Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The News Tribune, Tacoma
Tacoma, Washington
Owner: McClatchy Co. (Calif.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	14.7
2004	14.3
2003	15.1
2002	14.2
2001	15.5
2000	16.7
1999	12.2
1998	9.8
1997	13.3
1996	16.3
1995	15.4
1994	14.6
1993	15.5
1992	11.8
1991	9.9
1990	Did not report
The latest year at peak is	2000
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The News Tribune, Tacoma
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	14.7	23.3	63
2004	14.3	23.3	61
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, McClatchy Co. (Calif.),
has a companywide, circulation-weighted Diversity Index of 71.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The News Tribune, Tacoma
This newspaper's Newsroom Diversity Index is 63.				This paper
				Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 30 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Detroit News, Michigan, with a 26.2 percent non-white staff in a community that is 21.6 percent non-white. Its index is 121.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 127,928 ranks 85 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The News Tribune, Tacoma
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	5.4	44,544
Black	6.2	51,592
Asian and Pacific Islander	6.0	49,635
Native-American	1.3	10,370
Other non-white	0.2	1,937
Multi-racial	4.2	34,583
Non-white	23.3	192,661
White	76.7	635,561
Total		828,222
	Home county:  Pierce
Race/ethnicity	% of population	Number of residents
Hispanic	5.5	38,621
Black	6.8	47,399
Asian and Pacific Islander	5.8	40,799
Native-American	1.3	9,018
Other non-white	0.2	1,666
Multi-racial	4.3	30,383
Non-white	24.0	167,886
White	76.0	532,934
Total		700,820
The home county of this newspaper is Pierce.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The News Tribune, Tacoma
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
98406 / Tacoma / WA / 2.1 mi.	5,310	9,579	55.4	$44,575	16.6	3.5	4.4	0.9	4.0
98466 / Tacoma / WA / 3.3 mi.	5,153	10,615	48.5	$47,286	22.0	3.6	7.9	0.6	5.4
98335 / Gig Harbor / WA / 7.7 mi.	5,136	8,797	58.4	$60,483	8.6	2.7	0.8	0.5	2.2
98498 / Lakewood / WA / 8.6 mi.	5,114	11,429	44.7	$43,938	32.8	6.0	10.6	1.1	9.4
98387 / Spanaway / WA / 12.3 mi.	4,741	12,097	39.2	$51,318	26.2	5.3	7.0	1.3	6.7
98408 / Tacoma / WA / 3 mi.	4,629	10,938	42.3	$38,030	33.6	7.1	9.9	1.6	8.8
98407 / Tacoma / WA / 3.5 mi.	4,603	8,802	52.3	$46,025	15.7	3.3	4.5	0.9	3.2
98371 / Puyallup / WA / 7.7 mi.	4,432	8,089	54.8	$46,268	12.9	4.8	1.4	1.2	2.7
98390 / Sumner / WA / 14.1 mi.	4,416	15,999	27.6	$56,175	9.0	3.5	0.6	1.0	1.5
98444 / Tacoma / WA / 6.9 mi.	4,316	11,798	36.6	$32,351	39.1	7.4	12.3	1.1	11.4
98405 / Tacoma / WA / 0 mi.	4,244	8,903	47.7	$30,585	43.4	6.0	21.1	2.0	7.8
98409 / Tacoma / WA / 2.7 mi.	4,076	8,658	47.1	$32,132	40.3	9.5	14.7	1.6	7.6
98374 / Puyallup / WA / 12.4 mi.	3,932	10,189	38.6	$58,873	13.6	4.1	1.8	1.0	3.4
98499 / Lakewood / WA / 6.1 mi.	3,887	12,161	32.0	$32,459	44.4	10.5	13.0	1.5	12.8
98404 / Tacoma / WA / 3.8 mi.	3,549	10,162	34.9	$34,483	50.9	13.0	12.6	4.2	14.4
98445 / Tacoma / WA / 7.8 mi.	3,311	8,147	40.6	$46,986	29.2	4.9	8.0	1.3	8.8
98373 / Puyallup / WA / 11 mi.	3,092	6,521	47.4	$52,251	14.9	3.9	2.4	0.9	3.7
98372 / Puyallup / WA / 9.3 mi.	2,800	8,213	34.1	$47,927	12.1	3.9	1.0	0.8	3.3
98467 / University Place / WA / 4.4 mi.	2,740	5,768	47.5	$48,829	32.2	4.7	10.9	0.8	10.4
98375 / Puyallup / WA / 12.1 mi.	2,373	4,669	50.8	$59,611	15.3	4.3	2.4	1.0	3.9
98338 / Graham / WA / 18.2 mi.	2,294	6,964	32.9	$52,455	11.7	3.1	1.3	1.2	2.2
98422 / Tacoma / WA / 4.8 mi.	2,116	7,376	28.7	$65,267	22.2	3.8	5.0	0.9	8.4
98023 / Federal Way / WA / 6.7 mi.	2,095	16,966	12.3	$57,411	31.6	6.1	6.7	0.7	13.7
98403 / Tacoma / WA / 1.5 mi.	1,746	4,255	41.0	$35,569	15.7	3.8	4.4	1.1	2.6
98003 / Federal Way / WA / 8.5 mi.	1,547	16,896	9.2	$43,027