King County Journal, Bellevue-Kent... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

King County Journal, Bellevue-Kent

Kent, Washington

Owner: Horvitz Newspapers (Wa.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

Did not report

2003

Did not report

2002

Did not report

2001

9.9

2000

8.1

1999

7.8

1998

7.1

1997

6.5

1996

7.1

1995

2.9

1994

2.6

1993

2.6

1992

0.0

1991

Did not report

1990

Did not report

The latest year at peak is

2001

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for King County Journal, Bellevue-Kent

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

20.7

N/A

2004

N/A

20.7

N/A

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Horvitz Newspapers (Wa.),

has a companywide, circulation-weighted Diversity Index of 54.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for King County Journal, Bellevue-Kent

This paper

Peer group

The median Diversity Index is 44 for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Jackson Sun, Tennessee, with a 37.5 percent non-white staff in a community that is 24.7 percent non-white. Its index is 152.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 42,042 ranks 248 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of King County Journal, Bellevue-Kent

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

5.0

28,426

Black

2.6

14,990

Asian and Pacific Islander

9.3

53,024

Native-American

0.7

3,852

Other non-white

0.2

1,391

Multi-racial

2.9

16,444

Non-white

20.7

118,127

White

79.3

453,070

Total

571,197

Home county: King

Race/ethnicity

% of population

Number of residents

Hispanic

5.5

95,242

Black

5.3

91,798

Asian and Pacific Islander

11.3

195,352

Native-American

0.8

14,278

Other non-white

0.3

4,577

Multi-racial

3.5

60,660

Non-white

26.6

461,907

White

73.4

1,275,127

Total

1,737,034

The home county of this newspaper is King.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

King County Journal, Bellevue-Kent

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

98042 / Lake Sawyer / WA / 17 mi.

3,242

12,805

25.3

$66,051

13.8

3.5

2.1

0.8

4.3

98052 / Redmond / WA / 5.4 mi.

2,684

20,672

13.0

$68,923

22.7

5.5

1.4

0.4

12.5

98002 / Auburn / WA / 20.5 mi.

2,396

12,557

19.1

$36,991

20.1

8.1

2.3

2.1

3.7

98004 / Yarrow Point / WA / 0.2 mi.

2,260

10,497

21.5

$63,358

16.3

3.1

1.2

0.2

9.6

98031 / Kent / WA / 15 mi.

2,071

23,064

9.0

$50,958

32.3

6.1

7.3

0.8

13.0

98058 / Renton / WA / 11.6 mi.

1,874

13,519

13.9

$63,680

25.1

3.6

4.9

0.6

12.2

98006 / Newport Hills / WA / 4.3 mi.

1,799

13,046

13.8

$81,929

26.6

2.7

1.6

0.3

19.2

98034 / Totem Lake / WA / 6.5 mi.

1,601

16,343

9.8

$60,043

20.7

5.3

1.8

0.5

9.7

98092 / Auburn / WA / 21.7 mi.

1,589

8,721

18.2

$62,478

17.4

4.3

1.8

4.3

3.5

98008 / Bellevue / WA / 3.9 mi.

1,567

9,082

17.3

$67,391

25.1

5.8

1.8

0.4

14.1

98005 / Bellevue / WA / 1.6 mi.

1,553

7,565

20.5

$60,173

26.8

5.1

1.9

0.3

16.7

98032 / Woodmont Beach / WA / 14.7 mi.

1,506

12,404

12.1

$42,042

34.3

10.8

8.9

1.0

8.9

98055 / Renton / WA / 10.3 mi.

1,470

11,735

12.5

$42,758

39.2

6.6

11.2

0.6

16.2

98033 / Totem Lake / WA / 4.5 mi.

1,376

13,661

10.1

$69,073

14.1

3.2

1.1

0.5

6.8

98007 / Eastgate / WA / 2.8 mi.

1,299

10,233

12.7

$48,606

39.6

9.8

2.8

0.3

22.9

98059 / Renton / WA / 8.1 mi.

1,296

10,745

12.1

$61,361

20.9

5.4

2.5

0.7

9.3

98072 / Woodinville / WA / 9.6 mi.

