

Did not report

1990

Did not report

The latest year at peak is

2000

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Charleston Daily Mail

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

7.2

N/A

2004

N/A

7.2

N/A

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, MediaNews Group (Colo.),

has a companywide, circulation-weighted Diversity Index of 47.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Charleston Daily Mail

This paper

Peer group

The median Diversity Index is 44 for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 29,297 ranks 349 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Charleston Daily Mail

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

0.5

1,668

Black

4.7

14,294

Asian and Pacific Islander

0.7

2,098

Native-American

0.2

568

Other non-white

0.1

231

Multi-racial

1.0

3,058

Non-white

7.2

21,917

White

92.9

284,628

Total

306,545

Home county: Kanawha

Race/ethnicity

% of population

Number of residents

Hispanic

0.6

1,172

Black

6.9

13,870

Asian and Pacific Islander

0.9

1,721

Native-American

0.2

401

Other non-white

0.1

205

Multi-racial

1.2

2,446

Non-white

9.9

19,815

White

90.1

180,258

Total

200,073

The home county of this newspaper is Kanawha.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Charleston Daily Mail

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

25177 / Saint Albans / WV / 13.7 mi.

2,610

10,466

24.9

$35,862

5.7

0.6

3.2

0.3

0.4

25301 / Charleston / WV / 0 mi.

2,541

1,908

133.2

$15,199

35.6

1.0

29.5

0.5

1.5

25302 / Charleston / WV / 5.2 mi.

2,193

7,783

28.2

$31,780

16.3

0.5

13.3

0.2

0.5

25314 / Charleston / WV / 6.1 mi.

2,059

6,300

32.7

$62,445

8.4

0.7

3.1

0.2

3.3

25309 / Charleston / WV / 6.7 mi.

1,589

5,476

29.0

$35,134

8.8

0.6

6.1

0.1

0.7

25526 / Hurricane / WV / 19.7 mi.

1,486

7,460

19.9

$46,440

3.1

0.6

0.8

0.1

1.1

25312 / Charleston / WV / 8.7 mi.

1,453

6,525

22.3

$28,972

11.5

0.5

9.4

0.2

0.3

25311 / Charleston / WV / 3.9 mi.

1,353

5,226

25.9

$25,324

24.5

1.0

19.4

0.2

1.2

25304 / Charleston / WV / 3.9 mi.

1,292

3,995

32.3

$40,485

11.5

1.0

6.3

0.2

2.7

25313 / Charleston / WV / 8.2 mi.

1,282

5,626

22.8

$43,557

6.2

0.6

3.3

0.2

1.3

25071 / Elkview / WV / 13.3 mi.

1,201

4,703

25.5

$35,020

1.7

0.5

0.3

0.2

25064 / Dunbar / WV / 6.7 mi.

1,047

4,639

22.6

$33,367

22.2

0.6

18.4

0.1

1.4

25143 / Nitro / WV / 11.4 mi.

984

3,656

26.9

$32,132

3.4

0.5

1.5

0.3

0.2

25303 / Charleston / WV / 3.2 mi.

942

3,270

28.8

$39,828

9.0

0.4

6.1

0.2

0.9

25560 / Scott Depot / WV / 16.1 mi.

716

3,022

23.7

$47,118

2.5

0.6

0.5

0.1

0.7

25015 / Belle / WV / 11.1 mi.

683

2,179

31.3

$30,221

3.6

0.8

0.4

0.2

0.1

25320 / Charleston / WV / 12.6 mi.

656

2,340

28.0

$35,519

1.5

0.4

0.3

0.2

25271 / Ripley / WV / 32.1 mi.

548

3,245

16.9

$29,353

1.7

0.4

0.1

0.3

0.2

25306 / Charleston / WV / 7.4 mi.

525

3,159

16.6

$27,859

12.7

0.6

10.0

0.3

0.2

25045 / Clendenin / WV / 16.1 mi.

502

2,443

20.5

$28,242

1.7

0.4

0.1

0.2

0.1

25213 / Winfield / WV / 19.7 mi.

467

1,911

24.4

$45,774

1.4

0.3

0.2

0.3

25159 / Poca / WV / 14.9 mi.

395

1,786

22.1

$41,230

2.1

0.4

1.0

0.2

0.0

25067 / East Bank / WV / 13.5 mi.

360

761

47.3

$29,943

2.1

0.1

1.2

0.2

0.1

25276 / Spencer / WV / 34.5 mi.

330

3,293

10.0

$24,557

2.3

0.7

0.3

0.2

0.3

25130 / Madison / WV / 23.4 mi.

276

2,342

11.8

$30,446

3.4

0.5

2.2

0.0

0.2

25315 / Charleston / WV / 9.2 mi.

