Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Sun, Bremerton
Bremerton, Washington
Owner: Scripps (Ohio)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 5.3
2004 5.9
2003 5.9
2002 2.8
2001 5.9
2000 Did not report
1999 Did not report
1998 11.1
1997 2.1
1996 4.7
1995 10.8
1994 8.3
1993 2.7
1992 Did not report
1991 Did not report
1990 Did not report
The latest year at peak is 1998
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Sun, Bremerton
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 5.3 17.2 31
2004 5.9 16.8 35
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Scripps (Ohio),
has a companywide, circulation-weighted Diversity Index of 56.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Sun, Bremerton
This newspaper's Newsroom Diversity Index is 31. This paper
Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 103 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Jackson Sun, Tennessee, with a 37.5 percent non-white staff in a community that is 24.7 percent non-white. Its index is 152.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 30,332 ranks 337 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Sun, Bremerton
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 3.9 9,365
Black 2.5 6,047
Asian and Pacific Islander 4.8 11,659
Native-American 1.5 3,612
Other non-white 0.3 689
Multi-racial 3.9 9,554
  Non-white 16.8 40,926
White 83.2 202,195
Total 243,121
Home county:  Kitsap
Race/ethnicity % of population Number of residents
Hispanic 4.1 9,609
Black 2.8 6,495
Asian and Pacific Islander 5.1 11,733
Native-American 1.5 3,462
Other non-white 0.3 647
Multi-racial 4.0 9,272
  Non-white 17.8 41,218
White 82.2 190,751
Total 231,969
The home county of this newspaper is Kitsap.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
The Sun, Bremerton
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
98366 / Wye Lake / WA / 4.5 mi. 3,857 11,726 32.9 $44,692 16.1 4.1 2.2 1.2 4.2
98312 / Wildcat Lake / WA / 4.7 mi. 3,807 12,534 30.4 $40,133 21.3 5.1 4.8 1.6 5.1
98383 / Silverdale / WA / 6.9 mi. 3,300 7,153 46.1 $50,991 23.0 4.1 2.9 0.8 10.7
98311 / Sheridan Park / WA / 3.8 mi. 3,281 8,340 39.3 $52,477 23.2 3.7 3.7 0.8 9.8
98370 / Virginia / WA / 11.1 mi. 3,199 9,695 33.0 $51,689 11.7 3.4 0.6 1.7 2.5
98310 / Sheridan Park / WA / 2.6 mi. 3,006 8,180 36.7 $35,819 23.4 4.5 5.1 1.2 6.9
98367 / Port Orchard / WA / 2.6 mi. 2,473 8,574 28.8 $52,974 12.3 3.2 1.0 1.1 3.4
98337 / Gorst / WA / 0 mi. 1,565 2,869 54.5 $27,988 32.2 9.9 9.5 2.0 5.4
98528 / Belfair / WA / 12.9 mi. 1,113 3,046 36.5 $43,375 11.7 3.6 0.7 1.2 2.5
98110 / Seattle / WA / 6.9 mi. 1,014 7,979 12.7 $70,110 8.3 2.2 0.3 0.6 2.5
98346 / Kingston / WA / 16.1 mi. 744 3,135 23.7 $50,824 15.2 2.7 0.4 7.4 1.6
98380 / Seabeck / WA / 10 mi. 554 1,249 44.4 $51,750 9.4 2.7 0.5 1.1 1.5
98340 / Hansville / WA / 22 mi. 273 861 31.7 $58,646 7.4 1.7 0.3 0.8 1.4
98365 / Port Ludlow / WA / 22.5 mi. 259 1,687 15.4 $47,229 6.2 1.9 0.6 0.8 1.3
98368 / Townsend / WA / 30.9 mi. 248 5,969 4.2 $38,100 7.3 1.9 0.5 1.1 1.4
98524 / Allyn / WA / 16.3 mi. 233 620 37.6 $47,048 6.4 1.4 0.4 0.8 0.6
98359 / Olalla Valley / WA / 9.6 mi. 209 1,378 15.2 $46,278 9.6 3.0 0.7 1.4 1.0
98392 / Suquamish / WA / 11.3 mi. 194 958 20.3 $45,357 19.4 3.2 0.4 8.0 3.1
98315 / Silverdale / WA / 8.3 mi. 129 1,282 10.1 $32,246 28.0 10.2 7.7 1.1 5.2
98588 / Tahuya / WA / 20.4 mi. 122 680 17.9 $42,102 9.6 3.4 0.1 1.8 1.4
98342 / Indianola / WA / 13.1 mi. 95 310 30.6 $57,054 7.6 1.1 0.0 3.3 0.8
98546 / Grapeview / WA / 19.3 mi. 90 951 9.5 $39,331 7.9 2.1 1.0 1.3 0.7
98376 / Quilcene / WA / 18.1 mi. 79 760 10.4 $39,896 10.6 1.4 0.7 2.2 1.0
98345 / Keyport / WA / 8.6 mi. 74 151 49.0 $45,500 15.1 2.5 2.5 3.7 3.0
98335 / Wollochet / WA / 15.1 mi. 72 8,797 0.8 $60,483 8.6 2.7 0.8 0.5 2.2
98339 / Port Hadlock / WA / 30.1 mi. 69 1,415 4.9 $32,645 11.2 2.6 0.2 2.3 1.6
98332 / Gig Harbor / WA / 13.7 mi. 55 4,753 1.2 $61,226 9.8 2.8 1.9 1.0 1.8
98329 / Gig Harbor / WA / 13.1 mi. 46 3,267 1.4 $51,984 9.0 2.2 0.6 0.8 1.4
98325 / Shine / WA / 27.2 mi. 38 502 7.6 $43,140 9.5 1.9 0.1 1.1 1.1
98584 / Skokomish / WA / 30.9 mi. 30 11,328 0.3 $38,543 16.2 6.0 1.5 4.7 1.4
File wa_the_sun__bremerton
Time 5/19/05 6:15 PM
Page 337
Member 148650