Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Yakima Herald-Republic | ||||||||||
Yakima, Washington | ||||||||||
Owner: Seattle Times | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
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2005 | 8.1 | |||||||||
2004 | 2.7 | |||||||||
2003 | 7.7 | |||||||||
2002 | 7.9 | |||||||||
2001 | 5.0 | |||||||||
2000 | 5.7 | |||||||||
1999 | 2.5 | |||||||||
1998 | 5.0 | |||||||||
1997 | 8.1 | |||||||||
1996 | 10.5 | |||||||||
1995 | 11.8 | |||||||||
1994 | 10.3 | |||||||||
1993 | Did not report | |||||||||
1992 | Did not report | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 1995 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Yakima Herald-Republic | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 8.1 | 38.4 | 21 | |||||||
2004 | 2.7 | 38.4 | 7 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Seattle Times, | ||||||||||
has a companywide, circulation-weighted Diversity Index of 99. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Yakima Herald-Republic | ||||||||||
This newspaper's Newsroom Diversity Index is 21. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 44, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 25,001 to 50,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 115 out of 140 | ||||||||||
newspapers reporting in the category of 25,001 to 50,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Tucson Citizen, Arizona, with a 31.3 percent non-white staff in a community that is 44.7 percent non-white. Its index is 70. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 38,104 ranks 272 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Yakima Herald-Republic | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 31.1 | 83,373 | ||||||||
Black | 0.8 | 2,085 | ||||||||
Asian and Pacific Islander | 1.1 | 2,951 | ||||||||
Native-American | 3.6 | 9,508 | ||||||||
Other non-white | 0.1 | 308 | ||||||||
Multi-racial | 1.7 | 4,584 | ||||||||
Non-white | 38.4 | 102,809 | ||||||||
White | 61.6 | 165,131 | ||||||||
Total | 267,940 | |||||||||
Home county: Yakima | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 35.9 | 79,905 | ||||||||
Black | 0.8 | 1,842 | ||||||||
Asian and Pacific Islander | 0.9 | 2,066 | ||||||||
Native-American | 4.0 | 8,947 | ||||||||
Other non-white | 0.1 | 215 | ||||||||
Multi-racial | 1.7 | 3,873 | ||||||||
Non-white | 43.5 | 96,848 | ||||||||
White | 56.5 | 125,733 | ||||||||
Total | 222,581 | |||||||||
The home county of this newspaper is Yakima. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Yakima Herald-Republic | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
98902 / Yakima / WA / 5.6 mi. | 8,184 | 16,300 | 50.2 | $30,694 | 34.8 | 28.8 | 1.4 | 1.5 | 1.1 | |
98908 / Yakima / WA / 11.3 mi. | 7,197 | 12,433 | 57.9 | $48,007 | 14.8 | 10.1 | 0.7 | 0.6 | 1.6 | |
98901 / Yakima / WA / 0 mi. | 4,830 | 9,186 | 52.6 | $27,878 | 49.6 | 42.8 | 2.4 | 1.8 | 0.7 | |
98942 / Selah / WA / 17 mi. | 2,739 | 5,366 | 51.0 | $46,418 | 13.8 | 9.8 | 0.3 | 1.0 | 0.7 | |
98903 / Yakima / WA / 23 mi. | 2,429 | 5,041 | 48.2 | $36,239 | 22.9 | 17.7 | 0.5 | 2.1 | 0.6 | |
98948 / Toppenish / WA / 22.2 mi. | 1,883 | 3,555 | 53.0 | $28,218 | 79.9 | 62.2 | 0.3 | 14.9 | 0.4 | |
98944 / Sunnyside / WA / 28.1 mi. | 1,789 | 5,591 | 32.0 | $30,689 | 68.8 | 66.6 | 0.2 | 0.4 | 0.6 | |
98926 / Ellensburg / WA / 27.4 mi. | 1,650 | 9,749 | 16.9 | $30,198 | 11.9 | 5.4 | 0.8 | 0.8 | 2.9 | |
98951 / Wapato / WA / 11.3 mi. | 1,351 | 3,659 | 36.9 | $30,417 | 76.8 | 51.9 | 0.2 | 19.9 | 2.3 | |
98953 / Zillah / WA / 15.9 mi. | 1,257 | 1,974 | 63.7 | $36,438 | 37.5 | 31.9 | 0.3 | 2.0 | 0.8 | |
98930 / Grandview / WA / 34.8 mi. | 891 | 3,810 | 23.4 | $35,000 | 61.8 | 59.3 | 0.3 | 0.6 | 0.8 | |
98937 / Naches / WA / 36.5 mi. | 820 | 1,286 | 63.8 | $36,860 | 11.5 | 8.2 | 0.2 | 0.3 | 0.5 | |
98936 / Moxee / WA / 17.3 mi. | 680 | 1,182 | 57.5 | $41,984 | 29.1 | 25.6 | 0.6 | 1.2 | 0.4 | |
99350 / Prosser / WA / 38.1 mi. | 606 | 3,648 | 16.6 | $39,055 | 37.9 | 35.6 | 0.2 | 0.5 | 0.7 | |
98620 / Goldendale / WA / 47.1 mi. | 362 | 2,704 | 13.4 | $30,934 | 13.2 | 4.8 | 0.2 | 4.7 | 1.0 | |
98922 / Cle Elum / WA / 56.6 mi. | 314 | 1,967 | 16.0 | $41,162 | 5.3 | 1.9 | 0.3 | 1.3 | 0.5 | |
98934 / Kittitas / WA / 25 mi. | 273 | 200 | 136.5 | $23,000 | 13.4 | 9.4 | 1.0 | 1.0 | 0.0 | |
98947 / Tieton / WA / 19.6 mi. | 272 | 813 | 33.5 | $34,866 | 43.9 | 41.3 | 0.1 | 1.2 | 0.4 | |
98932 / Granger / WA / 25.2 mi. | 265 | 1,046 | 25.3 | $25,833 | 74.2 | 69.1 | 0.0 | 3.9 | 0.1 | |
98923 / Cowiche / WA / 14.7 mi. | 230 | 483 | 47.6 | $41,694 | 31.5 | 29.7 | 0.0 | 0.6 | 0.2 | |
98938 / Outlook / WA / 22.6 mi. | 227 | 564 | 40.2 | $38,700 | 53.4 | 50.8 | 0.1 | 0.7 | 0.3 | |
98952 / White Swan / WA / 30.4 mi. | 209 | 632 | 33.1 | $33,700 | 78.2 | 14.5 | 0.5 | 58.2 | 0.6 | |
98933 / Harrah / WA / 16.7 mi. | 180 | 344 | 52.3 | $42,708 | 64.6 | 35.2 | 0.3 | 25.4 | 0.3 | |
99344 / Othello / WA / 49.6 mi. | 111 | 4,022 | 2.8 | $32,615 | 60.6 | 58.9 | 0.1 | 0.2 | 0.4 | |
99349 / Mattawa / WA / 25.8 mi. | 33 | 1,311 | 2.5 | $34,167 | 74.4 | 72.5 | 0.1 | 0.3 | 0.7 | |
98935 / Mabton / WA / 37.2 mi. | 30 | 980 | 3.1 | $31,915 | 75.7 | 71.8 | 0.1 | 1.9 | 0.4 | |
98950 / Vantage / WA / 25.8 mi. | 17 | 53 | 32.1 | $33,750 | 50.6 | 49.4 | 0.0 | 0.0 | 0.6 | |
File | wa_yakima_herald-republic | |||||||||
Time | 5/20/05 9:18 PM | |||||||||
Page | 272 | |||||||||
Member | 149400 |