The Salt Lake Tribune, Salt Lake City... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Salt Lake Tribune, Salt Lake City

Salt Lake City, Utah

Owner: MediaNews Group (Colo.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

4.5

2004

5.1

2003

7.8

2002

Did not report

2001

Did not report

2000

4.6

1999

6.3

1998

5.7

1997

5.0

1996

5.4

1995

6.0

1994

5.8

1993

6.1

1992

4.3

1991

5.1

1990

Did not report

The latest year at peak is

2003

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Salt Lake Tribune, Salt Lake City

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

4.5

16.0

2004

5.1

16.0

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, MediaNews Group (Colo.),

has a companywide, circulation-weighted Diversity Index of 47.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Salt Lake Tribune, Salt Lake City

This newspaper's Newsroom Diversity Index is 28.

This paper

Peer group

Compare that with 64, which is the median Diversity Index for all newspapers

reporting in this circulation category of 100,001 to 250,000 daily sales.

In that group, this newspaper's Diversity Index ranks 56 out of 58

newspapers reporting in the category of 100,001 to 250,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Detroit News, Michigan, with a 26.2 percent non-white staff in a community that is 21.6 percent non-white. Its index is 121.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 133,025 ranks 84 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Salt Lake Tribune, Salt Lake City

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

10.1

129,348

Black

0.7

9,443

Asian and Pacific Islander

2.9

36,823

Native-American

0.8

9,544

Other non-white

0.1

1,137

Multi-racial

1.5

18,834

Non-white

16.0

205,129

White

84.0

1,073,911

Total

1,279,040

Home county: Salt Lake

Race/ethnicity

% of population

Number of residents

Hispanic

11.9

106,787

Black

1.0

8,501

Asian and Pacific Islander

3.7

33,581

Native-American

0.7

6,487

Other non-white

0.1

912

Multi-racial

1.7

14,922

Non-white

19.1

171,190

White

80.9

727,197

Total

898,387

The home county of this newspaper is Salt Lake.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Salt Lake Tribune, Salt Lake City

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

84121 / Salt Lake City / UT / 9.7 mi.

6,150

15,018

41.0

$63,849

7.9

3.0

0.6

0.2

2.6

84118 / Salt Lake City / UT / 10.1 mi.

5,218

17,968

29.0

$49,807

23.9

16.5

0.6

0.7

4.5

84106 / Salt Lake City / UT / 3.6 mi.

4,481

13,538

33.1

$41,901

13.6

7.2

1.3

0.7

2.6

84107 / Salt Lake City / UT / 6.7 mi.

4,221

12,642

33.4

$39,440

15.4

8.9

1.0

0.9

2.9

84119 / Salt Lake City / UT / 5 mi.

3,964

15,452

25.7

$38,385

33.1

21.3

1.4

1.6

6.5

84123 / Salt Lake City / UT / 6.9 mi.

3,895

13,386

29.1

$42,831

18.1

10.5

1.2

1.0

3.8

84010 / Bountiful / UT / 8.5 mi.

3,795

14,197

26.7

$54,551

6.7

3.4

0.3

1.5

84109 / Salt Lake City / UT / 5.1 mi.

3,679

8,664

42.5

$56,034

6.5

2.4

0.4

0.2

2.2

84117 / Salt Lake City / UT / 10.6 mi.

3,671

9,625

38.1

$51,263

8.6

3.6

0.7

0.4

2.5

84084 / West Jordan / UT / 10.4 mi.

3,576

12,043

29.7

$54,521

17.3

11.7

0.5

0.4

3.1

84108 / Salt Lake City / UT / 7.1 mi.

3,562

7,968

44.7

$61,517

8.8

2.7

0.5

0.3

3.9

84092 / Sandy / UT / 14.6 mi.

3,560

8,084

44.0

$87,515

6.2

2.5

0.4

0.2

1.9

84116 / Salt Lake City / UT / 4.9 mi.

3,554

9,710

36.6

$35,133

53.8

39.3

2.9

1.3

7.8

84103 / Salt Lake City / UT / 3 mi.

3,468

10,327

33.6

$37,883

14.2

7.9

0.9

0.6

2.9

84120 / Salt Lake City / UT / 7.8 mi.

