Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Wausau Daily Herald | ||||||||||
Wausau, Wisconsin | ||||||||||
Owner: Gannett Co. (Va.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 9.4 | |||||||||
2004 | 6.3 | |||||||||
2003 | 3.7 | |||||||||
2002 | 3.8 | |||||||||
2001 | 3.7 | |||||||||
2000 | 6.1 | |||||||||
1999 | 9.7 | |||||||||
1998 | 2.9 | |||||||||
1997 | 3.1 | |||||||||
1996 | 9.1 | |||||||||
1995 | 6.3 | |||||||||
1994 | 5.9 | |||||||||
1993 | 7.1 | |||||||||
1992 | 5.9 | |||||||||
1991 | 10.0 | |||||||||
1990 | 6.9 | |||||||||
The latest year at peak is | 1991 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Wausau Daily Herald | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 9.4 | 6.2 | 152 | |||||||
2004 | 6.3 | 6.1 | 104 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Gannett Co. (Va.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 89. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Wausau Daily Herald | ||||||||||
This newspaper's Newsroom Diversity Index is 152. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 27 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 21,769 ranks 442 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Wausau Daily Herald | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 0.8 | 1,137 | ||||||||
Black | 0.3 | 390 | ||||||||
Asian and Pacific Islander | 4.0 | 5,775 | ||||||||
Native-American | 0.4 | 574 | ||||||||
Other non-white | 0.0 | 54 | ||||||||
Multi-racial | 0.7 | 969 | ||||||||
Non-white | 6.1 | 8,899 | ||||||||
White | 93.9 | 137,370 | ||||||||
Total | 146,269 | |||||||||
Home county: Marathon | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 0.8 | 979 | ||||||||
Black | 0.3 | 337 | ||||||||
Asian and Pacific Islander | 4.6 | 5,721 | ||||||||
Native-American | 0.3 | 412 | ||||||||
Other non-white | 0.0 | 46 | ||||||||
Multi-racial | 0.7 | 822 | ||||||||
Non-white | 6.6 | 8,317 | ||||||||
White | 93.4 | 117,517 | ||||||||
Total | 125,834 | |||||||||
The home county of this newspaper is Marathon. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Wausau Daily Herald | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
54401 / Wausau / WI / 4 mi. | 5,399 | 11,942 | 45.2 | $44,070 | 11.6 | 0.8 | 0.3 | 0.4 | 9.2 | |
54403 / Wausau / WI / 4.5 mi. | 4,631 | 9,618 | 48.1 | $40,952 | 10.8 | 0.9 | 0.5 | 0.5 | 7.8 | |
54476 / Weston / WI / 8.3 mi. | 3,016 | 5,810 | 51.9 | $45,519 | 6.5 | 0.8 | 0.3 | 0.4 | 4.1 | |
54452 / Schley / WI / 10.5 mi. | 2,418 | 7,573 | 31.9 | $41,260 | 2.2 | 0.8 | 0.2 | 0.3 | 0.4 | |
54455 / Peplin / WI / 15 mi. | 2,031 | 5,858 | 34.7 | $51,510 | 1.7 | 0.5 | 0.2 | 0.2 | 0.5 | |
54448 / Marathon City / WI / 10.4 mi. | 854 | 1,424 | 60.0 | $48,080 | 1.9 | 0.4 | 0.0 | 0.0 | 1.3 | |
54440 / Hatley / WI / 17.6 mi. | 626 | 1,069 | 58.6 | $47,500 | 1.5 | 0.7 | 0.0 | 0.3 | 0.1 | |
