The Victoria Advocate... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Victoria Advocate

Victoria, Texas

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

7.5

2003

10.8

2002

8.9

2001

4.9

2000

6.5

1999

Did not report

1998

7.3

1997

15.4

1996

17.9

1995

9.7

1994

10.3

1993

22.6

1992

10.0

1991

Did not report

1990

0.0

The latest year at peak is

1993

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Victoria Advocate

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

43.4

N/A

2004

7.5

43.8

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Victoria Advocate

This paper

Peer group

The median Diversity Index is 44 for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Tucson Citizen, Arizona, with a 31.3 percent non-white staff in a community that is 44.7 percent non-white. Its index is 70.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 34,747 ranks 292 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Victoria Advocate

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

34.1

84,597

Black

7.7

19,102

Asian and Pacific Islander

1.0

2,490

Native-American

0.3

608

Other non-white

0.1

125

Multi-racial

0.7

1,731

Non-white

43.8

108,653

White

56.2

139,511

Total

248,164

Home county: Victoria

Race/ethnicity

% of population

Number of residents

Hispanic

39.2

32,959

Black

6.1

5,137

Asian and Pacific Islander

0.8

644

Native-American

0.2

197

Other non-white

0.1

Multi-racial

0.7

622

Non-white

47.1

39,598

White

52.9

44,490

Total

84,088

The home county of this newspaper is Victoria.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Victoria Advocate

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

77901 / Victoria / TX / 1.6 mi.

8,571

14,534

59.0

$30,958

65.1

54.3

9.2

0.3

0.6

77904 / Victoria / TX / 4.7 mi.

5,204

8,861

58.7

$54,766

25.2

19.4

3.3

0.2

1.6

77905 / Victoria / TX / 11.9 mi.

2,523

4,860

51.9

$44,894

30.5

26.3

3.1

0.2

0.1

77979 / Weedhaven / TX / 23.2 mi.

2,210

5,958

37.1

$36,397

52.3

45.4

3.0

0.3

3.0

77954 / Stratton / TX / 26 mi.

1,625

3,807

42.7

$28,040

44.1

27.4

15.2

0.4

0.3

77995 / Yoakum / TX / 34 mi.

1,474

3,529

41.8

$29,785

33.1

24.1

8.3

0.2

77957 / Morales / TX / 23.4 mi.

1,272

3,216

39.6

$34,432

36.9

24.4

10.7

0.4

0.6

77964 / Worthing / TX / 42.8 mi.

1,236

3,073

40.2

$29,042

15.1

6.9

7.4

0.1

77437 / West Payne / TX / 48.6 mi.

1,108

5,695

19.5

$31,845

45.0

35.5

8.7

0.1

0.2

77963 / Weser / TX / 23.4 mi.

874

2,077

42.1

$32,622

42.9

36.8

5.2

0.2

0.3

77414 / Sargent / TX / 60.3 mi.

785

8,983

8.7

$32,391

47.8

29.8

16.0

0.4

0.8

77984 / Shiner / TX / 43 mi.

651

1,779

36.6

$29,375

14.0

6.3

6.9

0.0

0.2

78164 / Yorktown / TX / 31.6 mi.

624

1,591

39.2

$27,121

29.5

26.9

1.7

0.3

0.1

77968 / Inez / TX / 11.1 mi.

457

767

59.6

$52,717

16.5

13.6

1.2

0.5

0.3

77465 / Palacios / TX / 44.2 mi.

437

2,373

18.4

$32,340

57.1

42.6

3.3

0.3

10.0

77962 / Ganado / TX / 31.8 mi.

422

1,170

36.1

$35,284

33.3

29.0

3.2

0.1

0.2

77951 / Bloomington / TX / 10.5 mi.

350

756

46.3

$31,677

75.4

67.9

6.1

0.2

0.0

78629 / Summerville / TX / 53.3 mi.

349

4,109

8.5

$30,694

48.1

37.4

9.5

0.2

0.5

78102 / Beeville / TX / 49.2 mi.

303

7,797

3.9

$28,843

66.2

54.1

10.8

0.2

0.5

78119 / Kenedy / TX / 48.3 mi.

301

1,790

16.8

$25,039

68.0

48.2

18.0

0.4

0.6

77488 / Wharton / TX / 61.7 mi.