3,442

12,480

27.6

$50,613

30.3

17.9

0.9

0.7

8.7

84111 / Salt Lake City / UT / 0 mi.

3,313

5,223

63.4

$22,219

35.7

23.2

3.2

1.6

3.7

84124 / Salt Lake City / UT / 6.5 mi.

3,257

7,702

42.3

$55,032

8.5

3.6

0.5

0.2

2.5

84093 / Sandy / UT / 11.4 mi.

3,233

7,226

44.7

$77,233

6.8

2.7

0.4

0.2

2.4

84105 / Salt Lake City / UT / 1.7 mi.

3,164

9,582

33.0

$46,637

11.9

6.2

0.8

0.7

2.5

84088 / West Jordan / UT / 13.1 mi.

3,076

10,667

28.8

$56,557

14.1

8.6

0.7

0.5

2.8

84047 / Midvale / UT / 9.7 mi.

3,025

10,793

28.0

$39,820

26.2

20.2

0.8

1.1

2.5

84094 / Sandy / UT / 12.8 mi.

2,744

8,316

33.0

$62,209

9.9

5.2

0.5

0.3

2.4

84070 / Sandy / UT / 12.3 mi.

2,651

7,623

34.8

$46,116

12.7

7.4

0.6

2.5

84095 / South Jordan / UT / 14 mi.

2,560

7,632

33.5

$74,590

6.2

3.3

0.3

0.1

1.5

84101 / Salt Lake City / UT / 0.8 mi.

2,529

1,211

208.8

$23,703

43.8

30.1

4.8

2.6

3.4

84065 / Riverton / UT / 19.4 mi.

2,499

8,433

29.6

$64,006

5.2

3.2

0.2

0.3

0.8

84115 / Salt Lake City / UT / 2.8 mi.

2,420

9,806

24.7

$28,839

34.5

23.0

2.3

2.5

4.0

84020 / Draper / UT / 17.6 mi.

2,313

6,418

36.0

$73,218

11.0

5.8

1.4

0.6

1.7

84102 / Salt Lake City / UT / 1.4 mi.

2,197

8,510

25.8

$30,259

23.3

11.9

1.7

1.3

5.8

84074 / Tooele / UT / 28.8 mi.

2,172

9,290

23.4

$46,721

12.6

9.1

0.6

0.9

0.7

84044 / Magna / UT / 12.5 mi.

1,856

6,578

28.2

$42,832

19.4

15.0

0.5

0.6

1.9

84501 / Price / UT / 97.3 mi.

1,836

4,465

41.1

$36,664

13.1

9.7

0.3

1.0

0.5

84104 / Salt Lake City / UT / 4.4 mi.

1,637

6,560

25.0

$31,544

59.9

40.5

2.5

1.7

11.9

84060 / Park City / UT / 21 mi.

1,526

2,686

56.8

$65,617

23.2

19.9

0.2

0.3

1.9

84770 / Saint George / UT / 270.6 mi.

1,409

10,808

13.0

$32,967

13.3

8.5

0.3

2.0

1.1

84128 / Salt Lake City / UT / 9.2 mi.

1,251

5,476

22.8

$51,461

21.8

15.2

0.7

0.6

3.4

84041 / Layton / UT / 22.5 mi.

1,075

12,275

8.8

$44,909

16.3

9.3

1.8

0.6

2.5

84037 / Kaysville / UT / 19.6 mi.

991

6,820

14.5

$62,385

4.8

2.8

0.2

0.7

84014 / Centerville / UT / 12.2 mi.

962

4,134

23.3

$65,762

3.9

1.8

0.2

0.1

1.0

84043 / Lehi / UT / 30.8 mi.

956

6,292

15.2

$53,607

5.6

3.0

0.3

0.5

0.9

84003 / American Fork / UT / 24.1 mi.

918

7,828

11.7

$57,087

6.2

3.9

0.2

0.3

0.8

84054 / North Salt Lake / UT / 6.5 mi.

874

2,837

30.8

$46,675

10.8

6.3

0.3

1.0

1.9

84701 / Richfield / UT / 141.6 mi.

850

2,406

35.3

$35,867

6.6

2.4

0.3

2.8

0.3

84032 / Heber City / UT / 52.5 mi.

