Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Dallas Morning News
Dallas, Texas
Owner: Belo (Texas)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	14.8
2004	20.2
2003	17.5
2002	16.9
2001	19.5
2000	17.0
1999	17.8
1998	18.0
1997	16.5
1996	16.6
1995	17.3
1994	16.7
1993	15.5
1992	13.4
1991	14.8
1990	Did not report
The latest year at peak is	2004
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Dallas Morning News
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	14.8	40.9	36
2004	20.2	40.9	49
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Belo (Texas),
has a companywide, circulation-weighted Diversity Index of 40.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Dallas Morning News
This newspaper's Newsroom Diversity Index is 36.				This paper
				Peer group
Compare that with 46, which is the median Diversity Index for all newspapers
reporting in this circulation category of more than 500,000 daily sales.
In that group, this newspaper's Diversity Index ranks 7 out of 10
newspapers reporting in the category of more than 500,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Chicago Tribune, Illinois, with a 17.7 percent non-white staff in a community that is 28.5 percent non-white. Its index is 62.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 519,014 ranks 10 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Dallas Morning News
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	21.2	887,044
Black	14.1	591,542
Asian and Pacific Islander	3.8	156,669
Native-American	0.4	17,534
Other non-white	0.1	4,340
Multi-racial	1.3	53,779
Non-white	40.9	1,710,908
White	59.1	2,471,230
Total		4,182,138
	Home county:  Dallas
Race/ethnicity	% of population	Number of residents
Hispanic	29.9	662,729
Black	20.1	445,716
Asian and Pacific Islander	4.0	88,421
Native-American	0.4	8,106
Other non-white	0.1	2,388
Multi-racial	1.3	28,222
Non-white	55.7	1,235,582
White	44.3	983,317
Total		2,218,899
The home county of this newspaper is Dallas.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Dallas Morning News
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
75093 / Plano / TX / 17.5 mi.	7,730	16,640	46.5	$101,884	21.2	4.4	3.7	0.2	11.2
75080 / Richardson / TX / 13.8 mi.	6,839	17,151	39.9	$55,973	27.5	13.0	4.9	0.3	7.5
75248 / Dallas / TX / 13.1 mi.	6,712	15,329	43.8	$69,809	18.0	6.7	3.4	0.3	5.9
75230 / Dallas / TX / 8.5 mi.	6,307	13,570	46.5	$51,702	21.4	11.2	5.9	0.2	2.8
75214 / Dallas / TX / 4.7 mi.	6,179	16,111	38.4	$49,878	33.8	26.8	4.5	0.4	1.3
75229 / Dallas / TX / 8.7 mi.	6,110	11,182	54.6	$64,067	41.1	32.8	4.2	0.2	3.1
75228 / Dallas / TX / 7.7 mi.	6,062	24,116	25.1	$33,685	63.0	32.2	24.6	0.5	4.4
75243 / Dallas / TX / 9.8 mi.	5,897	27,426	21.5	$37,149	61.0	14.4	33.7	0.3	9.8
75150 / Mesquite / TX / 10.4 mi.	5,878	21,000	28.0	$46,470	32.4	16.1	10.2	0.5	4.0
75023 / Plano / TX / 19.5 mi.	5,850	17,413	33.6	$74,191	22.3	7.2	4.8	0.3	8.1
75225 / Dallas / TX / 5.9 mi.	5,517	8,444	65.3	$98,838	3.9	2.1	0.4	0.1	0.9
75075 / Plano / TX / 17.1 mi.	5,379	12,808	42.0	$71,485	24.7	10.8	3.7	0.3	8.4
75043 / Garland / TX / 13.3 mi.	5,364	19,832	27.0	$50,512	34.8	14.4	14.7	0.5	3.5
75006 / Carrollton / TX / 13.7 mi.	5,164	16,973	30.4	$52,798	47.9	31.6	5.5	0.3	8.8
75007 / Carrollton / TX / 16.6 mi.	5,097	17,321	29.4	$70,081	32.4	11.2	6.2	0.4	12.7
75149 / Mesquite / TX / 11 mi.	5,039	18,614	27.1	$48,245	36.9	16.8	15.1	0.6	3.0
75025 / Plano / TX / 21.6 mi.	4,777	13,264	36.0	$98,480	26.5	5.0	4.9	0.2	14.7
75062 / Irving / TX / 10.2 mi.	4,720	16,066	29.4	$45,085	46.2	26.9	9.4	0.4	7.5
75231 / Dallas / TX / 7.3 mi.	4,608	22,038	20.9	$30,090	72.0	40.6	26.9	0.3	1.6
75019 / Coppell / TX / 16.3 mi.	4,508	12,132	37.2	$96,840	21.2	6.9	3.2	0.3	9.2
75205 / Dallas / TX / 3.9 mi.	4,506	9,920	45.4	$73,153	11.2	6.2	1.6	0.2	2.3
75238 / Dallas / TX / 8.8 mi.	4,483	12,690	35.3	$43,294	41.0	16.4	21.2	0.3	1.5
75028 / Flower Mound / TX / 23.9 mi.	4,431	11,444	38.7	$91,855	13.5	5.5	3.1	0.4	3.1
75061 / Irving / TX / 9.9 mi.	4,365	18,712	23.3	$37,330	60.7	45.9	8.8	0.5	4.1
75081 / Richardson / TX / 12.9 mi.	4,363	12,370	35.3	$60