Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
San Angelo Standard-Times
San Angelo, Texas
Owner: Scripps (Ohio)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 25.0
2004 18.2
2003 16.7
2002 12.9
2001 20.0
2000 12.1
1999 13.3
1998 11.8
1997 8.3
1996 8.3
1995 9.4
1994 9.1
1993 9.1
1992 10.3
1991 6.1
1990 5.6
The latest year at peak is 2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for San Angelo Standard-Times
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 25.0 37.4 67
2004 18.2 37.4 49
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Scripps (Ohio),
has a companywide, circulation-weighted Diversity Index of 56.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for San Angelo Standard-Times
This newspaper's Newsroom Diversity Index is 67. This paper
Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 38 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Tucson Citizen, Arizona, with a 31.3 percent non-white staff in a community that is 44.7 percent non-white. Its index is 70.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 26,271 ranks 388 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of San Angelo Standard-Times
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 32.6 53,384
Black 2.9 4,820
Asian and Pacific Islander 0.6 1,032
Native-American 0.4 572
Other non-white 0.1 132
Multi-racial 0.8 1,376
  Non-white 37.4 61,316
White 62.6 102,662
Total 163,978
Home county:  Tom Green
Race/ethnicity % of population Number of residents
Hispanic 30.7 31,946
Black 4.0 4,122
Asian and Pacific Islander 0.9 908
Native-American 0.4 380
Other non-white 0.1 88
Multi-racial 1.0 1,058
  Non-white 37.0 38,502
White 63.0 65,508
Total 104,010
The home county of this newspaper is Tom Green.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
San Angelo Standard-Times
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
76903 / San Angelo / TX / 0 mi. 6,527 12,128 53.8 $25,152 57.0 49.4 5.5 0.4 0.7
76904 / San Angelo / TX / 8.9 mi. 6,484 12,248 52.9 $40,272 19.8 13.8 3.3 0.3 1.3
76901 / San Angelo / TX / 9.1 mi. 4,480 10,079 44.4 $35,301 31.6 26.5 3.1 0.4 0.6
76905 / San Angelo / TX / 8.3 mi. 1,626 3,774 43.1 $37,226 40.3 33.7 3.8 0.3 1.2
76821 / Ballinger / TX / 37.7 mi. 648 2,062 31.4 $26,936 32.3 28.9 1.7 0.2 0.4
76950 / Sonora / TX / 67.7 mi. 564 1,508 37.4 $34,960 52.6 51.7 0.2 0.3 0.2
76943 / Ozona / TX / 77.1 mi. 533 1,436 37.1 $29,931 57.8 56.1 0.5 0.4 0.3
76825 / Brady / TX / 71.2 mi. 513 2,747 18.7 $25,347 31.9 29.3 1.8 0.2 0.2
76932 / Big Lake / TX / 64.1 mi. 376 1,065 35.3 $33,514 53.5 49.3 2.9 0.3 0.3
76936 / Eldorado / TX / 40.3 mi. 360 1,086 33.1 $29,512 46.6 44.5 1.1 0.0 0.2
76945 / Robert Lee / TX / 29.7 mi. 307 804 38.2 $28,750 18.6 16.8 0.2 0.9 0.1
76849 / Junction / TX / 89.7 mi. 294 1,601 18.4 $29,813 23.8 22.4 0.1 0.2 0.5
76859 / Menard / TX / 54.2 mi. 269 959 28.1 $23,065 34.4 32.5 0.4 0.5 0.4
76856 / Mason / TX / 88.9 mi. 243 1,483 16.4 $31,996 22.1 21.0 0.2 0.4 0.0
76877 / San Saba / TX / 100.9 mi. 236 1,617 14.6 $29,634 29.8 25.3 3.4 0.4 0.1
