Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Waukesha County Freeman | ||||||||||
Waukesha, Wisconsin | ||||||||||
Owner: Conley Publishing Group (Wis.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff | |||||||||
2005 | Did not report | |||||||||
2004 | Did not report | |||||||||
2003 | Did not report | |||||||||
2002 | Did not report | |||||||||
2001 | Did not report | |||||||||
2000 | 0.0 | |||||||||
1999 | Did not report | |||||||||
1998 | Did not report | |||||||||
1997 | Did not report | |||||||||
1996 | Did not report | |||||||||
1995 | 0.0 | |||||||||
1994 | 0.0 | |||||||||
1993 | Did not report | |||||||||
1992 | 0.0 | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2000 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Waukesha County Freeman | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | N/A | 8.8 | N/A | |||||||
2004 | N/A | 8.8 | N/A | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Conley Publishing Group (Wis.), | ||||||||||
#VALUE! | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Waukesha County Freeman | ||||||||||
This paper | ||||||||||
Peer group | ||||||||||
The median Diversity Index is 33 for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 14,395 ranks 628 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Waukesha County Freeman | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 5.3 | 6,585 | ||||||||
Black | 1.0 | 1,190 | ||||||||
Asian and Pacific Islander | 1.4 | 1,791 | ||||||||
Native-American | 0.2 | 264 | ||||||||
Other non-white | 0.1 | 76 | ||||||||
Multi-racial | 0.8 | 1,034 | ||||||||
Non-white | 8.8 | 10,940 | ||||||||
White | 91.2 | 113,869 | ||||||||
Total | 124,809 | |||||||||
Home county: Waukesha | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.6 | 9,503 | ||||||||
Black | 0.7 | 2,570 | ||||||||
Asian and Pacific Islander | 1.5 | 5,411 | ||||||||
Native-American | 0.2 | 685 | ||||||||
Other non-white | 0.1 | 186 | ||||||||
Multi-racial | 0.7 | 2,507 | ||||||||
Non-white | 5.8 | 20,862 | ||||||||
White | 94.2 | 339,905 | ||||||||
Total | 360,767 | |||||||||
The home county of this newspaper is Waukesha. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Waukesha County Freeman | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
53186 / Waukesha / WI / 0 mi. | 3,882 | 13,547 | 28.7 | $48,936 | 14.2 | 9.6 | 0.9 | 0.2 | 2.4 | |
53188 / Waukesha / WI / 5.1 mi. | 3,842 | 12,918 | 29.7 | $55,918 | 9.8 | 5.8 | 1.2 | 0.2 | 1.7 | |
53189 / Waukesha / WI / 0.9 mi. | 1,955 | 7,491 | 26.1 | $64,019 | 7.1 | 4.0 | 0.7 | 0.2 | 1.3 | |
53149 / Mukwonago / WI / 11.8 mi. | 884 | 5,845 | 15.1 | $64,926 | 3.2 | 1.6 | 0.3 | 0.2 | 0.3 | |
53066 / Oconomowoc / WI / 15.8 mi. | 839 | 10,589 | 7.9 | $60,998 | 2.8 | 1.3 | 0.4 | 0.2 | 0.5 | |
53072 / Pewaukee / WI / 5.6 mi. | 702 | 8,477 | 8.3 | $65,077 | 3.8 | 1.1 | 0.3 | 0.2 | 1.4 | |
53089 / Sussex / WI / 9.7 mi. | 378 | 5,825 | 6.5 | $63,807 | 3.1 | 1.2 | 0.5 | 0.2 | 0.6 | |
53029 / Hartland / WI / 11.3 mi. | 330 | 6,357 | 5.2 | $69,118 | 2.6 | 1.2 | 0.2 | 0.2 | 0.5 | |
53151 / New Berlin / WI / 6.3 mi. | 316 | 11,795 | 2.7 | $67,946 | 5.4 | 1.5 | 0.5 | 0.2 | 2.5 | |
53118 / Dousman / WI / 14.1 mi. | 287 | 2,492 | 11.5 | $58,835 | 2.9 | 1.5 | 0.2 | 0.3 | 0.4 | |
53018 / Delafield / WI / 9.7 mi. | 268 | 2,657 | 10.1 | $78,969 | 6.9 | 1.8 | 3.2 | 0.3 | 0.6 | |
53045 / Brookfield / WI / 5.2 mi. | 254 | 7,848 | 3.2 | $80,346 | 6.9 | 1.0 | 0.8 | 0.0 | 4.1 | |
53146 / New Berlin / WI / 3.7 mi. | 226 | 2,701 | 8.4 | $64,684 | 3.9 | 1.6 | 0.1 | 0.4 | 1.3 | |
53183 / Wales / WI / 8.6 mi. | 207 | 974 | 21.3 | $75,869 | 1.9 | 1.0 | 0.1 | 0.1 | 0.3 | |
53005 / Brookfield / WI / 6.8 mi. | 204 | 7,384 | 2.8 | $69,724 | 6.6 | 1.3 | 0.9 | 0.1 | 3.6 | |
53150 / Muskego / WI / 9.6 mi. | 186 | 7,632 | 2.4 | $63,992 | 2.7 | 1.3 | 0.2 | 0.2 | 0.5 | |
53119 / Eagle / WI / 16.2 mi. | 174 | 1,752 | 9.9 | $62,888 | 3.3 | 1.5 | 0.4 | 0.3 | 0.4 | |
53153 / North Prairie / WI / 10.7 mi. | 169 | 673 | 25.1 | $68,167 | 2.4 | 1.4 | 0.0 | 0.6 | 0.1 | |
53103 / Big Bend / WI / 8.5 mi. | 128 | 1,345 | 9.5 | $67,232 | 2.6 | 1.1 | 0.2 | 0.4 | 0.3 | |
53122 / Elm Grove / WI / 6.9 mi. | 60 | 2,494 | 2.4 | $84,158 | 3.6 | 1.2 | 0.4 | 0.1 | 1.6 | |
53058 / Nashotah / WI / 11.8 mi. | 58 | 1,375 | 4.2 | $68,043 | 2.0 | 1.1 | 0.1 | 0.1 | 0.3 | |
53178 / Sullivan / WI / 20.4 mi. | 55 | 1,123 | 4.9 | $49,423 | 2.2 | 1.0 | 0.1 | 0.3 | 0.2 | |
53120 / East Troy / WI / 18.1 mi. | 41 | 3,258 | 1.3 | $55,657 | 3.2 | 2.0 | 0.2 | 0.2 | 0.4 | |
53156 / Palmyra / WI / 21.4 mi. | 30 | 1,139 | 2.6 | $47,907 | 6.9 | 5.7 | 0.2 | 0.3 | 0.1 | |
53046 / Lannon / WI / 10.1 mi. | 24 | 501 | 4.8 | $47,784 | 3.3 | 1.5 | 0.4 | 0.3 | 0.3 | |
File | wi_waukesha_county_freeman | |||||||||
Time | 5/21/05 5:00 PM | |||||||||
Page | 627 | |||||||||
Member | 151300 |