The Herald, Everett... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Herald, Everett

Everett, Washington

Owner: Washington Post

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

3.2

2004

1.7

2003

0.0

2002

Did not report

2001

Did not report

2000

2.3

1999

3.8

1998

2.1

1997

4.0

1996

0.0

1995

Did not report

1994

0.0

1993

0.0

1992

1.3

1991

0.0

1990

Did not report

The latest year at peak is

1997

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Herald, Everett

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

3.2

14.7

2004

1.7

14.7

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Washington Post,

has a companywide, circulation-weighted Diversity Index of 48.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Herald, Everett

This newspaper's Newsroom Diversity Index is 22.

This paper

Peer group

Compare that with 50, which is the median Diversity Index for all newspapers

reporting in this circulation category of 50,001 to 100,000 daily sales.

In that group, this newspaper's Diversity Index ranks 77 out of 90

newspapers reporting in the category of 50,001 to 100,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Lincoln Journal Star, Nebraska, with a 9.9 percent non-white staff in a community that is 8.3 percent non-white. Its index is 119.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 50,320 ranks 205 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Herald, Everett

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

4.7

19,493

Black

1.5

6,093

Asian and Pacific Islander

4.1

16,840

Native-American

1.5

6,268

Other non-white

0.2

742

Multi-racial

2.7

11,018

Non-white

14.7

60,454

White

85.3

351,921

Total

412,375

Home county: Snohomish

Race/ethnicity

% of population

Number of residents

Hispanic

4.7

28,590

Black

1.6

9,803

Asian and Pacific Islander

6.0

36,361

Native-American

1.3

7,666

Other non-white

0.2

1,069

Multi-racial

2.9

17,337

Non-white

16.6

100,826

White

83.4

505,198

Total

606,024

The home county of this newspaper is Snohomish.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Herald, Everett

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

98270 / Marysville / WA / 5.8 mi.

4,508

12,522

36.0

$51,126

13.6

4.6

0.9

1.3

4.1

98223 / Smokey Point / WA / 14 mi.

4,420

12,053

36.7

$51,736

9.3

3.7

0.6

1.1

1.6

98201 / Everett / WA / 2.8 mi.

4,262

11,826

36.0

$33,158

19.6

6.6

3.4

2.0

4.0

98208 / Everett / WA / 7.6 mi.

4,067

16,678

24.4

$55,952

19.8

4.9

2.6

0.8

7.9

98203 / Pinehurst / WA / 4.1 mi.

3,976

12,231

32.5

$50,899

16.6

4.8

2.0

1.2

5.8

98290 / Snohomish / WA / 11.2 mi.

3,487

10,353

33.7

$61,110

7.0

2.8

0.3

0.7

1.1

98271 / Tulalip / WA / 6 mi.

2,793

8,014

34.9

$54,160

18.7

4.2

0.5

9.2

2.1

98204 / Silver Lake / WA / 6.7 mi.

2,268

13,015

17.4

$36,944

30.2

11.1

4.0

1.2

9.5

98258 / Lake Stevens / WA / 8.5 mi.

2,239

5,727

39.1

$61,066

7.9

2.7

0.5

0.8

1.3

98292 / Stanwood / WA / 13.6 mi.

2,115

11,858

17.8

$54,889

6.6

2.6

0.3

0.9

98272 / Novelty / WA / 16.9 mi.

1,657

7,414

22.3

$55,987

14.4

7.3

1.9

1.0

1.9

98037 / Lynnwood / WA / 10.1 mi.

1,628

17,125

9.5

$48,602

25.3

5.2

2.5

0.8

12.8

98275 / Mukilteo / WA / 6.5 mi.

1,465

7,098

20.6

$67,372

19.4

3.0

1.6

0.7

11.0

98205 / Everett / WA / 6.3 mi.

1,398

6,067

23.0

$58,036

10.8

4.3

0.9

2.0

98012 / Mill Creek / WA / 10.8 mi.

1,345

14,238

9.4

$65,730

16.8

3.9

1.2

0.6

8.5

98296 / Snohomish / WA / 13.2 mi.

1,182

6,396

18.5

$77,181

10.4

3.0

0.5

3.9

98026 / Edmonds / WA / 11.1 mi.

1,079

13,519

8.0

$56,774

17.1

3.7

1.5

0.8

7.8

98036 / Seattle Heights / WA / 12.4 mi.

1,025

12,567

8.2

$51,296

24.9

6.4

2.5

0.9

11.5

98252 / Granite Falls / WA / 25 mi.

842

2,340

36.0

$50,870

8.9

4.0

0.3

1.3

0.9

98020 / Woodway / WA / 14.1 mi.

652

7,946

8.2

$56,653

9.6

2.2

0.8

0.6

4.0

98294 / Sultan / WA / 22.8 mi.

597

2,053

29.1

$47,331

9.8

3.8

0.3

1.5

1.3

98043 / Mountlake Terrac / WA / 13.8 mi.

461

7,951

5.8

$47,210

24.8

5.7

2.5

1.0

11.1

98273 / Mount Vernon / WA / 26 mi.

331

9,053

3.7

$40,304

29.2

23.3

0.6

0.8

2.4

98021 / Thrashers Corner / WA / 13.8 mi.

316

7,524

4.2

$63,630

13.2

3.1

1.0

0.5

5.8

98236 / Possession / WA / 6.9 mi.

281

2,313

12.1

$46,930

7.1

2.1

0.5

0.8

1.3

98251 / Gold Bar / WA / 29.5 mi.

232

1,513

15.3

$47,563

8.6

2.8

0.4

0.9

1.2

98241 / Darrington / WA / 32.8 mi.

227

780

29.1

$35,568

9.0

1.2

0.2

4.3

0.4

98277 / Oak Harbor / WA / 25.4 mi.

190

13,245

1.4

$41,891

22.5

5.7

4.0

1.1

7.7

98260 / Langley / WA / 8.5 mi.

137

2,090

6.6

$45,469

6.1

1.8

0.3

0.6

1.6

98249 / Freeland / WA / 12.5 mi.

121

1,613

7.5

$42,883

6.5

2.0

0.4

0.6

1.2

98019 / Duvall / WA / 24.8 mi.

2,831

3.4

$72,438

8.5

4.0

0.5

0.4

1.7

98239 / Coupeville / WA / 19.2 mi.

2,513

3.3

$46,235

9.6

3.3

1.1

0.6

1.6

98072 / Woodinville / WA / 17.9 mi.

11,955

0.4

$82,922

12.2

4.1

0.7

0.3

4.5

98253 / Greenbank / WA / 14.8 mi.

653

6.0

$49,861

6.4

1.2

0.4

0.7

1.1

98288 / Skykomish / WA / 43.5 mi.

197

14.2

$46,324

8.8

2.8

0.7

0.5

1.2

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