Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Rutland Herald
Rutland, Vermont
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 Did not report
2004 0.0
2003 Did not report
2002 Did not report
2001 0.0
2000 0.0
1999 0.0
1998 0.0
1997 Did not report
1996 Did not report
1995 Did not report
1994 Did not report
1993 Did not report
1992 Did not report
1991 Did not report
1990 Did not report
The latest year at peak is 2004
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Rutland Herald
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 N/A 2.4 N/A
2004 0.0 2.4 0
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Rutland Herald
This paper
Peer group
The median Diversity Index is 33 for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Clinton Herald, Iowa, with a 10 percent non-white staff in a community that is 4.4 percent non-white. Its index is 226.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 21,125 ranks 464 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Rutland Herald
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 0.8 786
Black 0.3 304
Asian and Pacific Islander 0.4 447
Native-American 0.2 189
Other non-white 0.0 46
Multi-racial 0.7 762
  Non-white 2.4 2,534
White 97.6 102,516
Total 105,050
Home county:  Rutland
Race/ethnicity % of population Number of residents
Hispanic 0.7 442
Black 0.3 194
Asian and Pacific Islander 0.4 256
Native-American 0.2 133
Other non-white 0.0 25
Multi-racial 0.7 437
  Non-white 2.4 1,487
White 97.7 61,913
Total 63,400
The home county of this newspaper is Rutland.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
Rutland Herald
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
05701 / South Chittenden / VT / 0.2 mi. 6,161 9,397 65.6 $33,507 2.6 0.8 0.4 0.2 0.5
05156 / Weathersfield Center / VT / 30.7 mi. 1,154 3,810 30.3 $34,877 2.9 0.7 0.3 0.2 0.8
05733 / Sudbury / VT / 12.5 mi. 970 2,275 42.6 $36,392 1.4 0.4 0.1 0.2 0.2
05743 / West Haven / VT / 13.6 mi. 955 1,755 54.4 $36,068 2.7 0.9 0.3 0.2 0.3
05777 / West Rutland / VT / 3.2 mi. 768 1,421 54.0 $39,653 2.2 0.4 0.3 0.3 0.6
05149 / Tyson / VT / 18.8 mi. 624 1,159 53.8 $38,536 1.7 0.3 0.2 0.2 0.4
05763 / Pittsford Mills / VT / 10.2 mi. 581 1,153 50.4 $42,344 1.7 0.5 0.3 0.0 0.1
05764 / South Poultney / VT / 13.4 mi. 581 1,310 44.4 $31,798 3.2 0.7 0.7 0.5 0.8
05773 / Wallingford / VT / 8.8 mi. 524 932 56.2 $40,539 1.8 0.5 0.1 0.2 0.3
05143 / Simonsville / VT / 28.5 mi. 501 1,942 25.8 $39,158 2.3 0.7 0.3 0.2 0.4
05735 / Hubbardton / VT / 9.7 mi. 501 1,461 34.3 $40,507 2.8 0.9 0.2 0.3 0.6
05255 / Manchester Center / VT / 27 mi. 458 1,706 26.8 $46,913 3.4 1.7 0.4 0.2 0.3
05765 / True Blue / VT / 4.1 mi. 426 778 54.8 $39,508 1.5 0.6 0.2 0.1 0.1
05759 / North Clarendon / VT / 2.3 mi. 417 843 49.5 $39,800 2.7 0.6 0.4 0.1 0.8
05732 / Neshobe Beach / VT / 10.8 mi. 344 288 119.4 $30,250 3.6 1.4 0.3 0.6 0.2
05301 / West Brattleboro / VT / 51.2 mi. 329 7,154 4.6 $35,060 5.8 1.4 0.8 0.2 1.4
05753 / Weybridge Hill / VT / 27.5 mi. 288 3,391 8.5 $39,710 6.0 1.9 0.9 0.2 1.6
05201 / Woodford / VT / 48 mi. 282 6,313 4.5 $34,417 3.5 1.0 0.6 0.3 0.8
05739 / South End / VT / 16.9 mi. 251 498 50.4 $36,976 1.5 0.5 0.0 0.6 0.1
05751 / Sherburn / VT / 9.2 mi. 250 501 49.9 $47,500 2.9 0.9 0.4 0.1 0.6
05101 / Rockingham / VT / 39.2 mi. 243 2,051 11.8 $32,099 3.4 1.1 0.4 0.1 0.5
05738 / Shrewsbury / VT / 5.3 mi. 204 450 45.3 $46,932 2.2 1.3 0.2 0.0 0.2
05736 / Center Rutland / VT / 2.2 mi. 187 154 121.4 $36,250 0.3 0.3 0.0 0.0 0.0
