Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Daily News-Record, Harrisonburg
Harrisonburg, Virginia
Owner: Byrd (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 3.4
2004 3.7
2003 3.2
2002 Did not report
2001 0.0
2000 0.0
1999 Did not report
1998 Did not report
1997 0.0
1996 0.0
1995 4.3
1994 0.0
1993 0.0
1992 0.0
1991 Did not report
1990 Did not report
The latest year at peak is 1995
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Daily News-Record, Harrisonburg
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 3.4 8.7 39
2004 3.7 8.7 42
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Byrd (Va.),
has a companywide, circulation-weighted Diversity Index of 39.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Daily News-Record, Harrisonburg
This newspaper's Newsroom Diversity Index is 39. This paper
Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 82 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 31,726 ranks 319 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Daily News-Record, Harrisonburg
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 4.2 6,768
Black 2.4 3,977
Asian and Pacific Islander 1.0 1,577
Native-American 0.1 218
Other non-white 0.1 115
Multi-racial 1.0 1,562
  Non-white 8.7 14,217
White 91.3 148,728
Total 162,945
Home county:  Rockingham
Race/ethnicity % of population Number of residents
Hispanic 3.3 2,221
Black 1.3 868
Asian and Pacific Islander 0.3 194
Native-American 0.1 77
Other non-white 0.1 41
Multi-racial 0.6 386
  Non-white 5.6 3,787
White 94.4 63,938
Total 67,725
The home county of this newspaper is Rockingham.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
Daily News-Record, Harrisonburg
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
22801 / Harrisonburg / VA / 0.5 mi. 7,252 10,075 72.0 $34,290 17.7 8.9 3.8 0.1 2.8
22802 / Harrisonburg / VA / 5.1 mi. 3,999 8,486 47.1 $34,388 16.6 8.3 5.1 0.2 1.6
22812 / Bridgewater / VA / 6.8 mi. 2,230 2,917 76.4 $42,610 4.9 2.3 1.6 0.1 0.3
22827 / Elkton / VA / 13 mi. 1,863 4,358 42.7 $34,893 5.1 0.9 3.3 0.1 0.2
22815 / Broadway / VA / 10.7 mi. 1,797 2,640 68.1 $39,738 3.1 1.8 0.3 0.2 0.4
22835 / Shenandoah National Park / VA / 25 mi. 1,402 4,671 30.0 $35,299 6.1 1.1 3.7 0.2 0.4
22821 / Montezuma / VA / 4.8 mi. 1,266 1,989 63.7 $36,180 4.4 2.8 0.4 0.1 0.1
22853 / Timberville / VA / 12.4 mi. 908 1,571 57.8 $36,667 4.8 3.7 0.3 0.2 0.1
22840 / McGaheysville / VA / 8.1 mi. 898 1,345 66.8 $51,205 4.7 2.1 0.9 0.1 0.6
24441 / Harriston / VA / 12 mi. 892 2,109 42.3 $38,971 5.4 1.5 3.2 0.1 0.1
22844 / New Market / VA / 16 mi. 827 1,642 50.4 $37,697 6.1 3.9 0.7 0.1 0.8
22849 / Shenandoah / VA / 12.9 mi. 757 1,848 41.0 $32,442 2.9 1.0 1.1 0.1 0.2
22841 / Mount Crawford / VA / 7.7 mi. 547 989 55.3 $48,493 2.9 1.2 0.6 0.1 0.6
