Times Record News, Wichita Falls... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Times Record News, Wichita Falls

Wichita Falls, Texas

Owner: Scripps (Ohio)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

7.3

2004

24.4

2003

17.5

2002

7.1

2001

Did not report

2000

13.5

1999

7.9

1998

10.0

1997

Did not report

1996

7.5

1995

2.1

1994

2.3

1993

2.3

1992

2.3

1991

4.9

1990

Did not report

The latest year at peak is

2004

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Times Record News, Wichita Falls

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

7.3

22.1

2004

24.4

22.1

111

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Scripps (Ohio),

has a companywide, circulation-weighted Diversity Index of 56.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Times Record News, Wichita Falls

This newspaper's Newsroom Diversity Index is 33.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 95 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Jackson Sun, Tennessee, with a 37.5 percent non-white staff in a community that is 24.7 percent non-white. Its index is 152.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 31,629 ranks 321 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Times Record News, Wichita Falls

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

11.6

26,339

Black

7.1

16,114

Asian and Pacific Islander

1.3

2,849

Native-American

0.7

1,630

Other non-white

0.1

170

Multi-racial

1.4

3,178

Non-white

22.1

50,280

White

78.0

177,740

Total

228,020

Home county: Wichita

Race/ethnicity

% of population

Number of residents

Hispanic

12.2

16,097

Black

10.1

13,243

Asian and Pacific Islander

1.9

2,485

Native-American

0.7

919

Other non-white

0.1

142

Multi-racial

1.7

2,288

Non-white

26.7

35,174

White

73.3

96,490

Total

131,664

The home county of this newspaper is Wichita.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Times Record News, Wichita Falls

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

76308 / Wichita Falls / TX / 11.1 mi.

4,440

8,170

54.3

$37,593

15.2

6.4

3.8

0.6

2.6

76306 / Wichita Falls / TX / 3.4 mi.

3,434

6,380

53.8

$31,193

43.2

16.7

19.6

0.8

3.4

76301 / Wichita Falls / TX / 0 mi.

3,308

8,088

40.9

$24,465

45.8

21.0

21.3

0.8

1.0

76309 / Wichita Falls / TX / 8.5 mi.

2,881

5,729

50.3

$34,780

24.7

15.5

4.1

0.9

2.1

76310 / Wichita Falls / TX / 11.5 mi.

2,709

5,790

46.8

$42,980

13.4

6.7

2.4

0.6

2.2

76302 / Wichita Falls / TX / 10 mi.

2,107

4,466

47.2

$32,371

19.3

11.5

4.8

0.5

1.0

76354 / Burkburnett / TX / 12.3 mi.

1,833

4,292

42.7

$38,477

11.9

6.1

2.8

0.9

0.7

76367 / Iowa Park / TX / 15.9 mi.

1,184

3,537

33.5

$42,225

23.6

11.0

10.9

0.6

0.4

76365 / Henrietta / TX / 17.1 mi.

1,046

2,044

51.2

$34,171

5.7

3.0

0.6

1.0

0.0

76384 / Vernon / TX / 52.4 mi.

796

5,271

15.1

$29,358

32.3

21.1

9.1

0.5

0.7

76230 / Bowie / TX / 45.3 mi.

733

3,824

19.2

$31,497

5.5

3.7

0.1

0.5

0.4

76450 / Graham / TX / 64.4 mi.

687

4,963

13.8

$32,250

12.9

10.4

0.9

0.4

0.3

76380 / Seymour / TX / 51.2 mi.

612

1,841

33.2

$24,471

13.9

9.2

3.2

0.5

76360 / Electra / TX / 25.2 mi.

560

1,613

34.7

$26,471

14.4

8.0

3.7

1.1

0.1

76374 / Olney / TX / 47.2 mi.

544

1,785

30.5

$25,426

16.4

12.6

2.2

0.4

0.3

76255 / Nocona / TX / 39.7 mi.

499

2,250

22.2

$30,674

10.5

8.6

0.3

0.7

0.3

76366 / Holliday / TX / 29.6 mi.

437

954

45.8

$34,348

4.7

3.0

0.0

0.6

0.2

76351 / Archer City / TX / 29.2 mi.

359

856

41.9

$32,156

3.7

2.4

0.0

0.4

0.0

76458 / Jacksboro / TX / 50.1 mi.

