Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Seattle Post-Intelligencer
Seattle, Washington
Owner: Hearst Newspapers (N.Y.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	14.0
2004	14.4
2003	13.7
2002	13.0
2001	14.3
2000	13.1
1999	11.0
1998	10.2
1997	10.4
1996	11.2
1995	15.3
1994	12.4
1993	11.4
1992	Did not report
1991	8.9
1990	Did not report
The latest year at peak is	1995
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Seattle Post-Intelligencer
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	14.0	27.0	52
2004	14.4	26.1	55
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Hearst Newspapers (N.Y.),
has a companywide, circulation-weighted Diversity Index of 45.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Seattle Post-Intelligencer
This newspaper's Newsroom Diversity Index is 52.				This paper
				Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 40 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The News & Observer, Raleigh, North Carolina, with a 21 percent non-white staff in a community that is 30.8 percent non-white. Its index is 68.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 145,964 ranks 75 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Seattle Post-Intelligencer
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	5.4	88,410
Black	5.1	83,801
Asian and Pacific Islander	11.1	181,823
Native-American	0.9	14,310
Other non-white	0.3	4,090
Multi-racial	3.4	56,096
Non-white	26.1	428,530
White	73.9	1,211,379
Total		1,639,909
	Home county:  King
Race/ethnicity	% of population	Number of residents
Hispanic	5.5	95,242
Black	5.3	91,798
Asian and Pacific Islander	11.3	195,352
Native-American	0.8	14,278
Other non-white	0.3	4,577
Multi-racial	3.5	60,660
Non-white	26.6	461,907
White	73.4	1,275,127
Total		1,737,034
The home county of this newspaper is King.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Seattle Post-Intelligencer
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
98115 / Wedgwood / WA / 5.1 mi.	3,434	19,527	17.6	$58,475	17.3	3.0	1.8	0.5	8.6
98109 / Seattle / WA / 1.2 mi.	3,407	9,383	36.3	$49,531	15.5	3.6	2.9	0.7	5.6
98103 / Wallingford / WA / 3.9 mi.	3,182	21,166	15.0	$49,044	16.6	4.0	2.3	0.8	6.1
98133 / Shoreline / WA / 8.4 mi.	3,021	19,103	15.8	$41,743	29.6	5.2	4.1	1.1	14.8
98104 / Seattle / WA / 0.6 mi.	2,736	5,566	49.2	$16,205	53.8	7.2	19.7	2.4	20.5
98101 / Times Square / WA / 0.1 mi.	2,667	5,924	45.0	$26,995	29.7	5.1	10.3	1.9	8.6
98117 / Seattle / WA / 5.3 mi.	2,477	13,194	18.8	$55,777	13.9	3.6	1.3	1.1	4.9
98125 / Seattle / WA / 7 mi.	2,278	15,967	14.3	$42,400	31.8	5.8	4.9	0.8	15.3
98105 / University / WA / 3.8 mi.	2,190	14,742	14.9	$40,246	24.2	3.7	2.0	0.5	14.0
98004 / Yarrow Point / WA / 5.6 mi.	2,186	10,497	20.8	$63,358	16.3	3.1	1.2	0.2	9.6
98055 / Renton / WA / 11.2 mi.	2,036	11,735	17.3	$42,758	39.2	6.6	11.2	0.6	16.2
98052 / Redmond / WA / 10.3 mi.	2,009	20,672	9.7	$68,923	22.7	5.5	1.4	0.4	12.5
98155 / Shoreline / WA / 9.5 mi.	1,989	13,089	15.2	$55,863	23.0	3.5	2.7	0.7	12.0
98032 / Woodmont Beach / WA / 14.3 mi.	1,986	12,404	16.0	$42,042	34.3	10.8	8.9	1.0	8.9
98122 / Seattle / WA / 1.5 mi.	1,927	13,820	13.9	$32,085	45.7	6.9	24.6	1.1	8.2
98116 / West Seattle / WA / 3.5 mi.	1,883	10,571	17.8	$54,563	13.2	3.4	1.7	0.9	3.9
98118 / Seattle / WA / 5.3 mi.	1,879	13,916	13.5	$44,697	75.2	7.2	25.6	0.9	35.5
98107 / Seattle / WA / 4.3 mi.	1,877	9,809	19.1	$42,195	15.2	4.8	1.9	1.1	3.9
98112 / Seattle / WA / 2.2 mi.	1,797	9,989	18.0	$59,693	18.6	2.7	8.6	0.3	4.0
98110 / Seattle / WA / 8.9 mi.	1,790	7,979	22.4	$70,110	8.3	2.2	0.3	0.6	2.5
98003 / Federal Way / WA / 19.1 mi.	1,750	16,896	10.4	$43,027	35.0	8.6	8.6	0.8	12.1
98168 / Tukwila / WA / 8.1 mi.	1,722	11,319	15.2	$41,097	41.3	13.7	7.6	1.4	13.5
98198 / Seattle / WA / 13.3 mi.	1,602	12,653	12.7	$46,628	32.6	8.8	8.2	1.0	10.1
98034 / Totem Lake / WA / 9.2 mi.	1,586	16,343	9.7	$60,043	20.7	5.3	1.8	0.5	9.7
98199 / Seattle / WA / 3.7 mi.	1,550	9,077