24486 / Weyers Cave / VA / 12.1 mi. 526 814 64.6 $45,066 2.5 0.7 0.5 0.1 0.1
26807 / Franklin / WV / 28.1 mi. 499 1,273 39.2 $31,362 5.3 0.6 3.0 0.4 0.1
22851 / Stanley / VA / 19.8 mi. 495 2,186 22.6 $29,846 2.3 1.4 0.1 0.1 0.0
22842 / South Jackson / VA / 22.7 mi. 353 1,850 19.1 $38,862 8.2 6.5 0.4 0.3 0.2
22843 / Mount Solon / VA / 15.9 mi. 338 968 34.9 $42,537 5.2 3.5 0.9 0.0 0.0
24401 / Staunton Park / VA / 21.9 mi. 317 13,735 2.3 $36,486 13.8 1.1 10.7 0.2 0.5
22846 / Penn Laird / VA / 6 mi. 298 329 90.6 $42,647 7.9 3.9 2.6 0.1 0.2
24471 / Port Republic / VA / 8.9 mi. 256 522 49.0 $49,625 3.2 2.6 0.3 0.0 0.1
22830 / Fulks Run / VA / 13.1 mi. 233 556 41.9 $31,380 1.5 0.4 0.3 0.3 0.1
22834 / Linville / VA / 7.1 mi. 233 516 45.2 $46,507 2.9 1.6 0.1 0.1 0.3
22831 / Rawley Springs / VA / 7.2 mi. 220 244 90.2 $36,250 1.9 0.6 0.5 0.0 0.2
26812 / Mathias / WV / 27.6 mi. 218 676 32.2 $36,094 1.6 0.4 0.4 0.4 0.0
22664 / Woodstock / VA / 32.9 mi. 199 2,994 6.6 $36,370 7.3 4.7 1.7 0.0 0.2
22980 / Waynesboro / VA / 24.5 mi. 184 12,508 1.5 $37,519 11.8 2.5 7.5 0.2 0.5
24467 / Mount Sidney / VA / 13.2 mi. 166 739 22.5 $48,203 0.8 0.3 0.1 0.1 0.0
22832 / Keezletown / VA / 5.4 mi. 160 261 61.3 $40,625 2.7 2.1 0.3 0.0 0.0
24482 / Verona / VA / 17.5 mi. 158 1,775 8.9 $36,651 5.0 0.7 2.9 0.1 0.6
22847 / Shenandoah Caverns / VA / 19.4 mi. 146 382 38.2 $34,219 2.6 2.0 0.2 0.1 0.2
26802 / Fort Seybert / WV / 20.7 mi. 131 585 22.4 $30,867 6.5 2.5 2.7 0.1 0.6
22850 / Singers Glen / VA / 7 mi. 127 328 38.7 $35,556 1.8 0.1 0.2 0.2 0.8
22824 / Edinburg / VA / 27.8 mi. 126 2,177 5.8 $39,473 5.3 4.2 0.2 0.2 0.1
22811 / Bergton / VA / 22.8 mi. 109 201 54.2 $29,313 2.7 1.0 0.0 0.2 0.4
26836 / Rig / WV / 39.3 mi. 105 2,515 4.2 $29,626 5.1 0.9 2.9 0.1 0.2
26801 / Baker / WV / 40 mi. 85 507 16.8 $30,625 1.4 0.2 0.6 0.2 0.0
26866 / Upper Tract / WV / 29.6 mi. 84 378 22.2 $29,896 1.1 0.7 0.2 0.0 0.1
26815 / Sugar Grove / WV / 20.5 mi. 83 284 29.2 $34,276 6.9 0.6 4.5 0.2 0.2
26847 / Petersburg / WV / 37.4 mi. 82 2,420 3.4 $28,510 2.5 0.6 1.0 0.2 0.2
24431 / Crimora / VA / 18.6 mi. 71 1,014 7.0 $37,100 2.7 0.9 0.8 0.2 0.2
24465 / Monterey / VA / 39.1 mi. 69 688 10.0 $30,595 1.3 0.6 0.0 0.2 0.1
24477 / Stuarts Draft / VA / 29 mi. 69 3,254 2.1 $47,482 4.5 0.8 2.7 0.2 0.3
24421 / Churchville / VA / 22.5 mi. 63 1,464 4.3 $46,440 1.9 0.3 1.0 0.0 0.2
22650 / Rileyville / VA / 32.1 mi. 46 407 11.3 $39,688 2.4 0.6 1.0 0.1 0.5
24437 / Fort Defiance / VA / 15.6 mi. 44 296 14.9 $53,542 3.7 0.6 1.4 0.0 0.9
26814 / Riverton / WV / 35.3 mi. 42 228 18.4 $28,875 2.0 0.7 0.0 0.4 0.0
26804 / Circleville / WV / 36 mi. 38 291 13.1 $24,567 0.9 0.3 0.3 0.1 0.0
22820 / Criders / VA / 18.9 mi. 37 120 30.8 $36,810 1.4 1.0 0.0 0.0 0.0
24413 / Blue Grass / VA / 37.2 mi. 26 87 29.9 $34,583 0.0 0.0 0.0 0.0 0.0
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