Waco Tribune-Herald... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Waco Tribune-Herald

Waco, Texas

Owner: Cox Enterprises (Ga.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

11.1

2003

10.2

2002

8.5

2001

8.0

2000

5.8

1999

3.8

1998

7.1

1997

6.3

1996

12.3

1995

12.5

1994

15.1

1993

15.1

1992

9.8

1991

11.1

1990

16.7

The latest year at peak is

1990

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Waco Tribune-Herald

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

33.5

N/A

2004

11.1

33.2

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Cox Enterprises (Ga.),

has a companywide, circulation-weighted Diversity Index of 66.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Waco Tribune-Herald

This paper

Peer group

The median Diversity Index is 44 for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Longview News-Journal, Texas, with a 23.1 percent non-white staff in a community that is 28.4 percent non-white. Its index is 81.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 39,520 ranks 265 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Waco Tribune-Herald

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

15.9

50,425

Black

15.3

48,413

Asian and Pacific Islander

0.7

2,365

Native-American

0.3

1,023

Other non-white

0.1

187

Multi-racial

0.9

2,898

Non-white

33.2

105,311

White

66.8

212,215

Total

317,526

Home county: McLennan

Race/ethnicity

% of population

Number of residents

Hispanic

17.9

38,233

Black

15.0

32,065

Asian and Pacific Islander

1.1

2,313

Native-American

0.3

666

Other non-white

0.1

147

Multi-racial

1.0

2,085

Non-white

35.4

75,509

White

64.6

138,008

Total

213,517

The home county of this newspaper is McLennan.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Waco Tribune-Herald

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

76710 / Waco / TX / 3.4 mi.

5,209

10,581

49.2

$35,865

25.9

12.9

10.5

0.3

1.1

76712 / Woodway / TX / 5.8 mi.

4,260

7,540

56.5

$55,619

13.8

6.7

4.1

0.2

1.8

76705 / Waco / TX / 4.5 mi.

3,934

10,033

39.2

$30,573

33.0

15.6

15.0

0.5

0.6

76706 / Waco / TX / 2.2 mi.

3,298

11,312

29.2

$20,147

44.8

28.1

12.9

0.3

2.3

76708 / Waco / TX / 2.4 mi.

2,799

7,941

35.2

$30,608

42.8

21.8

19.3

0.2

0.6

76643 / Hewitt / TX / 6.3 mi.

1,781

3,993

44.6

$55,619

20.4

9.1

7.5

0.4

2.5

76707 / Waco / TX / 1 mi.

1,349

5,646

23.9

$24,515

70.7

35.2

33.6

0.3

76711 / Waco / TX / 2.3 mi.

1,322

2,852

46.4

$27,305

61.3

49.3

10.5

0.4

0.3

76657 / McGregor / TX / 15.6 mi.

1,209

3,122

38.7

$39,779

28.2

18.5

8.1

0.3

0.4

76655 / Rosenthal / TX / 10 mi.

1,119

2,192

51.0

$52,373

9.4

5.4

3.0

0.2

0.4

76701 / Waco / TX / 0.5 mi.

1,112

465

239.1

$19,357

52.4

22.8

27.6

0.1

0.8

76691 / West / TX / 16.8 mi.

939

2,363

39.7

$38,309

9.7

6.3

2.4

0.2

76704 / Waco / TX / 2.1 mi.

921

2,999

30.7

$14,126

92.2

7.5

83.2

0.1

0.4

76528 / Pidcoke / TX / 33.7 mi.

862

5,353

16.1

$34,723

32.0

11.9

18.8

0.4

76634 / Womack / TX / 28.5 mi.

753

2,898

26.0

$34,733

14.6

11.6

1.9

0.4

0.2

76661 / Sunrise / TX / 20.6 mi.

741

3,053

24.3

$22,983

58.9

16.4

41.3

0.2

76633 / China Spring / TX / 10.5 mi.

689

1,226

56.2

$49,375

8.6

6.6

0.9

0.2

0.1

76667 / Shiloh / TX / 37.5 mi.

622

3,949

15.8

$28,031

37.9

13.1

23.8

0.2

0.1

76638 / Ocee / TX / 10.6 mi.

418

870

48.0

$46,833

9.6

6.8

1.4

0.3

0.2

76640 / Gerald / TX / 8.5 mi.

414

1,161

35.7

$38,702

13.6

6.9

4.8

0.6

0.4

76664 / Watt / TX / 16.8 mi.

405

1,258

32.2

$29,806

27.0

5.8

20.1

0.4

0.0

76692 / Whitney / TX / 27.7 mi.

403

3,439

11.7

$31,087

9.4

5.8

1.9

0.2

0.1

76689 / Valley Mills / TX / 19.4 mi.

394

1,091

36.1

$40,000

14.4

8.3

3.9

0.3

0.1

76642 / Thelma / TX / 33.6 mi.

358

2,053

17.4

$29,490

33.7

14.2

17.8

0.5

0.1

76682 / Riesel / TX / 13.1 mi.

358

978

36.6

$36,571

13.5

7.0

5.1

0.4

76645 / Woodbury / TX / 29.8 mi.

325

3,932

8.3

$28,771

37.1

23.2

12.2

0.2

0.5

76557 / Willow Grove / TX / 19.1 mi.

