The Virginian-Pilot, Norfolk... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Virginian-Pilot, Norfolk

Norfolk, Virginia

Owner: Landmark Communications (Va.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

13.7

2004

9.7

2003

12.2

2002

13.7

2001

13.9

2000

14.0

1999

12.1

1998

11.5

1997

13.1

1996

10.4

1995

9.6

1994

10.6

1993

12.6

1992

9.5

1991

9.2

1990

5.7

The latest year at peak is

2000

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Virginian-Pilot, Norfolk

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

13.7

39.1

2004

9.7

39.1

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Landmark Communications (Va.),

has a companywide, circulation-weighted Diversity Index of 38.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Virginian-Pilot, Norfolk

This newspaper's Newsroom Diversity Index is 35.

This paper

Peer group

Compare that with 64, which is the median Diversity Index for all newspapers

reporting in this circulation category of 100,001 to 250,000 daily sales.

In that group, this newspaper's Diversity Index ranks 52 out of 58

newspapers reporting in the category of 100,001 to 250,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is South Florida Sun-Sentinel, Fort Lauderdale, Florida, with a 28.3 percent non-white staff in a community that is 36.1 percent non-white. Its index is 79.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 200,055 ranks 49 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Virginian-Pilot, Norfolk

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

2.9

35,919

Black

31.2

385,322

Asian and Pacific Islander

2.7

33,360

Native-American

0.4

4,513

Other non-white

0.2

1,980

Multi-racial

1.7

20,889

Non-white

39.1

481,983

White

60.9

752,096

Total

1,234,079

Home county: Norfolk city

Race/ethnicity

% of population

Number of residents

Hispanic

3.8

8,915

Black

43.6

102,268

Asian and Pacific Islander

2.9

6,697

Native-American

0.4

971

Other non-white

0.2

483

Multi-racial

2.1

4,848

Non-white

53.0

124,182

White

47.0

110,221

Total

234,403

The home county of this newspaper is Norfolk city.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Virginian-Pilot, Norfolk

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

23454 / Virginia Beach / VA / 14.6 mi.

13,310

22,576

59.0

$48,943

22.5

4.8

12.8

0.4

2.3

23464 / Virginia Beach / VA / 7 mi.

13,185

24,179

54.5

$53,486

36.7

3.7

21.1

0.3

9.1

23452 / Virginia Beach / VA / 10.8 mi.

11,907

22,320

53.3

$45,984

28.1

4.3

17.5

0.4

3.4

23455 / Virginia Beach / VA / 8.1 mi.

10,318

17,703

58.3

$48,841

22.9

3.5

12.6

0.3

4.0

23451 / Virginia Beach / VA / 15.9 mi.

10,187

19,220

53.0

$45,014

16.9

3.1

10.0

0.4

1.5

23456 / Virginia Beach / VA / 15.4 mi.

9,917

24,107

41.1

$55,124

36.0

4.6

20.2

0.3

8.0

23322 / Chesapeake / VA / 15.9 mi.

9,889

16,912

58.5

$65,818

16.1

1.9

11.3

0.3

1.3

23462 / Virginia Beach / VA / 7.6 mi.

8,604

22,278

38.6

$41,298

42.4

4.5

31.1

0.4

3.9

23320 / Chesapeake / VA / 7.9 mi.

7,329

17,065

42.9

$49,816

36.7

2.9

28.0

0.3

3.4

23434 / Suffolk / VA / 19.8 mi.

6,049

14,872

40.7

$35,211

52.8

1.1

49.9

0.2

0.5

23321 / Chesapeake / VA / 8.3 mi.

5,965

10,685

55.8

$55,785

31.9

1.7

26.1

0.3

2.5

23518 / Norfolk / VA / 5.8 mi.

4,965

12,027

41.3

$36,428

35.4

4.1

23.5

0.4

4.3

23701 / Portsmouth / VA / 5.4 mi.

4,735

10,400

45.5

$36,188

57.4

1.0

54.3

0.4

0.5

23503 / Norfolk / VA / 6.6 mi.

4,633

13,410

34.5

$33,605

35.5

7.1

22.1

0.7

2.9

23703 / Portsmouth / VA / 5.3 mi.

4,618

9,673

47.7

$44,375

45.5

2.9

38.8

0.5

1.6

23323 / Chesapeake / VA / 11.3 mi.

