Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
San Angelo Standard-Times
San Angelo, Texas
Owner: Scripps (Ohio)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	25.0
2004	18.2
2003	16.7
2002	12.9
2001	20.0
2000	12.1
1999	13.3
1998	11.8
1997	8.3
1996	8.3
1995	9.4
1994	9.1
1993	9.1
1992	10.3
1991	6.1
1990	5.6
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for San Angelo Standard-Times
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	25.0	37.4	67
2004	18.2	37.4	49
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Scripps (Ohio),
has a companywide, circulation-weighted Diversity Index of 56.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for San Angelo Standard-Times
This newspaper's Newsroom Diversity Index is 67.				This paper
				Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 38 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Tucson Citizen, Arizona, with a 31.3 percent non-white staff in a community that is 44.7 percent non-white. Its index is 70.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 26,271 ranks 388 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of San Angelo Standard-Times
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	32.6	53,384
Black	2.9	4,820
Asian and Pacific Islander	0.6	1,032
Native-American	0.4	572
Other non-white	0.1	132
Multi-racial	0.8	1,376
Non-white	37.4	61,316
White	62.6	102,662
Total		163,978
	Home county:  Tom Green
Race/ethnicity	% of population	Number of residents
Hispanic	30.7	31,946
Black	4.0	4,122
Asian and Pacific Islander	0.9	908
Native-American	0.4	380
Other non-white	0.1	88
Multi-racial	1.0	1,058
Non-white	37.0	38,502
White	63.0	65,508
Total		104,010
The home county of this newspaper is Tom Green.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
San Angelo Standard-Times
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
76903 / San Angelo / TX / 0 mi.	6,527	12,128	53.8	$25,152	57.0	49.4	5.5	0.4	0.7
76904 / San Angelo / TX / 8.9 mi.	6,484	12,248	52.9	$40,272	19.8	13.8	3.3	0.3	1.3
76901 / San Angelo / TX / 9.1 mi.	4,480	10,079	44.4	$35,301	31.6	26.5	3.1	0.4	0.6
76905 / San Angelo / TX / 8.3 mi.	1,626	3,774	43.1	$37,226	40.3	33.7	3.8	0.3	1.2
76821 / Ballinger / TX / 37.7 mi.	648	2,062	31.4	$26,936	32.3	28.9	1.7	0.2	0.4
76950 / Sonora / TX / 67.7 mi.	564	1,508	37.4	$34,960	52.6	51.7	0.2	0.3	0.2
76943 / Ozona / TX / 77.1 mi.	533	1,436	37.1	$29,931	57.8	56.1	0.5	0.4	0.3
76825 / Brady / TX / 71.2 mi.	513	2,747	18.7	$25,347	31.9	29.3	1.8	0.2	0.2
76932 / Big Lake / TX / 64.1 mi.	376	1,065	35.3	$33,514	53.5	49.3	2.9	0.3	0.3
76936 / Eldorado / TX / 40.3 mi.	360	1,086	33.1	$29,512	46.6	44.5	1.1	0.0	0.2
76945 / Robert Lee / TX / 29.7 mi.	307	804	38.2	$28,750	18.6	16.8	0.2	0.9	0.1
76849 / Junction / TX / 89.7 mi.	294	1,601	18.4	$29,813	23.8	22.4	0.1	0.2	0.5
76859 / Menard / TX / 54.2 mi.	269	959	28.1	$23,065	34.4	32.5	0.4	0.5	0.4
76856 / Mason / TX / 88.9 mi.	243	1,483	16.4	$31,996	22.1	21.0	0.2	0.4	0.0
76877 / San Saba / TX / 100.9 mi.	236	1,617	14.6	$29,634	29.8	25.3	3.4	0.4	0.1
76941 / Mertzon / TX / 32.4 mi.	232	607	38.2	$38,083	27.5	26.6	0.3	0.4	0.0
76861 / Miles / TX / 21.3 mi.	221	681	32.5	$35,948	30.1	29.2	0.1	0.1	0.1
79830 / Alpine / TX / 217.6 mi.	220	2,921	7.5	$25,752	48.8	45.4	1.1	0.6	0.4
76837 / Eden / TX / 38.6 mi.	209	594	35.2	$29,943	50.5	48.5	1.4	0.1	0.2
76933 / Bronte / TX / 29.5 mi.	209	550	38.0	$28,208	25.6	20.2	4.5	0.3	0.2
79735 / Fort Stockton / TX / 150 mi.	205	4,234	4.8	$27,352	70.9	64.8	4.7	0.2	0.5
76935 / Christoval / TX / 19.8 mi.	198	444	44.6	$38,646	12.1	10.7	0.4	0.6	0.1
76951 / Sterling City / TX / 43.1 mi.	170	509	33.4	$35,302	31.6	31.2	0.1	0.2	0.1
79720 / Big Spring / TX / 81.4 mi.	170	10,850	1.6	$30,531	44.1	38.2	4.0	0.4	0.6
76875 / Rowena / TX / 30.1 mi.	152	299	50.8	$30,652	18.2	17.8	0.0	0.0