54474 / Weston / WI / 8.8 mi. | 546 | 1,456 | 37.5 | $47,891 | 4.6 | 0.2 | 0.3 | 0.3 | 3.4 | |
54411 / Weurtsburg / WI / 19.9 mi. | 519 | 1,725 | 30.1 | $44,449 | 2.2 | 1.2 | 0.2 | 0.1 | 0.1 | |
54426 / Rib Falls / WI / 15.4 mi. | 503 | 1,474 | 34.1 | $43,333 | 1.1 | 0.4 | 0.1 | 0.1 | 0.2 | |
54487 / Tomahawk / WI / 29.5 mi. | 463 | 4,162 | 11.1 | $37,679 | 1.7 | 0.5 | 0.0 | 0.3 | 0.4 | |
54414 / Norrie / WI / 20.8 mi. | 450 | 1,270 | 35.4 | $39,936 | 2.9 | 0.3 | 0.2 | 0.8 | 0.9 | |
54409 / Antigo / WI / 23.9 mi. | 217 | 5,476 | 4.0 | $33,531 | 3.2 | 1.0 | 0.2 | 0.7 | 0.3 | |
54501 / Woodboro / WI / 42.4 mi. | 119 | 8,121 | 1.5 | $36,661 | 2.6 | 0.5 | 0.3 | 0.6 | 0.4 | |
54499 / Wittenberg / WI / 25.3 mi. | 116 | 1,125 | 10.3 | $37,228 | 5.8 | 0.7 | 0.8 | 2.9 | 0.2 | |
54451 / Whittlesey / WI / 32.5 mi. | 83 | 4,396 | 1.9 | $41,204 | 1.8 | 0.6 | 0.1 | 0.2 | 0.2 | |
54548 / Minocqua / WI / 54.5 mi. | 68 | 2,373 | 2.9 | $40,644 | 4.3 | 0.9 | 0.0 | 2.3 | 0.3 | |
54417 / Brokaw / WI / 0.4 mi. | 54 | 23 | 234.8 | $53,750 | 3.6 | 1.8 | 0.0 | 1.8 | 0.0 | |
54484 / Stratford / WI / 24 mi. | 48 | 1,648 | 2.9 | $45,022 | 1.6 | 0.5 | 0.0 | 0.2 | 0.6 | |
54405 / Abbotsford / WI / 31.1 mi. | 41 | 1,081 | 3.8 | $37,442 | 2.5 | 1.7 | 0.1 | 0.2 | 0.0 | |
54435 / Summit / WI / 26 mi. | 34 | 871 | 3.9 | $38,818 | 2.6 | 1.0 | 0.1 | 0.0 | 1.0 | |
54421 / Colby / WI / 31.4 mi. | 28 | 1,152 | 2.4 | $37,623 | 3.8 | 2.3 | 0.2 | 0.3 | 0.4 | |
54568 / Woodruff / WI / 55.3 mi. | 25 | 2,044 | 1.2 | $35,302 | 3.5 | 0.9 | 0.1 | 1.4 | 0.2 | |
54408 / Hogarty / WI / 16.4 mi. | 23 | 473 | 4.9 | $37,695 | 1.6 | 0.8 | 0.0 | 0.3 | 0.0 | |
54449 / McMillan / WI / 34.6 mi. | 10 | 10,637 | 0.1 | $40,717 | 2.9 | 0.7 | 0.3 | 0.2 | 1.2 | |
54481 / Whiting / WI / 32.4 mi. | 10 | 13,936 | 0.1 | $39,732 | 6.6 | 1.4 | 0.4 | 0.4 | 3.6 | |
54480 / Stetsonville / WI / 30.5 mi. | 6 | 459 | 1.3 | $37,708 | 2.6 | 1.8 | 0.0 | 0.0 | 0.1 | |
54422 / Hoard / WI / 36.1 mi. | 5 | 352 | 1.4 | $38,000 | 8.6 | 8.0 | 0.0 | 0.4 | 0.2 | |
54425 / Dorchester / WI / 31.1 mi. | 5 | 703 | 0.7 | $37,946 | 2.0 | 1.2 | 0.0 | 0.2 | 0.0 | |
54494 / Wisconsin Rapids / WI / 42.3 mi. | 5 | 10,932 | 0.0 | $45,603 | 4.3 | 0.9 | 0.3 | 0.6 | 1.9 | |
54479 / Spencer / WI / 34.2 mi. | 3 | 1,369 | 0.2 | $41,731 | 2.7 | 1.5 | 0.1 | 0.2 | 0.6 | |
54486 / Whitcomb / WI / 32.9 mi. | 3 | 999 | 0.3 | $32,143 | 4.1 | 0.7 | 0.6 | 1.4 | 0.5 | |
54423 / Polonia / WI / 30.1 mi. | 1 | 724 | 0.1 | $54,167 | 1.3 | 0.5 | 0.0 | 0.1 | 0.1 | |
54467 / Plover / WI / 37.7 mi. | 1 | 4,516 | 0.0 | $50,505 | 3.9 | 1.3 | 0.4 | 0.3 | 0.9 | |
54473 / Rosholt / WI / 29.4 mi. | 1 | 887 | 0.1 | $45,278 | 3.0 | 2.0 | 0.2 | 0.1 | 0.3 | |
File | wi_wausau_daily_herald | |||||||||
Time | 5/21/05 10:47 AM | |||||||||
Page | 442 | |||||||||
Member | 151350 |