4,394

10,434

42.1

$49,350

42.0

2.0

37.0

0.4

1.1

23505 / Norfolk / VA / 4.7 mi.

3,970

12,155

32.7

$31,275

46.1

5.2

33.6

0.5

3.7

23502 / Norfolk / VA / 4.2 mi.

3,639

7,757

46.9

$37,431

56.1

3.2

47.8

0.3

2.9

23517 / Norfolk / VA / 1.3 mi.

3,639

2,112

172.3

$31,530

39.3

2.8

32.0

0.5

2.2

23325 / Chesapeake / VA / 4 mi.

3,135

6,338

49.5

$42,758

41.9

1.8

37.0

0.5

1.0

23704 / Portsmouth / VA / 2.3 mi.

2,604

7,448

35.0

$25,228

79.7

1.2

76.5

0.3

0.5

23707 / Portsmouth / VA / 3.1 mi.

2,453

6,243

39.3

$29,225

44.0

1.2

40.0

0.6

0.5

23324 / Chesapeake / VA / 3.7 mi.

2,350

8,466

27.8

$27,523

59.7

1.4

55.4

0.4

0.9

23504 / Norfolk / VA / 1.2 mi.

2,317

8,114

28.6

$15,779

95.5

1.3

92.8

0.2

27909 / Elizabeth City / NC / 38.3 mi.

2,107

12,907

16.3

$30,444

43.7

1.2

39.9

0.3

0.9

23851 / Franklin / VA / 37.9 mi.

2,064

5,347

38.6

$31,879

49.3

0.6

47.3

0.1

0.5

23509 / Norfolk / VA / 2.3 mi.

1,985

5,014

39.6

$35,101

56.1

2.2

50.4

0.4

1.2

23513 / Norfolk / VA / 3.8 mi.

1,985

11,091

17.9

$31,202

66.1

2.7

57.0

0.4

3.8

23435 / Suffolk / VA / 10.8 mi.

1,915

5,194

36.9

$52,036

40.8

1.9

35.2

0.4

1.7

23457 / Virginia Beach / VA / 21.3 mi.

1,893

1,371

138.1

$54,950

10.7

0.7

8.3

0.2

27948 / Kill Devil Hills / NC / 66.9 mi.

1,393

3,956

35.2

$40,968

5.2

2.7

0.6

0.2

0.6

23702 / Portsmouth / VA / 4.1 mi.

1,330

4,406

30.2

$30,518

43.7

2.1

38.1

0.8

0.7

27949 / Kitty Hawk / NC / 60.3 mi.

1,311

2,599

50.4

$53,217

2.6

1.2

0.4

0.3

23510 / Norfolk / VA / 0 mi.

1,003

1,865

53.8

$27,500

69.8

1.4

66.2

0.1

1.1

23523 / Norfolk / VA / 1.7 mi.

997

2,651

37.6

$17,086

98.8

1.0

96.6

0.2

0.1

27932 / Edenton / NC / 54.4 mi.

872

4,733

18.4

$31,045

41.5

1.5

38.8

0.3

27944 / Hertford / NC / 47.3 mi.

744

4,166

17.9

$29,475

29.7

0.6

28.0

0.2

0.3

27959 / Nags Head / NC / 108.7 mi.

741

1,162

63.8

$53,065

3.9

1.4

1.3

0.1

0.4

23437 / Suffolk / VA / 32.1 mi.

706

1,496

47.2

$43,229

35.1

1.0

32.8

0.5

0.2

23430 / Smithfield / VA / 22.4 mi.

701

5,697

12.3

$46,039

35.7

0.9

33.1

0.3

0.4

23310 / Cape Charles / VA / 34 mi.

700

2,272

30.8

$28,807

48.7

4.8

42.9

0.1

0.3

23508 / Norfolk / VA / 2.6 mi.

662

6,515

10.2

$33,618

49.6

1.9

41.6

0.3

3.7

27910 / Ahoskie / NC / 55 mi.

651

4,353

15.0

$26,234

61.9

1.4

57.8

1.6

0.3

27958 / Moyock / NC / 27.6 mi.

639

2,458

26.0

$46,182

11.7

1.6

8.3

0.4

0.5

23487 / Windsor / VA / 24 mi.

545

2,155

25.3

$41,239

25.0

1.1

22.5

0.3

0.1

27954 / Manteo / NC / 75.4 mi.

