The News Tribune, Tacoma... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The News Tribune, Tacoma

Tacoma, Washington

Owner: McClatchy Co. (Calif.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

14.7

2004

14.3

2003

15.1

2002

14.2

2001

15.5

2000

16.7

1999

12.2

1998

9.8

1997

13.3

1996

16.3

1995

15.4

1994

14.6

1993

15.5

1992

11.8

1991

9.9

1990

Did not report

The latest year at peak is

2000

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The News Tribune, Tacoma

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

14.7

23.3

2004

14.3

23.3

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, McClatchy Co. (Calif.),

has a companywide, circulation-weighted Diversity Index of 71.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The News Tribune, Tacoma

This newspaper's Newsroom Diversity Index is 63.

This paper

Peer group

Compare that with 64, which is the median Diversity Index for all newspapers

reporting in this circulation category of 100,001 to 250,000 daily sales.

In that group, this newspaper's Diversity Index ranks 30 out of 58

newspapers reporting in the category of 100,001 to 250,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Detroit News, Michigan, with a 26.2 percent non-white staff in a community that is 21.6 percent non-white. Its index is 121.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 127,928 ranks 85 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The News Tribune, Tacoma

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

5.4

44,544

Black

6.2

51,592

Asian and Pacific Islander

6.0

49,635

Native-American

1.3

10,370

Other non-white

0.2

1,937

Multi-racial

4.2

34,583

Non-white

23.3

192,661

White

76.7

635,561

Total

828,222

Home county: Pierce

Race/ethnicity

% of population

Number of residents

Hispanic

5.5

38,621

Black

6.8

47,399

Asian and Pacific Islander

5.8

40,799

Native-American

1.3

9,018

Other non-white

0.2

1,666

Multi-racial

4.3

30,383

Non-white

24.0

167,886

White

76.0

532,934

Total

700,820

The home county of this newspaper is Pierce.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The News Tribune, Tacoma

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

98406 / Tacoma / WA / 2.1 mi.

5,310

9,579

55.4

$44,575

16.6

3.5

4.4

0.9

4.0

98466 / Tacoma / WA / 3.3 mi.

5,153

10,615

48.5

$47,286

22.0

3.6

7.9

0.6

5.4

98335 / Gig Harbor / WA / 7.7 mi.

5,136

8,797

58.4

$60,483

8.6

2.7

0.8

0.5

2.2

98498 / Lakewood / WA / 8.6 mi.

5,114

11,429

44.7

$43,938

32.8

6.0

10.6

1.1

9.4

98387 / Spanaway / WA / 12.3 mi.

4,741

12,097

39.2

$51,318

26.2

5.3

7.0

1.3

6.7

98408 / Tacoma / WA / 3 mi.

4,629

10,938

42.3

$38,030

33.6

7.1

9.9

1.6

8.8

98407 / Tacoma / WA / 3.5 mi.

4,603

8,802

52.3

$46,025

15.7

3.3

4.5

0.9

3.2

98371 / Puyallup / WA / 7.7 mi.

4,432

8,089

54.8

$46,268

12.9

4.8

1.4

1.2

2.7

98390 / Sumner / WA / 14.1 mi.

4,416

15,999

27.6

$56,175

9.0

3.5

0.6

1.0

1.5

98444 / Tacoma / WA / 6.9 mi.

4,316

11,798

36.6

$32,351

39.1

7.4

12.3

1.1

11.4

98405 / Tacoma / WA / 0 mi.

4,244

8,903

47.7

$30,585

43.4

6.0

21.1

2.0

7.8

98409 / Tacoma / WA / 2.7 mi.

4,076

8,658

47.1

$32,132

40.3

9.5

14.7

1.6

7.6

98374 / Puyallup / WA / 12.4 mi.

3,932

10,189

38.6

$58,873

13.6

4.1

1.8

1.0

3.4

98499 / Lakewood / WA / 6.1 mi.

3,887

12,161

32.0

$32,459

44.4

10.5

13.0

1.5

12.8

98404 / Tacoma / WA / 3.8 mi.

3,549

10,162

34.9

$34,483

50.9

13.0

12.6

4.2

14.4

98445 / Tacoma / WA / 7.8 mi.

3,311

8,147

40.6

$46,986

29.2

4.9

8.0

1.3

8.8

98373 / Puyallup / WA / 11 mi.

3,092

6,521

47.4

$52,251

14.9

3.9

2.4

0.9

3.7

98372 / Puyallup / WA / 9.3 mi.

2,800

8,213

34.1

$47,927

12.1

3.9

1.0

0.8

3.3

98467 / University Place / WA / 4.4 mi.

