Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Times Record News, Wichita Falls
Wichita Falls, Texas
Owner: Scripps (Ohio)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	7.3
2004	24.4
2003	17.5
2002	7.1
2001	Did not report
2000	13.5
1999	7.9
1998	10.0
1997	Did not report
1996	7.5
1995	2.1
1994	2.3
1993	2.3
1992	2.3
1991	4.9
1990	Did not report
The latest year at peak is	2004
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Times Record News, Wichita Falls
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	7.3	22.1	33
2004	24.4	22.1	111
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Scripps (Ohio),
has a companywide, circulation-weighted Diversity Index of 56.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Times Record News, Wichita Falls
This newspaper's Newsroom Diversity Index is 33.				This paper
				Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 95 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Jackson Sun, Tennessee, with a 37.5 percent non-white staff in a community that is 24.7 percent non-white. Its index is 152.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 31,629 ranks 321 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Times Record News, Wichita Falls
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	11.6	26,339
Black	7.1	16,114
Asian and Pacific Islander	1.3	2,849
Native-American	0.7	1,630
Other non-white	0.1	170
Multi-racial	1.4	3,178
Non-white	22.1	50,280
White	78.0	177,740
Total		228,020
	Home county:  Wichita
Race/ethnicity	% of population	Number of residents
Hispanic	12.2	16,097
Black	10.1	13,243
Asian and Pacific Islander	1.9	2,485
Native-American	0.7	919
Other non-white	0.1	142
Multi-racial	1.7	2,288
Non-white	26.7	35,174
White	73.3	96,490
Total		131,664
The home county of this newspaper is Wichita.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Times Record News, Wichita Falls
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
76308 / Wichita Falls / TX / 11.1 mi.	4,440	8,170	54.3	$37,593	15.2	6.4	3.8	0.6	2.6
76306 / Wichita Falls / TX / 3.4 mi.	3,434	6,380	53.8	$31,193	43.2	16.7	19.6	0.8	3.4
76301 / Wichita Falls / TX / 0 mi.	3,308	8,088	40.9	$24,465	45.8	21.0	21.3	0.8	1.0
76309 / Wichita Falls / TX / 8.5 mi.	2,881	5,729	50.3	$34,780	24.7	15.5	4.1	0.9	2.1
76310 / Wichita Falls / TX / 11.5 mi.	2,709	5,790	46.8	$42,980	13.4	6.7	2.4	0.6	2.2
76302 / Wichita Falls / TX / 10 mi.	2,107	4,466	47.2	$32,371	19.3	11.5	4.8	0.5	1.0
76354 / Burkburnett / TX / 12.3 mi.	1,833	4,292	42.7	$38,477	11.9	6.1	2.8	0.9	0.7
76367 / Iowa Park / TX / 15.9 mi.	1,184	3,537	33.5	$42,225	23.6	11.0	10.9	0.6	0.4
76365 / Henrietta / TX / 17.1 mi.	1,046	2,044	51.2	$34,171	5.7	3.0	0.6	1.0	0.0
76384 / Vernon / TX / 52.4 mi.	796	5,271	15.1	$29,358	32.3	21.1	9.1	0.5	0.7
76230 / Bowie / TX / 45.3 mi.	733	3,824	19.2	$31,497	5.5	3.7	0.1	0.5	0.4
76450 / Graham / TX / 64.4 mi.	687	4,963	13.8	$32,250	12.9	10.4	0.9	0.4	0.3
76380 / Seymour / TX / 51.2 mi.	612	1,841	33.2	$24,471	13.9	9.2	3.2	0.5	0.5
76360 / Electra / TX / 25.2 mi.	560	1,613	34.7	$26,471	14.4	8.0	3.7	1.1	0.1
76374 / Olney / TX / 47.2 mi.	544	1,785	30.5	$25,426	16.4	12.6	2.2	0.4	0.3
76255 / Nocona / TX / 39.7 mi.	499	2,250	22.2	$30,674	10.5	8.6	0.3	0.7	0.3
76366 / Holliday / TX / 29.6 mi.	437	954	45.8	$34,348	4.7	3.0	0.0	0.6	0.2
76351 / Archer City / TX / 29.2 mi.	359	856	41.9	$32,156	3.7	2.4	0.0	0.4	0.0
76458 / Jacksboro / TX / 50.1 mi.	343	2,079	16.5	$33,538	17.5	8.9	7.5	0.4	0.2
79252 / Quanah / TX / 81.8 mi.	334	1,519	22.0	$28,082	21.8	15.3	4.9	0.4	0.3
76305 / Wichita Falls / TX / 7.4 mi.	330	1,026	32.2	$36,332	10.6	7.0	1.7	0.5	0.4
76311 / Sheppard AFB / TX / 4.7 mi.	312	1,343	23.2	$35,598	33.4	10.2	15.8	0.6	3.5
76389 / Windthorst / TX / 38.7 mi.	249	441	56.5	$36,765	17.2	16.3	0.0	0.1	0.1
79227 / Crowell / TX / 75.6 mi.	202	702	28.8	$25,563	21.4	16.6	3.1	0.5	0.2
73546 / Grandfield / OK / 22.6 mi.	180	524	34.4	$23,708	31.6	17.4	7.9	3.7	0.2
76377 / Petrolia / TX / 12.5 mi.	175	359