Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Sun, Bremerton | ||||||||||
Bremerton, Washington | ||||||||||
Owner: Scripps (Ohio) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 5.3 | |||||||||
2004 | 5.9 | |||||||||
2003 | 5.9 | |||||||||
2002 | 2.8 | |||||||||
2001 | 5.9 | |||||||||
2000 | Did not report | |||||||||
1999 | Did not report | |||||||||
1998 | 11.1 | |||||||||
1997 | 2.1 | |||||||||
1996 | 4.7 | |||||||||
1995 | 10.8 | |||||||||
1994 | 8.3 | |||||||||
1993 | 2.7 | |||||||||
1992 | Did not report | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 1998 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Sun, Bremerton | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 5.3 | 17.2 | 31 | |||||||
2004 | 5.9 | 16.8 | 35 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Scripps (Ohio), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 56. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Sun, Bremerton | ||||||||||
This newspaper's Newsroom Diversity Index is 31. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 44, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 25,001 to 50,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 103 out of 140 | ||||||||||
newspapers reporting in the category of 25,001 to 50,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Jackson Sun, Tennessee, with a 37.5 percent non-white staff in a community that is 24.7 percent non-white. Its index is 152. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 30,332 ranks 337 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Sun, Bremerton | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 3.9 | 9,365 | ||||||||
Black | 2.5 | 6,047 | ||||||||
Asian and Pacific Islander | 4.8 | 11,659 | ||||||||
Native-American | 1.5 | 3,612 | ||||||||
Other non-white | 0.3 | 689 | ||||||||
Multi-racial | 3.9 | 9,554 | ||||||||
Non-white | 16.8 | 40,926 | ||||||||
White | 83.2 | 202,195 | ||||||||
Total | 243,121 | |||||||||
Home county: Kitsap | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 4.1 | 9,609 | ||||||||
Black | 2.8 | 6,495 | ||||||||
Asian and Pacific Islander | 5.1 | 11,733 | ||||||||
Native-American | 1.5 | 3,462 | ||||||||
Other non-white | 0.3 | 647 | ||||||||
Multi-racial | 4.0 | 9,272 | ||||||||
Non-white | 17.8 | 41,218 | ||||||||
White | 82.2 | 190,751 | ||||||||
Total | 231,969 | |||||||||
The home county of this newspaper is Kitsap. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Sun, Bremerton | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
98366 / Wye Lake / WA / 4.5 mi. | 3,857 | 11,726 | 32.9 | $44,692 | 16.1 | 4.1 | 2.2 | 1.2 | 4.2 | |
98312 / Wildcat Lake / WA / 4.7 mi. | 3,807 | 12,534 | 30.4 | $40,133 | 21.3 | 5.1 | 4.8 | 1.6 | 5.1 | |
98383 / Silverdale / WA / 6.9 mi. | 3,300 | 7,153 | 46.1 | $50,991 | 23.0 | 4.1 | 2.9 | 0.8 | 10.7 | |