300

1,174

25.6

$40,357

18.7

14.7

2.3

0.7

0.2

76624 / Elk / TX / 11.5 mi.

282

846

33.3

$40,884

8.1

3.9

2.9

0.6

0.0

76524 / Eddy / TX / 5.3 mi.

260

830

31.3

$40,125

18.3

15.3

1.4

0.7

0.1

75860 / Teague / TX / 47.7 mi.

229

1,917

11.9

$30,619

34.6

10.8

22.8

0.1

0.3

76630 / Bruceville Eddy / TX / 15 mi.

213

603

35.3

$45,313

12.7

10.2

0.7

0.5

0.6

76648 / Pelham / TX / 27.2 mi.

201

1,024

19.6

$29,350

20.8

3.3

15.3

0.4

0.3

76570 / Zipperlenville / TX / 31.9 mi.

199

1,090

18.3

$28,021

34.5

19.2

14.1

0.1

76531 / Shive / TX / 54.6 mi.

195

2,010

9.7

$31,207

6.6

5.7

0.0

0.2

76665 / Meridian / TX / 37.2 mi.

170

907

18.7

$37,649

21.9

16.9

3.4

0.2

0.1

76632 / North Prairie / TX / 16 mi.

152

626

24.3

$30,156

41.9

26.1

15.0

0.2

0.1

76629 / Tidwell Prairie / TX / 35.5 mi.

137

785

17.5

$27,545

17.2

2.8

12.8

0.5

0.1

76538 / Pancake / TX / 34 mi.

119

303

39.3

$42,546

34.2

9.6

20.6

1.1

1.8

76561 / Pecangrove / TX / 24.1 mi.

115

313

36.7

$35,000

14.1

10.3

0.1

2.9

0.0

76656 / Westphalia / TX / 23.2 mi.

114

816

14.0

$29,375

21.5

9.9

10.3

0.3

0.1

76673 / Mount Calm / TX / 18.9 mi.

113

335

33.7

$32,404

18.8

8.6

8.0

1.0

0.6

76621 / Menlow / TX / 23.6 mi.

108

389

27.8

$43,500

7.6

5.6

0.8

0.0

0.1

76687 / Thornton / TX / 37.1 mi.

108

577

18.7

$33,000

9.4

4.9

3.1

0.4

0.1

76501 / Zabcikville / TX / 30.3 mi.

102

5,756

1.8

$30,679

47.7

21.5

24.5

0.4

0.3

76622 / Aquilla / TX / 21.2 mi.

357

26.9

$39,803

7.9

4.3

1.4

0.9

0.3

75110 / Navarro / TX / 50.9 mi.

11,204

0.8

$30,401

40.6

19.0

19.3

0.3

1.0

75840 / Young / TX / 55.4 mi.

2,585

3.1

$33,164

26.0

8.9

15.6

0.4

76635 / Mustang / TX / 35.2 mi.

452

15.7

$22,750

48.6

24.9

22.0

0.3

0.1

76504 / Temple / TX / 31.7 mi.

8,811

0.7

$30,429

40.6

20.7

16.2

0.3

1.8

76055 / Itasca / TX / 39.6 mi.

942

6.2

$33,257

32.7

20.2

10.9

0.3

0.2

76525 / Evant / TX / 53.4 mi.

409

13.9

$30,521

15.1

11.7

0.9

0.7

0.5

76653 / Kosse / TX / 32 mi.

414

13.8

$29,620

22.4

10.2

10.3

0.3

76579 / Troy / TX / 23.9 mi.

1,211

4.0

$41,875

17.5

14.0

2.0

0.2

0.4

76637 / Cranfills Gap / TX / 37.4 mi.

245

17.1

$31,985

9.2

6.7

0.2

0.7

0.2

76678 / Prairie Hill / TX / 20.7 mi.

53.3

$25,417

7.7

7.1

0.0

76639 / Springhill / TX / 32.1 mi.

670

5.5

$27,036

17.6

6.8

10.1

0.1

0.0

76693 / Wortham / TX / 40.3 mi.

663

5.3

$28,170

19.0

3.3

14.6

0.6

0.0

76660 / Malone / TX / 28.8 mi.

217

15.7

$25,000

23.9

12.1

10.6

0.7

0.0

76676 / Penelope / TX / 22.8 mi.

169

20.1

$30,417

21.8

16.0

4.2

0.0

76520 / Pettibone / TX / 45.6 mi.

3,225

0.9

$28,855

38.3

22.1

14.9

0.4

0.1

76513 / Belton / TX / 34.1 mi.

9,774

0.3

$39,432

25.1

17.6

4.7

0.5

0.9

76649 / Iredell / TX / 48.5 mi.

407

6.6

$27,589

10.7

10.4

0.0

0.3

0.0

76680 / Reagan / TX / 29.2 mi.

25.5

$29,500

22.4

2.1

20.3

0.0

76457 / Hico / TX / 56 mi.

1,318

1.7

$31,343

15.5

13.9

0.0

0.7

0.2

76690 / Walnut Springs / TX / 48.3 mi.

367

6.0

$24,960

29.1

25.5

0.4

1.0

0.0

77837 / Calvert / TX / 45.2 mi.

727

2.5

$19,313

63.7

15.3

47.2

0.5

0.1

76671 / Poesville / TX / 41.5 mi.

745

0.8

$30,129

15.7

12.4

0.8

0.9

0.1

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