Green Bay Press-Gazette... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Green Bay Press-Gazette

Green Bay, Wisconsin

Owner: Gannett Co. (Va.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

13.5

2004

12.5

2003

10.7

2002

9.3

2001

3.4

2000

4.9

1999

6.2

1998

3.4

1997

6.8

1996

8.6

1995

Did not report

1994

5.0

1993

5.3

1992

3.8

1991

3.8

1990

3.6

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Green Bay Press-Gazette

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

13.5

8.5

159

2004

12.5

8.3

151

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Gannett Co. (Va.),

has a companywide, circulation-weighted Diversity Index of 89.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Green Bay Press-Gazette

This newspaper's Newsroom Diversity Index is 159.

This paper

Peer group

Compare that with 50, which is the median Diversity Index for all newspapers

reporting in this circulation category of 50,001 to 100,000 daily sales.

In that group, this newspaper's Diversity Index ranks 3 out of 90

newspapers reporting in the category of 50,001 to 100,000 daily sales.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 57,662 ranks 181 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Green Bay Press-Gazette

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

2.7

9,983

Black

0.8

2,865

Asian and Pacific Islander

1.5

5,305

Native-American

2.3

8,570

Other non-white

0.0

121

Multi-racial

0.9

3,450

Non-white

8.3

30,294

White

91.7

335,739

Total

366,033

Home county: Brown

Race/ethnicity

% of population

Number of residents

Hispanic

3.8

8,698

Black

1.1

2,562

Asian and Pacific Islander

2.2

4,968

Native-American

2.1

4,858

Other non-white

0.0

Multi-racial

1.0

2,352

Non-white

10.4

23,535

White

89.6

203,243

Total

226,778

The home county of this newspaper is Brown.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Green Bay Press-Gazette

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

54115 / De Pere / WI / 6.6 mi.

6,333

11,193

56.6

$53,607

5.9

1.0

0.4

3.1

0.6

54313 / Suamico / WI / 1.6 mi.

6,029

10,882

55.4

$63,633

4.4

0.8

0.3

1.8

0.8

54304 / Green Bay / WI / 2.5 mi.

5,946

12,791

46.5

$42,396

10.9

2.5

0.8

3.6

2.8

54311 / Green Bay / WI / 8.1 mi.

5,023

9,472

53.0

$55,928

5.7

2.1

0.7

0.6

1.7

54301 / Scott / WI / 5.2 mi.

4,692

9,732

48.2

$41,328

14.3

5.2

3.9

2.0

2.2

54303 / Howard / WI / 1.7 mi.

4,507

12,087

37.3

$33,934

15.2

3.6

1.7

3.3

4.6

54302 / Preble / WI / 5.9 mi.

4,087

12,794

31.9

$35,855

23.1

14.3

1.3

2.0

4.2

54235 / Valmy / WI / 38.6 mi.

1,638

7,274

22.5

$36,162

3.1

1.1

0.2

0.8

0.3

54162 / South Chase / WI / 9.3 mi.

1,248

2,637

47.3

$48,378

2.2

0.7

0.2

0.6

0.4

54217 / Luxemburg / WI / 18 mi.

1,149

2,384

48.2

$50,238

1.7

0.5

0.1

0.5

54208 / Stangelville / WI / 15.5 mi.

1,000

2,107

47.5

$49,026

2.0

0.6

0.2

0.6

0.3

54166 / Thornton / WI / 27.8 mi.

945

6,691

14.1

$36,527

8.6

1.3

0.2

5.5

0.5

54216 / Kewaunee / WI / 27.2 mi.

898

2,295

39.1

$42,577

1.7

0.5

0.2

54153 / Pensaukee / WI / 24.7 mi.

747

2,830

26.4

$39,219

3.0

1.0

0.1

0.7

0.4

54201 / Rio Creek / WI / 30.1 mi.

717

2,333

30.7

$37,685

2.3

1.3

0.1

0.4

0.0

54154 / Ocontofalls / WI / 22.1 mi.

694

2,023

34.3

$40,253

2.2

0.4

0.1

0.5

0.2

54229 / New Franken / WI / 12.1 mi.

