Daily News-Record, Harrisonburg... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Daily News-Record, Harrisonburg

Harrisonburg, Virginia

Owner: Byrd (Va.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

3.4

2004

3.7

2003

3.2

2002

Did not report

2001

0.0

2000

0.0

1999

Did not report

1998

Did not report

1997

0.0

1996

0.0

1995

4.3

1994

0.0

1993

0.0

1992

0.0

1991

Did not report

1990

Did not report

The latest year at peak is

1995

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Daily News-Record, Harrisonburg

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

3.4

8.7

2004

3.7

8.7

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Byrd (Va.),

has a companywide, circulation-weighted Diversity Index of 39.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Daily News-Record, Harrisonburg

This newspaper's Newsroom Diversity Index is 39.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 82 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 31,726 ranks 319 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Daily News-Record, Harrisonburg

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

4.2

6,768

Black

2.4

3,977

Asian and Pacific Islander

1.0

1,577

Native-American

0.1

218

Other non-white

0.1

115

Multi-racial

1.0

1,562

Non-white

8.7

14,217

White

91.3

148,728

Total

162,945

Home county: Rockingham

Race/ethnicity

% of population

Number of residents

Hispanic

3.3

2,221

Black

1.3

868

Asian and Pacific Islander

0.3

194

Native-American

0.1

Other non-white

0.1

Multi-racial

0.6

386

Non-white

5.6

3,787

White

94.4

63,938

Total

67,725

The home county of this newspaper is Rockingham.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Daily News-Record, Harrisonburg

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

22801 / Harrisonburg / VA / 0.5 mi.

7,252

10,075

72.0

$34,290

17.7

8.9

3.8

0.1

2.8

22802 / Harrisonburg / VA / 5.1 mi.

3,999

8,486

47.1

$34,388

16.6

8.3

5.1

0.2

1.6

22812 / Bridgewater / VA / 6.8 mi.

2,230

2,917

76.4

$42,610

4.9

2.3

1.6

0.1

0.3

22827 / Elkton / VA / 13 mi.

1,863

4,358

42.7

$34,893

5.1

0.9

3.3

0.1

0.2

22815 / Broadway / VA / 10.7 mi.

1,797

2,640

68.1

$39,738

3.1

1.8

0.3

0.2

0.4

22835 / Shenandoah National Park / VA / 25 mi.

1,402

4,671

30.0

$35,299

6.1

1.1

3.7

0.2

0.4

22821 / Montezuma / VA / 4.8 mi.

1,266

1,989

63.7

$36,180

4.4

2.8

0.4

0.1

22853 / Timberville / VA / 12.4 mi.

908

1,571

57.8

$36,667

4.8

3.7

0.3

0.2

0.1

22840 / McGaheysville / VA / 8.1 mi.

898

1,345

66.8

$51,205

4.7

2.1

0.9

0.1

0.6

24441 / Harriston / VA / 12 mi.

892

2,109

42.3

$38,971

5.4

1.5

3.2

0.1

22844 / New Market / VA / 16 mi.

827

1,642

50.4

$37,697

6.1

3.9

0.7

0.1

0.8

22849 / Shenandoah / VA / 12.9 mi.

757

1,848

41.0

$32,442

2.9

1.0

1.1

0.1

0.2

22841 / Mount Crawford / VA / 7.7 mi.

547

989

55.3

$48,493

2.9

1.2

0.6

0.1

0.6

24486 / Weyers Cave / VA / 12.1 mi.

526

814

64.6

$45,066

2.5

0.7

0.5

0.1

26807 / Franklin / WV / 28.1 mi.

499

1,273

39.2

$31,362

5.3

0.6

3.0

0.4

0.1

22851 / Stanley / VA / 19.8 mi.

495

2,186

22.6

$29,846

2.3

1.4

0.1

0.0

22842 / South Jackson / VA / 22.7 mi.

353

1,850

19.1

$38,862

8.2

6.5

0.4

0.3

0.2

22843 / Mount Solon / VA / 15.9 mi.

338

968

34.9

$42,537

5.2

3.5

0.9

0.0

24401 / Staunton Park / VA / 21.9 mi.

317

13,735

2.3

$36,486

13.8

1.1

10.7

0.2

0.5

22846 / Penn Laird / VA / 6 mi.

298

329

90.6

$42,647

7.9

3.9

2.6

0.1

0.2

24471 / Port Republic / VA / 8.9 mi.

256

522

49.0

$49,625

3.2

2.6

0.3

0.0

0.1

22830 / Fulks Run / VA / 13.1 mi.

233

556

41.9

$31,380

1.5

0.4

0.3

0.1

22834 / Linville / VA / 7.1 mi.

233

516

45.2

$46,507

2.9

1.6

0.1

0.3

22831 / Rawley Springs / VA / 7.2 mi.

220

244

90.2

$36,250

1.9

0.6

0.5

0.0

0.2

26812 / Mathias / WV / 27.6 mi.

218

676

32.2

$36,094

1.6

0.4

0.0