Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Progress-Index, Petersburg | ||||||||||
Petersburg, Virginia | ||||||||||
Owner: Times-Shamrock (Pa.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | Did not report | |||||||||
2004 | 15.4 | |||||||||
2003 | Did not report | |||||||||
2002 | 13.3 | |||||||||
2001 | 15.0 | |||||||||
2000 | 4.5 | |||||||||
1999 | 5.6 | |||||||||
1998 | 4.5 | |||||||||
1997 | 9.1 | |||||||||
1996 | 5.0 | |||||||||
1995 | 4.3 | |||||||||
1994 | 4.5 | |||||||||
1993 | 0.0 | |||||||||
1992 | 4.5 | |||||||||
1991 | Did not report | |||||||||
1990 | 15.8 | |||||||||
The latest year at peak is | 1990 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Progress-Index, Petersburg | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | N/A | 38.5 | N/A | |||||||
2004 | 15.4 | 38.5 | 40 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Times-Shamrock (Pa.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 0. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Progress-Index, Petersburg | ||||||||||
This paper | ||||||||||
Peer group | ||||||||||
The median Diversity Index is 33 for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Muskogee Daily Phoenix and Times-Democrat, Oklahoma, with a 43.5 percent non-white staff in a community that is 36.9 percent non-white. Its index is 118. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 13,584 ranks 661 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Progress-Index, Petersburg | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.4 | 2,868 | ||||||||
Black | 33.2 | 40,463 | ||||||||
Asian and Pacific Islander | 1.3 | 1,632 | ||||||||
Native-American | 0.3 | 314 | ||||||||
Other non-white | 0.1 | 146 | ||||||||
Multi-racial | 1.2 | 1,404 | ||||||||
Non-white | 38.5 | 46,827 | ||||||||
White | 61.5 | 74,912 | ||||||||
Total | 121,739 | |||||||||
Home county: Dinwiddie | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.0 | 237 | ||||||||
Black | 33.5 | 8,221 | ||||||||
Asian and Pacific Islander | 0.3 | 82 | ||||||||
Native-American | 0.2 | 54 | ||||||||
Other non-white | 0.1 | 17 | ||||||||
Multi-racial | 0.8 | 187 | ||||||||
Non-white | 35.9 | 8,798 | ||||||||
White | 64.1 | 15,735 | ||||||||
Total | 24,533 | |||||||||
The home county of this newspaper is Dinwiddie. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Progress-Index, Petersburg | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
23805 / Petersburg / VA / 7.4 mi. | 5,131 | 7,224 | 71.0 | $42,601 | 59.3 | 1.3 | 55.4 | 0.2 | 1.2 | |
23834 / Colonial Heights / VA / 6.8 mi. | 2,883 | 9,729 | 29.6 | $45,496 | 20.2 | 1.8 | 14.6 | 0.2 | 2.4 | |
23860 / Hopewell / VA / 15 mi. | 1,083 | 10,814 | 10.0 | $35,605 | 37.3 | 2.8 | 31.5 | 0.3 | 1.1 | |
23875 / Prince George / VA / 12.5 mi. | 1,038 | 3,323 | 31.2 | $49,182 | 34.8 | 3.5 | 26.8 | 0.3 | 2.3 | |
23841 / Dinwiddie / VA / 10.1 mi. | 775 | 1,223 | 63.4 | $53,281 | 42.1 | 0.7 | 40.2 | 0.0 | 0.3 | |
23803 / Petersburg / VA / 0 mi. | 740 | 15,379 | 4.8 | $31,199 | 68.1 | 1.4 | 65.1 | 0.2 | 0.4 | |
23850 / Ford / VA / 15.5 mi. | 543 | 361 | 150.4 | $32,850 | 43.7 | 0.5 | 42.3 | 0.1 | 0.2 | |
23831 / Chester / VA / 9.6 mi. | 490 | 9,251 | 5.3 | $56,807 | 18.5 | 2.7 | 11.6 | 0.4 | 2.4 | |
23833 / Church Road / VA / 11.3 mi. | 404 | 768 | 52.6 | $42,000 | 22.3 | 0.9 | 20.0 | 0.4 | 0.1 | |
23830 / Carson / VA / 11.8 mi. | 388 | 483 | 80.3 | $41,029 | 32.4 | 0.5 | 30.2 | 0.3 | 0.7 | |
23838 / Chesterfield / VA / 11.3 mi. | 386 | 3,590 | 10.8 | $73,963 | 12.5 | 0.9 | 9.6 | 0.2 | 1.1 | |
23801 / Fort Lee / VA / 8.2 mi. | 234 | 1,401 | 16.7 | $36,325 | 63.3 | 11.4 | 46.1 | 0.6 | 2.6 | |
23885 / Sutherland / VA / 5.9 mi. | 209 | 952 | 22.0 | $51,895 | 25.3 | 0.4 | 24.1 | 0.3 | 0.4 | |
23872 / Mc Kenney / VA / 21.2 mi. | 202 | 846 | 23.9 | $39,643 | 39.6 | 1.1 | 37.5 | 0.2 | 0.2 | |
23890 / Waverly / VA / 23.9 mi. | 189 | 1,647 | 11.5 | $32,545 | 69.0 | 1.1 | 67.1 | 0.1 | 0.1 | |
23882 / Stony Creek / VA / 19.5 mi. | 185 | 1,005 | 18.4 | $31,755 | 64.4 | 0.7 | 62.8 | 0.1 | 0.1 | |
23842 / Disputanta / VA / 15.2 mi. | 154 | 2,015 | 7.6 | $54,199 | 27.0 | 1.1 | 24.7 | 0.1 | 0.5 | |
23840 / Dewitt / VA / 15.4 mi. | 124 | 573 | 21.6 | $50,026 | 31.4 | 0.0 | 30.0 | 0.3 | 0.1 | |
23888 / Wakefield / VA / 32.7 mi. | 115 | 946 | 12.2 | $28,125 | 49.5 | 0.5 | 48.1 | 0.2 | 0.1 | |
23897 / Yale / VA / 28.6 mi. | 95 | 244 | 38.9 | $32,303 | 42.6 | 0.3 | 41.5 | 0.2 | 0.3 | |
File | va_the_progress-index__petersburg | |||||||||
Time | 5/19/05 10:55 PM | |||||||||
Page | 660 | |||||||||
Member | 148150 |