Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Chippewa Herald, Chippewa Falls | ||||||||||
Chippewa Falls, Wisconsin | ||||||||||
Owner: Lee Enterprises (Iowa) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff | |||||||||
2005 | 0.0 | |||||||||
2004 | 0.0 | |||||||||
2003 | 0.0 | |||||||||
2002 | 0.0 | |||||||||
2001 | 0.0 | |||||||||
2000 | Did not report | |||||||||
1999 | 0.0 | |||||||||
1998 | 0.0 | |||||||||
1997 | 0.0 | |||||||||
1996 | 0.0 | |||||||||
1995 | 0.0 | |||||||||
1994 | 0.0 | |||||||||
1993 | 0.0 | |||||||||
1992 | 0.0 | |||||||||
1991 | 0.0 | |||||||||
1990 | 0.0 | |||||||||
The latest year at peak is | 2005 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Chippewa Herald, Chippewa Falls | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 0.0 | 2.0 | 0 | |||||||
2004 | 0.0 | 2.0 | 0 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Lee Enterprises (Iowa), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 47. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Chippewa Herald, Chippewa Falls | ||||||||||
This newspaper's Newsroom Diversity Index is 0. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 0, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 5,001 to 10,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 83 out of 211 | ||||||||||
newspapers reporting in the category of 5,001 to 10,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Eagle Times, Claremont, New Hampshire, with a 4.8 percent non-white staff in a community that is 2.6 percent non-white. Its index is 188. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 6,924 ranks 984 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Chippewa Herald, Chippewa Falls | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 0.5 | 270 | ||||||||
Black | 0.1 | 66 | ||||||||
Asian and Pacific Islander | 0.5 | 233 | ||||||||
Native-American | 0.3 | 158 | ||||||||
Other non-white | 0.0 | 20 | ||||||||
Multi-racial | 0.5 | 251 | ||||||||
Non-white | 2.0 | 998 | ||||||||
White | 98.0 | 50,037 | ||||||||
Total | 51,035 | |||||||||
Home county: Chippewa | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 0.5 | 289 | ||||||||
Black | 0.2 | 85 | ||||||||
Asian and Pacific Islander | 0.9 | 499 | ||||||||
Native-American | 0.3 | 168 | ||||||||
Other non-white | 0.0 | 24 | ||||||||
Multi-racial | 0.5 | 299 | ||||||||
Non-white | 2.5 | 1,364 | ||||||||
White | 97.5 | 53,831 | ||||||||
Total | 55,195 | |||||||||
The home county of this newspaper is Chippewa. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Chippewa Herald, Chippewa Falls | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
54729 / Chippewa Falls / WI / 0 mi. | 4,491 | 11,017 | 40.8 | $40,911 | 2.4 | 0.6 | 0.2 | 0.3 | 0.7 | |
54724 / Bloomer / WI / 9.5 mi. | 542 | 2,587 | 21.0 | $40,697 | 0.9 | 0.3 | 0.0 | 0.2 | 0.1 | |
54727 / Cadott / WI / 13.5 mi. | 521 | 1,633 | 31.9 | $37,712 | 1.8 | 0.5 | 0.1 | 0.4 | 0.3 | |
54732 / Cornell / WI / 15.5 mi. | 292 | 1,054 | 27.7 | $32,316 | 1.8 | 0.5 | 0.0 | 0.7 | 0.4 | |
54768 / Stanley / WI / 24.3 mi. | 290 | 1,541 | 18.8 | $32,058 | 1.8 | 0.8 | 0.1 | 0.1 | 0.3 | |
54748 / Jim Falls / WI / 10.9 mi. | 186 | 458 | 40.6 | $42,396 | 0.9 | 0.0 | 0.0 | 0.1 | 0.1 | |
54726 / Boyd / WI / 20.3 mi. | 180 | 657 | 27.4 | $39,196 | 1.2 | 0.3 | 0.1 | 0.1 | 0.1 | |
54745 / Holcombe / WI / 21.5 mi. | 112 | 882 | 12.7 | $33,100 | 1.6 | 0.5 | 0.0 | 0.4 | 0.2 | |
54757 / New Auburn / WI / 18.5 mi. | 86 | 1,197 | 7.2 | $34,018 | 1.3 | 0.2 | 0.1 | 0.2 | 0.2 | |
54771 / Thorp / WI / 30.3 mi. | 62 | 1,410 | 4.4 | $31,929 | 1.0 | 0.4 | 0.0 | 0.2 | 0.1 | |
54701 / Eau Claire / WI / 16.6 mi. | 49 | 13,634 | 0.4 | $40,331 | 5.0 | 1.0 | 0.6 | 0.4 | 1.9 | |
File | wi_the_chippewa_herald__chippewa_falls | |||||||||
Time | 5/20/05 11:56 AM | |||||||||
Page | 983 | |||||||||
Member | 150350 |