Leader-Telegram, Eau Claire... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Leader-Telegram, Eau Claire

Eau Claire, Wisconsin

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

0.0

2004

0.0

2003

0.0

2002

0.0

2001

0.0

2000

0.0

1999

0.0

1998

2.6

1997

0.0

1996

0.0

1995

0.0

1994

0.0

1993

0.0

1992

0.0

1991

Did not report

1990

Did not report

The latest year at peak is

1998

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Leader-Telegram, Eau Claire

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

0.0

4.0

2004

0.0

4.0

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Leader-Telegram, Eau Claire

This newspaper's Newsroom Diversity Index is 0.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 123 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is La Crosse Tribune, Wisconsin, with a 5.3 percent non-white staff in a community that is 4.9 percent non-white. Its index is 107.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 26,901 ranks 377 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Leader-Telegram, Eau Claire

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

0.8

1,785

Black

0.3

730

Asian and Pacific Islander

1.7

3,787

Native-American

0.4

852

Other non-white

0.1

125

Multi-racial

0.8

1,655

Non-white

4.0

8,934

White

96.0

212,981

Total

221,915

Home county: Eau Claire

Race/ethnicity

% of population

Number of residents

Hispanic

0.9

879

Black

0.5

471

Asian and Pacific Islander

2.5

2,362

Native-American

0.5

484

Other non-white

0.1

Multi-racial

1.0

939

Non-white

5.6

5,206

White

94.4

87,936

Total

93,142

The home county of this newspaper is Eau Claire.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Leader-Telegram, Eau Claire

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

54701 / Eau Claire / WI / 1.3 mi.

6,704

13,634

49.2

$40,331

5.0

1.0

0.6

0.4

1.9

54703 / Hallie / WI / 0.8 mi.

5,483

15,443

35.5

$38,068

7.9

0.9

0.6

4.5

54729 / Tilden / WI / 9.3 mi.

2,496

11,017

22.7

$40,911

2.4

0.6

0.2

0.3

0.7

54751 / Rusk / WI / 19.8 mi.

1,514

8,197

18.5

$37,699

5.8

0.9

0.5

0.3

3.2

54720 / Altoona / WI / 3.1 mi.

1,126

3,003

37.5

$41,000

4.3

0.7

0.4

0.6

1.1

54755 / Mondovi / WI / 17.6 mi.

705

2,655

26.6

$37,040

1.9

0.4

0.1

0.2

0.6

54724 / Eagleton / WI / 18.6 mi.

604

2,587

23.3

$40,697

0.9

0.3

0.0

0.2

0.1

54742 / Fall Creek / WI / 8.6 mi.

603

1,482

40.7

$46,140

1.9

0.4

0.2

0.5

54736 / Durand / WI / 24.2 mi.

484

1,504

32.2

$36,229

1.4

0.4

0.1

0.2

0.4

54758 / Osseo / WI / 20 mi.

478

1,736

27.5

$40,070

2.9

1.7

0.1

0.5

0.3

54722 / Augusta / WI / 18.9 mi.

392

1,407

27.9

$32,686

3.5

1.1

0.2

0.8

0.4

54868 / Rice Lake / WI / 46.5 mi.

362

6,248

5.8

$37,410

3.0

1.2

0.1

0.5

0.6

54739 / Elk Mound / WI / 9.6 mi.

358

1,396

25.6

$47,860

3.3

0.6

0.0

0.2

1.6

54730 / Colfax / WI / 15.8 mi.

357

1,771

20.2

$42,151

1.6

0.5

0.1

0.2

0.4

54770 / Strum / WI / 17.8 mi.

305

792

38.5

$36,528

1.7

1.0

0.1

54738 / Eleva / WI / 15.4 mi.

299

1,045

28.6

$42,006

2.4

0.8

0.2

0.4

0.7

54768 / Stanley / WI / 27.6 mi.

275

1,541

17.8

$32,058

1.8

0.8

0.1

0.3

54771 / Thorp / WI / 33.3 mi.

269

1,410

19.1

$31,929

1.0

0.4

0.0

0.2

0.1

54848 / Ladysmith / WI / 45.9 mi.

251

2,608

9.6

$31,801

3.4

0.7

1.1

0.3

0.5

54728 / Chetek / WI / 33.3 mi.

240

2,432

9.9

$36,050

1.8

0.9

0.0

0.2

54727 / Crescent / WI / 17.1 mi.

236

1,633

14.5

$37,712

1.8

0.5

0.1

0.4

0.3

54773 / Whitehall / WI / 30 mi.

187

1,336

14.0

$35,841

1.5

0.5

0.2

0.1

54747 / Independence / WI / 29.6 mi.

176

1,009

17.4

$31,531

1.6

1.2

0.1

0.0

54732 / Cornell / WI / 26.8 mi.

161

1,054

15.3

$32,316

1.8

0.5

0.0

0.7

0.4

54812 / Poskin / WI / 41.5 mi.

158

2,139

7.4

$36,419

3.0

1.4

0.4

0.1

0.3

54757 / New Auburn / WI / 25.7 mi.

154

1,197

12.9

$34,018

1.3

0.2

0.1

0.2

54819 / Bruce / WI / 42.9 mi.

