Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Post-Crescent, Appleton | ||||||||||
Appleton, Wisconsin | ||||||||||
Owner: Gannett Co. (Va.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 4.8 | |||||||||
2004 | 6.8 | |||||||||
2003 | 3.4 | |||||||||
2002 | 0.0 | |||||||||
2001 | 3.3 | |||||||||
2000 | 4.8 | |||||||||
1999 | 1.9 | |||||||||
1998 | 1.9 | |||||||||
1997 | Did not report | |||||||||
1996 | 3.3 | |||||||||
1995 | Did not report | |||||||||
1994 | 1.9 | |||||||||
1993 | 1.9 | |||||||||
1992 | 1.8 | |||||||||
1991 | 1.9 | |||||||||
1990 | 1.9 | |||||||||
The latest year at peak is | 2004 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Post-Crescent, Appleton | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 4.8 | 5.2 | 92 | |||||||
2004 | 6.8 | 5.2 | 132 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Gannett Co. (Va.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 89. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Post-Crescent, Appleton | ||||||||||
This newspaper's Newsroom Diversity Index is 92. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 50, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 50,001 to 100,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 15 out of 90 | ||||||||||
newspapers reporting in the category of 50,001 to 100,000 daily sales. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 51,733 ranks 196 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Post-Crescent, Appleton | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.9 | 5,936 | ||||||||
Black | 0.4 | 1,312 | ||||||||
Asian and Pacific Islander | 1.6 | 5,260 | ||||||||
Native-American | 0.5 | 1,681 | ||||||||
Other non-white | 0.0 | 110 | ||||||||
Multi-racial | 0.7 | 2,292 | ||||||||
Non-white | 5.2 | 16,591 | ||||||||
White | 94.8 | 304,482 | ||||||||
Total | 321,073 | |||||||||
Home county: Outagamie | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.0 | 3,207 | ||||||||
Black | 0.5 | 846 | ||||||||
Asian and Pacific Islander | 2.3 | 3,615 | ||||||||
Native-American | 1.4 | 2,308 | ||||||||
Other non-white | 0.0 | 50 | ||||||||
Multi-racial | 0.8 | 1,301 | ||||||||
Non-white | 7.0 | 11,327 | ||||||||
White | 93.0 | 149,644 | ||||||||
Total | 160,971 | |||||||||
The home county of this newspaper is Outagamie. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Post-Crescent, Appleton | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
54956 / Neenah / WI / 6.1 mi. | 6,555 | 14,703 | 44.6 | $50,618 | 4.3 | 1.6 | 0.3 | 0.5 | 1.0 | |
54911 / Grand Chute / WI / 1.8 mi. | 6,468 | 11,098 | 58.3 | $43,033 | 9.9 | 2.2 | 1.1 | 0.7 | 4.6 | |
54915 / Grand Chute / WI / 1.4 mi. | 6,324 | 13,984 | 45.2 | $53,287 | 8.0 | 2.8 | 0.6 | 0.4 | 3.3 | |
54914 / Grand Chute / WI / 0.4 mi. | 4,970 | 12,741 | 39.0 | $46,865 | 9.7 | 3.9 | 0.9 | 0.4 | 3.5 | |
54952 / Menasha / WI / 3.3 mi. | 4,704 | 9,472 | 49.7 | $42,809 | 6.0 | 3.0 | 0.4 | 0.5 | 1.4 | |
54130 / Kaukauna / WI / 7.5 mi. | 3,523 | 7,899 | 44.6 | $49,577 | 3.7 | 0.7 | 0.2 | 0.7 | 1.4 | |
54913 / Grand Chute / WI / 0.8 mi. | 2,273 | 3,355 | 67.7 | $63,881 | 2.8 | 0.8 | 0.4 | 0.3 | 0.9 | |
54981 / Waupaca / WI / 30.7 mi. | 1,881 | 5,713 | 32.9 | $40,034 | 3.3 | 1.8 | 0.2 | 0.5 | 0.2 | |
54961 / New London / WI / 16.4 mi. | 1,850 | 5,269 | 35.1 | $45,000 | 3.3 | 1.6 | 0.3 | 0.4 | 0.4 | |
54140 / Little Chute / WI / 5.9 mi. | 1,366 | 3,165 | 43.2 | $47,877 | 2.6 | 1.3 | 0.0 | 0.4 | 0.5 | |
54136 / Kimberly / WI / 4.3 mi. | 1,268 | 2,395 | 52.9 | $46,016 | 3.1 | 0.8 | 0.3 | 0.7 | 0.9 | |