2,740

5,768

47.5

$48,829

32.2

4.7

10.9

0.8

10.4

98375 / Puyallup / WA / 12.1 mi.

2,373

4,669

50.8

$59,611

15.3

4.3

2.4

1.0

3.9

98338 / Graham / WA / 18.2 mi.

2,294

6,964

32.9

$52,455

11.7

3.1

1.3

1.2

2.2

98422 / Tacoma / WA / 4.8 mi.

2,116

7,376

28.7

$65,267

22.2

3.8

5.0

0.9

8.4

98023 / Federal Way / WA / 6.7 mi.

2,095

16,966

12.3

$57,411

31.6

6.1

6.7

0.7

13.7

98403 / Tacoma / WA / 1.5 mi.

1,746

4,255

41.0

$35,569

15.7

3.8

4.4

1.1

2.6

98003 / Federal Way / WA / 8.5 mi.

1,547

16,896

9.2

$43,027

35.0

8.6

0.8

12.1

98402 / Tacoma / WA / 1.5 mi.

1,427

2,362

60.4

$15,847

32.5

4.9

15.9

2.5

5.3

98465 / Tacoma / WA / 2.6 mi.

1,360

3,003

45.3

$33,404

26.5

4.8

8.7

0.8

7.2

98424 / Tacoma / WA / 5.3 mi.

1,337

2,158

62.0

$31,938

35.5

13.0

6.4

3.6

7.7

98388 / Steilacoom / WA / 7.8 mi.

1,277

2,662

48.0

$46,875

24.6

5.4

6.5

0.7

6.6

98446 / Tacoma / WA / 9.2 mi.

1,251

3,392

36.9

$51,949

15.8

3.8

3.4

1.1

3.4

98002 / Auburn / WA / 12.8 mi.

1,156

12,557

9.2

$36,991

20.1

8.1

2.3

2.1

3.7

98503 / Lacey / WA / 21.7 mi.

1,142

12,851

8.9

$44,902

23.0

6.2

4.3

1.3

7.2

98321 / Buckley / WA / 42.3 mi.

1,116

4,921

22.7

$54,602

7.6

2.5

0.6

1.1

1.0

98332 / Gig Harbor / WA / 10.1 mi.

1,072

4,753

22.6

$61,226

9.8

2.8

1.9

1.0

1.8

98001 / Auburn / WA / 10.6 mi.

1,052

8,924

11.8

$60,534

17.2

4.2

2.6

1.0

6.2

98366 / Port Orchard / WA / 20.9 mi.

1,038

11,726

8.9

$44,692

16.1

4.1

2.2

1.2

4.2

98501 / Olympia / WA / 26.5 mi.

1,022

13,827

7.4

$47,230

13.0

3.8

1.1

3.8

98328 / Eatonville / WA / 28.9 mi.

1,018

3,133

32.5

$47,728

9.5

3.1

0.5

1.4

1.3

98443 / Tacoma / WA / 5.3 mi.

1,014

2,062

49.2

$51,859

11.6

2.7

1.9

1.8

98329 / Gig Harbor / WA / 15.1 mi.

1,006

3,267

30.8

$51,984

9.0

2.2

0.6

0.8

1.4

98597 / Yelm / WA / 26.4 mi.

960

5,269

18.2

$41,015

12.6

4.4

1.2

1.5

1.8

98433 / Tacoma / WA / 14.1 mi.

926

3,566

26.0

$32,339

44.1

13.1

19.7

1.2

5.1

98584 / Shelton / WA / 32.1 mi.

919

11,328

8.1

$38,543

16.2

6.0

1.5

4.7

1.4

98360 / Orting / WA / 24.8 mi.

903

2,588

34.9

$56,429

8.6

3.1

0.5

1.1

1.2

98354 / Milton / WA / 7.4 mi.

868

2,308

37.6

$48,645

11.6

3.5

1.1

0.9

3.1

98580 / Roy / WA / 19.9 mi.

837

3,174

26.4

$47,585

11.8

3.7

1.1

1.8

1.7

98022 / Enumclaw / WA / 39.3 mi.

817

7,966

10.3

$54,118

8.2

3.7

0.3

1.4

0.8

98310 / Bremerton / WA / 25.2 mi.

759

8,180

9.3

$35,819

23.4

4.5

5.1

1.2

6.9

98512 / Olympia / WA / 32.7 mi.

693

9,639

7.2

$50,286

11.3

2.9

1.4

1.1

3.0

98327 / Dupont / WA / 12.7 mi.

546

877

62.3

$54,836

24.4

4.7

5.9

0.6

8.1

98032 / Kent / WA / 14 mi.