1,216

11,955

10.2

$82,922

12.2

4.1

0.7

0.3

4.5

98038 / Wilderness Villa / WA / 16.2 mi.

1,206

7,723

15.6

$68,180

9.4

2.9

0.9

0.6

2.1

98056 / Renton / WA / 7.1 mi.

1,100

10,287

10.7

$53,608

27.8

6.6

4.8

0.7

12.0

98022 / Wabash / WA / 33.3 mi.

1,089

7,966

13.7

$54,118

8.2

3.7

0.3

1.4

0.8

98027 / Pine Lake / WA / 8.1 mi.

1,050

8,772

12.0

$70,085

12.5

3.4

0.8

0.5

5.2

98001 / Federal Way / WA / 20.2 mi.

755

8,924

8.5

$60,534

17.2

4.2

2.6

1.0

6.2

98011 / Queensgate / WA / 8.7 mi.

609

10,456

5.8

$61,329

15.5

4.7

1.3

0.6

6.0

98045 / North Bend / WA / 21.5 mi.

585

5,068

11.5

$65,674

7.9

2.7

0.5

0.9

1.8

98178 / Tukwila / WA / 8.3 mi.

495

8,388

5.9

$47,461

60.7

4.3

26.0

0.7

24.2

98040 / Mercer Island / WA / 3.7 mi.

460

8,437

5.5

$91,904

17.2

1.9

1.1

0.2

11.9

98029 / Issaquah / WA / 9.6 mi.

441

9,815

4.5

$91,146

16.5

2.5

0.8

0.2

10.5

98053 / Redmond / WA / 8.7 mi.

403

10,287

3.9

$96,028

12.7

2.4

0.8

0.3

6.6

98014 / Lake Joy / WA / 12.9 mi.

305

2,378

12.8

$66,841

8.1

2.9

0.1

1.1

1.9

98039 / Medina / WA / 1.4 mi.

293

1,126

26.0

$132,665

8.6

1.4

0.2

0.3

5.1

98019 / Duvall / WA / 17.2 mi.

274

2,831

9.7

$72,438

8.5

4.0

0.5

0.4

1.7

98024 / Spring Glen / WA / 13.6 mi.

263

1,724

15.3

$62,076

9.0

3.0

0.9

1.1

1.3

98003 / Federal Way / WA / 20.2 mi.

240

16,896

1.4

$43,027

35.0

8.6

0.8

12.1

98012 / Mill Creek / WA / 14.3 mi.

239

14,238

1.7

$65,730

16.8

3.9

1.2

0.6

8.5

98010 / Morganville / WA / 21.7 mi.

232

1,616

14.4

$66,709

7.8

2.4

0.1

1.4

1.1

98028 / Kenmore / WA / 9 mi.

222

7,125

3.1

$61,813

15.1

3.6

1.3

0.4

7.0

98047 / Pacific / WA / 22.8 mi.

212

1,862

11.4

$45,505

17.9

6.7

1.2

1.5

5.0

98051 / Ravensdale / WA / 21.2 mi.

196

1,046

18.7

$56,414

5.3

1.5

0.6

0.9

0.3

98188 / Tukwila / WA / 11.7 mi.

192

9,694

2.0

$40,618

43.2

11.7

10.8

1.1

13.9

98390 / Sumner / WA / 27.6 mi.

183

15,999

1.1

$56,175

9.0

3.5

0.6

1.0

1.5

98065 / Snoqualmie / WA / 17.6 mi.

178

1,428

12.5

$60,658

10.0

3.2

0.6

1.8

98198 / Seattle / WA / 14.6 mi.

137

12,653

1.1

$46,628

32.6

8.8

8.2

1.0

10.1

98168 / Tukwila / WA / 9.4 mi.

11,319

0.8

$41,097

41.3

13.7

7.6

1.4

13.5

98021 / Thrashers Corner / WA / 11.2 mi.

7,524

0.9

$63,630

13.2

3.1

1.0

0.5

5.8

98101 / Times Square / WA / 5.7 mi.

5,924

0.5

$26,995

29.7

5.1

10.3

1.9

8.6

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