La Crosse Tribune... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

La Crosse Tribune

La Crosse, Wisconsin

Owner: Lee Enterprises (Iowa)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

5.3

2004

0.0

2003

2.6

2002

4.3

2001

3.1

2000

0.0

1999

0.0

1998

0.0

1997

0.0

1996

0.0

1995

0.0

1994

0.0

1993

3.2

1992

2.9

1991

2.7

1990

Did not report

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for La Crosse Tribune

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

5.3

4.9

107

2004

0.0

5.0

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Lee Enterprises (Iowa),

has a companywide, circulation-weighted Diversity Index of 47.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for La Crosse Tribune

This newspaper's Newsroom Diversity Index is 107.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 14 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 31,852 ranks 317 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of La Crosse Tribune

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.0

2,511

Black

0.8

1,896

Asian and Pacific Islander

1.6

3,801

Native-American

0.8

1,921

Other non-white

0.0

106

Multi-racial

0.7

1,730

Non-white

5.0

11,965

White

95.0

229,411

Total

241,376

Home county: La Crosse

Race/ethnicity

% of population

Number of residents

Hispanic

0.9

990

Black

0.9

975

Asian and Pacific Islander

3.1

3,367

Native-American

0.4

410

Other non-white

0.1

Multi-racial

0.9

986

Non-white

6.3

6,788

White

93.7

100,332

Total

107,120

The home county of this newspaper is La Crosse.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

La Crosse Tribune

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

54601 / Shelby / WI / 0 mi.

8,482

19,209

44.2

$34,771

7.0

1.1

0.4

3.3

54650 / Onalaska / WI / 5.8 mi.

4,388

7,832

56.0

$49,000

4.9

0.9

0.5

0.3

2.4

54603 / Lacrosse / WI / 3.6 mi.

2,725

6,334

43.0

$31,796

11.1

1.0

1.8

0.6

6.3

54636 / Holmen / WI / 11.1 mi.

1,795

3,503

51.2

$49,167

4.6

0.7

0.2

2.8

54656 / Sparta / WI / 21.4 mi.

1,509

6,059

24.9

$37,351

3.3

1.5

0.4

0.2

0.5

54669 / West Salem / WI / 9.2 mi.

1,317

2,712

48.6

$46,262

2.0

0.4

55947 / La Crescent / MN / 5.2 mi.

1,293

2,792

46.3

$47,612

2.4

0.6

0.4

0.1

0.7

54660 / Wyeville / WI / 35.4 mi.

1,079

5,521

19.5

$38,337

5.2

1.1

0.7

2.0

0.5

54665 / Viroqua / WI / 21.9 mi.

929

3,315

28.0

$31,462

1.6

0.6

0.1

0.4

54615 / Blk Riv Falls / WI / 36.4 mi.

620

3,684

16.8

$37,790

16.8

1.6

4.1

9.9

0.2

55921 / Freeburg / MN / 16.7 mi.

614

1,967

31.2

$38,442

1.7

0.6

0.3

0.2

54667 / Westby / WI / 19.2 mi.

487

1,434

34.0

$33,865

1.6

0.9

0.0

0.1

0.2

54658 / Stoddard / WI / 8.5 mi.

395

1,061

37.2

$47,813

1.8

0.7

0.0

0.2

0.5

54614 / Newburg Corners / WI / 12.6 mi.

391

935

41.8

$42,117

2.5

0.4

0.2

0.5

0.7

54630 / Galesville / WI / 19.3 mi.

378

1,420

26.6

$40,859

1.4

0.3

0.1

0.2

54612 / Arcadia / WI / 32 mi.

351

1,793

19.6

$36,722

2.9

2.2

0.0

0.2

54623 / Coon Valley / WI / 11.6 mi.

319

599

53.3

$42,262

0.8

0.1

0.0

0.2

53821 / Prairie du Chien / WI / 48.5 mi.

294

3,276

9.0

$35,816

4.5

0.7

2.6

0.3

54616 / Blair / WI / 32 mi.

294

947

31.0

$34,821

1.4

0.9

0.1

0.2

54619 / Cashton / WI / 26.6 mi.

274

1,324

20.7

$30,596

2.1

0.8

0.0

0.1

0.9

54661 / Trempealeau / WI / 16.8 mi.

241

1,136

21.2

$42,039

1.6

0.6

0.1

0.4

0.2

54642 / Melrose / WI / 24.2 mi.

219

673

32.5

$38,831

0.9

0.3

0.0

0.2

0.1

54773 / Whitehall / WI / 37.1 mi.

207

1,336

15.5

$35,841

1.5

0.5

0.2

0.1

52151 / Village Creek / IA / 28 mi.

189

923

20.5

$33,333

1.2

0.6

0.1

0.0

0.2

55974 / Spring Grove / MN / 24.4 mi.

181

930

19.5

$33,210

1.8

0.9

0.2

0.0

0.3

55987 / Witoka / MN / 25.6 mi.