500

12,404

4.0

$42,042

34.3

10.8

8.9

1.0

8.9

98439 / Lakewood / WA / 8.4 mi.

472

2,086

22.6

$28,172

32.8

9.9

11.5

1.1

4.7

98516 / Olympia / WA / 18.2 mi.

463

5,511

8.4

$51,348

23.7

5.2

4.1

1.3

9.2

98349 / Lakebay / WA / 14.1 mi.

453

1,467

30.9

$44,167

8.2

2.9

0.4

1.5

0.8

98333 / Fox Island / WA / 7 mi.

452

1,048

43.1

$69,135

7.1

1.9

0.6

0.7

1.8

98513 / Olympia / WA / 21.4 mi.

419

8,741

4.8

$52,497

24.7

5.3

4.4

2.7

7.3

98528 / Belfair / WA / 22.1 mi.

381

3,046

12.5

$43,375

11.7

3.6

0.7

1.2

2.5

98421 / Tacoma / WA / 3.7 mi.

352

1066.7

$41,103

10.6

1.2

3.0

0.7

2.0

98031 / Kent / WA / 17 mi.

312

23,064

1.4

$50,958

32.3

6.1

7.3

0.8

13.0

98070 / Vashon / WA / 11.5 mi.

297

4,193

7.1

$58,261

8.1

2.6

0.4

0.6

1.6

98531 / Centralia / WA / 41.6 mi.

268

8,594

3.1

$32,485

13.4

9.0

0.3

1.1

1.2

98383 / Silverdale / WA / 31 mi.

260

7,153

3.6

$50,991

23.0

4.1

2.9

0.8

10.7

98550 / Hoquiam / WA / 67.9 mi.

258

4,607

5.6

$32,104

12.2

4.9

0.3

3.5

1.1

98506 / Olympia / WA / 21.1 mi.

252

7,443

3.4

$44,775

13.0

3.6

1.5

1.3

3.6

98359 / Olalla / WA / 13.5 mi.

250

1,378

18.1

$46,278

9.6

3.0

0.7

1.4

1.0

98361 / Packwood / WA / 52.6 mi.

238

561

42.4

$31,964

2.5

1.1

0.0

0.4

0.1

98198 / Seattle / WA / 13.3 mi.

229

12,653

1.8

$46,628

32.6

8.8

8.2

1.0

10.1

98532 / Chehalis / WA / 47.6 mi.

220

7,503

2.9

$39,614

8.9

4.8

0.7

1.0

98577 / Raymond / WA / 66.3 mi.

215

2,612

8.2

$31,826

13.8

5.6

0.1

1.9

3.9

98502 / Olympia / WA / 32.6 mi.

206

10,671

1.9

$46,776

15.5

3.9

1.5

1.1

6.0

98303 / Anderson Island / WA / 11.9 mi.

188

447

42.1

$36,480

27.8

8.7

14.3

2.0

1.0

98047 / Pacific / WA / 10.9 mi.

161

1,862

8.6

$45,505

17.9

6.7

1.2

1.5

5.0

98055 / Renton / WA / 19.3 mi.

154

11,735

1.3

$42,758

39.2

6.6

11.2

0.6

16.2

98101 / Seattle / WA / 26.1 mi.

137

5,924

2.3

$26,995

29.7

5.1

10.3

1.9

8.6

98520 / Aberdeen / WA / 61.4 mi.

137

8,578

1.6

$33,169

15.2

7.4

0.4

2.8

1.9

98524 / Allyn / WA / 20.1 mi.

128

620

20.6

$47,048

6.4

1.4

0.4

0.8

0.6

98042 / Kent / WA / 18.8 mi.

124

12,805

1.0

$66,051

13.8

3.5

2.1

0.8

4.3

98188 / Seattle / WA / 16.6 mi.

122

9,694

1.3

$40,618

43.2

11.7

10.8

1.1

13.9

98632 / Longview / WA / 76.9 mi.

122

18,612

0.7

$38,195

11.4

4.9

0.6

1.5

2.1

98367 / Port Orchard / WA / 17.6 mi.

121

8,574

1.4

$52,974

12.3

3.2

1.0

1.1

3.4

98304 / Ashford / WA / 40.1 mi.

118

362

32.6

$35,469

8.3

2.1

0.3

1.5

1.8

98092 / Auburn / WA / 17.2 mi.

115

8,721

1.3

$62,478

17.4

4.3

1.8

4.3

3.5

98394 / Vaughn / WA / 15 mi.

110

318

34.6

$49,423

4.5

2.0

0.0

0.9

98546 / Grapeview / WA / 22.5 mi.

