Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Marshfield News-Herald | ||||||||||
Marshfield, Wisconsin | ||||||||||
Owner: Gannett Co. (Va.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 0.0 | |||||||||
2004 | 22.2 | |||||||||
2003 | 10.0 | |||||||||
2002 | 0.0 | |||||||||
2001 | 0.0 | |||||||||
2000 | 0.0 | |||||||||
1999 | 0.0 | |||||||||
1998 | 0.0 | |||||||||
1997 | 0.0 | |||||||||
1996 | 0.0 | |||||||||
1995 | 9.1 | |||||||||
1994 | 0.0 | |||||||||
1993 | 0.0 | |||||||||
1992 | 0.0 | |||||||||
1991 | 0.0 | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2004 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Marshfield News-Herald | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 0.0 | 2.5 | 0 | |||||||
2004 | 22.2 | 2.5 | 892 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Gannett Co. (Va.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 89. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Marshfield News-Herald | ||||||||||
This newspaper's Newsroom Diversity Index is 0. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 159 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Clinton Herald, Iowa, with a 10 percent non-white staff in a community that is 4.4 percent non-white. Its index is 226. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 13,519 ranks 663 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Marshfield News-Herald | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 0.9 | 709 | ||||||||
Black | 0.2 | 126 | ||||||||
Asian and Pacific Islander | 0.6 | 490 | ||||||||
Native-American | 0.3 | 215 | ||||||||
Other non-white | 0.0 | 19 | ||||||||
Multi-racial | 0.5 | 342 | ||||||||
Non-white | 2.5 | 1,901 | ||||||||
White | 97.5 | 74,564 | ||||||||
Total | 76,465 | |||||||||
Home county: Wood | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 0.9 | 709 | ||||||||
Black | 0.3 | 201 | ||||||||
Asian and Pacific Islander | 1.6 | 1,225 | ||||||||
Native-American | 0.7 | 513 | ||||||||
Other non-white | 0.0 | 25 | ||||||||
Multi-racial | 0.6 | 444 | ||||||||
Non-white | 4.1 | 3,117 | ||||||||
White | 95.9 | 72,438 | ||||||||
Total | 75,555 | |||||||||
The home county of this newspaper is Wood. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Marshfield News-Herald | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
54449 / Marshfield / WI / 0 mi. | 6,655 | 10,637 | 62.6 | $40,717 | 2.9 | 0.7 | 0.3 | 0.2 | 1.2 | |
54484 / Stratford / WI / 12.1 mi. | 760 | 1,648 | 46.1 | $45,022 | 1.6 | 0.5 | 0.0 | 0.2 | 0.6 | |
54479 / Spencer / WI / 8.7 mi. | 642 | 1,369 | 46.9 | $41,731 | 2.7 | 1.5 | 0.1 | 0.2 | 0.6 | |
54456 / Neillsville / WI / 24.3 mi. | 612 | 2,504 | 24.4 | $33,630 | 3.3 | 1.0 | 0.1 | 1.2 | 0.6 | |
54412 / Auburndale / WI / 9.7 mi. | 528 | 809 | 65.3 | $42,473 | 0.3 | 0.0 | 0.1 | 0.1 | 0.0 | |
54421 / Colby / WI / 18.6 mi. | 438 | 1,152 | 38.0 | $37,623 | 3.8 | 2.3 | 0.2 | 0.3 | 0.4 | |
54446 / Loyal / WI / 15.9 mi. | 426 | 1,040 | 41.0 | $35,430 | 1.3 | 0.5 | 0.2 | 0.1 | 0.1 | |
54451 / Medford / WI / 40.5 mi. | 413 | 4,396 | 9.4 | $41,204 | 1.8 | 0.6 | 0.1 | 0.2 | 0.2 | |
54437 / Greenwood / WI / 23.5 mi. | 337 | 1,102 | 30.6 | $36,020 | 1.7 | 0.5 | 0.1 | 0.3 | 0.3 | |
54405 / Abbotsford / WI / 23.8 mi. | 328 | 1,081 | 30.3 | $37,442 | 2.5 | 1.7 | 0.1 | 0.2 | 0.0 | |
54466 / Pittsville / WI / 16.8 mi. | 316 | 1,092 | 28.9 | $40,543 | 1.9 | 0.4 | 0.1 | 0.5 | 0.3 | |
54410 / Arpin / WI / 10.3 mi. | 248 | 727 | 34.1 | $40,887 | 2.1 | 0.6 | 0.2 | 0.3 | 0.6 | |
54460 / Owen / WI / 28.7 mi. | 227 | 876 | 25.9 | $31,042 | 1.7 | 0.2 | 0.3 | 0.4 | 0.2 | |
54436 / Granton / WI / 13.9 mi. | 210 | 728 | 28.8 | $32,434 | 1.7 | 0.9 | 0.2 | 0.0 | 0.2 | |
54441 / Hewitt / WI / 4.5 mi. | 173 | 275 | 62.9 | $52,159 | 0.5 | 0.3 | 0.0 | 0.0 | 0.3 | |
54498 / Withee / WI / 32.7 mi. | 166 | 769 | 21.6 | $33,690 | 1.5 | 0.8 | 0.0 | 0.1 | 0.1 | |
54420 / Chili / WI / 8.1 mi. | 158 | 419 | 37.7 | $37,875 | 2.2 | 0.9 | 0.0 | 0.1 | 0.2 | |
54425 / Dorchester / WI / 26.3 mi. | 155 | 703 | 22.0 | $37,946 | 2.0 | 1.2 | 0.0 | 0.2 | 0.0 | |
54454 / Milladore / WI / 15.3 mi. | 131 | 445 | 29.4 | $46,957 | 2.6 | 0.6 | 0.0 | 0.2 | 0.8 | |
54488 / Unity / WI / 13.5 mi. | 126 | 407 | 31.0 | $37,212 | 2.0 | 0.7 | 0.0 | 0.0 | 1.2 | |
54480 / Stetsonville / WI / 30.3 mi. | 73 | 459 | 15.9 | $37,708 | 2.6 | 1.8 | 0.0 | 0.0 | 0.1 | |
54493 / Willard / WI / 30.9 mi. | 73 | 288 | 25.3 | $29,167 | 1.7 | 1.2 | 0.0 | 0.2 | 0.3 | |
54455 / Mosinee / WI / 30.7 mi. | 51 | 5,858 | 0.9 | $51,510 | 1.7 | 0.5 | 0.2 | 0.2 | 0.5 | |
54422 / Curtiss / WI / 25.7 mi. | 50 | 352 | 14.2 | $38,000 | 8.6 | 8.0 | 0.0 | 0.4 | 0.2 | |
54771 / Thorp / WI / 37.1 mi. | 50 | 1,410 | 3.5 | $31,929 | 1.0 | 0.4 | 0.0 | 0.2 | 0.1 | |
54426 / Edgar / WI / 19.8 mi. | 35 | 1,474 | 2.4 | $43,333 | 1.1 | 0.4 | 0.1 | 0.1 | 0.2 | |
54470 / Rib Lake / WI / 44.7 mi. | 32 | 770 | 4.2 | $35,086 | 1.7 | 0.6 | 0.1 | 0.2 | 0.6 | |
54411 / Athens / WI / 28.4 mi. | 26 | 1,725 | 1.5 | $44,449 | 2.2 | 1.2 | 0.2 | 0.1 | 0.1 | |
File | wi_marshfield_news-herald | |||||||||
Time | 5/19/05 10:51 PM | |||||||||
Page | 662 | |||||||||
Member | 150850 |