517

2,095

24.7

$37,893

18.8

3.7

12.7

0.4

0.2

23438 / Suffolk / VA / 29.3 mi.

503

541

93.0

$37,614

22.8

0.6

20.0

0.3

23602 / Newport News / VA / 22.2 mi.

500

16,088

3.1

$43,350

42.1

4.6

30.5

0.4

3.7

23837 / Courtland / VA / 45.5 mi.

489

1,523

32.1

$35,889

40.0

0.3

38.6

0.3

23669 / Hampton / VA / 13.9 mi.

425

15,958

2.7

$38,171

53.2

2.7

46.2

0.4

1.8

27921 / Camden / NC / 35.1 mi.

406

1,214

33.4

$40,238

20.5

0.8

18.3

0.5

0.1

23433 / Suffolk / VA / 11.9 mi.

403

511

78.9

$75,966

6.6

0.6

2.2

0.2

2.8

23417 / Onancock / VA / 66.1 mi.

402

1,754

22.9

$36,389

27.5

1.6

24.5

0.2

27855 / Murfreesboro / NC / 53.1 mi.

360

2,350

15.3

$28,010

64.7

2.3

60.9

0.3

0.4

23507 / Norfolk / VA / 1.7 mi.

331

3,499

9.5

$45,899

14.0

2.3

6.9

0.3

3.1

23350 / Exmore / VA / 50.9 mi.

329

1,544

21.3

$28,983

43.1

2.6

39.1

0.2

23432 / Suffolk / VA / 14.7 mi.

306

388

78.9

$54,773

33.7

0.1

33.4

0.1

0.0

27983 / Windsor / NC / 68.2 mi.

299

3,545

8.4

$25,911

63.2

0.8

61.4

0.4

0.2

27937 / Gates / NC / 36.7 mi.

297

1,127

26.4

$33,347

50.5

0.4

48.4

0.6

0.2

27920 / Buxton / NC / 117.1 mi.

293

708

41.4

$40,205

1.9

1.1

0.3

0.1

23898 / Zuni / VA / 30.8 mi.

246

785

31.3

$50,197

25.9

1.1

23.9

0.1

0.5

27929 / Currituck / NC / 33.4 mi.

234

276

84.8

$49,917

3.2

2.1

0.6

0.0

0.3

27939 / Grandy / NC / 47.3 mi.

220

706

31.2

$31,100

6.9

0.7

3.7

0.6

0.8

23315 / Carrsville / VA / 32.1 mi.

212

509

41.7

$41,563

19.7

0.2

18.6

0.1

0.2

23314 / Carrollton / VA / 15.3 mi.

209

1,668

12.5

$58,605

15.6

1.1

13.2

0.2

0.6

27927 / Corolla / NC / 45.6 mi.

204

314

65.0

$60,893

2.8

0.6

1.2

0.2

0.3

23436 / Suffolk / VA / 12.9 mi.

202

281

71.9

$50,156

29.1

0.1

27.2

0.8

23410 / Melfa / VA / 62 mi.

182

988

18.4

$29,340

45.9

1.9

42.9

0.1

0.2

23866 / Ivor / VA / 32.9 mi.

180

713

25.2

$33,558

29.3

0.2

27.7

0.5

0.1

27915 / Avon / NC / 112.3 mi.

175

362

48.3

$33,929

2.3

0.5

0.1

0.3

1.0

27935 / Eure / NC / 43.3 mi.

172

595

28.9

$38,375

20.5

0.5

18.8

0.4

0.3

27943 / Hatteras / NC / 117.6 mi.

170

280

60.7

$39,479

1.0

0.3

0.0

23827 / Boykins / VA / 53.4 mi.

165

589

28.0

$31,458

51.8

1.2

50.3

0.1

27938 / Gatesville / NC / 39.9 mi.

163

510

32.0

$42,019

52.9

0.3

51.1

0.3

0.2

27960 / Ocracoke / NC / 121.2 mi.

163

370

44.1

$34,315

4.8

2.0

1.7

0.5

0.1

23662 / Poquoson / VA / 19.7 mi.

161

4,166

3.9

$60,920

4.5

1.1

0.7

0.2

1.6

23874 / Newsoms / VA / 47.5 mi.

159

377

42.2

$38,750

38.9

0.1

37.8

0.2

0.0

23306 / Belle Haven / VA / 54.1 mi.

