Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Capital Times, Madison | ||||||||||
Madison, Wisconsin | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 3.2 | |||||||||
2004 | 1.9 | |||||||||
2003 | 1.7 | |||||||||
2002 | 1.8 | |||||||||
2001 | 1.8 | |||||||||
2000 | 3.6 | |||||||||
1999 | 3.6 | |||||||||
1998 | 6.4 | |||||||||
1997 | 8.3 | |||||||||
1996 | 6.7 | |||||||||
1995 | 6.4 | |||||||||
1994 | 6.5 | |||||||||
1993 | 4.3 | |||||||||
1992 | 2.4 | |||||||||
1991 | 2.3 | |||||||||
1990 | 3.8 | |||||||||
The latest year at peak is | 1997 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Capital Times, Madison | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 3.2 | 15.1 | 21 | |||||||
2004 | 1.9 | 11.0 | 17 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Capital Times, Madison | ||||||||||
This newspaper's Newsroom Diversity Index is 21. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 145 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Enterprise Ledger, Alabama, with a 16.7 percent non-white staff in a community that is 24.4 percent non-white. Its index is 68. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 19,549 ranks 494 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Capital Times, Madison | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.5 | 6,250 | ||||||||
Black | 3.0 | 7,579 | ||||||||
Asian and Pacific Islander | 3.7 | 9,202 | ||||||||
Native-American | 0.3 | 611 | ||||||||
Other non-white | 0.1 | 273 | ||||||||
Multi-racial | 1.4 | 3,418 | ||||||||
Non-white | 11.0 | 27,333 | ||||||||
White | 89.0 | 221,934 | ||||||||
Total | 249,267 | |||||||||
Home county: Dane | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 3.4 | 14,387 | ||||||||
Black | 4.0 | 16,829 | ||||||||
Asian and Pacific Islander | 3.5 | 14,773 | ||||||||
Native-American | 0.3 | 1,198 | ||||||||
Other non-white | 0.1 | 510 | ||||||||
Multi-racial | 1.5 | 6,232 | ||||||||
Non-white | 12.6 | 53,929 | ||||||||
White | 87.4 | 372,597 | ||||||||
Total | 426,526 | |||||||||
The home county of this newspaper is Dane. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Capital Times, Madison | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
53713 / Monona / WI / 5.7 mi. | 2,453 | 9,924 | 24.7 | $32,558 | 42.6 | 15.1 | 17.1 | 0.4 | 7.0 | |
53711 / Madison / WI / 7.5 mi. | 2,019 | 17,352 | 11.6 | $56,672 | 16.3 | 3.7 | 6.2 | 0.2 | 4.1 | |
53704 / Maple Bluff / WI / 1.4 mi. | 1,735 | 19,615 | 8.8 | $42,958 | 17.8 | 4.7 | 7.0 | 0.4 | 3.3 | |
