Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Daily News, Longview | ||||||||||
Longview, Washington | ||||||||||
Owner: Lee Enterprises (Iowa) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | Did not report | |||||||||
2004 | 0.0 | |||||||||
2003 | Did not report | |||||||||
2002 | Did not report | |||||||||
2001 | Did not report | |||||||||
2000 | 3.4 | |||||||||
1999 | 3.6 | |||||||||
1998 | 3.3 | |||||||||
1997 | 5.0 | |||||||||
1996 | 5.0 | |||||||||
1995 | 4.8 | |||||||||
1994 | 7.4 | |||||||||
1993 | 7.7 | |||||||||
1992 | Did not report | |||||||||
1991 | 10.7 | |||||||||
1990 | 7.4 | |||||||||
The latest year at peak is | 1991 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Daily News, Longview | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | N/A | 9.5 | N/A | |||||||
2004 | 0.0 | 9.5 | 0 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Lee Enterprises (Iowa), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 47. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Daily News, Longview | ||||||||||
This paper | ||||||||||
Peer group | ||||||||||
The median Diversity Index is 33 for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 21,257 ranks 455 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Daily News, Longview | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 4.2 | 4,871 | ||||||||
Black | 0.4 | 492 | ||||||||
Asian and Pacific Islander | 1.2 | 1,437 | ||||||||
Native-American | 1.4 | 1,609 | ||||||||
Other non-white | 0.1 | 97 | ||||||||
Multi-racial | 2.2 | 2,597 | ||||||||
Non-white | 9.5 | 11,103 | ||||||||
White | 90.5 | 105,735 | ||||||||
Total | 116,838 | |||||||||
Home county: Cowlitz | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 4.6 | 4,231 | ||||||||
Black | 0.5 | 448 | ||||||||
Asian and Pacific Islander | 1.4 | 1,307 | ||||||||
Native-American | 1.4 | 1,280 | ||||||||
Other non-white | 0.1 | 62 | ||||||||
Multi-racial | 2.2 | 2,049 | ||||||||
Non-white | 10.1 | 9,377 | ||||||||
White | 89.9 | 83,571 | ||||||||
Total | 92,948 | |||||||||
The home county of this newspaper is Cowlitz. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Daily News, Longview | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
98632 / Longview / WA / 0 mi. | 11,057 | 18,612 | 59.4 | $38,195 | 11.4 | 4.9 | 0.6 | 1.5 | 2.1 | |
98626 / Kelso / WA / 15.4 mi. | 4,610 | 8,556 | 53.9 | $37,760 | 9.8 | 4.6 | 0.5 | 1.5 | 0.9 | |
98611 / Castle Rock / WA / 7.8 mi. | 1,766 | 3,145 | 56.2 | $44,897 | 6.8 | 2.6 | 0.2 | 1.2 | 0.6 | |
97048 / Rainier / OR / 12.2 mi. | 886 | 2,500 | 35.4 | $45,061 | 6.3 | 1.6 | 0.1 | 1.3 | 0.5 | |
98625 / Kalama / WA / 19 mi. | 800 | 1,728 | 46.3 | $45,083 | 5.5 | 1.9 | 0.4 | 1.0 | 0.5 | |
97016 / Clatskanie / OR / 15 mi. | 714 | 2,310 | 30.9 | $38,936 | 6.5 | 2.4 | 0.1 | 1.4 | 0.5 | |
98612 / Cathlamet / WA / 11.8 mi. | 498 | 1,047 | 47.6 | $41,053 | 6.2 | 1.9 | 0.3 | 1.3 | 0.4 | |
98674 / Woodland / WA / 24.8 mi. | 383 | 3,226 | 11.9 | $45,452 | 9.9 | 6.4 | 0.2 | 0.8 | 0.7 | |
98591 / Toledo / WA / 22.7 mi. | 220 | 1,118 | 19.7 | $37,474 | 7.0 | 3.2 | 0.3 | 1.5 | 0.3 | |
98645 / Silverlake / WA / 16.2 mi. | 189 | 473 | 40.0 | $43,450 | 8.2 | 2.4 | 0.2 | 1.6 | 0.8 | |
98596 / Winlock / WA / 20.9 mi. | 149 | 2,372 | 6.3 | $39,179 | 9.0 | 5.3 | 0.1 | 1.2 | 0.5 | |
98649 / Toutle / WA / 28 mi. | 137 | 259 | 52.9 | $40,313 | 6.0 | 2.6 | 0.1 | 0.4 | 0.4 | |
98593 / Vader / WA / 14.2 mi. | 125 | 380 | 32.9 | $33,750 | 9.8 | 4.8 | 0.0 | 2.1 | 0.2 | |
98638 / Naselle / WA / 33.9 mi. | 112 | 505 | 22.2 | $40,926 | 12.3 | 3.4 | 0.7 | 2.9 | 1.0 | |
98640 / Ocean Park / WA / 52.4 mi. | 107 | 1,846 | 5.8 | $26,721 | 7.0 | 3.7 | 0.1 | 1.6 | 0.5 | |
98631 / Long Beach / WA / 48.2 mi. | 91 | 1,585 | 5.7 | $32,388 | 9.3 | 4.1 | 0.1 | 0.9 | 1.2 | |
98581 / Ryderwood / WA / 8.9 mi. | 81 | 242 | 33.5 | $24,167 | 3.6 | 0.2 | 1.7 | 0.2 | 0.5 | |
98621 / Grays River / WA / 26.6 mi. | 60 | 101 | 59.4 | $30,694 | 6.1 | 1.6 | 0.0 | 0.4 | 0.4 | |
98644 / Seaview / WA / 48.3 mi. | 50 | 253 | 19.8 | $30,968 | 11.8 | 7.4 | 0.0 | 0.2 | 1.4 | |
98647 / Skamokawa / WA / 19 mi. | 47 | 164 | 28.7 | $35,769 | 6.6 | 2.4 | 0.5 | 1.2 | 0.5 | |
98643 / Rosburg / WA / 27 mi. | 43 | 162 | 26.5 | $36,250 | 12.9 | 6.3 | 0.0 | 2.5 | 1.8 | |
98614 / Chinook / WA / 42.3 mi. | 27 | 260 | 10.4 | $28,958 | 4.3 | 2.0 | 0.0 | 0.9 | 0.5 | |
98624 / Ilwaco / WA / 45.7 mi. | 27 | 576 | 4.7 | $29,716 | 9.2 | 4.8 | 0.3 | 1.3 | 0.5 | |
File | wa_the_daily_news__longview | |||||||||
Time | 5/21/05 9:47 AM | |||||||||
Page | 455 | |||||||||
Member | 148800 |