Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Sheboygan Press | ||||||||||
Sheboygan, Wisconsin | ||||||||||
Owner: Gannett Co. (Va.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 10.5 | |||||||||
2004 | 4.3 | |||||||||
2003 | 4.2 | |||||||||
2002 | 0.0 | |||||||||
2001 | 0.0 | |||||||||
2000 | 0.0 | |||||||||
1999 | 0.0 | |||||||||
1998 | Did not report | |||||||||
1997 | 0.0 | |||||||||
1996 | 0.0 | |||||||||
1995 | 0.0 | |||||||||
1994 | 0.0 | |||||||||
1993 | 0.0 | |||||||||
1992 | 0.0 | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2005 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Sheboygan Press | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 10.5 | 8.0 | 131 | |||||||
2004 | 4.3 | 8.0 | 54 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Gannett Co. (Va.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 89. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Sheboygan Press | ||||||||||
This newspaper's Newsroom Diversity Index is 131. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 34 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 23,863 ranks 410 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Sheboygan Press | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 3.1 | 3,984 | ||||||||
Black | 0.9 | 1,232 | ||||||||
Asian and Pacific Islander | 2.9 | 3,738 | ||||||||
Native-American | 0.3 | 396 | ||||||||
Other non-white | 0.0 | 41 | ||||||||
Multi-racial | 0.8 | 1,070 | ||||||||
Non-white | 8.0 | 10,461 | ||||||||
White | 92.0 | 119,924 | ||||||||
Total | 130,385 | |||||||||
Home county: Sheboygan | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 3.4 | 3,789 | ||||||||
Black | 1.1 | 1,189 | ||||||||
Asian and Pacific Islander | 3.3 | 3,682 | ||||||||
Native-American | 0.3 | 354 | ||||||||
Other non-white | 0.0 | 36 | ||||||||
Multi-racial | 0.9 | 968 | ||||||||
Non-white | 8.9 | 10,018 | ||||||||
White | 91.1 | 102,628 | ||||||||
Total | 112,646 | |||||||||
The home county of this newspaper is Sheboygan. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Sheboygan Press | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
53081 / Sheboygan / WI / 2.3 mi. | 11,089 | 17,801 | 62.3 | $39,980 | 15.8 | 6.4 | 0.9 | 0.4 | 6.7 | |
53083 / Sheboygan / WI / 1.4 mi. | 3,118 | 7,550 | 41.3 | $50,563 | 5.8 | 2.0 | 0.2 | 0.2 | 2.8 | |
53073 / Plymouth / WI / 10 mi. | 2,218 | 5,284 | 42.0 | $48,698 | 7.0 | 1.5 | 4.0 | 0.4 | 0.6 | |
53085 / Sheboygan Falls / WI / 3.2 mi. | 2,026 | 4,054 | 50.0 | $48,660 | 2.2 | 0.9 | 0.3 | 0.2 | 0.3 | |
53042 / Kiel / WI / 14.7 mi. | 755 | 2,514 | 30.0 | $49,940 | 1.7 | 0.7 | 0.1 | 0.2 | 0.3 | |
53070 / Oostburg / WI / 9.1 mi. | 659 | 1,668 | 39.5 | $53,071 | 2.1 | 1.1 | 0.2 | 0.0 | 0.4 | |
53020 / Elkhart Lake / WI / 12.3 mi. | 528 | 1,410 | 37.4 | $57,138 | 1.6 | 1.1 | 0.1 | 0.1 | 0.2 | |
53061 / New Holstein / WI / 19 mi. | 461 | 2,028 | 22.7 | $45,860 | 1.6 | 0.6 | 0.0 | 0.2 | 0.2 | |
53044 / Kohler / WI / 1.9 mi. | 444 | 754 | 58.9 | $72,115 | 3.2 | 0.8 | 0.1 | 0.0 | 2.0 | |
53015 / Cleveland / WI / 10 mi. | 405 | 961 | 42.1 | $52,019 | 2.5 | 1.3 | 0.1 | 0.3 | 0.2 | |
53013 / Cedar Grove / WI / 13 mi. | 382 | 1,099 | 34.8 | $52,219 | 3.6 | 2.1 | 0.1 | 0.3 | 0.2 | |
53075 / Random Lake / WI / 16.1 mi. | 269 | 1,245 | 21.6 | $49,315 | 3.3 | 1.3 | 0.7 | 0.4 | 0.4 | |
53014 / Chilton / WI / 26.1 mi. | 208 | 2,954 | 7.0 | $46,714 | 2.2 | 0.9 | 0.2 | 0.4 | 0.3 | |
53093 / Waldo / WI / 10.1 mi. | 187 | 698 | 26.8 | $51,161 | 2.5 | 0.9 | 0.1 | 0.4 | 0.4 | |
53011 / Cascade / WI / 14.2 mi. | 182 | 737 | 24.7 | $51,979 | 1.3 | 0.5 | 0.0 | 0.2 | 0.1 | |
53001 / Adell / WI / 12.8 mi. | 167 | 714 | 23.4 | $54,153 | 3.3 | 1.4 | 0.1 | 0.1 | 0.7 | |
53023 / Glenbeulah / WI / 14.6 mi. | 142 | 482 | 29.5 | $47,574 | 9.7 | 0.7 | 7.5 | 0.8 | 0.1 | |
53004 / Belgium / WI / 17.7 mi. | 118 | 989 | 11.9 | $54,130 | 4.4 | 3.0 | 0.3 | 0.3 | 0.2 | |
53074 / Port Washington / WI / 22.7 mi. | 50 | 4,763 | 1.0 | $54,402 | 3.8 | 1.5 | 0.7 | 0.3 | 0.5 | |
53063 / Newton / WI / 13.3 mi. | 41 | 555 | 7.4 | $56,023 | 2.3 | 1.6 | 0.0 | 0.3 | 0.2 | |
53021 / Waubeka / WI / 19.5 mi. | 40 | 1,456 | 2.7 | $57,000 | 3.0 | 1.2 | 0.4 | 0.3 | 0.3 | |
53079 / Saint Cloud / WI / 19.2 mi. | 24 | 512 | 4.7 | $54,352 | 1.3 | 0.3 | 0.0 | 0.6 | 0.1 | |
54220 / Manitowoc / WI / 21.6 mi. | 20 | 16,707 | 0.1 | $40,337 | 7.1 | 2.2 | 0.5 | 0.5 | 3.2 | |
File | wi_the_sheboygan_press | |||||||||
Time | 5/14/05 2:22 PM | |||||||||
Page | 410 | |||||||||
Member | 151200 |