53705 / Shorewood Hills / WI / 7.2 mi. | 1,427 | 13,291 | 10.7 | $45,786 | 19.2 | 3.0 | 2.0 | 0.3 | 12.0 | |
53716 / Monona Grove / WI / 2.1 mi. | 1,113 | 8,117 | 13.7 | $52,002 | 8.0 | 2.4 | 2.6 | 0.3 | 1.2 | |
53562 / Middleton / WI / 9.4 mi. | 836 | 8,430 | 9.9 | $55,962 | 8.1 | 2.3 | 1.7 | 0.3 | 2.4 | |
53589 / Stoughton / WI / 11.9 mi. | 809 | 7,377 | 11.0 | $52,787 | 3.5 | 1.1 | 0.7 | 0.2 | 0.7 | |
53703 / Madison / WI / 3.2 mi. | 768 | 12,694 | 6.1 | $20,443 | 15.3 | 3.6 | 4.6 | 0.3 | 5.0 | |
53714 / Monona / WI / 0.1 mi. | 678 | 6,983 | 9.7 | $45,980 | 13.7 | 3.4 | 5.8 | 0.3 | 2.0 | |
53590 / Sun Prairie / WI / 7.3 mi. | 641 | 9,865 | 6.5 | $55,456 | 7.6 | 2.3 | 2.5 | 0.3 | 1.2 | |
53719 / Madison / WI / 9.8 mi. | 569 | 7,996 | 7.1 | $55,006 | 16.5 | 4.3 | 4.7 | 0.3 | 5.4 | |
53593 / Verona / WI / 13.9 mi. | 543 | 4,571 | 11.9 | $69,745 | 3.0 | 0.8 | 0.6 | 0.2 | 0.7 | |
53717 / Madison / WI / 9.6 mi. | 521 | 4,865 | 10.7 | $59,934 | 15.5 | 3.7 | 4.0 | 0.1 | 6.0 | |
53558 / McFarland / WI / 6.1 mi. | 458 | 3,374 | 13.6 | $66,015 | 3.6 | 1.4 | 0.3 | 0.3 | 0.8 | |
53575 / Oregon / WI / 11.4 mi. | 455 | 4,779 | 9.5 | $61,274 | 5.9 | 1.1 | 3.3 | 0.2 | 0.6 | |
53597 / Westport / WI / 8.3 mi. | 411 | 4,831 | 8.5 | $59,742 | 2.4 | 0.8 | 0.4 | 0.1 | 0.5 | |
53532 / De Forest / WI / 8.9 mi. | 285 | 4,079 | 7.0 | $60,308 | 4.8 | 1.8 | 1.1 | 0.3 | 0.6 | |
53572 / Mount Horeb / WI / 21.1 mi. | 261 | 3,169 | 8.2 | $57,063 | 2.2 | 0.7 | 0.3 | 0.2 | 0.4 | |
53527 / Cottage Grove / WI / 5.7 mi. | 245 | 2,730 | 9.0 | $69,766 | 4.4 | 1.4 | 1.2 | 0.3 | 0.7 | |
53715 / Madison / WI / 4.6 mi. | 228 | 4,487 | 5.1 | $24,476 | 18.4 | 3.4 | 3.8 | 0.4 | 9.0 | |
53718 / Madison / WI / 5.5 mi. | 212 | 1,493 | 14.2 | $61,948 | 6.0 | 1.6 | 1.9 | 0.4 | 1.0 | |
53528 / Cross Plains / WI / 15.4 mi. | 192 | 1,909 | 10.1 | $59,688 | 2.1 | 0.5 | 0.3 | 0.1 | 0.3 | |
53508 / Belleville / WI / 18.2 mi. | 165 | 1,561 | 10.6 | $53,854 | 1.7 | 0.5 | 0.1 | 0.1 | 0.2 | |
53523 / Cambridge / WI / 14.7 mi. | 117 | 1,858 | 6.3 | $52,259 | 2.8 | 1.3 | 0.1 | 0.2 | 0.5 | |
53555 / Lodi / WI / 18.8 mi. | 109 | 3,041 | 3.6 | $55,719 | 1.9 | 0.7 | 0.2 | 0.3 | 0.3 | |
53531 / Deerfield / WI / 10.7 mi. | 108 | 1,351 | 8.0 | $56,273 | 7.0 | 2.5 | 2.3 | 0.4 | 0.9 | |
53521 / Brooklyn / WI / 15.4 mi. | 105 | 1,065 | 9.9 | $54,327 | 2.2 | 0.9 | 0.1 | 0.2 | 0.4 | |
53559 / Marshall / WI / 12.2 mi. | 93 | 2,008 | 4.6 | $52,895 | 6.3 | 4.3 | 0.7 | 0.4 | 0.2 | |
