Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Salt Lake Tribune, Salt Lake City
Salt Lake City, Utah
Owner: MediaNews Group (Colo.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	4.5
2004	5.1
2003	7.8
2002	Did not report
2001	Did not report
2000	4.6
1999	6.3
1998	5.7
1997	5.0
1996	5.4
1995	6.0
1994	5.8
1993	6.1
1992	4.3
1991	5.1
1990	Did not report
The latest year at peak is	2003
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Salt Lake Tribune, Salt Lake City
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	4.5	16.0	28
2004	5.1	16.0	32
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, MediaNews Group (Colo.),
has a companywide, circulation-weighted Diversity Index of 47.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Salt Lake Tribune, Salt Lake City
This newspaper's Newsroom Diversity Index is 28.				This paper
				Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 56 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Detroit News, Michigan, with a 26.2 percent non-white staff in a community that is 21.6 percent non-white. Its index is 121.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 133,025 ranks 84 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Salt Lake Tribune, Salt Lake City
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	10.1	129,348
Black	0.7	9,443
Asian and Pacific Islander	2.9	36,823
Native-American	0.8	9,544
Other non-white	0.1	1,137
Multi-racial	1.5	18,834
Non-white	16.0	205,129
White	84.0	1,073,911
Total		1,279,040
	Home county:  Salt Lake
Race/ethnicity	% of population	Number of residents
Hispanic	11.9	106,787
Black	1.0	8,501
Asian and Pacific Islander	3.7	33,581
Native-American	0.7	6,487
Other non-white	0.1	912
Multi-racial	1.7	14,922
Non-white	19.1	171,190
White	80.9	727,197
Total		898,387
The home county of this newspaper is Salt Lake.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Salt Lake Tribune, Salt Lake City
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
84121 / Salt Lake City / UT / 9.7 mi.	6,150	15,018	41.0	$63,849	7.9	3.0	0.6	0.2	2.6
84118 / Salt Lake City / UT / 10.1 mi.	5,218	17,968	29.0	$49,807	23.9	16.5	0.6	0.7	4.5
84106 / Salt Lake City / UT / 3.6 mi.	4,481	13,538	33.1	$41,901	13.6	7.2	1.3	0.7	2.6
84107 / Salt Lake City / UT / 6.7 mi.	4,221	12,642	33.4	$39,440	15.4	8.9	1.0	0.9	2.9
84119 / Salt Lake City / UT / 5 mi.	3,964	15,452	25.7	$38,385	33.1	21.3	1.4	1.6	6.5
84123 / Salt Lake City / UT / 6.9 mi.	3,895	13,386	29.1	$42,831	18.1	10.5	1.2	1.0	3.8
84010 / Bountiful / UT / 8.5 mi.	3,795	14,197	26.7	$54,551	6.7	3.4	0.3	0.3	1.5
84109 / Salt Lake City / UT / 5.1 mi.	3,679	8,664	42.5	$56,034	6.5	2.4	0.4	0.2	2.2
84117 / Salt Lake City / UT / 10.6 mi.	3,671	9,625	38.1	$51,263	8.6	3.6	0.7	0.4	2.5
84084 / West Jordan / UT / 10.4 mi.	3,576	12,043	29.7	$54,521	17.3	11.7	0.5	0.4	3.1
84108 / Salt Lake City / UT / 7.1 mi.	3,562	7,968	44.7	$61,517	8.8	2.7	0.5	0.3	3.9
84092 / Sandy / UT / 14.6 mi.	3,560	8,084	44.0	$87,515	6.2	2.5	0.4	0.2	1.9
84116 / Salt Lake City / UT / 4.9 mi.	3,554	9,710	36.6	$35,133	53.8	39.3	2.9	1.3	7.8
84103 / Salt Lake City / UT / 3 mi.	3,468	10,327	33.6	$37,883	14.2	7.9	0.9	0.6	2.9
84120 / Salt Lake City / UT / 7.8 mi.	3,442	12,480	27.6	$50,613	30.3	17.9	0.9	0.7	8.7
84111 / Salt Lake City / UT / 0 mi.	3,313	5,223	63.4	$22,219	35.7	23.2	3.2	1.6	3.7
84124 / Salt Lake City / UT / 6.5 mi.	3,257	7,702	42.3	$55,032	8.5	3.6	0.5	0.2	2.5
84093 / Sandy / UT / 11.4 mi.	3,233	7,226	44.7	$77,233	6.8	2.7	0.4	0.2	2.4
84105 / Salt Lake City / UT / 1.7 mi.	3,164	9,582	33.0	$46,637	11.9	6.2	0.8	0.7	2.5
84088 / West Jordan / UT / 13.1 mi.	3,076	10,667	28.8	$56,557	14.1	8.6	0.7	0.5	2.8
84047 / Midvale / UT / 9.7 mi.	3,025	10,793	28.0	$39,820	26.2	20.2	0.8	1.1	2.5
84094 / Sandy / UT / 12.8 mi.	2,744	8,316	33.0	$62,209	9.9	5.2	0.5	0.3	2.4
84070 / Sandy / UT / 12.3 mi.	2,651	7,623	34.8	$46,116	12.7	7.4	0.6	0.6	2.5
84095 / South Jordan / UT / 14 mi.	2,560	7,632	33.5	$74,590	6.2	3.3	0.3	0.1	1.5
84101 / Salt Lake City / UT / 0.8 mi.