Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Potomac News/Manassas Journal Messenger, Woodbridge | ||||||||||
Woodbridge, Virginia | ||||||||||
Owner: Media General (Va.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
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2005 | 14.0 | |||||||||
2004 | 12.5 | |||||||||
2003 | 14.7 | |||||||||
2002 | Did not report | |||||||||
2001 | 6.9 | |||||||||
2000 | Did not report | |||||||||
1999 | 6.1 | |||||||||
1998 | Did not report | |||||||||
1997 | Did not report | |||||||||
1996 | Did not report | |||||||||
1995 | 5.9 | |||||||||
1994 | Did not report | |||||||||
1993 | Did not report | |||||||||
1992 | Did not report | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2003 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Potomac News/Manassas Journal Messenger, Woodbridge | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 14.0 | 35.2 | 40 | |||||||
2004 | 12.5 | 35.2 | 35 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Media General (Va.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 39. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Potomac News/Manassas Journal Messenger, Woodbridge | ||||||||||
This newspaper's Newsroom Diversity Index is 40. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 112 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Muskogee Daily Phoenix and Times-Democrat, Oklahoma, with a 43.5 percent non-white staff in a community that is 36.9 percent non-white. Its index is 118. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 22,132 ranks 433 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Potomac News/Manassas Journal Messenger, Woodbridge | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 10.1 | 28,338 | ||||||||
Black | 18.1 | 50,819 | ||||||||
Asian and Pacific Islander | 3.9 | 10,791 | ||||||||
Native-American | 0.3 | 886 | ||||||||
Other non-white | 0.3 | 733 | ||||||||
Multi-racial | 2.6 | 7,218 | ||||||||
Non-white | 35.2 | 98,785 | ||||||||
White | 64.8 | 181,533 | ||||||||
Total | 280,318 | |||||||||
Home county: Prince William | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 9.7 | 27,338 | ||||||||
Black | 18.4 | 51,743 | ||||||||
Asian and Pacific Islander | 3.9 | 10,941 | ||||||||
Native-American | 0.3 | 891 | ||||||||
Other non-white | 0.3 | 712 | ||||||||
Multi-racial | 2.7 | 7,432 | ||||||||
Non-white | 35.3 | 99,057 | ||||||||
White | 64.7 | 181,756 | ||||||||
Total | 280,813 | |||||||||
The home county of this newspaper is Prince William. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Potomac News/Manassas Journal Messenger, Woodbridge | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
22192 / Woodbridge / VA / 0 mi. | 4,264 | 17,772 | 24.0 | $72,252 | 30.9 | 7.0 | 16.2 | 0.2 | 4.4 | |
22193 / Woodbridge / VA / 2.7 mi. | 3,980 | 19,596 | 20.3 | $67,190 | 45.7 | 9.5 | 27.2 | 0.3 | 5.1 | |
20110 / Manassas / VA / 9.7 mi. | 3,056 | 13,006 | 23.5 | $62,938 | 32.3 | 14.2 | 12.2 | 0.3 | 3.6 | |
22191 / Woodbridge / VA / 5.1 mi. | 2,455 | 13,405 | 18.3 | $51,213 | 51.7 | 17.4 | 25.7 | 0.4 | 4.8 | |
22026 / Dumfries / VA / 6.5 mi. | 1,790 | 7,316 | 24.5 | $71,850 | 37.6 | 7.2 | 24.2 | 0.4 | 2.9 | |
20112 / Manassas / VA / 5.4 mi. | 1,261 | 5,989 | 21.1 | $91,014 | 14.5 | 4.1 | 6.3 | 0.3 | 2.0 | |
20111 / Manassas / VA / 7.3 mi. | 1,033 | 7,779 | 13.3 | $65,353 | 27.3 | 13.4 | 8.4 | 0.4 | 3.0 | |
20109 / Manassas / VA / 13.3 mi. | 946 | 10,997 | 8.6 | $53,636 | 40.4 | 16.6 | 16.2 | 0.3 | 4.6 | |
20181 / Nokesville / VA / 13.1 mi. | 583 | 2,154 | 27.1 | $74,640 | 7.2 | 2.1 | 2.9 | 0.3 | 0.7 | |
22172 / Triangle / VA / 8.8 mi. | 436 | 2,372 | 18.4 | $37,304 | 42.5 | 7.5 | 28.7 | 0.5 | 2.8 | |
20155 / Gainesville / VA / 18.7 mi. | 361 | 2,409 | 15.0 | $80,161 | 11.7 | 2.9 | 5.3 | 0.3 | 1.7 | |
20136 / Bristow / VA / 13.1 mi. | 247 | 2,838 | 8.7 | $81,788 | 14.7 | 3.9 | 6.6 | 0.2 | 2.6 | |
20169 / Haymarket / VA / 21.5 mi. | 243 | 1,963 | 12.4 | $90,119 | 7.3 | 1.6 | 3.4 | 0.3 | 1.0 | |
22554 / Stafford / VA / 17.5 mi. | 231 | 17,974 | 1.3 | $70,558 | 23.6 | 4.3 | 14.4 | 0.4 | 2.0 | |
22079 / Lorton / VA / 6.5 mi. | 72 | 6,169 | 1.2 | $63,226 | 51.5 | 9.3 | 31.6 | 0.3 | 7.2 | |
22134 / Quantico / VA / 9.7 mi. | 65 | 1,684 | 3.9 | $39,072 | 31.1 | 9.0 | 15.4 | 0.4 | 2.8 | |
22125 / Occoquan / VA / 3.5 mi. | 14 | 75 | 18.7 | $24,375 | 12.2 | 5.3 | 5.3 | 0.0 | 0.0 | |
File | va_potomac_news_manassas_journal_messenger__woodbridge | |||||||||
Time | 5/14/05 1:47 PM | |||||||||
Page | 433 | |||||||||
Member | 147770 |