53578 / Prairie du Sac / WI / 23.4 mi. | 92 | 1,939 | 4.7 | $48,811 | 3.4 | 2.1 | 0.1 | 0.1 | 0.5 | |
53515 / Black Earth / WI / 20.2 mi. | 88 | 803 | 11.0 | $55,052 | 3.5 | 1.2 | 0.1 | 0.2 | 0.5 | |
53560 / Mazomanie / WI / 21.7 mi. | 87 | 1,340 | 6.5 | $54,837 | 3.5 | 1.7 | 0.5 | 0.3 | 0.1 | |
53574 / New Glarus / WI / 24.1 mi. | 69 | 1,273 | 5.4 | $49,904 | 2.4 | 1.0 | 0.2 | 0.2 | 0.3 | |
53566 / Monroe / WI / 35.9 mi. | 62 | 6,082 | 1.0 | $39,624 | 2.6 | 1.1 | 0.3 | 0.2 | 0.3 | |
53536 / Evansville / WI / 21.3 mi. | 60 | 2,700 | 2.2 | $48,656 | 3.2 | 1.4 | 0.2 | 0.3 | 0.4 | |
53583 / Sauk City / WI / 22.8 mi. | 60 | 2,048 | 2.9 | $41,597 | 3.5 | 2.5 | 0.2 | 0.2 | 0.1 | |
53534 / Edgerton / WI / 21.3 mi. | 58 | 4,332 | 1.3 | $50,127 | 3.9 | 2.4 | 0.2 | 0.3 | 0.3 | |
53913 / West Baraboo / WI / 31.7 mi. | 56 | 7,259 | 0.8 | $40,857 | 4.0 | 1.5 | 0.4 | 1.1 | 0.4 | |
53901 / Portage / WI / 29.5 mi. | 55 | 5,389 | 1.0 | $40,374 | 7.1 | 2.6 | 2.6 | 0.4 | 0.6 | |
53598 / Windsor / WI / 7.4 mi. | 53 | 795 | 6.7 | $56,812 | 5.0 | 1.4 | 0.6 | 0.4 | 1.4 | |
53706 / Madison / WI / 4.9 mi. | 49 | 18 | 272.2 | $11,250 | 11.8 | 2.3 | 1.6 | 0.2 | 5.8 | |
53925 / Columbus / WI / 20.3 mi. | 46 | 2,910 | 1.6 | $47,712 | 2.5 | 1.0 | 0.5 | 0.2 | 0.2 | |
53588 / Spring Green / WI / 36.4 mi. | 44 | 1,467 | 3.0 | $46,435 | 1.3 | 0.6 | 0.1 | 0.2 | 0.1 | |
53955 / Poynette / WI / 19.6 mi. | 43 | 2,182 | 2.0 | $50,839 | 2.6 | 1.0 | 0.1 | 0.5 | 0.1 | |
53517 / Blue Mounds / WI / 24.7 mi. | 37 | 602 | 6.1 | $52,414 | 2.0 | 0.8 | 0.1 | 0.2 | 0.6 | |
53533 / Dodgeville / WI / 39.6 mi. | 36 | 2,570 | 1.4 | $42,396 | 2.1 | 0.3 | 0.3 | 0.1 | 0.5 | |
53551 / Lake Mills / WI / 18.9 mi. | 33 | 2,815 | 1.2 | $47,105 | 4.2 | 2.5 | 0.1 | 0.1 | 0.8 | |
53965 / Wisconsin Dells / WI / 45.5 mi. | 30 | 3,651 | 0.8 | $39,162 | 5.9 | 1.5 | 0.5 | 2.9 | 0.3 | |
53507 / Barneveld / WI / 28.2 mi. | 27 | 724 | 3.7 | $55,039 | 1.0 | 0.1 | 0.2 | 0.2 | 0.1 | |
53954 / Pardeeville / WI / 27.8 mi. | 26 | 2,457 | 1.1 | $44,589 | 3.5 | 1.8 | 0.2 | 0.2 | 0.5 | |
53959 / Reedsburg / WI / 42.8 mi. | 26 | 4,459 | 0.6 | $41,966 | 2.7 | 1.2 | 0.1 | 0.7 | 0.2 | |
53570 / Monticello / WI / 26.2 mi. | 24 | 903 | 2.7 | $47,688 | 1.8 | 0.8 | 0.0 | 0.3 | 0.1 | |
53594 / Waterloo / WI / 16.3 mi. | 24 | 1,865 | 1.3 | $50,855 | 7.6 | 5.7 | 0.7 | 0.3 | 0.4 | |
File | wi_the_capital_times__madison | |||||||||
Time | 5/21/05 12:19 PM | |||||||||
Page | 494 | |||||||||
Member | 150700B |