617

1,222

50.5

$58,198

3.0

0.5

1.3

0.4

0.2

54143 / Menekaunee / WI / 41.7 mi.

520

6,719

7.7

$36,132

2.6

0.8

0.3

0.4

0.3

54173 / Suamico / WI / 7.1 mi.

512

1,199

42.7

$63,608

3.1

0.9

0.1

0.9

0.5

54165 / Seymour / WI / 9.8 mi.

509

2,589

19.7

$50,199

5.6

1.0

0.1

3.3

0.1

54174 / Suring / WI / 34.7 mi.

497

1,249

39.8

$35,098

8.0

0.9

0.1

6.3

0.0

54220 / Manitowoc / WI / 33.4 mi.

447

16,707

2.7

$40,337

7.1

2.2

0.5

3.2

54171 / Sobieski / WI / 11.9 mi.

428

1,003

42.7

$64,469

1.6

0.7

0.1

0.5

0.1

54114 / Middle Inlet / WI / 47.1 mi.

421

2,228

18.9

$33,202

2.3

0.8

0.1

0.6

0.2

49829 / Escanaba / MI / 90.6 mi.

413

7,716

5.4

$32,569

4.3

0.6

0.1

2.2

0.3

54155 / Oneida / WI / 3.1 mi.

396

1,379

28.7

$56,194

36.9

2.6

0.2

31.1

0.4

54126 / Wayside / WI / 16.2 mi.

356

1,217

29.3

$52,639

2.4

1.0

0.1

0.4

0.3

54141 / Little Suamico / WI / 7.5 mi.

320

716

44.7

$53,454

4.1

1.0

0.8

0.4

54205 / Casco / WI / 21.7 mi.

309

783

39.5

$44,472

2.4

1.0

0.1

0.3

0.1

54139 / Stiles / WI / 26.5 mi.

302

1,185

25.5

$39,120

2.2

0.8

0.1

0.3

54124 / Underhill / WI / 26.4 mi.

293

1,489

19.7

$36,563

6.8

0.5

0.1

4.5

0.1

54241 / Two Rivers / WI / 32.2 mi.

249

6,446

3.9

$42,157

4.4

1.3

0.1

0.4

1.8

54180 / Wrightstown / WI / 14 mi.

218

724

30.1

$53,170

3.9

1.8

0.2

0.4

1.0

54157 / Peshtigo / WI / 36.9 mi.

208

2,127

9.8

$36,217

2.0

0.6

0.1

0.5

0.4

54101 / Abrams / WI / 16.1 mi.

206

817

25.2

$51,036

1.8

0.6

0.0

0.6

0.0

54204 / Brussels / WI / 25.2 mi.

201

632

31.8

$43,347

1.2

0.4

0.1

0.3

0.0

54107 / Navarino / WI / 18.8 mi.

192

1,351

14.2

$41,964

2.8

1.1

0.1

1.2

0.1

49858 / Menominee / MI / 43.8 mi.

186

5,766

3.2

$34,056

2.7

0.8

0.1

0.7

0.3

54234 / Sister Bay / WI / 61.6 mi.

156

786

19.8

$37,024

1.1

0.4

0.1

0.4

0.1

54541 / Laona / WI / 71.2 mi.

156

596

26.2

$32,130

11.9

0.7

6.1

4.0

0.2

54213 / Forestville / WI / 29.3 mi.

155

478

32.4

$43,393

2.0

0.1

0.4

0.5

0.7

54137 / Krakow / WI / 15.9 mi.

143

415

34.5

$43,417

1.6

0.1

0.3

0.5

0.7

54212 / Fish Creek / WI / 54.4 mi.

142

502

28.3

$47,667

2.4

1.4

0.2

54520 / Nashville / WI / 76.2 mi.

123

1,648

7.5

$30,833

21.2

1.3

0.2

18.7

0.1

54228 / Mishicot / WI / 26.9 mi.

121

1,040

11.6

$46,818

1.8

0.7

0.1

0.2

54177 / Wausaukee / WI / 53.9 mi.

120

1,333

9.0

$33,824

2.4

0.5

0.2

0.7

0.2

54112 / Coleman / WI / 32.4 mi.