98311 / Sheridan Park / WA / 3.8 mi. | 3,281 | 8,340 | 39.3 | $52,477 | 23.2 | 3.7 | 3.7 | 0.8 | 9.8 | |
98370 / Virginia / WA / 11.1 mi. | 3,199 | 9,695 | 33.0 | $51,689 | 11.7 | 3.4 | 0.6 | 1.7 | 2.5 | |
98310 / Sheridan Park / WA / 2.6 mi. | 3,006 | 8,180 | 36.7 | $35,819 | 23.4 | 4.5 | 5.1 | 1.2 | 6.9 | |
98367 / Port Orchard / WA / 2.6 mi. | 2,473 | 8,574 | 28.8 | $52,974 | 12.3 | 3.2 | 1.0 | 1.1 | 3.4 | |
98337 / Gorst / WA / 0 mi. | 1,565 | 2,869 | 54.5 | $27,988 | 32.2 | 9.9 | 9.5 | 2.0 | 5.4 | |
98528 / Belfair / WA / 12.9 mi. | 1,113 | 3,046 | 36.5 | $43,375 | 11.7 | 3.6 | 0.7 | 1.2 | 2.5 | |
98110 / Seattle / WA / 6.9 mi. | 1,014 | 7,979 | 12.7 | $70,110 | 8.3 | 2.2 | 0.3 | 0.6 | 2.5 | |
98346 / Kingston / WA / 16.1 mi. | 744 | 3,135 | 23.7 | $50,824 | 15.2 | 2.7 | 0.4 | 7.4 | 1.6 | |
98380 / Seabeck / WA / 10 mi. | 554 | 1,249 | 44.4 | $51,750 | 9.4 | 2.7 | 0.5 | 1.1 | 1.5 | |
98340 / Hansville / WA / 22 mi. | 273 | 861 | 31.7 | $58,646 | 7.4 | 1.7 | 0.3 | 0.8 | 1.4 | |
98365 / Port Ludlow / WA / 22.5 mi. | 259 | 1,687 | 15.4 | $47,229 | 6.2 | 1.9 | 0.6 | 0.8 | 1.3 | |
98368 / Townsend / WA / 30.9 mi. | 248 | 5,969 | 4.2 | $38,100 | 7.3 | 1.9 | 0.5 | 1.1 | 1.4 | |
98524 / Allyn / WA / 16.3 mi. | 233 | 620 | 37.6 | $47,048 | 6.4 | 1.4 | 0.4 | 0.8 | 0.6 | |
98359 / Olalla Valley / WA / 9.6 mi. | 209 | 1,378 | 15.2 | $46,278 | 9.6 | 3.0 | 0.7 | 1.4 | 1.0 | |
98392 / Suquamish / WA / 11.3 mi. | 194 | 958 | 20.3 | $45,357 | 19.4 | 3.2 | 0.4 | 8.0 | 3.1 | |
98315 / Silverdale / WA / 8.3 mi. | 129 | 1,282 | 10.1 | $32,246 | 28.0 | 10.2 | 7.7 | 1.1 | 5.2 | |
98588 / Tahuya / WA / 20.4 mi. | 122 | 680 | 17.9 | $42,102 | 9.6 | 3.4 | 0.1 | 1.8 | 1.4 | |
98342 / Indianola / WA / 13.1 mi. | 95 | 310 | 30.6 | $57,054 | 7.6 | 1.1 | 0.0 | 3.3 | 0.8 | |
98546 / Grapeview / WA / 19.3 mi. | 90 | 951 | 9.5 | $39,331 | 7.9 | 2.1 | 1.0 | 1.3 | 0.7 | |
98376 / Quilcene / WA / 18.1 mi. | 79 | 760 | 10.4 | $39,896 | 10.6 | 1.4 | 0.7 | 2.2 | 1.0 | |
98345 / Keyport / WA / 8.6 mi. | 74 | 151 | 49.0 | $45,500 | 15.1 | 2.5 | 2.5 | 3.7 | 3.0 | |
98335 / Wollochet / WA / 15.1 mi. | 72 | 8,797 | 0.8 | $60,483 | 8.6 | 2.7 | 0.8 | 0.5 | 2.2 | |
98339 / Port Hadlock / WA / 30.1 mi. | 69 | 1,415 | 4.9 | $32,645 | 11.2 | 2.6 | 0.2 | 2.3 | 1.6 | |
98332 / Gig Harbor / WA / 13.7 mi. | 55 | 4,753 | 1.2 | $61,226 | 9.8 | 2.8 | 1.9 | 1.0 | 1.8 | |
98329 / Gig Harbor / WA / 13.1 mi. | 46 | 3,267 | 1.4 | $51,984 | 9.0 | 2.2 | 0.6 | 0.8 | 1.4 | |
98325 / Shine / WA / 27.2 mi. | 38 | 502 | 7.6 | $43,140 | 9.5 | 1.9 | 0.1 | 1.1 | 1.1 | |
98584 / Skokomish / WA / 30.9 mi. | 30 | 11,328 | 0.3 | $38,543 | 16.2 | 6.0 | 1.5 | 4.7 | 1.4 | |
File | wa_the_sun__bremerton | |||||||||
Time | 5/19/05 6:15 PM | |||||||||
Page | 337 | |||||||||
Member | 148650 |