The Spectrum, St. George... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Spectrum, St. George

St. George, Utah

Owner: Gannett Co. (Va.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

4.2

2004

0.0

2003

3.8

2002

4.3

2001

0.0

2000

0.0

1999

0.0

1998

Did not report

1997

Did not report

1996

Did not report

1995

Did not report

1994

Did not report

1993

Did not report

1992

0.0

1991

Did not report

1990

0.0

The latest year at peak is

2002

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Spectrum, St. George

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

4.2

10.1

2004

0.0

10.1

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Gannett Co. (Va.),

has a companywide, circulation-weighted Diversity Index of 89.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Spectrum, St. George

This newspaper's Newsroom Diversity Index is 42.

This paper

Peer group

Compare that with 33, which is the median Diversity Index for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

In that group, this newspaper's Diversity Index ranks 105 out of 259

newspapers reporting in the category of 10,001 to 25,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 21,814 ranks 440 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Spectrum, St. George

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

6.2

9,486

Black

0.2

375

Asian and Pacific Islander

0.9

1,319

Native-American

1.5

2,368

Other non-white

0.1

137

Multi-racial

1.2

1,801

Non-white

10.1

15,486

White

89.9

138,370

Total

153,856

Home county: Washington

Race/ethnicity

% of population

Number of residents

Hispanic

5.2

4,727

Black

0.2

174

Asian and Pacific Islander

0.9

768

Native-American

1.4

1,229

Other non-white

0.1

Multi-racial

1.2

1,076

Non-white

8.9

8,061

White

91.1

82,293

Total

90,354

The home county of this newspaper is Washington.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Spectrum, St. George

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

84770 / Saint George / UT / 0 mi.

4,868

10,808

45.0

$32,967

13.3

8.5

0.3

2.0

1.1

84790 / Saint George / UT / 11.9 mi.

4,539

7,068

64.2

$41,811

7.0

3.8

0.1

0.7

1.1

84720 / Cedar City / UT / 53.8 mi.

3,812

9,075

42.0

$33,150

8.9

3.9

0.3

2.3

1.1

84737 / Hurricane / UT / 36.8 mi.

1,537

3,830

40.1

$33,765

5.9

2.9

0.1

0.9

0.7

84780 / Washington / UT / 17.8 mi.

1,413

2,763

51.1

$36,743

7.7

4.6

0.4

1.5

0.4

84738 / Ivins / UT / 8.9 mi.

805

1,411

57.1

$40,915

7.6

4.1

0.1

1.0

0.7

84765 / Santa Clara / UT / 7.8 mi.

753

1,186

63.5

$53,079

4.0

1.9

0.2

0.3

0.6

84741 / Kanab / UT / 111.9 mi.

480

1,818

26.4

$34,339

5.7

2.3

0.0

1.7

0.3

84761 / Parowan / UT / 70.9 mi.

433

940

46.1

$32,578

5.2

3.3

0.0

0.5

0.3

89027 / Mesquite / NV / 27.7 mi.

360

3,524

10.2

$40,392

28.5

24.7

0.5

0.7

1.3

84713 / Beaver / UT / 106.9 mi.

337

1,188

28.4

$33,179

8.4

5.4

0.4

0.9

0.5

84782 / Veyo / UT / 16.7 mi.

326

238

137.0

$45,990

4.4

2.1

0.0

0.7

0.3

84745 / La Verkin / UT / 29.3 mi.

324

1,055

30.7

$35,949

8.0

4.6

0.1

1.2

0.3

86021 / Colorado City / AZ / 46.1 mi.

239

570

41.9

$31,801

3.5

2.4

0.2

0.0

0.3

84725 / Enterprise / UT / 30.8 mi.

182

420

43.3

$35,197

5.1

2.0

0.0

2.2

0.2

84759 / Panguitch / UT / 86.6 mi.

180

642

28.0

$35,592

6.3

2.8

0.4

2.3

0.2

84751 / Milford / UT / 87.7 mi.

146

491

29.7

$37,019

10.2

5.7

0.1

1.4

1.3

84774 / Toquerville / UT / 28.9 mi.

123

107

115.0

$30,833

2.9

2.3

0.0

0.3

0.0

84757 / New Harmony / UT / 36 mi.

111

305

36.4

$48,000

6.2

4.7

0.0

0.3

0.0

84752 / Minersville / UT / 88.6 mi.

107

258

41.5

$36,250

6.8

6.1

0.0

0.1

86022 / Fredonia / AZ / 71 mi.

602

15.9

$26,563

19.3

2.2

0.6

14.8

0.1

84760 / Paragonah / UT / 84.2 mi.

208

44.7

$32,604

3.7

3.1

0.3

0.2

86432 / Littlefield / AZ / 49.5 mi.

410

19.8

$30,707

27.2

24.4

0.0

1.0

0.2

84779 / Virgin / UT / 33.3 mi.

221

26.2

$36,172

7.2

4.5

0.3

1.0

84758 / Orderville / UT / 59.6 mi.

176

29.5

$35,556

2.8

1.7

0.0

0.8

0.0

89042 / Panaca / NV / 56 mi.

289

14.9

$30,455

5.5

3.4

0.1

0.7

0.4

84729 / Glendale / UT / 65.7 mi.

117

34.2

$35,156

5.0

4.2

0.0

0.6

0.0

84772 / Summit / UT / 68.9 mi.

58.7

$42,857

10.5

7.9

0.0

2.6

0.0

84776 / Tropic / UT / 100.1 mi.

162

22.2

$42,321

4.9

2.3

0.0

0.4

0.2

89007 / Bunkerville / NV / 30.8 mi.

258

12.4

$45,076

30.1

24.9

0.7

0.0

2.5

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