The Capital Times, Madison... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Capital Times, Madison

Madison, Wisconsin

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

3.2

2004

1.9

2003

1.7

2002

1.8

2001

1.8

2000

3.6

1999

3.6

1998

6.4

1997

8.3

1996

6.7

1995

6.4

1994

6.5

1993

4.3

1992

2.4

1991

2.3

1990

3.8

The latest year at peak is

1997

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Capital Times, Madison

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

3.2

15.1

2004

1.9

11.0

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Capital Times, Madison

This newspaper's Newsroom Diversity Index is 21.

This paper

Peer group

Compare that with 33, which is the median Diversity Index for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

In that group, this newspaper's Diversity Index ranks 145 out of 259

newspapers reporting in the category of 10,001 to 25,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Enterprise Ledger, Alabama, with a 16.7 percent non-white staff in a community that is 24.4 percent non-white. Its index is 68.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 19,549 ranks 494 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Capital Times, Madison

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

2.5

6,250

Black

3.0

7,579

Asian and Pacific Islander

3.7

9,202

Native-American

0.3

611

Other non-white

0.1

273

Multi-racial

1.4

3,418

Non-white

11.0

27,333

White

89.0

221,934

Total

249,267

Home county: Dane

Race/ethnicity

% of population

Number of residents

Hispanic

3.4

14,387

Black

4.0

16,829

Asian and Pacific Islander

3.5

14,773

Native-American

0.3

1,198

Other non-white

0.1

510

Multi-racial

1.5

6,232

Non-white

12.6

53,929

White

87.4

372,597

Total

426,526

The home county of this newspaper is Dane.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Capital Times, Madison

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

53713 / Monona / WI / 5.7 mi.

2,453

9,924

24.7

$32,558

42.6

15.1

17.1

0.4

7.0

53711 / Madison / WI / 7.5 mi.

2,019

17,352

11.6

$56,672

16.3

3.7

6.2

0.2

4.1

53704 / Maple Bluff / WI / 1.4 mi.

1,735

19,615

8.8

$42,958

17.8

4.7

7.0

0.4

3.3

53705 / Shorewood Hills / WI / 7.2 mi.

1,427

13,291

10.7

$45,786

19.2

3.0

2.0

0.3

12.0

53716 / Monona Grove / WI / 2.1 mi.

1,113

8,117

13.7

$52,002

8.0

2.4

2.6

0.3

1.2

53562 / Middleton / WI / 9.4 mi.

836

8,430

9.9

$55,962

8.1

2.3

1.7

0.3

2.4

53589 / Stoughton / WI / 11.9 mi.

809

7,377

11.0

$52,787

3.5

1.1

0.7

0.2

0.7

53703 / Madison / WI / 3.2 mi.

768

12,694

6.1

$20,443

15.3

3.6

4.6

0.3

5.0

53714 / Monona / WI / 0.1 mi.

678

6,983

9.7

$45,980

13.7

3.4

5.8

0.3

2.0

53590 / Sun Prairie / WI / 7.3 mi.

641

9,865

6.5

$55,456

7.6

2.3

2.5

0.3

1.2

53719 / Madison / WI / 9.8 mi.

569

7,996

7.1

$55,006

16.5

4.3

4.7

0.3

5.4

53593 / Verona / WI / 13.9 mi.

543

4,571

11.9

$69,745

3.0

0.8

0.6

0.2

0.7

53717 / Madison / WI / 9.6 mi.

521

4,865

10.7

$59,934

15.5

3.7

4.0

0.1

6.0

53558 / McFarland / WI / 6.1 mi.

458

3,374

13.6

$66,015

3.6

1.4

0.3

0.8

53575 / Oregon / WI / 11.4 mi.

455

4,779

9.5

$61,274

5.9

1.1

3.3

0.2

0.6

53597 / Westport / WI / 8.3 mi.

411

4,831

8.5

$59,742

2.4

0.8

0.4

0.1

0.5

53532 / De Forest / WI / 8.9 mi.

285

4,079

7.0

$60,308

4.8

1.8

1.1

0.3

0.6

53572 / Mount Horeb / WI / 21.1 mi.

261

3,169

8.2

$57,063

2.2

0.7

0.3

0.2

0.4

53527 / Cottage Grove / WI / 5.7 mi.

245

2,730

9.0

$69,766

4.4

1.4

1.2

0.3

0.7

53715 / Madison / WI / 4.6 mi.

228

4,487

5.1

$24,476

18.4

3.4

3.8

0.4

9.0

53718 / Madison / WI / 5.5 mi.

212

1,493

14.2

$61,948

6.0

1.6

1.9

0.4

1.0

53528 / Cross Plains / WI / 15.4 mi.

192

1,909

10.1

$59,688

2.1

0.5

0.3

0.1

0.3

53508 / Belleville / WI / 18.2 mi.

165

1,561

10.6

$53,854

1.7

0.5

0.1

0.2

53523 / Cambridge / WI / 14.7 mi.

117

1,858

6.3

$52,259

2.8

1.3

0.1

0.2

0.5

53555 / Lodi / WI / 18.8 mi.

109

3,041

3.6

$55,719

1.9

0.7

0.2

0.3

53531 / Deerfield / WI / 10.7 mi.

108

1,351