109

951

11.5

$39,331

7.9

2.1

1.0

1.3

0.7

98541 / Elma / WA / 46.6 mi.

107

3,448

3.1

$35,423

10.3

3.6

0.4

1.4

1.2

98569 / Ocean Shores / WA / 81.4 mi.

105

1,990

5.3

$32,331

8.4

1.7

0.6

2.3

1.3

98108 / Seattle / WA / 22.3 mi.

7,170

1.3

$38,413

77.1

12.2

14.5

1.1

44.3

98592 / Union / WA / 27.3 mi.

591

14.7

$39,167

7.4

2.0

0.2

2.3

0.9

98385 / South Prairie / WA / 18.7 mi.

133.9

$47,750

11.5

1.7

2.2

2.8

98377 / Randle / WA / 63.3 mi.

842

8.4

$31,116

5.6

2.3

0.4

1.1

0.3

98168 / Seattle / WA / 18.6 mi.

11,319

0.6

$41,097

41.3

13.7

7.6

1.4

13.5

98323 / Carbonado / WA / 26.1 mi.

230

29.1

$49,712

4.9

1.5

0.0

0.7

0.1

98355 / Mineral / WA / 39.6 mi.

269

22.3

$29,125

4.7

1.3

0.3

1.9

0.3

98104 / Seattle / WA / 25.5 mi.

5,566

1.1

$16,205

53.8

7.2

19.7

2.4

20.5

98356 / Morton / WA / 46.7 mi.

895

6.6

$34,756

4.8

1.1

0.2

0.8

1.0

98166 / Seattle / WA / 15.5 mi.

8,525

0.7

$50,310

18.6

7.5

3.2

1.0

4.3

98109 / Seattle / WA / 27.2 mi.

9,383

0.6

$49,531

15.5

3.6

2.9

0.7

5.6

98586 / South Bend / WA / 78.1 mi.

885

6.4

$30,357

21.1

9.0

0.1

4.3

4.0

98576 / Rainier / WA / 30.7 mi.

1,212

4.4

$42,420

8.3

2.8

0.5

0.9

0.8

98396 / Wilkeson / WA / 30.8 mi.

139

37.4

$45,000

5.2

1.5

0.0

1.0

0.0

98563 / Montesano / WA / 63.3 mi.

2,912

1.6

$41,743

6.2

1.8

0.1

1.6

0.9

98105 / Seattle / WA / 29.9 mi.

14,742

0.3

$40,246

24.2

3.7

2.0

0.5

14.0

98116 / Seattle / WA / 23 mi.

10,571

0.4

$54,563

13.2

3.4

1.7

0.9

3.9

98058 / Renton / WA / 21.2 mi.

13,519

0.3

$63,680

25.1

3.6

4.9

0.6

12.2

98103 / Seattle / WA / 30 mi.

21,166

0.2

$49,044

16.6

4.0

2.3

0.8

6.1

98589 / Tenino / WA / 32.4 mi.

2,417

1.7

$46,111

8.7

3.3

0.5

1.2

1.3

98579 / Rochester / WA / 44.6 mi.

3,454

1.2

$41,961

13.1

6.6

0.9

1.6

0.9

98038 / Maple Valley / WA / 24 mi.

7,723

0.5

$68,180

9.4

2.9

0.9

0.6

2.1

98148 / Seattle / WA / 15.6 mi.

4,267

0.8

$37,411

30.2

10.2

5.4

0.9

8.7

98033 / Kirkland / WA / 32.5 mi.

13,661

0.2

$69,073

14.1

3.2

1.1

0.5

6.8

98588 / Tahuya / WA / 27.8 mi.

680

4.7

$42,102

9.6

3.4

0.1

1.8

1.4

98004 / Bellevue / WA / 28.6 mi.

10,497

0.3

$63,358

16.3

3.1

1.2

0.2

9.6

98052 / Redmond / WA / 34.3 mi.

20,672

0.1

$68,923

22.7

5.5

1.4

0.4

12.5

98056 / Renton / WA / 23 mi.

10,287

0.3

$53,608

27.8

6.6

4.8

0.7

12.0

98133 / Seattle / WA / 34.6 mi.

19,103

0.1

$41,743

29.6

5.2

4.1

1.1

14.8

98006 / Bellevue / WA / 26.2 mi.

13,046

0.2

$81,929

26.6

2.7

1.6

0.3

19.2

98146 / Seattle / WA / 18.4 mi.

9,719

0.3

$46,321

39.0

11.4

5.4

1.4

16.8

98102 / Seattle / WA / 27.7 mi.

12,434

0.2

$41,850

17.0

3.9

3.1

0.7

6.1

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