119

943

12.6

$37,583

1.4

0.6

0.0

0.2

0.1

54110 / Brillion / WI / 23.3 mi.

111

1,894

5.9

$48,054

1.8

0.5

0.1

0.5

0.1

54175 / Townsend / WI / 55.7 mi.

111

459

24.2

$28,897

2.9

0.8

0.1

0.6

0.1

54149 / Mountain / WI / 47.2 mi.

101

571

17.7

$33,807

2.2

0.4

0.0

0.3

0.2

54138 / Lakewood / WI / 53.7 mi.

415

21.4

$33,512

3.6

0.4

0.0

1.7

0.0

54566 / Wabeno / WI / 64.1 mi.

660

12.0

$36,065

18.0

1.5

0.2

13.7

0.2

54135 / Keshena / WI / 31.3 mi.

1,042

7.4

$28,875

87.0

3.4

0.1

82.9

0.0

54929 / Clintonville / WI / 30.9 mi.

3,631

1.9

$37,415

3.0

1.4

0.1

0.6

0.3

54130 / Kaukauna / WI / 17.7 mi.

7,899

0.8

$49,577

3.7

0.7

0.2

0.7

1.4

54161 / Pound / WI / 36.7 mi.

1,092

6.1

$33,267

1.2

0.5

0.1

0.3

0.2

54209 / Egg Harbor / WI / 48.5 mi.

487

12.9

$43,684

2.0

0.7

0.2

0.7

0.0

54230 / Reedsville / WI / 26.1 mi.

1,669

3.7

$48,158

2.5

1.3

0.0

0.7

0.2

54104 / Silver Cliff / WI / 59.9 mi.

495

11.1

$30,518

1.8

0.5

0.1

0.7

0.0

53081 / Sheboygan / WI / 53.9 mi.

17,801

0.3

$39,980

15.8

6.4

0.9

0.4

6.7

54914 / Grand Chute / WI / 23.3 mi.

12,741

0.4

$46,865

9.7

3.9

0.9

0.4

3.5

54915 / Grand Chute / WI / 21.9 mi.

13,984

0.3

$53,287

8.0

2.8

0.6

0.4

3.3

54111 / Cecil / WI / 24.2 mi.

867

4.5

$42,216

4.4

1.1

0.1

2.5

0.1

54202 / Baileys Harbor / WI / 55.4 mi.

625

6.2

$42,791

3.5

1.9

0.1

0.2

0.7

54911 / Grand Chute / WI / 21.7 mi.

11,098

0.4

$43,033

9.9

2.2

1.1

0.7

4.6

54227 / Maribel / WI / 20.9 mi.

554

6.3

$56,818

1.6

0.3

0.0

0.2

0.6

54128 / Gresham / WI / 38.7 mi.

650

4.9

$37,569

27.8

2.0

0.1

21.4

0.1

54247 / Whitelaw / WI / 26.6 mi.

886

3.3

$46,759

1.4

0.5

0.1

0.3

0.2

54214 / Francis Creek / WI / 27.6 mi.

42.9

$44,500

0.0

54140 / Little Chute / WI / 18.9 mi.

3,165

0.7

$47,877

2.6

1.3

0.0

0.4

0.5

54215 / Kellnersville / WI / 24.2 mi.

100.0

$48,750

3.0

0.0

54956 / Neenah / WI / 29.1 mi.

14,703

0.1

$50,618

4.3

1.6

0.3

0.5

1.0

54106 / Center Valley / WI / 16.6 mi.

1,619

0.6

$49,781

2.3

0.7

0.0

0.7

0.4

54210 / Ellison Bay / WI / 66.9 mi.

447

2.0

$42,128

1.2

0.6

0.0

0.2

54935 / Taycheedah / WI / 51.3 mi.

18,653

0.0

$43,295

7.0

2.6

1.6

0.5

1.3

54409 / Antigo / WI / 62.1 mi.

5,476

0.1

$33,531

3.2

1.0

0.2

0.7

0.3

54501 / Woodboro / WI / 93.7 mi.

8,121

0.0

$36,661

2.6

0.5

0.3

0.6

0.4

54245 / Valders / WI / 33.8 mi.

967

0.2

$48,800

1.8

0.9

0.0

0.2

File

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