Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Walla Walla Union-Bulletin | ||||||||||
Walla Walla, Washington | ||||||||||
Owner: Seattle Times | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 0.0 | |||||||||
2004 | 0.0 | |||||||||
2003 | 0.0 | |||||||||
2002 | 0.0 | |||||||||
2001 | 5.3 | |||||||||
2000 | 11.1 | |||||||||
1999 | 0.0 | |||||||||
1998 | 0.0 | |||||||||
1997 | 0.0 | |||||||||
1996 | 5.6 | |||||||||
1995 | 0.0 | |||||||||
1994 | 6.7 | |||||||||
1993 | 6.7 | |||||||||
1992 | 0.0 | |||||||||
1991 | 0.0 | |||||||||
1990 | 0.0 | |||||||||
The latest year at peak is | 2000 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Walla Walla Union-Bulletin | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 0.0 | 21.3 | 0 | |||||||
2004 | 0.0 | 21.3 | 0 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Seattle Times, | ||||||||||
has a companywide, circulation-weighted Diversity Index of 99. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Walla Walla Union-Bulletin | ||||||||||
This newspaper's Newsroom Diversity Index is 0. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 159 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Enterprise Ledger, Alabama, with a 16.7 percent non-white staff in a community that is 24.4 percent non-white. Its index is 68. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 14,274 ranks 634 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Walla Walla Union-Bulletin | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 16.4 | 11,362 | ||||||||
Black | 1.3 | 894 | ||||||||
Asian and Pacific Islander | 1.1 | 768 | ||||||||
Native-American | 0.8 | 529 | ||||||||
Other non-white | 0.2 | 123 | ||||||||
Multi-racial | 1.6 | 1,106 | ||||||||
Non-white | 21.3 | 14,782 | ||||||||
White | 78.7 | 54,547 | ||||||||
Total | 69,329 | |||||||||
Home county: Walla Walla | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 15.7 | 8,654 | ||||||||
Black | 1.6 | 869 | ||||||||
Asian and Pacific Islander | 1.3 | 715 | ||||||||
Native-American | 0.7 | 399 | ||||||||
Other non-white | 0.2 | 104 | ||||||||
Multi-racial | 1.7 | 937 | ||||||||
Non-white | 21.2 | 11,678 | ||||||||
White | 78.8 | 43,502 | ||||||||
Total | 55,180 | |||||||||
The home county of this newspaper is Walla Walla. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Walla Walla Union-Bulletin | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
99362 / Walla Walla / WA / 0 mi. | 8,761 | 13,517 | 64.8 | $35,841 | 22.1 | 16.0 | 2.0 | 0.8 | 1.3 | |
97862 / Milton-Freewater / OR / 8.6 mi. | 1,820 | 4,073 | 44.7 | $30,690 | 25.9 | 23.5 | 0.2 | 0.5 | 0.4 | |
99324 / College Place / WA / 2.6 mi. | 1,371 | 3,200 | 42.8 | $30,629 | 17.4 | 12.1 | 1.1 | 0.3 | 2.1 | |
99328 / Dayton / WA / 23.1 mi. | 782 | 1,588 | 49.2 | $32,130 | 9.4 | 6.4 | 0.2 | 0.8 | 0.5 | |
99361 / Waitsburg / WA / 15.4 mi. | 415 | 741 | 56.0 | $38,269 | 7.5 | 4.2 | 0.4 | 0.6 | 0.5 | |
99360 / Touchet / WA / 17.5 mi. | 272 | 418 | 65.1 | $37,895 | 16.6 | 14.6 | 0.0 | 0.5 | 0.3 | |
97886 / Weston / OR / 16.5 mi. | 134 | 466 | 28.8 | $36,422 | 15.5 | 10.7 | 0.2 | 2.2 | 0.2 | |
97813 / Athena / OR / 17.4 mi. | 133 | 508 | 26.2 | $37,955 | 9.8 | 4.5 | 0.0 | 3.1 | 0.3 | |
99348 / Prescott / WA / 15.5 mi. | 127 | 491 | 25.9 | $35,324 | 54.5 | 52.4 | 0.5 | 0.5 | 0.4 | |
99347 / Pomeroy / WA / 42.1 mi. | 87 | 1,005 | 8.7 | $34,844 | 3.8 | 1.9 | 0.0 | 0.4 | 0.6 | |
99323 / Burbank / WA / 31.6 mi. | 73 | 1,197 | 6.1 | $50,299 | 13.4 | 9.8 | 0.3 | 0.8 | 0.6 | |
99329 / Dixie / WA / 9.5 mi. | 56 | 88 | 63.6 | $32,708 | 10.8 | 6.1 | 0.0 | 3.5 | 0.0 | |
99359 / Starbuck / WA / 30.9 mi. | 35 | 33 | 106.1 | $13,393 | 4.2 | 1.4 | 0.0 | 1.4 | 0.0 | |
97810 / Adams / OR / 21.5 mi. | 25 | 274 | 9.1 | $42,250 | 23.4 | 1.3 | 0.0 | 19.0 | 1.0 | |
File | wa_walla_walla_union-bulletin | |||||||||
Time | 5/21/05 4:51 PM | |||||||||
Page | 633 | |||||||||
Member | 149300 |