264

1,571

16.8

$29,478

6.8

0.5

5.0

0.1

25801 / Beckley / WV / 42.4 mi.

227

15,102

1.5

$28,401

16.9

0.7

13.8

0.2

1.2

26651 / Summersville / WV / 41.7 mi.

199

3,736

5.3

$30,201

1.8

0.8

0.0

0.1

0.3

25053 / Danville / WV / 25.5 mi.

178

1,342

13.3

$25,000

1.0

0.0

0.3

0.1

0.0

24901 / Lewisburg / WV / 73 mi.

177

3,429

5.2

$29,272

6.4

0.7

3.7

0.3

0.5

25003 / Alum Creek / WV / 10.8 mi.

173

1,193

14.5

$33,194

1.2

0.2

0.0

25033 / Buffalo / WV / 23.1 mi.

160

847

18.9

$24,395

2.3

0.5

0.1

25070 / Eleanor / WV / 20.9 mi.

155

477

32.5

$32,011

1.1

0.6

0.1

0.0

0.2

25248 / Kenna / WV / 20.2 mi.

154

1,125

13.7

$32,727

0.9

0.2

0.0

0.1

25510 / Culloden / WV / 24.3 mi.

147

2,038

7.2

$39,038

1.8

0.4

0.1

0.3

26164 / Ravenswood / WV / 41 mi.

133

3,265

4.1

$32,634

1.8

0.4

0.1

0.4

25168 / Red House / WV / 21 mi.

130

1,290

10.1

$36,324

1.1

0.4

0.0

0.3

0.1

26624 / Gassaway / WV / 50.8 mi.

129

1,255

10.3

$24,651

1.4

0.5

0.2

0.1

25701 / Huntington / WV / 42.6 mi.

125

11,374

1.1

$25,504

13.0

1.0

9.0

0.2

1.2

26601 / Sutton / WV / 58.1 mi.

113

1,984

5.7

$23,867

3.5

0.4

1.5

0.6

0.1

25901 / Oak Hill / WV / 38.5 mi.

110

5,274

2.1

$24,293

8.6

0.7

6.1

0.3

0.4

25181 / Seth / WV / 19 mi.

108

1,031

10.5

$24,421

1.2

0.5

0.1

0.2

0.0

25035 / Cabin Creek / WV / 13.1 mi.

105

595

17.6

$27,583

1.8

0.4

0.1

0.0

25202 / Tornado / WV / 13 mi.

104

462

22.5

$38,523

2.6

0.2

0.1

0.4

25286 / Walton / WV / 21.4 mi.

102

649

15.7

$27,173

1.4

0.7

0.1

25541 / Milton / WV / 28 mi.

102

3,296

3.1

$32,233

1.5

0.6

0.2

0.1

0.2

25043 / Clay / WV / 34 mi.

100

704

14.2

$16,121

1.7

0.1

0.5

0.1

25521 / Griffithsville / WV / 21.7 mi.

361

24.9

$16,842

1.3

0.5

0.1

0.0

0.1

25245 / Given / WV / 26.1 mi.

288

29.5

$41,146

2.5

0.1

0.4

0.3

0.5

25136 / Montgomery / WV / 27.5 mi.

920

8.7

$21,067

24.7

0.5

19.0

0.3

3.1

25039 / Cedar Grove / WV / 17.8 mi.

315

24.4

$23,173

2.4

0.3

0.7

0.1

0.0

25085 / Gauley Bridge / WV / 28.1 mi.

606

12.5

$22,500

2.7

0.9

0.4

0.1

0.2

25049 / Comfort / WV / 15 mi.

127

59.1

$35,455

1.5

0.0

0.9

0.0

25241 / Evans / WV / 32.5 mi.

573

13.1

$35,993

1.5

0.3

0.1

0.3

0.6

24740 / Princeton / WV / 75.5 mi.

12,967

0.6

$26,984

4.7

0.4

2.7

0.2

0.6

25508 / Chapmanville / WV / 38.3 mi.

3,852

1.8

$26,501

1.5

0.5

0.1

0.4

25086 / Glasgow / WV / 14.4 mi.

468

14.3

$33,438

1.8

0.6

0.4

0.1

0.2

25705 / Huntington / WV / 39.9 mi.

9,321

0.7

$34,655

6.1

0.5

2.7

0.2

1.3

25523 / Hamlin / WV / 26.1 mi.

1,207

5.3

$25,729

1.7

0.5

0.1

0.0

25209 / Whitesville / WV / 26.4 mi.

555

11.4

$20,625

1.1

0.2

0.6

0.1

25840 / Fayetteville / WV / 39.3 mi.

2,638

2.4

$30,402

4.9

0.9

3.1

0.3

0.1

24701 / Bluefield / WV / 75.9 mi.

