Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Martinsville Bulletin | ||||||||||
Martinsville, Virginia | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 6.7 | |||||||||
2004 | 6.7 | |||||||||
2003 | 7.1 | |||||||||
2002 | 6.3 | |||||||||
2001 | 5.9 | |||||||||
2000 | 5.9 | |||||||||
1999 | 11.8 | |||||||||
1998 | 0.0 | |||||||||
1997 | 5.9 | |||||||||
1996 | 0.0 | |||||||||
1995 | 0.0 | |||||||||
1994 | 0.0 | |||||||||
1993 | 0.0 | |||||||||
1992 | 0.0 | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 1999 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Martinsville Bulletin | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 6.7 | 27.2 | 25 | |||||||
2004 | 6.7 | 27.2 | 25 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Martinsville Bulletin | ||||||||||
This newspaper's Newsroom Diversity Index is 25. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 142 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Greeley Tribune, Colorado, with a 26.3 percent non-white staff in a community that is 30 percent non-white. Its index is 88. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 17,269 ranks 546 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Martinsville Bulletin | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.9 | 2,637 | ||||||||
Black | 23.0 | 21,068 | ||||||||
Asian and Pacific Islander | 0.4 | 332 | ||||||||
Native-American | 0.2 | 134 | ||||||||
Other non-white | 0.1 | 81 | ||||||||
Multi-racial | 0.7 | 629 | ||||||||
Non-white | 27.2 | 24,881 | ||||||||
White | 72.8 | 66,573 | ||||||||
Total | 91,454 | |||||||||
Home county: Henry | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 3.5 | 2,002 | ||||||||
Black | 22.6 | 13,080 | ||||||||
Asian and Pacific Islander | 0.4 | 226 | ||||||||
Native-American | 0.1 | 83 | ||||||||
Other non-white | 0.1 | 47 | ||||||||
Multi-racial | 0.7 | 405 | ||||||||
Non-white | 27.4 | 15,843 | ||||||||
White | 72.7 | 42,087 | ||||||||
Total | 57,930 | |||||||||
The home county of this newspaper is Henry. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Martinsville Bulletin | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
24112 / Martinsville / VA / 0 mi. | 7,535 | 14,406 | 52.3 | $30,434 | 41.6 | 2.3 | 37.8 | 0.1 | 0.5 | |
24055 / Bassett / VA / 8.2 mi. | 2,719 | 5,871 | 46.3 | $29,559 | 18.1 | 5.7 | 11.4 | 0.2 | 0.1 | |
24148 / Ridgeway / VA / 9.9 mi. | 1,830 | 3,525 | 51.9 | $35,496 | 18.5 | 1.0 | 16.2 | 0.1 | 0.5 | |
24078 / Collinsville / VA / 2.9 mi. | 1,602 | 3,391 | 47.2 | $30,885 | 16.9 | 3.9 | 11.3 | 0.1 | 0.7 | |
24171 / Stuart / VA / 20.9 mi. | 959 | 3,835 | 25.0 | $30,281 | 10.0 | 2.0 | 7.0 | 0.3 | 0.2 | |
24054 / Axton / VA / 8 mi. | 871 | 2,512 | 34.7 | $36,164 | 38.0 | 5.0 | 31.8 | 0.3 | 0.2 | |
24089 / Fieldale / VA / 6.4 mi. | 710 | 1,105 | 64.3 | $25,917 | 27.1 | 1.5 | 24.8 | 0.1 | 0.0 | |
24165 / Spencer / VA / 14.5 mi. | 422 | 714 | 59.1 | $36,738 | 23.7 | 0.6 | 22.6 | 0.1 | 0.0 | |
24133 / Patrick Springs / VA / 15.9 mi. | 281 | 1,048 | 26.8 | $31,944 | 7.8 | 0.9 | 5.9 | 0.2 | 0.2 | |
24102 / Henry / VA / 11.3 mi. | 128 | 729 | 17.6 | $31,653 | 5.8 | 1.1 | 3.4 | 0.0 | 0.4 | |
27288 / Eden / NC / 15.3 mi. | 106 | 10,254 | 1.0 | $30,094 | 23.1 | 2.2 | 19.7 | 0.2 | 0.3 | |
24168 / Stanleytown / VA / 4.4 mi. | 77 | 163 | 47.2 | $31,111 | 6.8 | 3.2 | 2.1 | 0.0 | 1.6 | |
24185 / Woolwine / VA / 23.9 mi. | 65 | 460 | 14.1 | $25,194 | 5.4 | 0.6 | 3.2 | 0.0 | 0.1 | |
24151 / Rocky Mount / VA / 16.6 mi. | 59 | 7,146 | 0.8 | $31,761 | 20.2 | 1.6 | 17.0 | 0.2 | 0.6 | |
24069 / Cascade / VA / 14.4 mi. | 39 | 822 | 4.7 | $31,220 | 41.8 | 1.0 | 40.2 | 0.1 | 0.2 | |
24082 / Critz / VA / 16.4 mi. | 38 | 142 | 26.8 | $41,071 | 15.4 | 0.0 | 14.9 | 0.0 | 0.0 | |
24088 / Ferrum / VA / 17.2 mi. | 37 | 1,514 | 2.4 | $35,497 | 9.0 | 1.4 | 6.6 | 0.2 | 0.2 | |
24530 / Callands / VA / 12.9 mi. | 31 | 413 | 7.5 | $31,165 | 27.1 | 1.0 | 25.5 | 0.1 | 0.0 | |
File | va_the_martinsville_bulletin | |||||||||
Time | 5/19/05 7:38 PM | |||||||||
Page | 545 | |||||||||
Member | 148000 |