181

13,272

1.4

$35,803

5.3

1.2

0.9

0.2

2.2

54621 / Chaseburg / WI / 13.2 mi.

180

368

48.9

$42,727

0.4

0.2

0.0

54627 / Ettrick / WI / 24.4 mi.

180

762

23.6

$39,965

1.4

0.5

0.1

0.0

0.1

54644 / Mindoro / WI / 16.9 mi.

180

473

38.1

$39,286

2.2

0.9

0.1

0.2

0.3

55943 / Houston / MN / 16.4 mi.

168

1,166

14.4

$37,146

1.4

0.5

0.2

0.3

0.2

54634 / Yuba / WI / 41.9 mi.

154

1,401

11.0

$34,309

1.5

0.6

0.1

55941 / Hokah / MN / 6.5 mi.

149

427

34.9

$36,875

2.4

0.8

0.7

0.2

0.3

54624 / Victory / WI / 25.7 mi.

138

609

22.7

$34,239

3.2

1.4

0.5

0.1

0.2

54632 / Genoa / WI / 15 mi.

133

483

27.5

$41,042

1.3

0.3

0.0

0.2

55919 / Reno / MN / 7.7 mi.

117

523

22.4

$47,171

1.2

0.6

0.1

52172 / Waukon / IA / 35.8 mi.

108

2,480

4.4

$33,750

1.5

0.6

0.1

0.2

54639 / West Lima / WI / 30 mi.

106

833

12.7

$29,722

1.8

0.4

0.1

0.3

0.2

53929 / Elroy / WI / 44.6 mi.

1,109

8.6

$36,708

1.8

0.8

0.4

0.1

55925 / Nodine / MN / 9.7 mi.

358

25.7

$49,276

1.8

1.2

0.0

54653 / Rockland / WI / 15.9 mi.

316

27.8

$45,125

1.6

0.3

0.2

0.1

0.4

52160 / New Albin / IA / 19.6 mi.

365

23.6

$36,250

3.9

1.6

0.0

1.1

0.2

54747 / Independence / WI / 37.4 mi.

1,009

8.2

$31,531

1.6

1.2

0.1

0.0

54648 / Norwalk / WI / 26.1 mi.

550

14.5

$35,772

14.8

14.2

0.1

54651 / Ontario / WI / 29.7 mi.

454

17.2

$28,036

3.3

2.3

0.0

0.4

0.1

54655 / Soldiers Grove / WI / 33.7 mi.

674

11.4

$30,493

2.1

0.7

0.1

0.2

54670 / Wilton / WI / 32.2 mi.

523

14.7

$31,900

3.9

3.0

0.0

0.3

53948 / Mauston / WI / 53.2 mi.

3,114

2.4

$35,396

3.9

1.5

0.5

0.4

0.8

54628 / Ferryville / WI / 28.6 mi.

477

15.1

$30,972

2.1

0.4

0.2

0.3

54618 / Cutler / WI / 45 mi.

843

8.4

$40,192

2.3

0.9

0.1

0.8

0.3

53950 / New Lisbon / WI / 50 mi.

1,753

3.9

$36,653

3.3

1.0

0.1

1.1

0.4

54664 / Viola / WI / 34.1 mi.

603

10.6

$32,935

2.5

1.4

0.1

0.3

54659 / Taylor / WI / 34.8 mi.

479

12.5

$34,474

2.5

0.1

1.4

0.3

54666 / Warrens / WI / 39.9 mi.

945

6.2

$36,490

3.5

1.1

0.3

1.3

0.3

54631 / Gays Mills / WI / 36.6 mi.

709

8.2

$30,852

2.2

1.3

0.2

0.1

0.3

54652 / Readstown / WI / 30.8 mi.

342

16.7

$27,105

0.4

0.2

0.0

0.1

0.0

54635 / Northfield / WI / 39.2 mi.

661

8.3

$36,736

2.4

0.7

0.0

1.4

0.1

54638 / Kendall / WI / 38.1 mi.

550

9.1

$37,308

0.8

0.5

0.1

54626 / Lynxville / WI / 39.9 mi.

356

12.4

$35,724

1.7

0.6

0.0

0.1

54629 / Fountain City / WI / 31.4 mi.

1,055

4.0

$41,170

1.1

0.7

0.0

0.2

0.1

54654 / Seneca / WI / 36.5 mi.

106

38.7

$37,500

2.3

2.0

0.0

0.3

55954 / Mabel / MN / 30.9 mi.

620

6.3

$28,553

1.3

0.4

0.0

0.1

55971 / South Rushford / MN / 24.9 mi.

1,137

3.3

$38,940

1.3

0.5

0.2

0.1

0.2

55931 / Eitzen / MN / 16.2 mi.

122

30.3

$30,313

0.4

0.0

53962 / Union Center / WI / 45 mi.

141.2

$40,000

2.6

0.0

55959 / Minnesota City / MN / 30.6 mi.

835

2.2

$50,000

3.3

0.9

0.4

0.1

1.3

54645 / Mount Sterling / WI / 33.9 mi.

46.7

$16,250

0.0

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