9,173

0.6

$26,882

14.5

0.5

12.5

0.1

0.3

25082 / Fraziers Bottom / WV / 26.4 mi.

558

10.2

$37,277

1.2

0.4

0.2

0.0

25123 / Leon / WV / 30.8 mi.

1,301

4.4

$26,289

0.9

0.5

0.0

0.1

0.2

25564 / Sod / WV / 15.1 mi.

409

13.7

$21,161

1.8

0.7

0.1

0.3

0.0

26261 / Richwood / WV / 60 mi.

1,444

3.9

$21,227

1.5

0.5

0.0

0.3

25124 / Liberty / WV / 20.8 mi.

475

11.6

$32,617

1.1

0.2

0.3

0.1

25504 / Barboursville / WV / 33.4 mi.

4,397

1.2

$37,051

1.9

0.6

0.3

0.5

25081 / Foster / WV / 19.2 mi.

241

21.2

$28,056

1.7

0.3

0.0

24986 / White Sulphur Springs / WV / 82.4 mi.

2,217

2.2

$27,014

9.6

0.8

7.3

0.1

0.2

25275 / Sandyville / WV / 38.4 mi.

911

5.4

$35,276

0.9

0.0

0.1

0.2

0.0

25601 / Logan / WV / 42.8 mi.

2,856

1.7

$22,302

6.2

0.5

4.2

0.2

0.5

25208 / Wharton / WV / 32.9 mi.

187

25.7

$42,422

0.9

0.7

0.0

25550 / Point Pleasant / WV / 43.3 mi.

3,811

1.3

$29,420

3.1

0.5

1.2

0.2

0.6

24970 / Ronceverte / WV / 77.8 mi.

1,992

2.3

$26,857

7.2

1.1

4.6

0.3

0.2

25009 / Ashford / WV / 12.1 mi.

639

7.2

$23,964

2.1

0.5

0.1

0.4

0.1

25239 / Cottageville / WV / 36.4 mi.

611

7.5

$33,400

1.0

0.2

0.1

0.0

0.2

25501 / Alkol / WV / 23.7 mi.

482

9.5

$17,266

1.9

0.6

0.0

1.1

0.1

25154 / Peytona / WV / 16.2 mi.

382

11.8

$20,179

0.9

0.3

0.0

25206 / Van / WV / 26.6 mi.

256

17.6

$27,188

0.6

0.3

0.2

0.0

25529 / Julian / WV / 19.4 mi.

597

7.5

$25,798

1.7

0.6

0.0

0.1

0.2

25573 / Yawkey / WV / 19.8 mi.

519

8.7

$23,807

0.8

0.7

0.0

0.1

26351 / Glenville / WV / 58.6 mi.

1,303

3.5

$23,953

4.8

0.9

1.6

0.2

1.1

25214 / Winifrede / WV / 13.9 mi.

303

13.9

$23,430

1.0

0.1

0.0

0.1

0.0

25565 / Spurlockville / WV / 26.6 mi.

274

15.3

$19,911

1.5

0.3

0.0

0.1

0.0

25040 / Charlton Heights / WV / 26.5 mi.

289

14.2

$46,250

3.9

0.3

1.3

0.1

0.6

26205 / Craigsville / WV / 55.2 mi.

1,568

2.6

$25,298

1.4

0.2

0.1

0.5

0.2

25113 / Ivydale / WV / 34.5 mi.

413

9.4

$19,688

1.7

0.6

0.1

0.5

0.1

25132 / Mammoth / WV / 15.9 mi.

224

17.4

$28,558

1.4

0.2

0.7

0.4

0.0

25165 / Racine / WV / 13.2 mi.

69.6

$35,729

0.8

0.0

0.8

0.0

25235 / Chloe / WV / 36.5 mi.

370

10.5

$21,019

1.0

0.0

0.1

26621 / Flatwoods / WV / 61.9 mi.

367

10.6

$29,135

1.2

0.0

0.2

0.0

0.3

25024 / Bloomingrose / WV / 14.5 mi.

366

10.4

$23,516

1.5

0.4

0.2

0.0

0.1

25109 / Hometown / WV / 17.9 mi.

278

13.7

$29,408

2.4

1.5

0.0

0.3

25139 / Mount Carbon / WV / 23.2 mi.

175

21.1

$40,000

6.9

0.0

4.6

0.2

1.3

25186 / Smithers / WV / 21.6 mi.

437

8.5

$20,000

10.2

0.2

8.7

0.5

0.1

25962 / Rainelle / WV / 51.7 mi.

1,815

2.0

$25,064

2.7

0.7

0.5

0.7

0.1

25031 / Boomer / WV / 23 mi.

322

11.2

$36,023

18.3

0.1

16.7

0.0

25005 / Amma / WV / 24.8 mi.

