Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Milwaukee Journal Sentinel
Milwaukee, Wisconsin
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	19.2
2004	17.8
2003	18.0
2002	16.3
2001	17.3
2000	15.7
1999	13.5
1998	13.0
1997	13.4
1996	15.6
1995	12.0
1994	10.6
1993	9.9
1992	9.3
1991	10.2
1990	8.5
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Milwaukee Journal Sentinel
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	19.2	22.5	85
2004	17.8	22.8	78
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Milwaukee Journal Sentinel
This newspaper's Newsroom Diversity Index is 85.				This paper
				Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 14 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Detroit News, Michigan, with a 26.2 percent non-white staff in a community that is 21.6 percent non-white. Its index is 121.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 240,581 ranks 39 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Milwaukee Journal Sentinel
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	5.7	100,108
Black	13.5	236,968
Asian and Pacific Islander	1.9	32,950
Native-American	0.5	7,830
Other non-white	0.1	1,639
Multi-racial	1.1	19,801
Non-white	22.8	399,296
White	77.2	1,351,510
Total		1,750,806
	Home county:  Milwaukee
Race/ethnicity	% of population	Number of residents
Hispanic	8.8	82,406
Black	24.3	228,471
Asian and Pacific Islander	2.6	24,203
Native-American	0.6	5,735
Other non-white	0.1	1,259
Multi-racial	1.6	14,609
Non-white	37.9	356,683
White	62.1	583,481
Total		940,164
The home county of this newspaper is Milwaukee.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Milwaukee Journal Sentinel
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
53217 / Whitefish Bay / WI / 7.4 mi.	7,733	11,762	65.7	$74,572	8.1	1.6	2.6	0.1	2.9
53051 / Menomonee Falls / WI / 11.9 mi.	6,107	12,746	47.9	$57,986	4.4	1.2	1.5	0.2	0.9
53207 / Saint Francis / WI / 3.5 mi.	5,835	16,166	36.1	$39,614	14.9	10.2	1.2	1.1	1.1
53221 / Milwaukee / WI / 5.7 mi.	5,665	15,395	36.8	$41,032	15.5	8.0	2.0	0.8	2.6
53219 / West Milwaukee / WI / 4.4 mi.	5,580	15,602	35.8	$40,598	8.1	4.6	1.0	0.6	0.8
53151 / Waukesha / WI / 9.4 mi.	5,451	11,795	46.2	$67,946	5.4	1.5	0.5	0.2	2.5
53215 / West Milwaukee / WI / 2.7 mi.	5,418	19,491	27.8	$32,649	49.9	38.4	3.4	1.9	4.0
53209 / River Hills / WI / 6.1 mi.	4,873	19,264	25.3	$32,980	68.0	2.3	62.4	0.3	1.3
53214 / West Milwaukee / WI / 4.9 mi.	4,705	15,860	29.7	$38,162	10.2	4.8	2.0	0.8	1.3
53132 / Hales Corners / WI / 10.4 mi.	4,518	10,479	43.1	$64,822	10.9	2.7	5.1	0.3	2.2
53211 / Whitefish Bay / WI / 3.4 mi.	4,495	15,864	28.3	$43,109	10.5	2.5	2.4	0.3	3.6
53213 / Wawatosa / WI / 4.3 mi.	4,406	11,203	39.3	$51,951	7.3	2.3	1.7	0.3	1.6
53222 / Wawatosa / WI / 6.5 mi.	4,342	11,328	38.3	$42,189	15.0	2.8	8.5	0.5	1.8
53226 / Wawatosa / WI / 6.1 mi.	4,329	8,358	51.8	$53,048	7.1	1.5	1.8	0.3	2.6
53220 / Milwaukee / WI / 5.7 mi.	4,313	11,201	38.5	$42,586	9.2	4.8	0.9	0.5	2.0
53045 / Brookfield / WI / 11.4 mi.	4,227	7,848	53.9	$80,346	6.9	1.0	0.8	0.0	4.1
53227 / West Allis / WI / 6.4 mi.	4,184	10,994	38.1	$40,258	9.1	3.2	2.0	0.4	2.3
53154 / Oak Creek / WI / 9.6 mi.	4,175	11,178	37.4	$53,870	10.2	4.4	1.8	0.5	2.4
53092 / Thiensville / WI / 12.5 mi.	4,144	7,855	52.8	$85,038	6.5	1.2	2.1	0.1	2.3
53005 / Brookfield / WI / 9 mi.	4,122	7,384	55.8	$69,724	6.6	1.3	0.9	0.1	3.6
53186 / Waukesha / WI / 14.1 mi.	3,873	13,547	28.6	$48,936	14.2	9.6	0.9	0.2	2.4
53202 / Milwaukee / WI / 1.2 mi.	3,781	13,637	27.7	$30,658	18.2	3.4	8.7	0.5	3.6
53223 / Milwaukee / WI / 8.8 mi.	3,642	12,422	29.3	$42,970	39.9	2.9	31.7	0.4	2.7
53066 / Oconomowoc / WI / 26.9 mi.	3,638	10,589	34.4	$60,998	2.8	1.3	0.4	0.2	0.5
53188 / Waukesha / WI / 16.6 mi.	3,604	12,918	27.9	$55,918	9.8	5.8	1.2	0.2	1.7
53072 / Pewaukee / WI / 16.2 mi.