151

1,095

13.8

$30,972

1.7

0.6

0.1

0.4

0.2

54745 / Lake Holcombe / WI / 31 mi.

137

882

15.5

$33,100

1.6

0.5

0.0

0.4

0.2

54725 / Connorsville / WI / 28.6 mi.

125

1,079

11.6

$35,525

2.1

1.0

0.0

0.3

0.2

54615 / Blk Riv Falls / WI / 45.1 mi.

122

3,684

3.3

$37,790

16.8

1.6

4.1

9.9

0.2

54740 / Elmwood / WI / 29.7 mi.

112

796

14.1

$37,212

2.4

1.3

0.2

0.4

0.1

54002 / Rush River / WI / 40.8 mi.

108

1,806

6.0

$46,142

2.3

0.5

0.2

0.6

54726 / Edson / WI / 22.9 mi.

102

657

15.5

$39,196

1.2

0.3

0.1

54767 / Spring Valley / WI / 33.8 mi.

101

1,014

10.0

$42,813

1.7

0.6

0.2

0.1

54741 / Fairchild / WI / 28.3 mi.

522

18.4

$28,448

3.9

1.4

0.0

1.4

0.0

54022 / Troy / WI / 51.3 mi.

6,571

1.3

$50,652

3.3

0.9

0.5

0.3

0.8

54721 / Arkansaw / WI / 28.9 mi.

531

16.0

$37,857

1.1

0.8

0.0

0.3

54013 / Glenwood City / WI / 34.7 mi.

875

9.3

$42,652

1.8

0.4

0.1

0.2

0.7

54822 / Cameron / WI / 38.9 mi.

1,522

4.9

$37,917

2.5

1.1

0.1

0.4

0.3

54761 / Plum City / WI / 33.6 mi.

437

16.0

$36,848

0.6

0.2

0.0

54759 / Pepin / WI / 38 mi.

637

10.5

$39,375

1.7

0.3

0.2

0.3

54760 / Pigeon Falls / WI / 28.5 mi.

325.0

$11,875

0.0

54611 / Alma Center / WI / 36.3 mi.

437

14.0

$35,852

5.4

3.7

0.3

1.1

0.2

54635 / Northfield / WI / 35.6 mi.

661

9.1

$36,736

2.4

0.7

0.0

1.4

0.1

54016 / North Hudson / WI / 57.6 mi.

8,306

0.7

$67,719

2.8

0.9

0.3

0.2

0.7

54763 / Ridgeland / WI / 32 mi.

419

14.1

$32,813

2.0

0.7

0.0

0.1

0.2

54829 / Cumberland / WI / 52.1 mi.

2,218

2.7

$38,201

4.8

0.5

0.1

3.2

0.2

54028 / Woodville / WI / 37.1 mi.

779

6.5

$45,658

2.7

1.0

0.0

0.1

0.4

54772 / Wheeler / WI / 23.8 mi.

380

12.9

$36,023

1.6

0.8

0.1

0.4

0.0

54762 / Prairie Farm / WI / 35.9 mi.

496

9.3

$40,565

2.3

1.3

0.0

0.2

0.6

54610 / Cream / WI / 36.8 mi.

747

6.0

$38,625

2.5

0.9

0.3

0.4

0.2

54737 / Eau Galle / WI / 25.8 mi.

172

24.4

$40,000

0.7

0.5

0.0

0.2

54748 / Jim Falls / WI / 19.9 mi.

458

9.0

$42,396

0.9

0.0

0.1

54754 / Merrillan / WI / 38.2 mi.

597

6.7

$32,050

10.2

4.9

0.3

4.5

0.1

54616 / Blair / WI / 35.8 mi.

947

4.1

$34,821

1.4

0.9

0.1

0.2

54895 / Weyerhaeuser / WI / 39.7 mi.

459

8.1

$28,682

1.5

0.4

0.2

0.0

0.1

54017 / Stanton / WI / 51.3 mi.

4,528

0.8

$47,177

2.7

0.8

0.5

0.2

0.6

54756 / Nelson / WI / 33.7 mi.

425

8.5

$34,079

1.6

0.5

0.1

0.8

54612 / Arcadia / WI / 36.2 mi.

1,793

2.0

$36,722

2.9

2.2

0.0

0.2

54015 / Pleasant Valley / WI / 45 mi.

695

4.7

$50,296

1.5

0.2

0.1

0.2

54746 / Humbird / WI / 33.6 mi.

267

12.4

$35,288

2.5

1.3

0.2

0.7

0.2

54749 / Knapp / WI / 27.8 mi.

395

7.8

$39,000

2.8

1.3

0.3

0.0

0.6

54889 / Turtle Lake / WI / 47.6 mi.

1,132

2.7

$37,340

3.8

0.7

0.0

2.2

0.2

54734 / Downing / WI / 31.5 mi.

303

9.6

$42,083

1.9

1.0

0.0

0.1

54011 / Trimbelle / WI / 45.2 mi.

2,301

1.1

$48,493

1.9

0.8

0.1

0.2

54027 / Wilson / WI / 32 mi.

336

7.7

$50,313

3.9

0.4

0.0

0.1

2.8

54659 / Taylor / WI / 36 mi.

479

5.2

$34,474

2.5

0.1

1.4

0.3

File

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5/21/05 8:49 AM

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