152

395

38.5

$38,348

21.1

2.3

17.5

0.5

0.4

27979 / Sunbury / NC / 33.7 mi.

149

589

25.3

$32,596

52.8

0.8

49.9

0.0

0.2

27980 / Tyner / NC / 45.5 mi.

146

891

16.4

$28,125

30.9

1.7

27.6

0.1

0.5

23418 / Onley / VA / 65 mi.

143

321

44.5

$38,333

35.9

3.0

31.4

0.1

0.5

27981 / Wanchese / NC / 78.5 mi.

142

626

22.7

$39,625

3.2

1.8

0.3

0.6

0.1

27926 / Corapeake / NC / 29.2 mi.

134

614

21.8

$38,361

30.6

2.2

26.4

0.6

0.2

23301 / Accomac / VA / 68.5 mi.

133

695

19.1

$32,372

59.3

12.2

45.1

0.2

1.2

27924 / Colerain / NC / 55.8 mi.

129

1,428

9.0

$24,508

61.1

1.5

59.1

0.4

0.0

23878 / Sedley / VA / 40.8 mi.

125

425

29.4

$33,269

31.7

1.3

29.0

0.1

0.4

23421 / Parksley / VA / 73.4 mi.

124

1,606

7.7

$30,423

50.6

10.3

39.1

0.3

0.2

23231 / Richmond / VA / 70.3 mi.

120

10,464

1.1

$43,600

52.4

1.1

49.1

0.5

27805 / Aulander / NC / 68.9 mi.

120

1,322

9.1

$25,102

50.4

1.0

48.5

0.5

0.1

23347 / Eastville / VA / 39.4 mi.

119

118

100.8

$28,250

21.9

1.2

18.1

0.4

0.0

27946 / Hobbsville / NC / 39.6 mi.

114

500

22.8

$30,865

29.0

0.6

27.6

0.2

0.3

23413 / Nassawadox / VA / 49.2 mi.

108

425

25.4

$24,345

52.4

1.6

49.7

0.0

0.3

23829 / Capron / VA / 53.1 mi.

107

524

20.4

$36,125

58.1

0.6

56.9

0.0

0.4

27964 / Point Harbor / NC / 59.3 mi.

100

264

37.9

$39,400

2.6

1.5

0.3

0.2

0.0

27892 / Williamston / NC / 88.5 mi.

6,082

1.4

$30,409

43.4

1.8

40.6

0.3

0.2

27986 / Winton / NC / 48.5 mi.

646

13.2

$21,613

68.1

1.2

63.5

2.4

0.6

27923 / Coinjock / NC / 40 mi.

273

30.8

$37,019

3.2

0.8

0.3

0.6

0.3

27820 / Conway / NC / 62.2 mi.

1,096

7.6

$29,012

39.2

0.3

38.0

0.1

0.4

23405 / Machipongo / VA / 43.6 mi.

376

21.8

$35,278

40.2

3.6

35.4

0.0

0.1

27976 / South Mills / NC / 25.8 mi.

877

9.4

$39,345

21.2

0.5

18.8

0.3

0.4

23308 / Bloxom / VA / 76.7 mi.

956

8.1

$24,956

47.7

15.9

30.7

0.1

0.2

23336 / Chincoteague Island / VA / 92 mi.

2,068

3.7

$28,514

3.4

0.5

1.0

0.3

27966 / Powells Point / NC / 56.4 mi.

537

14.3

$37,973

11.2

1.1

8.8

0.1

0.2

23316 / Cheriton / VA / 34.9 mi.

124.6

$11,667

71.0

1.4

69.6

0.0

23420 / Painter / VA / 57.1 mi.

1,092

6.0

$26,204

69.2

7.0

61.9

0.1

0.0

27973 / Shawboro / NC / 34.5 mi.

389

15.9

$38,269

13.1

0.6

10.4

0.4

0.3

23440 / Tangier / VA / 68.9 mi.

281

21.7

$28,365

0.9

0.0

0.9

0.0

27957 / Merry Hill / NC / 59.5 mi.

444

13.7

$29,342

51.0

0.8

49.6

0.3

0.0

23337 / Wallops Island / VA / 83.2 mi.

181

32.6

$34,375

18.4

1.2

15.0

0.5

1.6

27818 / Como / NC / 47 mi.