05148 / Londonderry / VT / 26 mi. 164 324 50.6 $43,393 2.3 1.0 0.1 0.5 0.6
12832 / Truthville / NY / 18.8 mi. 159 2,712 5.9 $36,437 2.4 0.5 0.4 0.2 0.3
05757 / Middletown Springs / VT / 10.5 mi. 156 351 44.4 $35,481 2.9 0.6 0.5 0.6 0.3
05767 / Rochester / VT / 18.2 mi. 152 511 29.7 $35,820 2.7 1.2 0.2 0.0 0.2
05251 / South Dorset / VT / 0.7 mi. 151 824 18.3 $53,313 0.8 0.2 0.1 0.1 0.2
05091 / Woodstock / VT / 21.6 mi. 141 1,429 9.9 $48,814 2.5 1.1 0.2 0.1 0.4
05761 / Spankerton / VT / 21.1 mi. 137 439 31.2 $38,125 1.7 0.5 0.4 0.3 0.2
05737 / Chittenden / VT / 6.6 mi. 136 279 48.7 $44,615 1.0 0.4 0.0 0.0 0.3
05760 / Orwell / VT / 17.8 mi. 136 431 31.6 $41,364 2.0 0.9 0.4 0.1 0.4
05758 / Summit / VT / 14 mi. 135 337 40.1 $36,750 2.8 0.2 0.1 0.1 0.2
05089 / Windsor / VT / 28.6 mi. 132 2,254 5.9 $36,795 2.7 0.9 0.1 0.3 0.3
05250 / West Arlington / VT / 35.9 mi. 118 1,379 8.6 $41,211 2.0 0.4 0.3 0.1 0.6
05774 / Wells / VT / 15.3 mi. 112 448 25.0 $31,944 1.6 0.8 0.3 0.1 0.0
05742 / East Wallingford / VT / 12.2 mi. 110 182 60.4 $45,313 1.5 0.2 0.0 0.2 0.4
05153 / South Reading / VT / 21.4 mi. 101 346 29.2 $31,500 2.6 1.1 0.1 0.2 0.1
05161 / Weston Priory / VT / 22.7 mi. 101 283 35.7 $44,792 3.7 1.8 0.3 0.2 0.6
05401 / South Burlington / VT / 57.3 mi. 99 15,907 0.6 $33,049 8.5 1.4 1.7 0.4 2.7
05602 / Montpelier Junction / VT / 45.8 mi. 96 5,400 1.8 $40,331 4.2 1.1 0.5 0.3 0.7
05150 / North Springfield / VT / 27.6 mi. 95 378 25.1 $35,938 2.2 1.4 0.0 0.0 0.1
05142 / Cavendish / VT / 23.3 mi. 89 321 27.7 $39,688 3.2 0.7 0.0 0.0 1.5
05151 / Perkinsville / VT / 26.2 mi. 89 544 16.4 $41,779 2.1 0.7 0.2 0.2 0.2
05762 / Pittsfield / VT / 11.2 mi. 89 190 46.8 $41,667 2.1 0.5 0.0 0.0 0.2
05744 / Florence / VT / 3.3 mi. 85 242 35.1 $36,250 1.3 0.2 0.0 0.2 0.5
05032 / Olympus / VT / 19.2 mi. 76 1,097 6.9 $36,138 3.0 1.1 0.2 0.2 0.5
05035 / West Bridgewater / VT / 13.6 mi. 76 299 25.4 $39,028 1.2 0.1 0.0 0.4 0.4
05001 / White River Junction / VT / 29.2 mi. 70 3,961 1.8 $43,125 3.5 0.8 0.6 0.3 0.9
12887 / Whitehall / NY / 20.4 mi. 61 1,863 3.3 $36,042 2.5 1.2 0.2 0.2 0.3
05155 / Stratton Mountain / VT / 32 mi. 48 450 10.7 $40,481 1.4 0.0 0.1 0.0 0.3
05750 / Hydeville / VT / 11.8 mi. 48 34 141.2 $35,288 4.2 4.2 0.0 0.0 0.0
05060 / West Brookfield / VT / 25.9 mi. 46 1,857 2.5 $38,140 2.4 0.5 0.1 0.2 0.6
05778 / Whiting / VT / 20.8 mi. 46 278 16.5 $36,136 1.9 0.6 0.1 0.1 0.1
05253 / Lake Emerald / VT / 24.8 mi. 38 214 17.8 $46,500 2.4 0.9 0.9 0.0 0.0
05775 / West Pawlet / VT / 19.6 mi. 38 266 14.3 $32,115 2.4 1.2 0.0 1.1 0.0
05730 / Belmont / VT / 14.3 mi. 37 129 28.7 $48,750 0.3 0.0 0.3 0.0 0.0
05254 / Manchester Village / VT / 29.1 mi. 35 109 32.1 $60,000 3.1 2.2 0.4 0.0 0.0
05262 / South Shaftsbury / VT / 44 mi. 35 997 3.5 $43,616 2.0 0.6 0.3 0.1 0.4
05770 / Shoreham / VT / 23.3 mi. 34 390 8.7 $40,000 1.9 0.5 0.7 0.2 0.4
05062 / Reading Center / VT / 19.2 mi. 32 322 9.9 $41,389 2.2 1.3 0.0 0.0 0.3
05403 / South Burlington / VT / 55.2 mi. 29 6,290 0.5 $51,705 7.1 1.2 0.8 0.2 3.4
05772 / Stockbridge / VT / 13.8 mi. 29 238 12.2 $32,457 1.4 0.4 0.7 0.2 0.2
05048 / Hartland / VT / 26.7 mi. 27 731 3.7 $47,950 2.2 0.9 0.2 0.1 0.5
05034 / West Bridgewater / VT / 16.9 mi. 23 118 19.5 $39,250 3.4 0.0 1.7 0.0 0.3
05059 / Quechee / VT / 25.8 mi. 22 296 7.4 $55,662 2.9 1.3 0.2 0.2 0.8
05495 / Williston / VT / 54 mi. 12 3,186 0.4 $59,859 3.3 1.0 0.5 0.1 1.1
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