818

3,543

23.1

$48,421

7.4

5.8

0.2

0.4

84087 / Woods Cross / UT / 9.6 mi.

767

2,779

27.6

$56,937

5.2

2.7

0.2

1.0

84025 / Farmington / UT / 15.4 mi.

753

3,143

24.0

$73,938

5.8

3.1

0.4

0.5

1.0

84604 / Provo / UT / 32.1 mi.

708

12,182

5.8

$39,563

10.7

5.3

0.4

2.8

84078 / Vernal / UT / 133.2 mi.

685

6,470

10.6

$36,523

6.7

3.7

0.1

1.6

0.3

84098 / Park City / UT / 17 mi.

675

4,685

14.4

$81,125

7.3

4.3

0.2

0.3

1.0

84720 / Cedar City / UT / 218.8 mi.

673

9,075

7.4

$33,150

8.9

3.9

0.3

2.3

1.1

84321 / Logan / UT / 65.8 mi.

646

12,164

5.3

$31,978

13.2

7.8

0.5

0.7

3.1

84057 / Orem / UT / 31.8 mi.

624

10,003

6.2

$44,325

15.8

10.6

0.4

0.7

2.4

84403 / Ogden / UT / 29.3 mi.

557

12,249

4.5

$43,067

20.1

14.6

1.3

0.6

2.0

84040 / Layton / UT / 24 mi.

511

6,368

8.0

$73,404

8.2

3.6

1.2

0.2

1.8

84058 / Orem / UT / 34.5 mi.

484

8,113

6.0

$44,928

13.4

8.3

0.4

0.7

2.4

84601 / Provo / UT / 38 mi.

442

8,461

5.2

$35,253

24.4

18.6

0.4

1.2

2.3

84015 / Clearfield / UT / 27.1 mi.

441

13,735

3.2

$46,311

15.9

8.8

1.8

1.0

2.4

84029 / Grantsville / UT / 34.3 mi.

423

2,065

20.5

$45,547

7.0

4.8

0.0

1.1

0.3

84404 / Ogden / UT / 38 mi.

411

15,704

2.6

$39,361

15.3

11.3

1.2

0.5

1.0

84663 / Springville / UT / 47.9 mi.

386

6,244

6.2

$47,031

7.8

4.9

0.1

0.5

1.0

84532 / Moab / UT / 199.6 mi.

382

3,439

11.1

$33,073

10.4

5.2

0.2

3.7

0.2

84401 / Ogden / UT / 33.2 mi.

380

9,452

4.0

$30,011

40.8

33.9

2.9

1.2

84302 / Brigham City / UT / 51.5 mi.

361

6,616

5.5

$43,906

10.3

7.0

0.2

1.3

0.8

82930 / Evanston / WY / 66.4 mi.

357

4,752

7.5

$42,803

9.5

6.7

0.1

1.0

0.4

84341 / Logan / UT / 70.7 mi.

321

5,086

6.3

$39,309

10.4

4.3

0.6

0.5

4.0

84624 / Delta / UT / 101 mi.

320

1,734

18.5

$39,741

10.0

7.8

0.1

0.9

0.4

84647 / Mount Pleasant / UT / 91.6 mi.

287

1,065

26.9

$34,459

5.6

3.6

0.0

0.3

0.6

84660 / Spanish Fork / UT / 45.1 mi.

279

6,354

4.4

$49,534

6.4

4.2

0.2

0.4

0.6

84067 / Roy / UT / 30.2 mi.

273

11,193

2.4

$50,078

12.4

7.6

1.1

0.5

1.9

84036 / Kamas / UT / 60.8 mi.

268

1,263

21.2

$48,714

4.1

3.0

0.3

0.2

84066 / Roosevelt / UT / 79.6 mi.

257

2,712

9.5

$32,306

16.0

3.2

0.1

9.8

0.3

84713 / Beaver / UT / 170.6 mi.

249

1,188

21.0

$33,179

8.4

5.4

0.4

0.9

0.5

89883 / West Wendover / NV / 117.8 mi.

244

1,418

17.2

$34,483

60.4

55.7

0.6

1.5

0.6

84648 / Nephi / UT / 80.9 mi.