567

10.4

$30,750

73.0

1.2

71.1

0.2

0.1

27974 / Shiloh / NC / 43.5 mi.

457

12.7

$39,531

15.5

0.8

10.5

0.7

2.4

23480 / Wachapreague / VA / 61.6 mi.

146

39.0

$37,375

5.9

1.5

2.2

0.4

0.0

27942 / Harrellsville / NC / 47.4 mi.

459

12.0

$22,371

60.2

0.8

59.1

0.0

0.1

27968 / Rodanthe / NC / 98.1 mi.

67.1

$40,833

2.8

0.0

0.6

0.0

27972 / Salvo / NC / 101.3 mi.

151

36.4

$38,125

7.7

0.0

0.6

0.3

4.7

27897 / Woodland / NC / 62.4 mi.

857

6.2

$22,045

64.7

1.0

62.7

0.4

0.0

27916 / Aydlett / NC / 43.4 mi.

173

27.2

$42,143

7.9

2.3

3.6

1.6

0.2

27919 / Belvidere / NC / 39.3 mi.

351

13.4

$33,040

29.2

0.5

28.4

0.0

23307 / Birdsnest / VA / 45.7 mi.

388

10.8

$19,702

72.1

3.0

67.1

0.9

0.0

23354 / Franktown / VA / 47.6 mi.

137

28.5

$70,625

9.9

0.6

9.2

0.0

27869 / Rich Square / NC / 69.8 mi.

1,039

3.8

$27,647

67.5

1.0

65.6

0.4

0.0

27953 / Manns Harbor / NC / 75.2 mi.

460

8.0

$33,456

6.6

5.1

0.6

0.2

0.0

27917 / Barco / NC / 37.2 mi.

300

11.7

$27,198

30.1

5.9

21.6

0.9

0.7

23423 / Quinby / VA / 57.5 mi.

207

16.4

$33,125

4.5

0.2

3.1

0.2

0.0

23844 / Drewryville / VA / 61.2 mi.

299

11.0

$26,607

66.6

0.9

64.8

0.1

0.0

23442 / Temperanceville / VA / 82.4 mi.

482

6.0

$33,264

52.5

1.3

49.5

0.3

0.2

23415 / New Church / VA / 87.8 mi.

824

3.4

$25,742

48.7

1.8

44.2

0.3

0.5

27845 / Jackson / NC / 73.8 mi.

772

3.5

$26,354

61.6

0.5

60.1

0.5

0.0

23828 / Branchville / VA / 58.7 mi.

201

12.4

$26,583

64.2

0.6

62.6

0.0

0.2

27922 / Cofield / NC / 48.7 mi.

358

6.7

$23,309

72.0

2.2

66.8

2.0

0.6

27965 / Poplar Branch / NC / 46.3 mi.

215

11.2

$35,278

13.0

0.2

10.4

0.6

0.0

23303 / Atlantic / VA / 84.3 mi.

224

10.3

$28,304

41.9

1.3

39.9

0.2

27849 / Lewiston Woodville / NC / 74.3 mi.

596

3.9

$24,310

84.6

1.2

82.7

0.1

0.0

27874 / Scotland Neck / NC / 80.6 mi.

2,255

1.0

$21,875

73.9

1.7

71.5

0.1

0.0

27877 / Severn / NC / 55.2 mi.

23.5

$33,906

38.7

4.0

31.9

2.0

0.0

27947 / Jarvisburg / NC / 52.4 mi.

221

9.0

$32,031

28.0

0.8

25.0

0.3

0.2

27967 / Powellsville / NC / 56.2 mi.

237

8.4

$26,618

46.7

0.4

45.3

0.5

0.0

27941 / Harbinger / NC / 58.9 mi.

55.9

$18,750

8.1

0.0

8.1

0.0

27982 / Waves / NC / 99.8 mi.

64.0

$27,344

2.0

0.0

23359 / Hallwood / VA / 80 mi.

273

5.1

$27,232

34.0

15.1

17.7

0.4

0.0

23389 / Harborton / VA / 61.5 mi.

107

9.3

$52,344

6.6

1.3

4.8

0.0

23416 / Oak Hall / VA / 84.6 mi.

115

5.2

$16,250

49.8

5.0

44.8

0.0

File

va_the_virginian-pilot__norfolk

Time

5/13/05 5:36 PM

Page

Member

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