Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
La Crosse Tribune
La Crosse, Wisconsin
Owner: Lee Enterprises (Iowa)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	5.3
2004	0.0
2003	2.6
2002	4.3
2001	3.1
2000	0.0
1999	0.0
1998	0.0
1997	0.0
1996	0.0
1995	0.0
1994	0.0
1993	3.2
1992	2.9
1991	2.7
1990	Did not report
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for La Crosse Tribune
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	5.3	4.9	107
2004	0.0	5.0	0
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Lee Enterprises (Iowa),
has a companywide, circulation-weighted Diversity Index of 47.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for La Crosse Tribune
This newspaper's Newsroom Diversity Index is 107.				This paper
				Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 14 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 31,852 ranks 317 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of La Crosse Tribune
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	1.0	2,511
Black	0.8	1,896
Asian and Pacific Islander	1.6	3,801
Native-American	0.8	1,921
Other non-white	0.0	106
Multi-racial	0.7	1,730
Non-white	5.0	11,965
White	95.0	229,411
Total		241,376
	Home county:  La Crosse
Race/ethnicity	% of population	Number of residents
Hispanic	0.9	990
Black	0.9	975
Asian and Pacific Islander	3.1	3,367
Native-American	0.4	410
Other non-white	0.1	60
Multi-racial	0.9	986
Non-white	6.3	6,788
White	93.7	100,332
Total		107,120
The home county of this newspaper is La Crosse.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
La Crosse Tribune
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
54601 / Shelby / WI / 0 mi.	8,482	19,209	44.2	$34,771	7.0	1.1	1.1	0.4	3.3
54650 / Onalaska / WI / 5.8 mi.	4,388	7,832	56.0	$49,000	4.9	0.9	0.5	0.3	2.4
54603 / Lacrosse / WI / 3.6 mi.	2,725	6,334	43.0	$31,796	11.1	1.0	1.8	0.6	6.3
54636 / Holmen / WI / 11.1 mi.	1,795	3,503	51.2	$49,167	4.6	0.7	0.2	0.2	2.8
54656 / Sparta / WI / 21.4 mi.	1,509	6,059	24.9	$37,351	3.3	1.5	0.4	0.2	0.5
54669 / West Salem / WI / 9.2 mi.	1,317	2,712	48.6	$46,262	2.0	0.4	0.4	0.4	0.4
55947 / La Crescent / MN / 5.2 mi.	1,293	2,792	46.3	$47,612	2.4	0.6	0.4	0.1	0.7
54660 / Wyeville / WI / 35.4 mi.	1,079	5,521	19.5	$38,337	5.2	1.1	0.7	2.0	0.5
54665 / Viroqua / WI / 21.9 mi.	929	3,315	28.0	$31,462	1.6	0.6	0.1	0.1	0.4
54615 / Blk Riv Falls / WI / 36.4 mi.	620	3,684	16.8	$37,790	16.8	1.6	4.1	9.9	0.2
55921 / Freeburg / MN / 16.7 mi.	614	1,967	31.2	$38,442	1.7	0.6	0.3	0.2	0.2
54667 / Westby / WI / 19.2 mi.	487	1,434	34.0	$33,865	1.6	0.9	0.0	0.1	0.2
54658 / Stoddard / WI / 8.5 mi.	395	1,061	37.2	$47,813	1.8	0.7	0.0	0.2	0.5
54614 / Newburg Corners / WI / 12.6 mi.	391	935	41.8	$42,117	2.5	0.4	0.2	0.5	0.7
54630 / Galesville / WI / 19.3 mi.	378	1,420	26.6	$40,859	1.4	0.3	0.1	0.1	0.2
54612 / Arcadia / WI / 32 mi.	351	1,793	19.6	$36,722	2.9	2.2	0.0	0.0	0.2
54623 / Coon Valley / WI / 11.6 mi.	319	599	53.3	$42,262	0.8	0.1	0.0	0.2	0.2
53821 / Prairie du Chien / WI / 48.5 mi.	294	3,276	9.0	$35,816	4.5	0.7	2.6	0.3	0.3
54616 / Blair / WI / 32 mi.	294	947	31.0	$34,821	1.4	0.9	0.1	0.1	0.2
54619 / Cashton / WI / 26.6 mi.	274	1,324	20.7	$30,596	2.1	0.8	0.0	0.1	0.9
54661 / Trempealeau / WI / 16.8 mi.	241	1,136	21.2	$42,039	1.6	0.6	0.1	0.4	0.2
54642 / Melrose / WI / 24.2 mi.	219	673	32.5	$38,831	0.9	0.3	0.0	0.2	0.1
54773 / Whitehall / WI / 37.1 mi.	207	1,336	15.5	$35,841	1.5	0.5	0.2	0.1	0.1
52151 / Village Creek / IA / 28 mi.	189	923	20.5	$33,333	1.2	0.6	0.1	0.0	0.2
55974 / Spring Grove / MN / 24.4 mi.	181	930	19.5	$33,210	1.8	0.9	0.2	0.0	0.3
55987 / Witoka / MN / 25.6 mi.	181	13,272	1.4	$35,803	5.3	1.2	0.9	0.2	2.2
54621 / Chaseburg / WI / 13.2 mi.	180