343

2,079

16.5

$33,538

17.5

8.9

7.5

0.4

0.2

79252 / Quanah / TX / 81.8 mi.

334

1,519

22.0

$28,082

21.8

15.3

4.9

0.4

0.3

76305 / Wichita Falls / TX / 7.4 mi.

330

1,026

32.2

$36,332

10.6

7.0

1.7

0.5

0.4

76311 / Sheppard AFB / TX / 4.7 mi.

312

1,343

23.2

$35,598

33.4

10.2

15.8

0.6

3.5

76389 / Windthorst / TX / 38.7 mi.

249

441

56.5

$36,765

17.2

16.3

0.0

0.1

79227 / Crowell / TX / 75.6 mi.

202

702

28.8

$25,563

21.4

16.6

3.1

0.5

0.2

73546 / Grandfield / OK / 22.6 mi.

180

524

34.4

$23,708

31.6

17.4

7.9

3.7

0.2

76377 / Petrolia / TX / 12.5 mi.

175

359

48.7

$27,794

7.4

4.3

0.7

0.0

76371 / Munday / TX / 78 mi.

174

752

23.1

$25,417

35.7

27.6

6.9

0.3

0.2

79225 / Chillicothe / TX / 65.4 mi.

150

443

33.9

$28,684

18.2

12.0

4.5

1.2

0.0

73573 / Waurika / OK / 31.8 mi.

142

1,043

13.6

$25,984

17.1

7.1

1.1

4.6

2.6

73569 / Terral / OK / 29.7 mi.

128

239

53.6

$18,281

19.7

15.8

0.0

1.7

0.0

76357 / Byers / TX / 18.3 mi.

123

285

43.2

$40,234

7.5

4.0

0.0

2.6

0.0

76379 / Scotland / TX / 22.7 mi.

114

201

56.7

$35,833

10.7

9.7

0.0

0.6

79529 / Knox City / TX / 88.2 mi.

103

586

17.6

$25,852

32.9

22.1

8.7

0.3

73542 / Frederick / OK / 45.3 mi.

100

2,115

4.7

$23,250

35.3

19.8

10.5

2.5

0.4

73562 / Randlett / OK / 13.5 mi.

331

29.3

$30,682

10.2

6.2

0.7

1.5

0.0

76251 / Montague / TX / 45.9 mi.

274

35.4

$32,014

6.9

4.9

0.7

1.0

0.3

76370 / Megargel / TX / 46.1 mi.

132

69.7

$30,750

8.3

4.6

0.6

0.9

79201 / Childress / TX / 105.2 mi.

2,488

3.7

$27,483

35.7

20.2

14.0

0.3

76483 / Throckmorton / TX / 72.8 mi.

505

17.8

$29,940

11.0

9.8

0.1

0.3

0.1

76372 / Newcastle / TX / 65 mi.

402

21.9

$26,681

7.4

4.5

0.8

0.7

0.1

76265 / Saint Jo / TX / 52.6 mi.

697

9.5

$30,526

6.6

4.9

0.1

0.5

0.1

79248 / Paducah / TX / 105.5 mi.

785

7.3

$24,563

29.8

19.1

9.5

0.1

0.0

76228 / Bellevue / TX / 31.3 mi.

428

13.1

$33,906

5.1

2.6

0.1

0.9

0.1

76427 / Bryson / TX / 59.1 mi.

301

16.3

$28,295

6.7

1.9

0.6

1.7

0.3

79505 / Benjamin / TX / 82.4 mi.

120

38.3

$31,591

19.8

15.4

2.5

0.0

1.5

73568 / Temple / OK / 20.9 mi.

593

7.3

$20,352

22.8

6.3

9.6

4.0

0.1

73570 / Tipton / OK / 53.9 mi.

508

6.5

$25,221

24.5

11.8

9.3

1.7

0.3

73572 / Walters / OK / 27.5 mi.

1,498

2.2

$30,000

17.5

3.7

1.2

9.6

0.2

73530 / Davidson / OK / 37.8 mi.

225

13.8

$28,875

31.0

26.3

0.9

1.6

0.0

76460 / Loving / TX / 48.5 mi.

158

15.8

$33,625

7.3

3.6

1.6

0.0

0.8

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