76941 / Mertzon / TX / 32.4 mi. 232 607 38.2 $38,083 27.5 26.6 0.3 0.4 0.0
76861 / Miles / TX / 21.3 mi. 221 681 32.5 $35,948 30.1 29.2 0.1 0.1 0.1
79830 / Alpine / TX / 217.6 mi. 220 2,921 7.5 $25,752 48.8 45.4 1.1 0.6 0.4
76837 / Eden / TX / 38.6 mi. 209 594 35.2 $29,943 50.5 48.5 1.4 0.1 0.2
76933 / Bronte / TX / 29.5 mi. 209 550 38.0 $28,208 25.6 20.2 4.5 0.3 0.2
79735 / Fort Stockton / TX / 150 mi. 205 4,234 4.8 $27,352 70.9 64.8 4.7 0.2 0.5
76935 / Christoval / TX / 19.8 mi. 198 444 44.6 $38,646 12.1 10.7 0.4 0.6 0.1
76951 / Sterling City / TX / 43.1 mi. 170 509 33.4 $35,302 31.6 31.2 0.1 0.2 0.1
79720 / Big Spring / TX / 81.4 mi. 170 10,850 1.6 $30,531 44.1 38.2 4.0 0.4 0.6
76875 / Rowena / TX / 30.1 mi. 152 299 50.8 $30,652 18.2 17.8 0.0 0.0 0.0
78643 / Llano / TX / 119.5 mi. 140 2,514 5.6 $35,833 8.3 6.5 0.4 0.5 0.2
76934 / Carlsbad / TX / 18.8 mi. 126 399 31.6 $28,214 20.8 14.0 4.3 0.6 0.2
79567 / Winters / TX / 46.9 mi. 115 1,499 7.7 $28,346 34.5 31.1 1.5 0.4 0.4
79843 / Marfa / TX / 245.3 mi. 109 1,079 10.1 $24,593 70.5 69.3 0.3 0.3 0.1
76801 / Brownwood / TX / 86 mi. 104 9,667 1.1 $29,143 25.6 18.6 5.2 0.4 0.4
79701 / Midland / TX / 90.4 mi. 91 8,543 1.1 $27,369 63.5 50.2 11.9 0.4 0.3
79848 / Sanderson / TX / 147.7 mi. 86 378 22.8 $23,854 52.9 50.0 0.0 2.0 0.7
79744 / Iraan / TX / 104.5 mi. 79 518 15.3 $46,250 38.6 36.8 0.3 0.4 0.0
78624 / Fredericksburg / TX / 122.1 mi. 78 7,415 1.1 $37,874 17.9 16.5 0.2 0.3 0.2
79739 / Garden City / TX / 69 mi. 73 338 21.6 $36,250 35.5 32.7 0.6 0.1 0.0
79752 / Mc Camey / TX / 104.9 mi. 70 814 8.6 $26,152 51.1 48.6 1.2 0.9 0.0
79778 / Rankin / TX / 90.2 mi. 67 341 19.6 $38,516 30.8 26.4 2.5 1.0 0.0
79772 / Pecos / TX / 192.8 mi. 66 3,540 1.9 $24,682 75.9 73.0 2.0 0.2 0.4
76866 / Paint Rock / TX / 32.5 mi. 65 244 26.6 $34,141 21.1 20.5 0.0 0.2 0.2
76844 / Goldthwaite / TX / 109.6 mi. 62 1,427 4.3 $30,355 17.7 15.6 1.1 0.2 0.1
79756 / Monahans / TX / 148.1 mi. 58 3,268 1.8 $30,970 46.6 41.1 4.1 0.3 0.4
79731 / Crane / TX / 122.2 mi. 53 1,292 4.1 $31,375 48.8 44.8 2.9 0.3 0.4
79705 / Midland / TX / 101.9 mi. 53 11,012 0.5 $44,673 35.5 22.9 10.8 0.3 0.7
79512 / Colorado City / TX / 69.5 mi. 50 2,370 2.1 $25,509 45.2 30.1 13.9 0.2 0.4
79782 / Stanton / TX / 101.9 mi. 47 1,246 3.8 $30,283 47.7 44.8 2.1 0.2 0.2
79707 / Midland / TX / 110.7 mi. 44 10,419 0.4 $50,166 20.1 13.4 3.5 0.3 1.9
76834 / Coleman / TX / 65.7 mi. 38 2,703 1.4 $25,816 18.8 14.8 2.3 0.4 0.3
76958 / Water Valley / TX / 21 mi. 36 93 38.7 $42,250 15.1 12.0 0.0 1.9 0.0
76937 / Eola / TX / 22.7 mi. 29 102 28.4 $22,917 50.2 49.8 0.0 0.4 0.0
79761 / Odessa / TX / 114.8 mi. 27 10,578 0.3 $29,053 57.3 46.9 8.5 0.3 0.7
79734 / Fort Davis / TX / 212.2 mi. 23 788 2.9 $31,622 35.9 33.5 0.8 0.3 0.1
76858 / Melvin / TX / 59.3 mi. 22 86 25.6 $17,159 22.9 21.8 0.0 0.0 0.5
79506 / Blackwell / TX / 44.9 mi. 21 377 5.6 $29,537 8.9 7.2 0.4 0.8 0.0
79842 / Marathon / TX / 182.9 mi. 21 210 10.0 $23,000 52.6 50.3 0.8 0.0 0.0
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