Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Shawano Leader | ||||||||||
Shawano, Wisconsin | ||||||||||
Owner: Lee Enterprises (Iowa) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 0.0 | |||||||||
2004 | 0.0 | |||||||||
2003 | 0.0 | |||||||||
2002 | 0.0 | |||||||||
2001 | 0.0 | |||||||||
2000 | 0.0 | |||||||||
1999 | 14.3 | |||||||||
1998 | 0.0 | |||||||||
1997 | 0.0 | |||||||||
1996 | 0.0 | |||||||||
1995 | 16.7 | |||||||||
1994 | 0.0 | |||||||||
1993 | 0.0 | |||||||||
1992 | 0.0 | |||||||||
1991 | 0.0 | |||||||||
1990 | 0.0 | |||||||||
The latest year at peak is | 1995 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Shawano Leader | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 0.0 | 19.7 | 0 | |||||||
2004 | 0.0 | 19.7 | 0 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Lee Enterprises (Iowa), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 47. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Shawano Leader | ||||||||||
This newspaper's Newsroom Diversity Index is 0. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 0, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 5,001 to 10,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 83 out of 211 | ||||||||||
newspapers reporting in the category of 5,001 to 10,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Lake City Reporter, Florida, with a 23.5 percent non-white staff in a community that is 21.4 percent non-white. Its index is 110. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 6,291 ranks 1034 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Shawano Leader | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.4 | 487 | ||||||||
Black | 0.2 | 86 | ||||||||
Asian and Pacific Islander | 0.3 | 105 | ||||||||
Native-American | 16.6 | 5,953 | ||||||||
Other non-white | 0.0 | 8 | ||||||||
Multi-racial | 1.2 | 417 | ||||||||
Non-white | 19.7 | 7,056 | ||||||||
White | 80.3 | 28,835 | ||||||||
Total | 35,891 | |||||||||
Home county: Shawano | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.0 | 407 | ||||||||
Black | 0.2 | 90 | ||||||||
Asian and Pacific Islander | 0.4 | 151 | ||||||||
Native-American | 6.1 | 2,468 | ||||||||
Other non-white | 0.0 | 1 | ||||||||
Multi-racial | 1.1 | 445 | ||||||||
Non-white | 8.8 | 3,562 | ||||||||
White | 91.2 | 37,102 | ||||||||
Total | 40,664 | |||||||||
The home county of this newspaper is Shawano. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Shawano Leader | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
54166 / Thornton / WI / 0 mi. | 3,413 | 6,691 | 51.0 | $36,527 | 8.6 | 1.3 | 0.2 | 5.5 | 0.5 | |
54135 / Keshena / WI / 7.8 mi. | 446 | 1,042 | 42.8 | $28,875 | 87.0 | 3.4 | 0.1 | 82.9 | 0.0 | |
54107 / Navarino / WI / 9 mi. | 393 | 1,351 | 29.1 | $41,964 | 2.8 | 1.1 | 0.1 | 1.2 | 0.1 | |
54111 / Cecil / WI / 6.7 mi. | 309 | 867 | 35.6 | $42,216 | 4.4 | 1.1 | 0.1 | 2.5 | 0.1 | |
54128 / Gresham / WI / 11.2 mi. | 301 | 650 | 46.3 | $37,569 | 27.8 | 2.0 | 0.1 | 21.4 | 0.1 | |
54929 / Clintonville / WI / 12.7 mi. | 201 | 3,631 | 5.5 | $37,415 | 3.0 | 1.4 | 0.1 | 0.6 | 0.3 | |
54416 / Bowler / WI / 18.5 mi. | 199 | 595 | 33.4 | $34,583 | 41.0 | 0.7 | 0.2 | 37.0 | 0.1 | |
54499 / Wittenberg / WI / 26.5 mi. | 173 | 1,125 | 15.4 | $37,228 | 5.8 | 0.7 | 0.8 | 2.9 | 0.2 | |
54486 / Whitcomb / WI / 20.8 mi. | 122 | 999 | 12.2 | $32,143 | 4.1 | 0.7 | 0.6 | 1.4 | 0.5 | |
54124 / Underhill / WI / 13.9 mi. | 97 | 1,489 | 6.5 | $36,563 | 6.8 | 0.5 | 0.1 | 4.5 | 0.1 | |
54150 / Neopit / WI / 18 mi. | 87 | 258 | 33.7 | $27,891 | 97.1 | 1.1 | 0.0 | 95.4 | 0.0 | |
54950 / Marion / WI / 15.2 mi. | 84 | 1,181 | 7.1 | $36,328 | 1.8 | 0.2 | 0.0 | 0.2 | 1.0 | |
54162 / South Chase / WI / 19.3 mi. | 72 | 2,637 | 2.7 | $48,378 | 2.2 | 0.7 | 0.2 | 0.6 | 0.4 | |
54948 / Leopolis / WI / 13.5 mi. | 38 | 129 | 29.5 | $32,708 | 3.2 | 0.0 | 0.0 | 2.1 | 0.0 | |
File | wi_shawano_leader | |||||||||
Time | 5/22/05 9:46 AM | |||||||||
Page | 1033 | |||||||||
Member | 151155 |