230

1,491

15.4

$38,302

4.1

2.4

0.1

0.6

0.4

84405 / Ogden / UT / 28.5 mi.

229

8,664

2.6

$46,911

11.1

6.5

1.3

0.5

1.3

84654 / Salina / UT / 126.5 mi.

224

908

24.7

$36,016

4.8

2.5

0.0

1.0

0.3

89024 / Mesquite / NV / 297.1 mi.

218

168

129.8

$32,708

22.2

20.5

0.0

0.8

0.2

84631 / Fillmore / UT / 133.7 mi.

216

1,125

19.2

$32,746

13.9

9.1

0.1

2.4

1.3

84004 / Alpine / UT / 20.8 mi.

207

1,767

11.7

$73,650

3.6

1.7

0.2

0.5

84606 / Provo / UT / 39.7 mi.

195

8,486

2.3

$27,857

16.5

11.4

0.4

0.7

2.5

84017 / Coalville / UT / 37.4 mi.

191

1,044

18.3

$46,471

6.6

5.4

0.1

0.2

0.4

84651 / Payson / UT / 52.6 mi.

182

4,890

3.7

$46,787

7.9

5.9

0.1

0.3

0.6

84627 / Ephraim / UT / 98.5 mi.

171

1,190

14.4

$28,929

13.0

9.6

0.3

0.4

1.7

84049 / Midway / UT / 25 mi.

160

959

16.7

$51,829

5.2

3.4

0.1

0.3

0.5

84414 / Ogden / UT / 39.1 mi.

151

6,099

2.5

$61,920

5.8

3.7

0.3

0.2

0.8

84337 / Tremonton / UT / 67.1 mi.

136

2,645

5.1

$47,419

9.5

7.0

0.1

0.4

1.3

84664 / Mapleton / UT / 46.9 mi.

129

1,439

9.0

$59,811

3.4

2.1

0.1

0.2

0.5

84642 / Manti / UT / 111.3 mi.

121

1,086

11.1

$32,250

5.2

2.6

0.1

1.4

0.5

84526 / Helper / UT / 87.2 mi.

117

1,516

7.7

$31,417

13.2

9.9

0.3

0.9

0.3

84333 / Richmond / UT / 79.9 mi.

113

612

18.5

$42,286

3.6

2.7

0.2

0.1

0.2

84042 / Lindon / UT / 29.8 mi.

107

1,953

5.5

$62,321

5.8

3.5

0.2

1.0

84006 / Bingham Canyon / UT / 19.7 mi.

106

273

38.8

$44,722

11.6

8.5

0.0

0.1

0.7

84062 / Pleasant Grove / UT / 27 mi.

104

6,924

1.5

$53,040

7.1

4.3

0.3

0.9

84112 / Salt Lake City / UT / 3.2 mi.

205

46.3

$17,679

26.4

3.9

1.3

0.7

18.0

84520 / East Carbon / UT / 114.1 mi.

565

16.3

$25,313

23.5

20.7

0.1

0.5

0.1

84335 / Smithfield / UT / 75.4 mi.

2,375

3.7

$46,784

6.9

5.4

0.1

0.2

0.5

84021 / Duchesne / UT / 91.7 mi.

878

9.9

$30,804

7.3

3.6

0.3

1.9

0.3

84511 / Blanding / UT / 240.1 mi.

1,276

6.2

$32,018

38.7

3.3

0.2

32.8

0.1

84525 / Green River / UT / 147.5 mi.

413

18.4

$28,438

20.5

17.2

0.6

0.8

1.3

84653 / Salem / UT / 56.4 mi.

1,395

5.4

$56,938

3.6

2.4

0.1

0.4

84535 / Monticello / UT / 231.2 mi.

838

8.7

$34,048

20.2

11.5

0.2

6.3

0.8

84332 / Providence / UT / 65 mi.

1,277

5.5

$56,036

3.6

2.1

0.1

0.2

0.5

84055 / Oakley / UT / 30.7 mi.

178

36.0

$54,886

6.0

5.5

0.0

0.4

0.0

84646 / Moroni / UT / 86.1 mi.

479

13.2

$31,958

24.9

22.1

0.0

0.5

0.6

84737 / Hurricane / UT / 252.9 mi.

