The Post-Crescent, Appleton... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Post-Crescent, Appleton

Appleton, Wisconsin

Owner: Gannett Co. (Va.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

4.8

2004

6.8

2003

3.4

2002

0.0

2001

3.3

2000

4.8

1999

1.9

1998

1.9

1997

Did not report

1996

3.3

1995

Did not report

1994

1.9

1993

1.9

1992

1.8

1991

1.9

1990

1.9

The latest year at peak is

2004

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Post-Crescent, Appleton

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

4.8

5.2

2004

6.8

5.2

132

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Gannett Co. (Va.),

has a companywide, circulation-weighted Diversity Index of 89.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Post-Crescent, Appleton

This newspaper's Newsroom Diversity Index is 92.

This paper

Peer group

Compare that with 50, which is the median Diversity Index for all newspapers

reporting in this circulation category of 50,001 to 100,000 daily sales.

In that group, this newspaper's Diversity Index ranks 15 out of 90

newspapers reporting in the category of 50,001 to 100,000 daily sales.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 51,733 ranks 196 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Post-Crescent, Appleton

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.9

5,936

Black

0.4

1,312

Asian and Pacific Islander

1.6

5,260

Native-American

0.5

1,681

Other non-white

0.0

110

Multi-racial

0.7

2,292

Non-white

5.2

16,591

White

94.8

304,482

Total

321,073

Home county: Outagamie

Race/ethnicity

% of population

Number of residents

Hispanic

2.0

3,207

Black

0.5

846

Asian and Pacific Islander

2.3

3,615

Native-American

1.4

2,308

Other non-white

0.0

Multi-racial

0.8

1,301

Non-white

7.0

11,327

White

93.0

149,644

Total

160,971

The home county of this newspaper is Outagamie.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Post-Crescent, Appleton

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

54956 / Neenah / WI / 6.1 mi.

6,555

14,703

44.6

$50,618

4.3

1.6

0.3

0.5

1.0

54911 / Grand Chute / WI / 1.8 mi.

6,468

11,098

58.3

$43,033

9.9

2.2

1.1

0.7

4.6

54915 / Grand Chute / WI / 1.4 mi.

6,324

13,984

45.2

$53,287

8.0

2.8

0.6

0.4

3.3

54914 / Grand Chute / WI / 0.4 mi.

4,970

12,741

39.0

$46,865

9.7

3.9

0.9

0.4

3.5

54952 / Menasha / WI / 3.3 mi.

4,704

9,472

49.7

$42,809

6.0

3.0

0.4

0.5

1.4

54130 / Kaukauna / WI / 7.5 mi.

3,523

7,899

44.6

$49,577

3.7

0.7

0.2

0.7

1.4

54913 / Grand Chute / WI / 0.8 mi.

2,273

3,355

67.7

$63,881

2.8

0.8

0.4

0.3

0.9

54981 / Waupaca / WI / 30.7 mi.

1,881

5,713

32.9

$40,034

3.3

1.8

0.2

0.5

0.2

54961 / New London / WI / 16.4 mi.

1,850

5,269

35.1

$45,000

3.3

1.6

0.3

0.4

54140 / Little Chute / WI / 5.9 mi.

1,366

3,165

43.2

$47,877

2.6

1.3

0.0

0.4

0.5

54136 / Kimberly / WI / 4.3 mi.

1,268

2,395

52.9

$46,016

3.1

0.8

0.3

0.7

0.9

54944 / Medina / WI / 9.4 mi.

1,220

2,589

47.1

$57,466

2.6

0.7

0.1

0.2

1.2

54929 / Clintonville / WI / 27.4 mi.

998

3,631

27.5

$37,415

3.0

1.4

0.1

0.6

0.3

54942 / Greenville / WI / 6.1 mi.

954

1,586

60.2

$61,955

1.7

0.6

0.1

0.2

0.4

54110 / Brillion / WI / 17.9 mi.

906

1,894

47.8

$48,054

1.8

0.5

0.1

0.5

0.1

53014 / Chilton / WI / 18.9 mi.

860

2,954

29.1

$46,714

2.2

0.9

0.2

0.4

0.3

54983 / Weyauwega / WI / 23.3 mi.

