Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Deseret Morning News, Salt Lake City
Salt Lake City, Utah
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	8.4
2004	3.4
2003	4.2
2002	4.0
2001	7.8
2000	4.5
1999	5.5
1998	2.4
1997	1.7
1996	1.9
1995	2.9
1994	1.6
1993	1.6
1992	Did not report
1991	1.5
1990	Did not report
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Deseret Morning News, Salt Lake City
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	8.4	13.0	65
2004	3.4	13.0	26
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Deseret Morning News, Salt Lake City
This newspaper's Newsroom Diversity Index is 65.				This paper
				Peer group
Compare that with 50, which is the median Diversity Index for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
In that group, this newspaper's Diversity Index ranks 30 out of 90
newspapers reporting in the category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Lincoln Journal Star, Nebraska, with a 9.9 percent non-white staff in a community that is 8.3 percent non-white. Its index is 119.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 72,008 ranks 138 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Deseret Morning News, Salt Lake City
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	7.8	85,602
Black	0.6	6,815
Asian and Pacific Islander	2.6	28,912
Native-American	0.5	5,566
Other non-white	0.1	907
Multi-racial	1.4	15,275
Non-white	13.0	143,077
White	87.0	956,674
Total		1,099,751
	Home county:  Salt Lake
Race/ethnicity	% of population	Number of residents
Hispanic	11.9	106,787
Black	1.0	8,501
Asian and Pacific Islander	3.7	33,581
Native-American	0.7	6,487
Other non-white	0.1	912
Multi-racial	1.7	14,922
Non-white	19.1	171,190
White	80.9	727,197
Total		898,387
The home county of this newspaper is Salt Lake.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Deseret Morning News, Salt Lake City
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
84010 / Bountiful / UT / 8.5 mi.	4,092	14,197	28.8	$54,551	6.7	3.4	0.3	0.3	1.5
84121 / Salt Lake City / UT / 9.7 mi.	2,527	15,018	16.8	$63,849	7.9	3.0	0.6	0.2	2.6
84003 / American Fork / UT / 24.1 mi.	2,476	7,828	31.6	$57,087	6.2	3.9	0.2	0.3	0.8
84111 / Salt Lake City / UT / 0 mi.	2,178	5,223	41.7	$22,219	35.7	23.2	3.2	1.6	3.7
84095 / South Jordan / UT / 14 mi.	2,161	7,632	28.3	$74,590	6.2	3.3	0.3	0.1	1.5
84037 / Kaysville / UT / 19.6 mi.	2,048	6,820	30.0	$62,385	4.8	2.8	0.2	0.2	0.7
84118 / Salt Lake City / UT / 10.1 mi.	2,038	17,968	11.3	$49,807	23.9	16.5	0.6	0.7	4.5
84109 / Salt Lake City / UT / 5.1 mi.	1,868	8,664	21.6	$56,034	6.5	2.4	0.4	0.2	2.2
84092 / Sandy / UT / 14.6 mi.	1,853	8,084	22.9	$87,515	6.2	2.5	0.4	0.2	1.9
84106 / Salt Lake City / UT / 3.6 mi.	1,727	13,538	12.8	$41,901	13.6	7.2	1.3	0.7	2.6
84084 / West Jordan / UT / 10.4 mi.	1,711	12,043	14.2	$54,521	17.3	11.7	0.5	0.4	3.1
84065 / Riverton / UT / 19.4 mi.	1,707	8,433	20.2	$64,006	5.2	3.2	0.2	0.3	0.8
84093 / Sandy / UT / 11.4 mi.	1,669	7,226	23.1	$77,233	6.8	2.7	0.4	0.2	2.4
84107 / Salt Lake City / UT / 6.7 mi.	1,531	12,642	12.1	$39,440	15.4	8.9	1.0	0.9	2.9
84088 / West Jordan / UT / 13.1 mi.	1,503	10,667	14.1	$56,557	14.1	8.6	0.7	0.5	2.8
84123 / Salt Lake City / UT / 6.9 mi.	1,481	13,386	11.1	$42,831	18.1	10.5	1.2	1.0	3.8
84604 / Provo / UT / 32.1 mi.	1,478	12,182	12.1	$39,563	10.7	5.3	0.4	0.4	2.8
84058 / Orem / UT / 34.5 mi.	1,469	8,113	18.1	$44,928	13.4	8.3	0.4	0.7	2.4
84094 / Sandy / UT / 12.8 mi.	1,454	8,316	17.5	$62,209	9.9	5.2	0.5	0.3	2.4
84117 / Salt Lake City / UT / 10.6 mi.	1,449	9,625	15.1	$51,263	8.6	3.6	0.7	0.4	2.5
84124 / Salt Lake City / UT / 6.5 mi.	1,441	7,702	18.7	$55,032	8.5	3.6	0.5	0.2	2.5
84014 / Centerville / UT / 12.2 mi.	1,414	4,134	34.2	$65,762	3.9	1.8	0.2	0.1	1.0
84120 / Salt Lake City / UT / 7.8 mi.	1,400	12,480	11.2	$50,613	30.3	17.9	0.9	0.7	8.7
84108 / Salt Lake City / UT / 7.1 mi.	1,325	7,968	16.6	$61,517	8.8	2.7	0.5	0.3	3.9
84103 / Salt Lake City / UT / 3 mi.	1,320	10,327	12.8	$37,883	14.2	7.9	0.9	0.6	2.9