299

5,609

5.3

$29,263

54.1

28.5

24.2

0.2

0.6

78377 / Refugio / TX / 35.3 mi.

282

1,475

19.1

$30,339

54.1

41.2

11.2

0.5

0.4

78956 / Swiss Alp / TX / 57.9 mi.

275

2,006

13.7

$33,750

20.8

10.6

9.2

0.1

0.2

77975 / Witting / TX / 51.7 mi.

251

767

32.7

$28,201

12.2

11.0

0.5

0.1

77983 / Seadrift / TX / 31.3 mi.

238

771

30.9

$29,146

32.9

24.3

0.6

0.1

6.7

78393 / Woodsboro / TX / 40 mi.

226

955

23.7

$30,608

48.7

44.8

2.6

0.1

77982 / Port O'Connor / TX / 41.1 mi.

194

476

40.8

$35,985

21.3

17.4

0.2

0.8

2.0

77455 / Provident City / TX / 41.2 mi.

159

694

22.9

$38,304

31.9

27.6

3.8

0.1

0.0

78118 / Karnes City / TX / 51.5 mi.

158

1,395

11.3

$26,979

62.2

56.7

4.4

0.1

0.4

78941 / Praha / TX / 58.5 mi.

158

901

17.5

$30,313

34.7

28.3

5.1

0.6

0.1

77990 / Tivoli / TX / 21.7 mi.

136

341

39.9

$32,692

60.7

59.0

1.2

0.0

0.5

77978 / Point Comfort / TX / 25.6 mi.

132

284

46.5

$44,500

24.8

19.6

1.4

0.3

1.8

77991 / Vanderbilt / TX / 22.8 mi.

130

146

89.0

$33,125

42.6

32.1

9.7

0.2

0.0

78151 / Runge / TX / 40.5 mi.

121

550

22.0

$23,111

64.0

62.2

1.6

0.0

78962 / Weimar / TX / 60.5 mi.

119

1,588

7.5

$32,675

28.2

13.5

13.7

0.1

0.5

77988 / Telferner / TX / 7.5 mi.

114

233

48.9

$33,235

47.0

44.7

1.4

0.2

0.0

77977 / Placedo / TX / 11 mi.

101

183

55.2

$28,750

72.4

67.0

5.1

0.0

77971 / Lolita / TX / 31.3 mi.

100

302

33.1

$43,750

18.6

18.0

0.1

0.0

77482 / Van Vleck / TX / 64.6 mi.

772

11.0

$32,384

35.4

20.3

13.7

0.2

0.1

77457 / Matagorda / TX / 58.2 mi.

332

24.7

$24,671

12.3

6.9

1.2

0.0

77419 / Blessing / TX / 43.3 mi.

481

14.8

$27,102

42.8

37.8

3.9

0.1

0.0

77435 / Tavener / TX / 71.2 mi.

1,501

4.5

$38,452

28.5

22.0

5.7

0.1

0.2

78140 / Nixon / TX / 53.5 mi.

1,144

5.8

$23,314

53.0

50.2

1.9

0.2

0.1

77456 / Markham / TX / 52.3 mi.

462

13.9

$42,450

42.2

32.8

8.5

0.0

0.1

78141 / Nordheim / TX / 32.8 mi.

258

21.7

$35,278

30.6

29.4

0.0

0.8

0.0

77974 / Meyersville / TX / 19.8 mi.

146

35.6

$34,375

3.4

1.3

0.0

0.8

0.3

77994 / Westhoff / TX / 28 mi.

174

26.4

$26,774

36.8

32.0

4.1

0.5

0.2

78146 / Pettus / TX / 46.9 mi.

216

21.3

$26,534

52.6

51.5

0.5

0.0

77475 / Sheridan / TX / 49.2 mi.

318

10.7

$24,803

19.0

15.5

2.1

0.4

0.0

78159 / Smiley / TX / 44.9 mi.

373

8.8

$24,375

41.9

40.6

0.2

0.1

0.4

77950 / Austwell / TX / 25.1 mi.

108

26.9

$24,659

53.6

52.3

1.3

0.0

77970 / La Ward / TX / 31.2 mi.

132

19.7

$26,964

32.7

31.4

0.3

0.5

0.0

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