833

1,646

50.6

$43,000

2.3

0.9

0.2

0.3

0.2

54170 / Shiocton / WI / 13.1 mi.

576

1,381

41.7

$48,523

4.2

3.3

0.1

0.2

0.0

54129 / Hilbert / WI / 14.4 mi.

545

1,280

42.6

$49,848

2.3

0.8

0.0

0.2

0.5

54106 / Center Valley / WI / 13.9 mi.

523

1,619

32.3

$49,781

2.3

0.7

0.0

0.7

0.4

54113 / Combined Locks / WI / 5.6 mi.

472

897

52.6

$54,018

2.4

1.2

0.2

0.3

0.5

54165 / Seymour / WI / 16.3 mi.

463

2,589

17.9

$50,199

5.6

1.0

0.1

3.3

0.1

54949 / Manawa / WI / 25.8 mi.

391

1,325

29.5

$43,601

2.2

1.3

0.0

0.3

0.2

54940 / Tustin / WI / 18.6 mi.

386

1,638

23.6

$46,339

1.3

0.6

0.1

0.3

0.1

54947 / Winchester / WI / 13 mi.

381

999

38.1

$52,743

2.0

1.1

0.1

0.3

54169 / Sherwood / WI / 10.1 mi.

342

591

57.9

$63,804

2.3

0.9

0.1

0.9

54950 / Marion / WI / 33.4 mi.

303

1,181

25.7

$36,328

1.8

0.2

0.0

0.2

1.0

54901 / Oshkosh / WI / 16.9 mi.

279

12,977

2.2

$36,324

10.0

1.8

3.2

0.5

3.6

54166 / Thornton / WI / 34 mi.

247

6,691

3.7

$36,527

8.6

1.3

0.2

5.5

0.5

54986 / Winneconne / WI / 16.9 mi.

227

1,761

12.9

$54,681

1.4

0.5

0.1

0.3

0.2

54180 / Wrightstown / WI / 12.8 mi.

141

724

19.5

$53,170

3.9

1.8

0.2

0.4

1.0

54486 / Whitcomb / WI / 41.7 mi.

125

999

12.5

$32,143

4.1

0.7

0.6

1.4

0.5

54945 / Iola / WI / 35.8 mi.

120

1,430

8.4

$39,756

2.2

1.1

0.1

0.3

54904 / Oshkosh / WI / 17.8 mi.

113

6,791

1.7

$57,615

3.2

0.8

0.3

1.3

53088 / Stockbridge / WI / 13.7 mi.

104.3

$40,481

1.2

0.4

0.0

53061 / New Holstein / WI / 26 mi.

2,028

4.1

$45,860

1.6

0.6

0.0

0.2

54107 / Navarino / WI / 27.5 mi.

1,351

5.2

$41,964

2.8

1.1

0.1

1.2

0.1

54123 / Forest Junction / WI / 13.9 mi.

48.7

$39,583

2.1

0.5

0.0

54115 / De Pere / WI / 19.9 mi.

11,193

0.3

$53,607

5.9

1.0

0.4

3.1

0.6

54160 / Potter / WI / 18.2 mi.

124.0

$31,250

0.0

54304 / Green Bay / WI / 22.7 mi.

12,791

0.2

$42,396

10.9

2.5

0.8

3.6

2.8

54902 / Oshkosh / WI / 20.5 mi.

9,841

0.3

$38,563

5.3

1.6

0.6

0.4

2.1

54303 / Howard / WI / 24.2 mi.

12,087

0.2

$33,934

15.2

3.6

1.7

3.3

4.6

54406 / Amherst / WI / 42.1 mi.

1,237

1.1

$46,105

1.8

1.0

0.3

0.2

54111 / Cecil / WI / 35.1 mi.

867

1.5

$42,216

4.4

1.1

0.1

2.5

0.1

54922 / Bear Creek / WI / 21.7 mi.

545

1.8

$42,176

7.1

6.3

0.0

0.5

0.0

54963 / Omro / WI / 20.8 mi.

2,334

0.4

$44,961

3.1

2.0

0.2

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