Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Daily News, Longview
Longview, Washington
Owner: Lee Enterprises (Iowa)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 Did not report
2004 0.0
2003 Did not report
2002 Did not report
2001 Did not report
2000 3.4
1999 3.6
1998 3.3
1997 5.0
1996 5.0
1995 4.8
1994 7.4
1993 7.7
1992 Did not report
1991 10.7
1990 7.4
The latest year at peak is 1991
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Daily News, Longview
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 N/A 9.5 N/A
2004 0.0 9.5 0
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Lee Enterprises (Iowa),
has a companywide, circulation-weighted Diversity Index of 47.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Daily News, Longview
This paper
Peer group
The median Diversity Index is 33 for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 21,257 ranks 455 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Daily News, Longview
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 4.2 4,871
Black 0.4 492
Asian and Pacific Islander 1.2 1,437
Native-American 1.4 1,609
Other non-white 0.1 97
Multi-racial 2.2 2,597
  Non-white 9.5 11,103
White 90.5 105,735
Total 116,838
Home county:  Cowlitz
Race/ethnicity % of population Number of residents
Hispanic 4.6 4,231
Black 0.5 448
Asian and Pacific Islander 1.4 1,307
Native-American 1.4 1,280
Other non-white 0.1 62
Multi-racial 2.2 2,049
  Non-white 10.1 9,377
White 89.9 83,571
Total 92,948
The home county of this newspaper is Cowlitz.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
The Daily News, Longview
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
98632 / Longview / WA / 0 mi. 11,057 18,612 59.4 $38,195 11.4 4.9 0.6 1.5 2.1
98626 / Kelso / WA / 15.4 mi. 4,610 8,556 53.9 $37,760 9.8 4.6 0.5 1.5 0.9
98611 / Castle Rock / WA / 7.8 mi. 1,766 3,145 56.2 $44,897 6.8 2.6 0.2 1.2 0.6
97048 / Rainier / OR / 12.2 mi. 886 2,500 35.4 $45,061 6.3 1.6 0.1 1.3 0.5
98625 / Kalama / WA / 19 mi. 800 1,728 46.3 $45,083 5.5 1.9 0.4 1.0 0.5
97016 / Clatskanie / OR / 15 mi. 714 2,310 30.9 $38,936 6.5 2.4 0.1 1.4 0.5
98612 / Cathlamet / WA / 11.8 mi. 498 1,047 47.6 $41,053 6.2 1.9 0.3 1.3 0.4
98674 / Woodland / WA / 24.8 mi. 383 3,226 11.9 $45,452 9.9 6.4 0.2 0.8 0.7
98591 / Toledo / WA / 22.7 mi. 220 1,118 19.7 $37,474 7.0 3.2 0.3 1.5 0.3
98645 / Silverlake / WA / 16.2 mi. 189 473 40.0 $43,450 8.2 2.4 0.2 1.6 0.8
98596 / Winlock / WA / 20.9 mi. 149 2,372 6.3 $39,179 9.0 5.3 0.1 1.2 0.5
98649 / Toutle / WA / 28 mi. 137 259 52.9 $40,313 6.0 2.6 0.1 0.4 0.4
98593 / Vader / WA / 14.2 mi. 125 380 32.9 $33,750 9.8 4.8 0.0 2.1 0.2
98638 / Naselle / WA / 33.9 mi. 112 505 22.2 $40,926 12.3 3.4 0.7 2.9 1.0
98640 / Ocean Park / WA / 52.4 mi. 107 1,846 5.8 $26,721 7.0 3.7 0.1 1.6 0.5
98631 / Long Beach / WA / 48.2 mi. 91 1,585 5.7 $32,388 9.3 4.1 0.1 0.9 1.2
98581 / Ryderwood / WA / 8.9 mi. 81 242 33.5 $24,167 3.6 0.2 1.7 0.2 0.5
98621 / Grays River / WA / 26.6 mi. 60 101 59.4 $30,694 6.1 1.6 0.0 0.4 0.4
98644 / Seaview / WA / 48.3 mi. 50 253 19.8 $30,968 11.8 7.4 0.0 0.2 1.4
98647 / Skamokawa / WA / 19 mi. 47 164 28.7 $35,769 6.6 2.4 0.5 1.2 0.5
98643 / Rosburg / WA / 27 mi. 43 162 26.5 $36,250 12.9 6.3 0.0 2.5 1.8
98614 / Chinook / WA / 42.3 mi. 27 260 10.4 $28,958 4.3 2.0 0.0 0.9 0.5
98624 / Ilwaco / WA / 45.7 mi. 27 576 4.7 $29,716 9.2 4.8 0.3 1.3 0.5
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