Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Waco Tribune-Herald
Waco, Texas
Owner: Cox Enterprises (Ga.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	Did not report
2004	11.1
2003	10.2
2002	8.5
2001	8.0
2000	5.8
1999	3.8
1998	7.1
1997	6.3
1996	12.3
1995	12.5
1994	15.1
1993	15.1
1992	9.8
1991	11.1
1990	16.7
The latest year at peak is	1990
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Waco Tribune-Herald
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	N/A	33.5	N/A
2004	11.1	33.2	33
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Cox Enterprises (Ga.),
has a companywide, circulation-weighted Diversity Index of 66.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Waco Tribune-Herald
	This paper
					Peer group
The median Diversity Index is 44 for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Longview News-Journal, Texas, with a 23.1 percent non-white staff in a community that is 28.4 percent non-white. Its index is 81.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 39,520 ranks 265 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Waco Tribune-Herald
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	15.9	50,425
Black	15.3	48,413
Asian and Pacific Islander	0.7	2,365
Native-American	0.3	1,023
Other non-white	0.1	187
Multi-racial	0.9	2,898
Non-white	33.2	105,311
White	66.8	212,215
Total		317,526
	Home county:  McLennan
Race/ethnicity	% of population	Number of residents
Hispanic	17.9	38,233
Black	15.0	32,065
Asian and Pacific Islander	1.1	2,313
Native-American	0.3	666
Other non-white	0.1	147
Multi-racial	1.0	2,085
Non-white	35.4	75,509
White	64.6	138,008
Total		213,517
The home county of this newspaper is McLennan.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Waco Tribune-Herald
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
76710 / Waco / TX / 3.4 mi.	5,209	10,581	49.2	$35,865	25.9	12.9	10.5	0.3	1.1
76712 / Woodway / TX / 5.8 mi.	4,260	7,540	56.5	$55,619	13.8	6.7	4.1	0.2	1.8
76705 / Waco / TX / 4.5 mi.	3,934	10,033	39.2	$30,573	33.0	15.6	15.0	0.5	0.6
76706 / Waco / TX / 2.2 mi.	3,298	11,312	29.2	$20,147	44.8	28.1	12.9	0.3	2.3
76708 / Waco / TX / 2.4 mi.	2,799	7,941	35.2	$30,608	42.8	21.8	19.3	0.2	0.6
76643 / Hewitt / TX / 6.3 mi.	1,781	3,993	44.6	$55,619	20.4	9.1	7.5	0.4	2.5
76707 / Waco / TX / 1 mi.	1,349	5,646	23.9	$24,515	70.7	35.2	33.6	0.3	0.3
76711 / Waco / TX / 2.3 mi.	1,322	2,852	46.4	$27,305	61.3	49.3	10.5	0.4	0.3
76657 / McGregor / TX / 15.6 mi.	1,209	3,122	38.7	$39,779	28.2	18.5	8.1	0.3	0.4
76655 / Rosenthal / TX / 10 mi.	1,119	2,192	51.0	$52,373	9.4	5.4	3.0	0.2	0.4
76701 / Waco / TX / 0.5 mi.	1,112	465	239.1	$19,357	52.4	22.8	27.6	0.1	0.8
76691 / West / TX / 16.8 mi.	939	2,363	39.7	$38,309	9.7	6.3	2.4	0.2	0.2
76704 / Waco / TX / 2.1 mi.	921	2,999	30.7	$14,126	92.2	7.5	83.2	0.1	0.4
76528 / Pidcoke / TX / 33.7 mi.	862	5,353	16.1	$34,723	32.0	11.9	18.8	0.4	0.4
76634 / Womack / TX / 28.5 mi.	753	2,898	26.0	$34,733	14.6	11.6	1.9	0.4	0.2
76661 / Sunrise / TX / 20.6 mi.	741	3,053	24.3	$22,983	58.9	16.4	41.3	0.2	0.2
76633 / China Spring / TX / 10.5 mi.	689	1,226	56.2	$49,375	8.6	6.6	0.9	0.2	0.1
76667 / Shiloh / TX / 37.5 mi.	622	3,949	15.8	$28,031	37.9	13.1	23.8	0.2	0.1
76638 / Ocee / TX / 10.6 mi.	418	870	48.0	$46,833	9.6	6.8	1.4	0.3	0.2
76640 / Gerald / TX / 8.5 mi.	414	1,161	35.7	$38,702	13.6	6.9	4.8	0.6	0.4
76664 / Watt / TX / 16.8 mi.	405	1,258	32.2	$29,806	27.0	5.8	20.1	0.4	0.0
76692 / Whitney / TX / 27.7 mi.	403	3,439	11.7	$31,087	9.4	5.8	1.9	0.2	0.1
76689 / Valley Mills / TX / 19.4 mi.	394	1,091	36.1	$40,000	14.4	8.3	3.9	0.3	0.1
76642 / Thelma / TX / 33.6 mi.	358	2,053	17.4	$29,490	33.7	14.2	17.8	0.5	0.1
76682 / Riesel / TX / 13.1 mi.	358	978	36.6	$36,571	13.5	7.0	5.1	0.4	0.4
76645 / Woodbury / TX / 29.8 mi.	325	3,932	8.3	$28,771	37.1	23.2	12.2	0.2	0.5
76557 / Willow Grove / TX / 19.1 mi.	300	1,174	25.6	$40,357	18.7