3,830

1.6

$33,765

5.9

2.9

0.1

0.9

0.7

84628 / Eureka / UT / 72.7 mi.

285

21.8

$36,125

4.0

2.3

0.0

1.0

0.1

84741 / Kanab / UT / 240.8 mi.

1,818

2.9

$34,339

5.7

2.3

0.0

1.7

0.3

84717 / Bryce Canyon / UT / 215.7 mi.

340.0

$56,875

12.2

4.9

0.0

7.3

0.0

84759 / Panguitch / UT / 205.7 mi.

642

7.9

$35,592

6.3

2.8

0.4

2.3

0.2

84622 / Centerfield / UT / 113.4 mi.

346

13.0

$32,125

10.0

8.1

0.1

0.8

0.2

84656 / Scipio / UT / 104.8 mi.

114

38.6

$30,114

9.1

3.6

0.0

4.2

84071 / Stockton / UT / 42.2 mi.

172

23.3

$50,179

8.8

6.9

0.0

1.0

0.6

84636 / Holden / UT / 116.2 mi.

154

24.7

$34,250

1.4

0.9

0.0

84097 / Orem / UT / 33 mi.

5,348

0.7

$60,370

9.2

5.5

0.2

0.4

1.8

84655 / Santaquin / UT / 57.3 mi.

1,640

2.2

$44,313

12.0

10.2

0.1

0.7

0.2

84761 / Parowan / UT / 208.7 mi.

940

3.8

$32,578

5.2

3.3

0.0

0.5

0.3

84318 / Hyde Park / UT / 72.6 mi.

700

4.9

$52,400

2.8

1.3

0.1

0.5

84061 / Peoa / UT / 31.2 mi.

163

18.4

$62,292

6.5

5.4

0.0

0.9

84637 / Kanosh / UT / 138.1 mi.

100.0

$43,333

9.5

8.3

0.0

84634 / Gunnison / UT / 109.3 mi.

554

5.2

$33,826

14.0

7.7

1.7

2.2

1.3

84319 / Hyrum / UT / 59.3 mi.

1,800

1.5

$43,926

15.4

13.0

0.2

0.6

0.4

84310 / Eden / UT / 40.7 mi.

950

2.4

$65,027

4.0

1.4

0.2

0.5

0.9

84315 / Hooper / UT / 31.8 mi.

1,769

1.3

$62,244

5.3

3.1

0.3

1.0

84064 / Randolph / UT / 70.8 mi.

238

8.8

$33,523

3.5

3.0

0.0

0.1

84633 / Goshen / UT / 55.4 mi.

299

7.0

$42,596

9.2

7.7

0.0

0.5

0.0

84050 / Morgan / UT / 28.1 mi.

2,010

1.0

$50,460

2.7

1.4

0.0

0.2

0.1

84056 / Hill AFB / UT / 26.4 mi.

1,158

1.7

$36,273

26.2

9.3

8.4

1.0

3.5

84726 / Escalante / UT / 205.8 mi.

350

5.4

$35,720

6.8

3.4

0.0

1.1

0.7

84028 / Garden City / UT / 85.2 mi.

189

8.5

$42,500

2.0

1.0

0.0

0.2

0.0

84339 / Wellsville / UT / 61.6 mi.

1,231

1.3

$48,351

8.2

7.1

0.0

0.5

0.2

84022 / Dugway / UT / 70.2 mi.

399

3.8

$46,167

38.9

5.9

13.6

9.1

3.0

84075 / Syracuse / UT / 22 mi.

2,732

0.5

$57,679

7.9

4.1

0.6

0.3

1.6

84639 / Levan / UT / 82.7 mi.

257

5.4

$33,603

4.9

3.1

0.1

0.3

84320 / Lewiston / UT / 83.5 mi.

686

1.7

$38,819

7.2

5.3

0.0

0.1

0.2

84325 / Mendon / UT / 67.2 mi.

360

3.3

$52,784

3.6

1.7

0.0

0.5

0.0

84328 / Paradise / UT / 54.2 mi.

343

2.9

$45,000

3.0

1.5

0.0

0.1

1.3

84645 / Mona / UT / 62.4 mi.

340

2.9

$47,153

2.1

1.2

0.0

0.1

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