139

25.2

$25,208

2.2

0.0

0.3

25108 / Hewett / WV / 29.8 mi.

185

18.9

$21,346

0.2

0.0

25270 / Reedy / WV / 35.4 mi.

390

9.0

$29,118

0.5

0.1

0.2

0.1

0.0

26679 / Mount Nebo / WV / 45.7 mi.

716

4.9

$35,091

0.9

0.3

0.0

0.2

0.1

25036 / Cannelton / WV / 20.9 mi.

206

16.5

$24,583

14.6

0.5

12.9

0.1

0.3

25011 / Bancroft / WV / 15.9 mi.

255

12.9

$28,750

1.3

0.3

0.0

25054 / Dawes / WV / 17.2 mi.

250

13.2

$18,125

2.1

0.8

1.1

0.0

0.2

25059 / Dixie / WV / 24.9 mi.

247

13.4

$32,625

2.0

0.2

0.0

25164 / Procious / WV / 23.2 mi.

378

8.7

$30,256

1.8

0.7

0.1

0.4

0.0

26678 / Mount Lookout / WV / 40.8 mi.

433

7.6

$27,057

0.9

0.4

0.1

0.0

25243 / Gandeeville / WV / 24.9 mi.

346

9.2

$24,595

1.2

0.2

0.1

0.0

0.1

25266 / Newton / WV / 30.6 mi.

313

10.2

$17,010

1.2

0.4

0.0

0.8

0.0

25545 / Ona / WV / 33.6 mi.

1,649

1.8

$39,700

1.3

0.3

0.2

0.1

0.3

24910 / Alderson / WV / 64.6 mi.

1,729

1.7

$24,387

17.8

1.2

15.1

0.4

0.3

25030 / Bomont / WV / 22.8 mi.

128

22.7

$16,458

2.9

1.4

0.0

0.3

0.0

25162 / Pratt / WV / 16.3 mi.

268

10.8

$37,656

2.5

0.5

0.7

0.0

0.2

25262 / Millwood / WV / 39.5 mi.

441

6.6

$41,389

1.2

0.1

0.0

0.8

0.0

26335 / Burnsville / WV / 62.9 mi.

518

5.6

$28,056

1.1

0.6

0.2

0.1

25110 / Hugheston / WV / 16.9 mi.

243

11.5

$20,556

5.1

0.0

4.0

0.0

25103 / Hansford / WV / 21.7 mi.

162

16.7

$43,500

7.1

0.3

6.0

0.3

0.0

25160 / Pond Gap / WV / 18.4 mi.

121

22.3

$31,071

0.0

25252 / Le Roy / WV / 41.9 mi.

412

6.6

$23,594

0.8

0.5

0.1

0.0

25107 / Hernshaw / WV / 11 mi.

324

8.0

$26,293

0.5

0.1

0.0

0.1

25133 / Maysel / WV / 29.3 mi.

359

7.2

$23,587

1.8

0.3

0.0

0.1

0.0

25205 / Uneeda / WV / 23.3 mi.

32.1

$19,500

1.6

1.1

0.6

0.0

25832 / Daniels / WV / 50.7 mi.

1,472

1.8

$34,643

3.8

1.1

0.9

0.1

1.3

26656 / Belva / WV / 27.6 mi.

182

14.3

$27,917

2.0

0.2

0.0

1.1

0.0

24954 / Marlinton / WV / 85.6 mi.

1,613

1.5

$25,017

1.9

0.3

0.8

0.0

0.2

25567 / Sumerco / WV / 17.7 mi.

292

8.2

$24,194

3.8

0.6

0.3

1.0

0.6

26505 / Morgantown / WV / 126.4 mi.

13,687

0.2

$20,440

12.0

1.4

3.8

0.1

4.9

25125 / Lizemores / WV / 24.8 mi.

451

5.1

$22,228

2.6

0.0

1.5

0.0

25148 / Orgas / WV / 18.1 mi.

27.4

$7,130

4.6

2.1

0.0

25161 / Powellton / WV / 23.7 mi.

413

5.6

$25,893

11.4

0.6

7.9

0.2

0.0

25193 / Sylvester / WV / 23.1 mi.

266

8.3

$20,000

2.1

0.7

0.0

25260 / Mason / WV / 48.8 mi.

760

2.9

$26,563

2.4

0.5

0.1

0.8

0.2

26610 / Birch River / WV / 48 mi.

508

4.1

$26,179

2.1

0.2

0.0

0.2

0.5

26619 / Exchange / WV / 56.1 mi.

171

12.3

$26,985

2.6

0.0

0.6

0.0

File

wv_charleston_daily_mail

Time

5/19/05 5:57 PM

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349

Member

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