54944 / Medina / WI / 9.4 mi. | 1,220 | 2,589 | 47.1 | $57,466 | 2.6 | 0.7 | 0.1 | 0.2 | 1.2 | |
54929 / Clintonville / WI / 27.4 mi. | 998 | 3,631 | 27.5 | $37,415 | 3.0 | 1.4 | 0.1 | 0.6 | 0.3 | |
54942 / Greenville / WI / 6.1 mi. | 954 | 1,586 | 60.2 | $61,955 | 1.7 | 0.6 | 0.1 | 0.2 | 0.4 | |
54110 / Brillion / WI / 17.9 mi. | 906 | 1,894 | 47.8 | $48,054 | 1.8 | 0.5 | 0.1 | 0.5 | 0.1 | |
53014 / Chilton / WI / 18.9 mi. | 860 | 2,954 | 29.1 | $46,714 | 2.2 | 0.9 | 0.2 | 0.4 | 0.3 | |
54983 / Weyauwega / WI / 23.3 mi. | 833 | 1,646 | 50.6 | $43,000 | 2.3 | 0.9 | 0.2 | 0.3 | 0.2 | |
54170 / Shiocton / WI / 13.1 mi. | 576 | 1,381 | 41.7 | $48,523 | 4.2 | 3.3 | 0.1 | 0.2 | 0.0 | |
54129 / Hilbert / WI / 14.4 mi. | 545 | 1,280 | 42.6 | $49,848 | 2.3 | 0.8 | 0.0 | 0.2 | 0.5 | |
54106 / Center Valley / WI / 13.9 mi. | 523 | 1,619 | 32.3 | $49,781 | 2.3 | 0.7 | 0.0 | 0.7 | 0.4 | |
54113 / Combined Locks / WI / 5.6 mi. | 472 | 897 | 52.6 | $54,018 | 2.4 | 1.2 | 0.2 | 0.3 | 0.5 | |
54165 / Seymour / WI / 16.3 mi. | 463 | 2,589 | 17.9 | $50,199 | 5.6 | 1.0 | 0.1 | 3.3 | 0.1 | |
54949 / Manawa / WI / 25.8 mi. | 391 | 1,325 | 29.5 | $43,601 | 2.2 | 1.3 | 0.0 | 0.3 | 0.2 | |
54940 / Tustin / WI / 18.6 mi. | 386 | 1,638 | 23.6 | $46,339 | 1.3 | 0.6 | 0.1 | 0.3 | 0.1 | |
54947 / Winchester / WI / 13 mi. | 381 | 999 | 38.1 | $52,743 | 2.0 | 1.1 | 0.1 | 0.1 | 0.3 | |
54169 / Sherwood / WI / 10.1 mi. | 342 | 591 | 57.9 | $63,804 | 2.3 | 0.9 | 0.1 | 0.1 | 0.9 | |
54950 / Marion / WI / 33.4 mi. | 303 | 1,181 | 25.7 | $36,328 | 1.8 | 0.2 | 0.0 | 0.2 | 1.0 | |
54901 / Oshkosh / WI / 16.9 mi. | 279 | 12,977 | 2.2 | $36,324 | 10.0 | 1.8 | 3.2 | 0.5 | 3.6 | |
54166 / Thornton / WI / 34 mi. | 247 | 6,691 | 3.7 | $36,527 | 8.6 | 1.3 | 0.2 | 5.5 | 0.5 | |
54986 / Winneconne / WI / 16.9 mi. | 227 | 1,761 | 12.9 | $54,681 | 1.4 | 0.5 | 0.1 | 0.3 | 0.2 | |
54180 / Wrightstown / WI / 12.8 mi. | 141 | 724 | 19.5 | $53,170 | 3.9 | 1.8 | 0.2 | 0.4 | 1.0 | |
54486 / Whitcomb / WI / 41.7 mi. | 125 | 999 | 12.5 | $32,143 | 4.1 | 0.7 | 0.6 | 1.4 | 0.5 | |
54945 / Iola / WI / 35.8 mi. | 120 | 1,430 | 8.4 | $39,756 | 2.2 | 1.1 | 0.1 | 0.1 | 0.3 | |
54904 / Oshkosh / WI / 17.8 mi. | 113 | 6,791 | 1.7 | $57,615 | 3.2 | 0.8 | 0.3 | 0.3 | 1.3 | |
53088 / Stockbridge / WI / 13.7 mi. | 98 | 94 | 104.3 | $40,481 | 1.2 | 0.4 | 0.0 | 0.0 | 0.0 | |
53061 / New Holstein / WI / 26 mi. | 83 | 2,028 | 4.1 | $45,860 | 1.6 | 0.6 | 0.0 | 0.2 | 0.2 | |
54107 / Navarino / WI / 27.5 mi. | 70 | 1,351 | 5.2 | $41,964 | 2.8 | 1.1 | 0.1 | 1.2 | 0.1 | |
54123 / Forest Junction / WI / 13.9 mi. | 37 | 76 | 48.7 | $39,583 | 2.1 | 0.5 | 0.0 | 0.0 | 0.0 | |
54115 / De Pere / WI / 19.9 mi. | 34 | 11,193 | 0.3 | $53,607 | 5.9 | 1.0 | 0.4 | 3.1 | 0.6 | |
54160 / Potter / WI / 18.2 mi. | 31 | 25 | 124.0 | $31,250 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | |
54304 / Green Bay / WI / 22.7 mi. | 30 | 12,791 | 0.2 | $42,396 | 10.9 | 2.5 | 0.8 | 3.6 | 2.8 | |
54902 / Oshkosh / WI / 20.5 mi. | 29 | 9,841 | 0.3 | $38,563 | 5.3 | 1.6 | 0.6 | 0.4 | 2.1 | |
54303 / Howard / WI / 24.2 mi. | 25 | 12,087 | 0.2 | $33,934 | 15.2 | 3.6 | 1.7 | 3.3 | 4.6 | |
54406 / Amherst / WI / 42.1 mi. | 14 | 1,237 | 1.1 | $46,105 | 1.8 | 1.0 | 0.3 | 0.2 | 0.2 | |
54111 / Cecil / WI / 35.1 mi. | 13 | 867 | 1.5 | $42,216 | 4.4 | 1.1 | 0.1 | 2.5 | 0.1 | |
54922 / Bear Creek / WI / 21.7 mi. | 10 | 545 | 1.8 | $42,176 | 7.1 | 6.3 | 0.0 | 0.5 | 0.0 | |
54963 / Omro / WI / 20.8 mi. | 10 | 2,334 | 0.4 | $44,961 | 3.1 | 2.0 | 0.2 | 0.2 | 0.2 | |
File | wi_the_post-crescent__appleton | |||||||||
Time | 5/20/05 5:56 PM | |||||||||
Page | 196 | |||||||||
Member | 150250 |